scholarly journals Perubahan Motif Wisata Pada Era Industri 4.0 (Case study : Sam Poo Kong Temple, Semarang)

2020 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
I D Murtadha Isnan ◽  
Pramesi Lokaprasidha
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Industrial Revolution ◽  
Technological Development ◽  
Close Relation ◽  
Psychological Needs ◽  
Digital Marketing ◽  
Tourist Destinations ◽  
The World ◽  
Use Of Social Media

Abstract  The industrial revolution 4.0 is not only a technological development from the previous era, but it is also able to turn off conventional business. Internet connectivity that connects all parts of the world with just the touch of a finger on a smartphone is able to turn off the industry, one of which is conventional transportation services that exist today. The industrial revolution 4.0 will also bring the distance between producers and their target markets to a close relation. Digital marketing is a way to promote products/brands through internet. Through advertising on social media or e-commerce. In the world of tourism, motivation is one important factor for tourists in making decisions about tourist destinations to be visited. Tourists will have perceptions of possible tourist destinations, where these perceptions can be generated by individual preferences, prior experience, and information that can be obtained. The current motivation of tourists to Sam Poo Kong Temple has begun to change, which once had a religious motive but now has changed to a motive for social status. Sam Poo Kong temple which has spiritual and cultural values ​​especially for Confucians changes in line with the times in the millennial era. Orientation on the use of social media can change the visiting trend and support psychological needs in terms of popularity on social media pages.  Keywords: Digital marketing, Tourist Motives, Revolusi industry 4.0, Sam Poo Kong Temple

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Pembelajaran Integrasi tentang Etika Penggunaan Media Sosial dalam Materi Ajar Pendidikan Agama Islam di Sekolah Menangah Atas

2019 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Irfan Afandi
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Hate Speech ◽  
Islamic Education ◽  
Learning Models ◽  
Negative Effects ◽  
Education Material ◽  
Use Of Social Media ◽  
The Waves ◽  
Critical Reason

The humanitarian problem in the development of the industrial revolution 4.0 is very complex and is at the stage of worrying. No human being separated from the effect of the waves. High school is active users (user) of the results of the industrial revolution the 4.0. The problem that arises in the use of social media including the demise of expertise, the dissemination of hate speech and fabricated news. Teaching Islamic education material should be able to respond to this by providing normative information in the Qur'an and Hadith so that students can escape from its negative effects. One of the solutions offered was to integrate these materials with integratsi learning models in the themes that have been arranged in the school's learning policy. Integrating this material must through the phases between the awarding phase of learning, information or materials to grow a critical reason, generate hypotheses and generalities.

scholarly journals SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT AS A FACTOR OF ACCELERATING ECONOMIC GROWTH IN RUSSIA

2021 ◽  
Vol 230 (4) ◽  
pp. 237-244
Author(s):  
E.B. LENCHUK ◽  
Keyword(s):  
Economic Growth ◽  
World Economy ◽  
Large Scale ◽  
Industrial Revolution ◽  
Technological Development ◽  
Technological Basis ◽  
Fourth Industrial Revolution ◽  
The World ◽  
Sustainable Economic Growth ◽  
Scientific And Technological Development

The article deals with the modern processes of changing the technological basis of the world economy on the basis of large-scale transition to the use of technologies of the fourth industrial revolution, shaping new markets and opens up prospects for sustainable economic growth. It is in the scientific and technological sphere that the competition between countries is shifting. Russia remains nearly invisible player in this field. The author tried to consider the main reasons for such a lag and identify a set of measures of state scientific and technological policy that can give the necessary impetus to the scientific and technological development of Russia.

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

Adoption of Social Media as Communication Channels in Government Agencies

2018 ◽  
pp. 773-807
Author(s):  
Reemiah Alotaibi ◽  
Muthu Ramachandran ◽  
Ah-Lian Kor ◽  
Amin Hosseinian-Far
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Extensive Literature ◽  
Public Agencies ◽  
Wide Range ◽  
Level Of Use ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

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