Strategi Pemasaran Produk Asuransi Syariah di PT. Prudential Life Assurance Cabang Kota Medan

2021 ◽  
Vol 2 (1) ◽  
pp. 63-70
Author(s):  
Febby Ayu Syahputri Gurning ◽  
Nuri Aslami
Keyword(s):  
Human Life ◽  
Target Market ◽  
Strategy Study ◽  
Home Life ◽  
Modern Times ◽  
Descriptive Research ◽  
Life Assurance ◽  
Marketing Process ◽  
Qualitative Technique ◽  
Underlying Risk

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.

scholarly journals Tolerancja a uniwersalna gościnność − krótki szkic porównawczy

2012 ◽  
Vol 14 ◽  
pp. 165-178 ◽  
Author(s):  
Rafał Wonicki
Keyword(s):  
Human Life ◽  
Modern Times

The author dwells on the concept of hospitality which has been replaced in our era by that of tolerance. The author introduces us to contemporary attitudes to the latter and points to its problematic nature, the counterpoint to which is the former. A description of changes in the understanding of hospitality is provided, ranging from antiquity, via the Englightenment, to modern times, with references to Kant and Derrida. Besides this, he compares the differences and similarities between the concepts of tolerance and hospitality, suggesting that it is the latter which is useful when describing a globalised and cosmopolitical world, as well as positing that the concept of hospitality can be translated into the practices of human life.

Jean-Jacques Rousseau

2012 ◽  
Author(s):  
Christopher Brooke
Keyword(s):  
Seventeenth Century ◽  
Human Life ◽  
Human Behaviour ◽  
Commercial Society ◽  
Modern Times

This chapter tracks the changing fortunes of a fundamental opposition between more Stoic and more Augustinian perspectives on human life, showing that as the seventeenth century gave way to the eighteenth, the patterns of Augustinian anti-Stoicism had often found expression in a more secular, Epicurean register. What Jean-Jacques Rousseau attempts, more strenuously than any other thinker of the period, is an extraordinary synthesis of Epicurean, Augustinian, and Stoic argumentative currents. In common with the modern Epicureans, Rousseau uses claims about self-love to illuminate all areas of human behaviour in modern times. But by presenting that self-love as inflamed amour-propre, Rousseau tilts sharply towards the more critical Augustinians than towards those Epicurean writers who were making their apology for commercial society.

Construction Meaning of Bude Trieng Toys (Rifles) in Physics: Traditional Toys

2020 ◽  
Vol 3 ◽  
pp. 705-709
Author(s):  
Jauharil Maknuni ◽  
Sabaruddin
Keyword(s):  
Human Life ◽  
Peer Groups ◽  
Modern Technology ◽  
Smart Phones ◽  
Target Market ◽  
The West ◽  
Electronic Products ◽  
The People ◽  
The Relationship ◽  
Sophisticated Technology

Physics is closely related to human life, without realizing we have implemented it in daily life such as when working, walking and other activities, not only adults but also children. When talking about physics we definitely think that physics was born from the west. Before the development of the west in the 9th Century AD, Physics was used in society, especially the people of Aceh. It is undeniable that technology has developed more rapidly now. Technology was created to facilitate human affairs. There are innumerable kinds of technologies. One example of a very popular technology is gadgets. Every person uses gadgets with modern technology such as smart phones, Children have now become active consumers in which many electronic products and gadgets make children the target market for their toys. Before the era of sophisticated technology one of the toys chosen by most children was the Bude Trieng (shotgun). Bude Trieng is marked by playing activities both by himself and other peer groups. i is one toy that quite safe and most popular with children. This type of toy is made from bamboo using paper bullets or boh ram. The method of application is insert boh Ram's bullet in the base of the bude trieng, the ram bullet fills the entire circle of the trieng bude hole, the air inside the Bude trieng will automatically be restrained and cannot come out. The air that is held in the middle of the trieng bude will produce pressure when one of the bullets is pushed and will make a sound from the bude trieng. The purpose of this research is to study the construction of the meaning of bude trieng culture in physics. The research method used was a descriptive qualitative research to describe the relationship between the bude trieng and physics.

PENGGUNAAN DIKSI PADA BERITA ONLINE DETIK.COM

Buana Bastra ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 49-53
Author(s):  
Pitaloka Wibawani Puspa ◽  
Luluk Isani Kulup
Keyword(s):  
Data Analysis ◽  
Human Life ◽  
Online News ◽  
Research Approach ◽  
Word Choice ◽  
Language Function ◽  
Research Focus ◽  
Descriptive Research ◽  
Analysis Process ◽  
Data Source

Language is of vital importance matter in human life. One of language function is to communicate. Along growth and advancement of technology, form of communication alsofollows expand and growing sophisticated. In other hand, can also getting the quickerinformation pass by internet that is from online news. Background this Research overshadows by existence of irrelevancy the usage of diction (word choice) that used by at onlinenews. As for research focus this is about diction (diction choice) at Detik.com online news?.Research Target this is describe the usage of diction (word choice) at Detik.com online news.By using descriptive research approach qualitative, this research takes data of have the shapeof phrase or sentence related to diction (word choice), whereas data source at research this isthe set of Detik.com online news. data collecting technique as used in research this is thedocumentation with steps collect online newses and then read citation from news referred as.At technique of data analysis, process of data of analysis have the shape of accurate dataobtained/got, classifying and coding data, interpret data, and conclude data. Base result ofdata analysis and discussion, can be concluded that existed some inaccurates in the usage ofdiction at Detik.com online news, that is at meaning connotative, synonym, antonym, publicword, special word, and foreign word.

Imago mundi: cosmological and ideological aspects of the shield of Achilles

1985 ◽  
Vol 105 ◽  
pp. 11-31 ◽  
Author(s):  
P. R. Hardie
Keyword(s):  
Subject Matter ◽  
Narrow Range ◽  
Human Life ◽  
Modern Times ◽  
Works Of Art ◽  
Ancient Literature ◽  
Internal Coherence ◽  
Shield Of Achilles ◽  
Vivid Description

The Homeric description of the shield made for Achilles by Hephaestus (Il. xviii 478–608) is the type for all later ecphrases of works of art in ancient literature. It stands out as an extravagant example of the epic poet's powers of elaborate and vivid description, so extravagant that one notable ancient critic at least, Zenodotus, felt that it was more comfortable simply to athetize the greater bulk of the passage. More symphathetic commentators of modern times have sought ways of integrating the scenes displayed on the divine artefact with the primary subject-matter of theIliad; the most common approach is to take the Shield as a summary of all human life, a mirror of society in all its aspects, against which to measure the significance of the narrow range of warfare and death that dominates the rest of the poem.The requirements of internal coherence and external relevance also guided the interpretative strategy of ancient critics less austere than Zenodotus. This paper is an inquiry into the ways that antiquity perceived and exploited the Homeric Shield of Achilles. In the first section I examine early Greek responses to the question of the contextual function of a decorated shield such as that of Achilles.

scholarly journals Assessment of the quality of the housing environment, taking into account selected climate conditions

2018 ◽  
Vol 49 ◽  
pp. 00057
Author(s):  
Justyna Kobylarczyk
Keyword(s):  
Industrial Revolution ◽  
Climatic Factors ◽  
Human Life ◽  
Climate Conditions ◽  
Factors Affecting ◽  
Modern Times ◽  
Housing Environment ◽  
Rational Management ◽  
State Of The Environment

For centuries, we have been observing the influence of nature on the conditions of human life, whose relationship with the natural environment has weakened during the period of changes brought about by the industrial revolution. However, the growing awareness of society about the dwindling resources of nature and the necessity to protect them resulted in the rediscovery of the importance of activities expressing concern for the state of the environment. It is consistent with the idea of sustainable development striving for rational management of natural resources. We also increasingly notice the possibility of using climatic factors to create optimal living conditions, taking into account, among other things, the relevant parameters of the objects. The article presents an analysis of climatic factors affecting the quality of the housing environment. These factors can be used in the pursuit of minimising energy consumption throughout the life cycle of buildings and for construction that utilises advanced technologies. Respecting the climate conditions in planning buildings of an appropriate scale, form and location is of great importance for shaping comfortable housing environments. It is planning that allows the symbiosis of architecture and the environment, which becomes a challenge of modern times.

On the Origin and Progress of the Calculus of Probabilities

1856 ◽  
Vol 6 (3) ◽  
pp. 134-147
Author(s):  
Samuel Brown
Keyword(s):  
Human Life ◽  
Early Period ◽  
Daily Routine ◽  
Life Assurance ◽  
History Of ◽  
The Subject

The application of the doctrine of chances to questions connected with the money values of contingencies depending on human life is now become so common, in this and many other countries, that we may he apt to forget its origin and the process by which it arrived at its present degree of improvement. Although the history of this calculus may be well known to some members of this Institute, there may be others whose time is, perhaps, too occupied to allow of more than the mere study of the calculations and formulæ necessary for the daily routine of a Life Assurance Office, and who may not be aware of the number of other subjects to which, at an early period, the calculus of probabilities was suggested to be applied. I hope, therefore, that in taking a rapid glance at the changes and improvements effected since the first crude ideas on the subject, I may not only be able to excite an increased interest in the science, but induce a further extension of its usefulness.

Theoretical and Cultural Models of Understanding of the Phenomenon of Advertising: Modern Theories and Conceptst

2017 ◽  
Vol 6 (6) ◽  
pp. 81-86 ◽  
Author(s):  
Амина Агрба ◽  
Amina Agrba
Keyword(s):  
Communication Channel ◽  
Human Life ◽  
Cognitive Activity ◽  
Cultural Models ◽  
Visual Image ◽  
Modern Society ◽  
Consumer Society ◽  
Modern Times ◽  
The Media ◽  
Philosophical Understanding

This article is an attempt to analyze advertising as a cultural phenomenon through understanding the ideas of the great philosophers of the twentieth century. The article compares various philosophical concepts with respect to the phenomenon of advertising and its place in modern civilization, namely through the theory of M. McLuhan and his understanding of advertising in the light of studying the media concept; the French thinker R. Barth and his rhetoric of the visual image in the context of studying the advertising impact; semiotics advertisement of the famous Italian philosopher and writer U. Eco; simulations of advertising in the system of things of the French thinker J. Baudrillard. The analysis revealed ontological, ethical, epistemological aspects of advertising, reflected in the concept of M. McLuhan, who viewed advertising as an integral part of media influence; R. Barth, who approached advertising as a text containing certain codes; U. Eco analyzed the semiotics of advertising; and, finally, J. Baudrillard, who viewed advertising as an incentive in the consumer society. The great philosophers of modern times did not accidentally turn to the study of the phenomenon of advertising, noting the importance of advertising for a modern society and recognizing the importance of this powerful communication channel that affects all aspects of human life. Considering the fact that advertising in a certain sense perfectly embodies the modern ideal of human cognitive activity, we came to the conclusion that it continues to be among a number of sociocultural phenomena of universal significance requiring constant comprehension. In our opinion, on the whole, the analysis of the philosophical understanding of the phenomenon of advertising, despite its complexity and contradiction, allows us to more thoroughly reveal its underlying premises and essence, contributing to a better understanding of the problems any society and individual faces.

scholarly journals Strategi Pemasaran Produk PRULink Syariah Assurance Account Pada PT. Prudental Life Assurance Cabang Kota Malang

2018 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Ernawati Ernawati ◽  
Moch. Novi Rifa’i
Keyword(s):  
Marketing Strategy ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Insurance Companies ◽  
Descriptive Research ◽  
Life Assurance ◽  
The World ◽  
Is Strategy ◽  
Selection Of ◽  
Analyze Data

This study aims to determine what marketing strategy implemented by PT. Prudential Life Assurance Malang City Branch in marketing PRUlink Syariah Assurance Account. Selection of PT. Prudential Life Assurance Malang Branch as a place of research is based on developments on the world of insurance, and PT. Prudential Life Assurance Malang Branch is one of the fastest growing insurance companies. This research uses descriptive research with qualitative approach, that is researcher analyze data based on information obtained from interview result, observation, and other source. While for data analysis using qualitative analysis. From the results of this study can be concluded that the marketing strategy implemented by PT. Prudential Life Assurance Malang Branch On PRUlink Syariah Product Assurance Account is using internal marketing strategy that is strategy conducted by company related to the company itself and external marketing strategy that is indirect influence where is outside of power or control of marketer.

scholarly journals Polityka wobec zabijania ludzi w konfliktach społecznych. Wykład teoretyczno-metodologiczny

2017 ◽  
Vol 22 ◽  
pp. 154-170
Author(s):  
Andrzej Czajowski
Keyword(s):  
Human Life ◽  
The Other ◽  
Social Conflicts ◽  
Natural Death ◽  
Modern Times ◽  
Nature And Culture ◽  
The One ◽  
Time Kill ◽  
The Relationship ◽  
Two Sides

Politica towards killing people in social conflicts. Theoretical-methodological lectureThere are two sides of life: its continuation to natural death and premature annihilation. These two processes occur in parallel, subjecting to nature and culture. This means that human life, regardless of natural condi­tions, depends in some respects on tradition and politica politics and policy. People primarily protect life, but at the same time kill people and prevent killing in order to meet a number of needs. Often the cause of killing is the clash of those aims and then the killing is used to settle conflicts. Politica has a contradictory role in killing people: on the one hand counteracts this phenomenon, and on the other hand favors. De­pending on the relationship between politica and killing, we differentiate killing politica, politica facilitating killing, anti-killing politica and non-killing politica.The nature and implications of politica involvement in killing of people in conflicts depend on the nature of the conflict. Another is the relation of politica to this phenomenon when the conflict is non-political and the other when it is political.Politica — from its advent to our modern times — is transformed into: apparently killing and encouraging killing, giving way to ever more visible counteracting killing and non-killing.

Sign in / Sign up

Export Citation Format

Share Document