scholarly journals Influence of product innovation and influencer marketing on the interest in buying Bluebutton fashion products

2021 ◽  
Vol 1 (2) ◽  
pp. 18-24
Author(s):  
Randy Arvin Claudio ◽  
Didi Tarmidi
Keyword(s):  
Product Innovation ◽  
Sampling Technique ◽  
Regression Analyses ◽  
Fashion Products ◽  
Analysis Methods ◽  
Verification Methods ◽  
Dependent Variables ◽  
The One

Analysis to examine thanks to describe product innovation, influencer selling, and buying interests, additionally on confirm but the influence product innovation and influencer selling on the interest in shopping for fashion merchandise in Bluebutton. The factors tested inside the study were product innovation and influencer marketing as freelance variables, whereas buying interests were dependent variables. The analysis methods. employed in this research are descriptive and verification methods. The analysis ways used in.this research.are descriptive and verification methods. The population throughout this study was the one who knew bluebutton fashion products. The sampling technique used within the study was nonprobability sampling and additionally the scale of the sample within the study was calculated by Bernoulli' formula, that the whole vary was one hundred respondents. The analytical ways employed in this study are some regression analyses victimization SPSS25 Windows. The results this study show that product innovation and influencer marketing have an impression on the interest in buying Bluebutton fashion products. The magnitude of the influence of product innovation.and influencer marketing on buying interest by 40.4%.

scholarly journals THE INFLUENCE OF WORK MOTIVATION AND SELF MANAGEMENT PRACTICES ON EMPLOYEE JOB SATISFACTION (CASE STUDY OF PT. BIO FARMA IN BANDUNG)

2021 ◽  
Vol 1 (2) ◽  
pp. 1-7
Author(s):  
Didi Tarmidi ◽  
Aditya Muhammad Yusup
Keyword(s):  
Job Satisfaction ◽  
Management Practices ◽  
Work Motivation ◽  
Sampling Technique ◽  
Self Management ◽  
Independent Variables ◽  
Employee Job Satisfaction ◽  
Verification Methods ◽  
Dependent Variables

This research aims to determine how the description of work motivation, self-management practices, and employee job satisfaction, as well as to determine how the influence of work motivation and self-management practices on employee job satisfaction PT. Bio Farma. The factors tested in the study were work motivation and self-management practices as independent variables, while job satisfaction was dependent variables. The research methods used in this research are descriptive and verification methods. The population in this study were employees at PT. Bio Farma. The sampling technique used in this study was Purposive Sampling and the size of the sample in this study was calculated with the formula Slovin, so the total number was 200 respondents. The analytical methods used in this study are some linear regression analyses using SPSS25 for Windows. The results of this study show that work motivation and self-management practices affect employee job satisfaction at PT. Bio Farma. The effect of work motivation and self-management practices on employee job satisfaction was 59.3%.

Exploring the Multidimensional Facets of Authoritarianism: Authoritarian Aggression and Social Dominance Orientation

2008 ◽  
Vol 67 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Stefano Passini
Keyword(s):  
Social Dominance ◽  
Factor Model ◽  
Three Dimensional ◽  
Social Dominance Orientation ◽  
Model Fit ◽  
Regression Analyses ◽  
One Dimensional ◽  
Confirmatory Factor ◽  
The One ◽  
Better Than

The relation between authoritarianism and social dominance orientation was analyzed, with authoritarianism measured using a three-dimensional scale. The implicit multidimensional structure (authoritarian submission, conventionalism, authoritarian aggression) of Altemeyer’s (1981, 1988) conceptualization of authoritarianism is inconsistent with its one-dimensional methodological operationalization. The dimensionality of authoritarianism was investigated using confirmatory factor analysis in a sample of 713 university students. As hypothesized, the three-factor model fit the data significantly better than the one-factor model. Regression analyses revealed that only authoritarian aggression was related to social dominance orientation. That is, only intolerance of deviance was related to high social dominance, whereas submissiveness was not.

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

ANALISA PENGARUH IKLIM ORGANISASI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PT HUTAMA KARYA

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Erik Wardhana, MM.
Keyword(s):  
Organizational Climate ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Free Variable ◽  
Independent Variables ◽  
Dependent Variables ◽  
Correlational Approach ◽  
Survey Research Methods ◽  
The Relationship

This study entitled "Analysis of Effect of Climate Organization and Competence Againt Employee PT. Hutama Karya ". The purpose of this study was to obtain information on the relationship between the free variable that organizational climate (X1) and competence (X2) with the dependent variable is employee performance (Y), either partially or simultaneously, This study used survey research methods with the correlational approach and predictive, which aims for the relationship and influence between independent and dependent variables. The sampling technique can be done randomly (simple random sampling) of 852 employees, which is considered to resprentatif is 89 people. And to solve problems, to analyze and examine the relationship and influence between the independent variables on the dependent variable used models kausalistik through regression analysis with SPSS 14.0

scholarly journals Teacher Practices and Students’ Preferences for Written Corrective Feedback and Their Implications on Writing Instruction

2017 ◽  
Vol 7 (1) ◽  
pp. 112
Author(s):  
Aridah Aridah ◽  
Haryanto Atmowardoyo ◽  
Kisman Salija
Keyword(s):  
Writing Instruction ◽  
Teacher Practices ◽  
Survey Design ◽  
Corrective Feedback ◽  
Sampling Technique ◽  
Teaching Writing ◽  
Effective Feedback ◽  
Writing Instructions ◽  
The One ◽  
Direct Feedback

The discrepancy between students’ preferences and teacher practices for feedback on writing has created difficulty on the side of teachers and confusion on the side of the students. What teachers believe and practice as effective feedback for students may not be the one that students perceive as useful and effective feedback for them. This paper investigates the types of written feedback preferred by the students and the types of feedback provided by the teachers on students’ writing. This study employed a survey design which involved 54 students and 22 teachers using convenience sampling technique. The instrument used in collecting data was a questionnaire in the form of Feedback Scale. The results showed that there were some points of compatibility between students’ preferences and teachers’ practices and some other points were incompatible. The data showed that both students and teachers preferred to have or to give direct feedback but the data also indicated that students liked to have more direct feedback than the teacher could provide. It was also found that the teachers provided more indirect feedback than the students expected to have. The students also preferred unfocused feedback to focused feedback. The findings of the study have crucial implications on writing instruction. There is a need to design writing instructions which accommodate both teachers’ practices and students’ preferences for written feddback. Based on the profile of students’ preference and teachers’ practices, a model of feedback provision in teaching writing is proposed. This model is called preference-based feedback on writing instruction.

scholarly journals PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 270
Author(s):  
Tika Afriyanti ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Product Innovation ◽  
Purchase Intention ◽  
Sampling Method ◽  
Ice Cream ◽  
Sampling Technique ◽  
Primary Data ◽  
Product Packaging ◽  
Analysis Technique ◽  
Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

scholarly journals Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Made In

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.

scholarly journals Strategi Komunikasi Pelayanan Publik Terpadu Satu Pintu Kota Bengkulu

2019 ◽  
Vol 1 (1) ◽  
pp. 41-47
Author(s):  
Eceh Trisna Ayuh ◽  
Susi Nurfitriani
Keyword(s):  
Organizational Communication ◽  
Public Services ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Internal Communication ◽  
Communication Strategy ◽  
City Government ◽  
Frequent Mutations ◽  
Karl Weick ◽  
The One

The purpose of this study was to determine the organizational communication strategy used by the Office of Investment and Integrated Licensing Services at the One Door of Bengkulu City in an effort to improve public services, as well as to identify the obstacles that arise when implementing organizational communication strategies. The theory used in this study is the theory put forward by Karl Weick in 1969 in which organizations were not formed from structures and positions but from communication activities. This research uses a descriptive qualitative approach. Informants from the study consisted of 10 employees of the Office of Investment and Integrated Licensing Services of One Door Bengkulu City Government who were selected based on purposive sampling technique. Data collection techniques used in this study were interviews and observation. The results showed that the strategy used was building internal communication among members of the organization, building emotional closeness and increasing awareness of members of the organization, evaluating the performance that has been done, always being tolerant of the fellow members of the organization. Barriers that arise during communication are differences in the character of each person, frequent mutations and employee movements, lack of competent ability of some employees. Conclusion, if communication between organizations is effective, then all systems can run well, including in terms of public services. Keywords : Communication Strategies, Public Services, DPMPTSP

scholarly journals Role of Information Technology Capabilities on Product Innovation Performance: Mediating Role of Corporate Entrepreneurship

2018 ◽  
pp. 94-121
Author(s):  
Abdul Wahab .
Keyword(s):  
Information Technology ◽  
Product Innovation ◽  
Sampling Technique ◽  
Corporate Entrepreneurship ◽  
Business Environment ◽  
Innovation Performance ◽  
Mediating Effect ◽  
Organizational Level ◽  
Entrepreneurial Activities

Despite the surplus studies demonstrating the significance of information technology capabilities in business growth with innovation, the knowledge of the approaches through which such benefits can be attained and their connections, expertise, and influence to other organizational and managerial aspects are yet limited. Purpose: To fill the research gap by studying the relationship between Information technology capabilities and business innovation within corporate entrepreneurial activities and also examining the mediating effect of Corporate Entrepreneurship, its sustainable approach at managerial level and contribution in market research towards emerging demands of IT. This study is also focusing on the skills, processes, and modifications to achieve such goals; also the implications for the managers dealing with product innovations in dynamic organizations. Design: Selected design for this study is descriptive in nature following a quantitative approach with stratified random sampling technique. The data is collected from 315 IT executive and managers from the population of 50 manufacturing firms in Karachi, Pakistan. Findings: Using data collected from the concerned population in the dynamic business environment, Researcher found the corporate entrepreneurship partially mediating the correlation between product innovation performance and information technology capabilities in an organization. These variables being studied are the observed elements of organizational progress and success; and their impacts on innovation, growth, and success are recognized and attested with the help of hypothesis testing in this research. Significance: This study is providing guide and support to organizations and policymakers incorporate entrepreneurial activities at different firms and managerial levels. Furthermore, this research study fills the existing gap by incorporating corporate entrepreneurship (CE) at the organizational level and contributes to the more robust development, understanding and involvement of IT to improve the overall business value.

scholarly journals An Analysis of Risk Factors Associated with Methamphetamine/ICE use in Khyber Pakhtunkhwa, Pakistan

2021 ◽  
Vol VI (I) ◽  
pp. 111-118
Author(s):  
Sameer Ul Khaliq Jan ◽  
Hamid Alam ◽  
Ayub Khan
Keyword(s):  
Risk Factors ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Chi Square ◽  
Khyber Pakhtunkhwa ◽  
Exam Preparation ◽  
Frequent Use ◽  
Causative Factors ◽  
Dependent Variables ◽  
Chi Square Test

The present study aims to analyze the causative factors which are responsible for the use of a stimulant drug methamphetamine which is commonly known as ice. For this purpose, data were collected from the two districts, i.e. Peshawar and Mardan, Khyber Pakhtunkhwa, Pakistan. A conceptual framework consists of Independent variable (ice use frequency) and dependent variables (risk factors). Data was collected through a structured questionnaire from a sample of 180 ice users by a snowball sampling technique. A Chi-square test was applied to examine the association between independent and dependent variables. The results reveal that a significant (p=0.05) association was found between various risk factors, i.e. easy availability, friends insistence, try out new experiences/curiosity, and use of ice for exam preparation with frequent use of ice. The study recommends that awareness may be created through educational, religious institution and media for the prevention and rehabilitation of ice addiction.

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