scholarly journals Sosial Media Instagram Untuk Promosi Usaha Perjalanan Wisata di Banjar Puseh Batubulan Kangin Gianyar Bali

2021 ◽  
Vol 2 (1) ◽  
pp. 49-55
Author(s):  
Bagus Made Sabda Nirmala ◽  
Made Liandana ◽  
Pande Putu Gede Putra Pertama
Keyword(s):  
Social Media ◽  
Business Processes ◽  
Technological Support ◽  
Tourist Destinations ◽  
Marketing Process ◽  
Develop Technology ◽  
Use Of Social Media ◽  
Gathering Place ◽  
Potential Customers ◽  
Daily Trip

Currently, technology is a basic requirement if a business wants to develop. Technology is no longer just a substitute for a business. Without technological support, a business will find it difficult to develop and generate profits. Not only in business processes, the promotion or marketing of business also requires technology. In this case, social media is a technology-based sharing platform that can help MSME players market their products. one of them is this service partner, UMKM Bali Daily Trip & Tour, which markets tour tour products. Products marketed are mainly the Nusa Penida Day Tour, which is a day tour in Nusa Penida. The development and improvement of a Bali Daily Trip & Tour UMKM business is very dependent on the use of existing technology, especially promotion using social media. UMKM actors must be able to take advantage of social media as a gathering place for their potential customers. One of the popular social media is Instagram. Instagram is currently an efficient promotional tool to get consumers, especially the youth market, who like holidays with tourist destinations in Bali. This community service aims to provide counseling on the use of social media as a media for promotion of tour packages for MSMEs Bali Daily Trip & Tour in Banjar Puseh, Batubulan Kangin, Gianyar Regency, Bali. Based on the results of the service activities that have been carried out, the participants have been able to understand the Insight feature which functions to determine the effectiveness of posted content and partners have also been able to determine a good posting schedule so that it can streamline the marketing process through social media.

Social media, diversity and vulnerability: their role in a disaster

2021 ◽  
Author(s):  
Olga Nardini ◽  
Sara Bonati ◽  
Stefano Morelli ◽  
Veronica Pazzi
Keyword(s):  
Social Media ◽  
Disaster Management ◽  
Cultural Context ◽  
Virtual Space ◽  
Management Process ◽  
Technological Support ◽  
Media Diversity ◽  
Disaster Studies ◽  
Relevant Point ◽  
Use Of Social Media

<p>Very few research studies have been dedicated to understanding the role of social media, diversity and vulnerability during a highly impacting event for a society. Social media are very important nowadays as a way to be in "connection to" and "link between" individuals. Thanks to technological support it is possible to create new virtual and real social relationships and networks and to be always up to date about what happen in the world. The role that virtual space plays "reducing distances", connecting people and places and facilitating the provision of support to people in need, has been receiving increasing interest in disaster studies in last years. In particular, connectivity has assumed an increasing role in relation to the diffusion of means to reach people and places in virtual mode. Furthermore, the use of social media as a means of providing information on disasters and risks could help to reduce exposure in disasters. However, several knowledge gaps are still opened, and in particular which are the potential repercussions of a high connected disaster management process on vulnerability? How can the weight of diversity change into the virtual space? The premise is that not everyone has the same possibility of accessing social media (e.g. to be informed, to know what is happening and to link with rescuers). The difficulty of accessing social media can make people invisible into the disaster management process with the risk that someone could be left behind. Thus, this presentation aims to discuss the challenges that derive from an increasing use of social platform in providing and receiving information during disasters. A second relevant point, that this presentation aims to discuss, is linked to the way citizens perceive communication platforms and how the flow of information significantly impacts on the interpretation and on the management of risk. Conclusions of this work suggest that communication should take into account the risk perception models by the public and therefore the peculiarities of each vulnerable group, to provide "targeted" communications in relation to the cultural context with the aim of reducing vulnerability growing up citizens’ awareness and knowledge. This presentation is the result of the work provided as part of the EU H2020 founded project LINKS (http://links-project.eu).<span> </span></p>

scholarly journals Theoretical Analysis of The Use of Social Media in The Enterprise Activity

2017 ◽  
Vol 9 (2) ◽  
pp. 251-257
Author(s):  
Monika Donculaitė ◽  
Virgilija Vasilienė-Vasiliauskienė
Keyword(s):  
Social Media ◽  
Scientific Literature ◽  
Customer Feedback ◽  
The Social ◽  
Graphical Visualization ◽  
New Ideas ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Potential Customers ◽  
Enterprise Activity

The purpose of the article is to present the results of analysis of scientific literature on the social media concept and social media classification and provide insights on how the use of the social media can be expanded in business to get the maximum benefits and minimize potential risks. The structure of the article fits for purpose – presents the analysis of the scientific literature, synthesis, comparison, systematization of information and its graphical visualization. The performed analysis allowed to determine possibilities for application of the social media in the enterprise activities and to identify gained benefits. Social media allows enterprises to communicate more flexible and faster both in the outside and inside environment, facilitates customer accessibility, provides opportunity to quickly respond to customer feedback or inform existing and potential customers about new ideas and proposals.

scholarly journals PURCHASE INTENTION OF OMG-EVENT-ASIA’S: HOW SOCIAL MEDIA PROMOTIONS EFFECT THROUGH BRAND AWARENESS

2020 ◽  
Vol 2 (1) ◽  
pp. 55-68
Author(s):  
Harrie Lutfie ◽  
Dandy Marcelino
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Purchase Intention ◽  
Brand Awareness ◽  
Target Segment ◽  
Information And Communication ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Potential Customers

The development of information and communication technology has been so rapid since the emergence of the internet, especially social media. The use of social media has developed into a way for event organizers to do social media marketing to introduce their consumers through electronic media, one of the applications has been carried out by OMG Event Asia. This study aims to identify and measure the effectiveness of promotional strategies through social media that have been carried out by the event organizer in generating brand awareness and buying interest from potential customers. The results of research conducted that promotion through social media has a significant relationship to brand awareness and purchase interest. Event organizer companies can carry out promotions through social media with clear target segments related to product functions. Submission of information about the product must be in detail related to quality, price, and social value to the target segment.

scholarly journals Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

2021 ◽  
pp. 188-190
Author(s):  
Dr. Urmita Sharma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
New Product ◽  
Marketing Activity ◽  
Social Media Platform ◽  
Media Platform ◽  
Buzz Marketing ◽  
Use Of Social Media ◽  
The Impact ◽  
Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

scholarly journals Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

2021 ◽  
Vol 5 (1) ◽  
pp. 110-119
Author(s):  
Isna Istiqomah ◽  
Hefied Adibatul Husna ◽  
Khofifatul Lubaba ◽  
Ahmad Saefudin ◽  
Hudi Hudi
Keyword(s):  
Social Media ◽  
Community Development ◽  
Business Management ◽  
Internet Technology ◽  
Participatory Action ◽  
Product Packaging ◽  
Production Sector ◽  
Marketing Process ◽  
The Subject ◽  
Use Of Social Media

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, cake production is still fluctuating and tends to decline, and the appearance of product packaging is very simple. The Team uses Participatory Action Research (PAR) as an approach. In a participatory manner, the service team encourages partners to take transformative actions through various activities. As a result, in the production sector, partners have succeeded in marketing Jadul Bolu cake products with online and offline systems. In the field of business management, partners are trained to make packaging or labeling of Bolu Jadul cakes. In the field of marketing, partners utilize internet technology through the use of social media, Instagram.  

scholarly journals Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem

2021 ◽  
Vol 4 (1) ◽  
pp. 6
Author(s):  
Heru Susanto ◽  
Leu Fang Yie ◽  
Fadzliwati Mohiddin ◽  
Arief Amier Rahman Setiawan ◽  
Parastou Khodaparast Haghi ◽  
...  
Keyword(s):  
Social Media ◽  
Business Processes ◽  
Global Market ◽  
Digital Ecosystem ◽  
Start Up ◽  
Social Media Platforms ◽  
The Government ◽  
Use Of Social Media ◽  
Set Up ◽  
Almost All

When the world was engulfed by a COVID-19 pandemic crisis, various activities could not be carried out normally. Activities may continue from home during a crisis by the use of a smartphone through the internet, because almost all people have their own smartphone, without requiring additional purchase of hardware. For formal learning, people can take the opportunity to use social media platforms to undertake conversations easily by using smart phones, even tablets. Teenagers or adults who are still studying in higher education institutions can undertake continuous learning for their work assignments. For example, they can use these tools to communicate through social media such as the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo apps to connect with friends and lecturers. This research reveals trends of digital social media security and usability in the time of the COVID-19 pandemic situation, such as working from home, establishing a start-up, improving business processes and conducting online business within the digital ecosystem. The result is interesting and there are many uses of social media which have been addressed in this study during the COVID-19 pandemic for business purposes. The various social media platforms have different features that are available for use by subscribers, and also make it easier for people to do business. This is mainly due to the fact that they open up the global market and also make it cheaper to advertise. The government as well as the private sector has been in the forefront when it comes to the use of social media. Maintaining a good online presence is one of the key aspects that determine the success of start-up companies. This is due to the fact that most customers usually rely on the customer reviews in determining the ability of a company to meet the needs of clients. The main reason why most companies set up a customer relations department that is mandated with the responsibility of responding to customer feedback on various online platforms. On the other hand, the increased use of social media has brought new challenges when it comes to the security of information. Users must, therefore, secure their servers and technology from external and internal threats. One of the strategies used is the use of passwords to log into a portal where each person authorized to access the portal is provided with a password that is unique and known only by the user. The study has covered all these areas in detail including the use of database management systems in an organization or individual.

scholarly journals SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach

2021 ◽  
Vol 3 (2) ◽  
pp. 105
Author(s):  
Daniel Hadrian Yohandy ◽  
Gilbert Gutabaga Hungilo
Keyword(s):  
Social Media ◽  
Balanced Scorecard ◽  
Building Materials ◽  
Business Processes ◽  
Customer Relationship ◽  
Business World ◽  
The Balanced Scorecard ◽  
Digital World ◽  
Standard Assessment ◽  
Use Of Social Media

The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited by distance and time, but now it is starting to have value in the business world. The earliest known and used examples are usage for promotions, advertisements, and info about new services. However, as companies become aware of the value of social relationships with customers, social media is again taking part for companies to maintain relationships with their customers. For business purposes, risk is a problem that must be minimized and even avoided. The application of social media in business is still risky and a standard assessment is needed to assess whether the return value that will be obtained is worth it or not. Therefore, this research uses a case study of a building materials PT in implementing Social Customer Relationship Management in business processes and assesses it using the standards of the Balanced Scorecard.

scholarly journals PEMANFAATAN DATA INSTAGRAM UNTUK MENGETAHUI REPUTASI TEMPAT WISATA DI LOMBOK

2020 ◽  
Vol 1 (1) ◽  
pp. 39-46
Author(s):  
Muhammad Azmi ◽  
Amiruddin Khairul Huda ◽  
Arief Setyanto
Keyword(s):  
Social Media ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
Tourism Industry ◽  
Bayes Classifier ◽  
Entertainment Media ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Use Of Social Media ◽  
Share Information

Social media currently has an extraordinary influence in decision making, including in the tourism industry to find out the reputation and popularity of a tourist destination. At present the use and use of social media is not only limited to entertainment media but also as a medium or a place to share information both information that is considered important or not important and neglected. In this study, we utilize data scattered through Instagram posts related to tourist destinations to be used as references to find out the reputation of tourist destinations on the island of Lombok. The data used comes from Instagram with a total of 600 datasets, using three keywords namely beach, dyke and hill. The method used is the Naive Bayes Classifier which will be used to classify postings and Instagram comments by classifying into positive, negative and neutral posts to tourist destinations. The results of this study can show that the accuracy of naive bayes is 59%, while tourist attractions or tourist destinations which are categorized as popular for the beach are Kuta Beach with 85% percentage and for the Gili category that is 47% Gili Air namely, mountain Mount Rinjani with a percentage of 60%.

scholarly journals Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective

2020 ◽  
Vol 12 (10) ◽  
pp. 4092 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Elena Millan-Celis ◽  
Patricia P. Iglesias-Sánchez ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Exploratory Study ◽  
Brand Image ◽  
Image Formation ◽  
Tourist Destinations ◽  
Positioning Strategy ◽  
Use Of Social Media ◽  
Insight Into

This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.

scholarly journals Perubahan Motif Wisata Pada Era Industri 4.0 (Case study : Sam Poo Kong Temple, Semarang)

2020 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
I D Murtadha Isnan ◽  
Pramesi Lokaprasidha
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Industrial Revolution ◽  
Technological Development ◽  
Close Relation ◽  
Psychological Needs ◽  
Digital Marketing ◽  
Tourist Destinations ◽  
The World ◽  
Use Of Social Media

Abstract  The industrial revolution 4.0 is not only a technological development from the previous era, but it is also able to turn off conventional business. Internet connectivity that connects all parts of the world with just the touch of a finger on a smartphone is able to turn off the industry, one of which is conventional transportation services that exist today. The industrial revolution 4.0 will also bring the distance between producers and their target markets to a close relation. Digital marketing is a way to promote products/brands through internet. Through advertising on social media or e-commerce. In the world of tourism, motivation is one important factor for tourists in making decisions about tourist destinations to be visited. Tourists will have perceptions of possible tourist destinations, where these perceptions can be generated by individual preferences, prior experience, and information that can be obtained. The current motivation of tourists to Sam Poo Kong Temple has begun to change, which once had a religious motive but now has changed to a motive for social status. Sam Poo Kong temple which has spiritual and cultural values ​​especially for Confucians changes in line with the times in the millennial era. Orientation on the use of social media can change the visiting trend and support psychological needs in terms of popularity on social media pages.  Keywords: Digital marketing, Tourist Motives, Revolusi industry 4.0, Sam Poo Kong Temple

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