scholarly journals Strategi Komunikasi Pelayanan Publik Terpadu Satu Pintu Kota Bengkulu

2019 ◽  
Vol 1 (1) ◽  
pp. 41-47
Author(s):  
Eceh Trisna Ayuh ◽  
Susi Nurfitriani
Keyword(s):  
Organizational Communication ◽  
Public Services ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Internal Communication ◽  
Communication Strategy ◽  
City Government ◽  
Frequent Mutations ◽  
Karl Weick ◽  
The One

The purpose of this study was to determine the organizational communication strategy used by the Office of Investment and Integrated Licensing Services at the One Door of Bengkulu City in an effort to improve public services, as well as to identify the obstacles that arise when implementing organizational communication strategies. The theory used in this study is the theory put forward by Karl Weick in 1969 in which organizations were not formed from structures and positions but from communication activities. This research uses a descriptive qualitative approach. Informants from the study consisted of 10 employees of the Office of Investment and Integrated Licensing Services of One Door Bengkulu City Government who were selected based on purposive sampling technique. Data collection techniques used in this study were interviews and observation. The results showed that the strategy used was building internal communication among members of the organization, building emotional closeness and increasing awareness of members of the organization, evaluating the performance that has been done, always being tolerant of the fellow members of the organization. Barriers that arise during communication are differences in the character of each person, frequent mutations and employee movements, lack of competent ability of some employees. Conclusion, if communication between organizations is effective, then all systems can run well, including in terms of public services. Keywords : Communication Strategies, Public Services, DPMPTSP

scholarly journals Strategi Komunikasi Pemerintah Kota Pariaman Pada Program Satu Keluarga Satu Sarjana

2021 ◽  
Vol 10 (1) ◽  
pp. 160-179
Author(s):  
Nofiardi Syarif ◽  
Elva Ronaning Roem ◽  
Ernita Arif
Keyword(s):  
Human Resources ◽  
Participant Observation ◽  
Development Program ◽  
Degree Program ◽  
Communication Strategy ◽  
City Government ◽  
Communication Model ◽  
Purposive Sampling ◽  
Government Websites ◽  
The One

Program Satu Keluarga Satu Sarjana merupakan program pembangunan pemerintah Kota Pariaman dalam upaya mengentaskan kemiskinan melalui peningkatan sumber daya manusia masyarakat di wilayahnya. Agar program dapat diterima dan mendapatkan partisipasi oleh khalayak dibutuhkan sebuah strategi komunikasi. Penelitian ini bertujuan mendeskripsikan strategi komunikasi pemerintah Kota Pariaman dalam pelaksanaan program Satu Keluarga Satu Sarjana dengan menggunakan model perencanaan strategi komunikasi lingkaran. Penelitian menggunakan metode kualitatif. Data dikumpulkan melalui observasi non-partisipasi dan wawancara mendalam dilakukan dengan empat orang informan yang dipilih dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa strategi dalam pelaksanaan program dilakukan dalam bentuk sosialisasi langsung berupa dialog dan wawancara yang dilakukan petugas di lapangan, dan berkomunikasi menggunakan media luar ruang, website pemerintah, portal online serta media sosial. Sementara hambatan yang timbul di masyarakat berupa kesenjangan informasi dan tanggapan negatif terhadap program serta kurangnya sumber daya manusia dalam menciptakan komunikasi efektif.  The one-family one-degree program is a development program for the Pariaman city government to alleviate poverty by increasing the human resources of the people in the region. However, for the program to be accepted and get participation by the public, a communication strategy is needed. This study aims to describe the communication strategy of the Pariaman city government in the implementation of the one-family one-degree program using the circular communication model. This study used a qualitative method. Data were collected through non-participant observation and in-depth interviews with four informants selected by the purposive sampling method. The results showed that the implementation of the program was carried out in direct socialization in the form of dialogues and interviews conducted by officers in the field and communicating using outdoor media, government websites, online portals, and social media. Meanwhile, the obstacles that arise in the community were in the form of information gaps and negative responses to the program, and a lack of organizational human resources in creating effective communication.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA DARING TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 11 (2) ◽  
pp. 81
Author(s):  
Diana Fitriani
Keyword(s):  
Communication Strategies ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Online Media ◽  
Decision Variable ◽  
Marketing Communication ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Beta Coefficient

Research on the analysis of marketing strategies through online media in Pontianak through Facebook and Instagram. Quantitative related is used for the path analysis method and the application of SPSS V. 23.0 as a calculation tool. Respond 100 with a non-probability sampling technique that is unintentional. Communication strategies in research are lead to awareness, knowledge, passions, inclinations, beliefs and purchases. Based on this strategy, a positive and significant value is obtained in the decision making process. Marketing communication strategies through online media towards consumer purchasing decisions on culinary products marketed through Instagram and Facebook. The results of the study with a significance of 0,000 obtained a beta coefficient of 0.483. The significance of tcount <0.05 indicates that Ho was not accepted and thus received Ha. Explanation of the results of calculations in research gives a meaningful and positive marketing communication strategy to the product purchase decision variable through online media. It can be concluded that the strategies proposed have proven to be effective in winning diverse consumer dynamics

scholarly journals STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Dewi Sartika Karo-karo ◽  
Lina Sinatra Wijaya
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Positive Impact ◽  
Communication Strategies ◽  
Internal Communication ◽  
Communication Strategy ◽  
Printed Media ◽  
Depth Interview ◽  
Internal Relations ◽  
Employer Brand

This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.

scholarly journals ORGANIZATIONAL COMMUNICATION STRATEGY IN SHAPING THE LEADERSHIP CHARACTERS OF THE LEADERS IN OIL AND GAS ACADEMY (AKAMIGAS), INDRAMAYU

2020 ◽  
Vol 1 (5) ◽  
pp. 761-765
Author(s):  
Ahmad Zaelani Adnan ◽  
Eeng Ahman ◽  
Nanang Fattah ◽  
Tjutju Yuniarsih ◽  
Disman Disman ◽  
...  
Keyword(s):  
Organizational Communication ◽  
Information Dissemination ◽  
Oil And Gas ◽  
Communication Strategies ◽  
Team Work ◽  
Communication Strategy ◽  
Snowball Sampling ◽  
Upward Communication ◽  
Competency Training ◽  
Structured Information

Communication acts as an instrument for everyone to interact both in formal and informal matters in daily life. The purpose of this study was to analyse organizational communication strategies in shaping the leadership character of the leaders of the Indramayu Oil and Gas Academy (AKAMIGAS). This study uses a qualitative approach, by determining the informants using purposive sampling and snowball sampling. Data collection techniques are using observation and interviews. Based on the results of research and discussion that structured information dissemination using the institution's primary online media as a communication strategy, team work, and leadership competency training are strategies used to form leadership characters that must be nurtured by the organization. Based on the results that the author has carefully examined, by conducting observations and interviews in the organization of communication strategies conducted using downward communication and upward communication. With these two ways communication strategies can be carried out with leaders and subordinates as the creation of communication that influences the organization's progress

scholarly journals Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung

2019 ◽  
Vol 1 (1) ◽  
pp. 18-24
Author(s):  
Peligia Ekalista ◽  
Willy Tri Hardianto
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Product Price ◽  
Analysis Technique ◽  
Depth Interviews

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

scholarly journals Environmental Communication Strategy in Overcoming Cisadane River Water Pollution

2021 ◽  
Vol 13 (1) ◽  
pp. 69
Author(s):  
Meisyanti Meisyanti ◽  
Khina Januar Rahmawati
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Communication Strategies ◽  
Group Discussion ◽  
River Pollution ◽  
Environmental Communication ◽  
Communication Strategy ◽  
City Government ◽  
Strategy Model ◽  
The Government

Water is the most important component for humans to maintain their life, but pollution also occurs in water. One of the rivers that have been polluted is the Cisadane River which stretches from West Java to Banten. This case of Cisadane River pollution is one of the cases included in the environmental communication study, where the role of the stakeholders in it is needed. The unity of purpose to overcome Cisadane River pollution can be done in various ways, one of them is by implementing an environmental communication strategy. The purpose of this study is to analyze and identify environmental communication strategies in handling Cisadane River pollution that have been carried out by the Government and the Environmental Service of Tangerang City and South Tangerang City and to develop environmental communication strategies to overcome the problem of Cisadane River pollution. The research method was using descriptive qualitative with data collection techniques interviews, observation and Focus Group Discussion (FGD). The results of this study indicate that the environmental communication strategy carried out by the Government and the Environmental Service of Tangerang City and South Tangerang City in terms of the communication component has been running well. To make it even better, it needs the consistency in the management of the environmental communication. The development of an environmental communication strategy model uses transformational communication features by adding several things to the strategies that have been implemented by the City Government and the Environmental Service of Tangerang City and South Tangerang City. For implementation this strategy, they need to monitor, evaluate and the synergy between the provincial, city government and the Environmental Service and other services in each area traversed by the Cisadane River. Air menjadi komponen terpenting bagi manusia untuk mempertahankan kehidupannya, namun pencemaran juga terjadi pada air. Salah satu sungai yang tercemar adalah Sungai Cisadane yang terbentang dari Jawa Barat hingga Banten. Kasus pencemaran Sungai Cisadane ini merupakan salah satu kasus yang termasuk dalam kajian komunikasi lingkungan, di mana dibutuhkan peran dari stakeholder yang di dalamnya. Kesatuan tujuan untuk mengatasi pencemaran Sungai Cisadane ini bisa dilakukan dengan berbagai cara, salah satunya dengan menjalankan strategi komunikasi lingkungan. Tujuan penelitian ini adalah untuk menganalisa dan mengidentifikasi strategi komunikasi lingkungan dalam penanganan pencemaran Sungai Cisadane yang sudah dilakukan oleh Pemerintah Kota dan Dinas Lingkungan Hidup Kota Tangerang dan Kota Tangerang Selatan dan untuk mengembangkan strategi komunikasi lingkungan untuk mengatasi masalah pencemaran Sungai Cisadane. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data wawancara, observasi dan Focus Group Discussion (FGD).  Hasil penelitian ini menyatakan bahwa strategi komunikasi lingkungan yang dijalankan oleh Pemerintah dan Dinas Lingkungan Hidup Kota Tangerang maupun Kota Tangerang Selatan ditinjau dari komponen komunikasi sudah berjalan dengan baik. Agar lebih baik lagi diperlukan konsistensi dalam pengelolaan strategi komunikasi lingkungan tersebut. Pengembangan model strategi komunikasi lingkungan menggunakan fitur komunikasi transformasional dengan menambahkan beberapa hal yang sudah dijalankan oleh Pemerintah Kota dan DLH Kota Tangerang dan Kota Tangerang Selatan. Dalam pelaksanaan strategi ini juga dibutuhkan monitoring, evaluasi dan perlu adanya sinergi antara pemerintah provinsi, kota maupun DLH dan dinas terkait lainnya pada setiap daerah yang dilintasi oleh Sungai Cisadane.

scholarly journals STRATEGI KOMUNIKASI DINAS PARIWISATA KOTA PALEMBANG DALAM MEMPROMOSIKAN DESTINASI WISATA DI KOTA PALEMBANG MENJELANG ASIAN GAMES XVIII 2018 (Studi pada Program Paket Wisata Hemat “Palembang Asiik”)

2018 ◽  
Author(s):  
Aprilyanti Pratiwi
Keyword(s):  
New Media ◽  
Communication Strategies ◽  
Target Audience ◽  
Communication Strategy ◽  
City Government ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
The City ◽  
Descriptive Qualitative

<p><em>The potential of tourism owned by Palembang city has not been optimally excavated. It causes only a few tourist objects are known by people outside of Palembang, both domestic and foreign.Generally, the typical tourist attraction of Palembang city that is known by people outside Palembang is Ampera Bridge only. Though there are many other attractions in Palembang which can be a tourist destinations. Related on it, the problems faced by the City Government is less than optimal campaigns made. A communication strategy is needed to promote the existing tourist attractions in Palembang in order to increase the visits of foreign tourists to Palembang. Especially Palembang will host the 2018 Asian Games XVIII event. Palembang city can use these moments in accelerating the growth of its tourism sector.Based on these problems, the purpose of this study is to find out how the communication strategy undertaken by the Department of Tourism of Palembang City in promoting tourist destinations in Palembang before Asian Games XVIII 2018 through a package tour program "Palembang Asiik". This research will use Lasswell's communication formula to analyze who is the communicators, what messages, what media are used, who the target audience is, and what effects they have. The method used in this research is descriptive qualitative with data taking:</em><em> observation and documentation.</em><em> The result shows that communicator in this research, </em><em>is Association of Indonesian Travel Company (Asita) South Sumatera Province. Messages that are carried through the package tour is safe, exciting, efficient, beautiful, and memories. Media used to promote this program include new media, through Instagram. Target audiences in this tour program are foreign tourists, especially Asia.</em><em> The effect of this program is increasing the number of tourist.</em></p><h5><em> </em></h5><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>communication strategies, government tourism office of</em><em> </em><em>Palembang, promotion tour, Asian Games XVIII 2018, </em><em></em></p>

scholarly journals EFEKTIVITAS PENERAPAN APLIKASI SICANTIK DI DINAS PENANAMAN MODAL PELAYANAN TERPADU SATU PINTU, PERINDUSTRIAN DAN TENAGA KERJA KOTA BUKITTINGGI

2021 ◽  
Vol 3 (1) ◽  
pp. 22-30
Author(s):  
Eliya Putri Utami ◽  
Aldri Frinaldi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Public Services ◽  
Sampling Technique ◽  
Field Observations ◽  
Analysis Technique ◽  
One Stop ◽  
The One ◽  
The City

This study aimed to determine the effectiveness of implementing the SICANTIK application in the One Stop Services Investment Office, Industry and Labor in the City of Bukittinggi. The SICANTIK application is an application that aims to provide services regarding licensing that are directly related to the community, and this is one of the government's efforts to provide quality public services to the community. This research is descriptive using qualitative methods. Informants were selected using purposive sampling technique. In data collection, research instruments were used in the form of field observations and interviews with several informants, then documentation study was used for documents in the study. The technique of testing the validity of the data used the triangulation method. While the data analysis technique is done by reducing data, displaying data and drawing conclusions from the research that has been carried out. The results of this study indicate that knowing the effectiveness of implementing the SICANTIK application in the One Stop Services Investment Office, Industry and Labor of the City of Bukittinggi is not effective enough.

scholarly journals EMPLOYEES’ COMMUNICATION DURING COVID-19

2020 ◽  
Author(s):  
Karmen Erjavec ◽  
Keyword(s):  
Organizational Communication ◽  
Digital Communication ◽  
Communication Strategies ◽  
Communication Channels ◽  
Internal Communication ◽  
Research Approach ◽  
Health Crisis ◽  
Public Health Crisis ◽  
Communication Challenges ◽  
Working Practices

The context of the COVID-19 pandemic presents communication challenges for companies as they adjust to a new operating, business and public policy environment. This unprecedented public health crisis affects all stakeholders. The COVID-19 pandemic underlined the importance of strategic internal communication, as many companies had to introduce new working practices and hire or fire staff extremely quickly. An explorative qualitative and qualitative research approach was applied to determine the use of digital communication channels and communication channels during the COVID-19 pandemic by Slovenian employees. The opportunities and challenges that arose during COVID-19 the outbreak of the pandemic are presented. Finally, proposals for organizational communication strategies in times of the pandemic are provided.

scholarly journals Organizational Communication Responses to Covid-19: Strategies and Practices

2020 ◽  
Vol 5 (2) ◽  
pp. 189-198
Author(s):  
Dorien Kartikawangi ◽  
Rayini Dahesihsari
Keyword(s):  
Organizational Communication ◽  
Crisis Management ◽  
Communication Systems ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Health Care Facilities ◽  
Inductive Method ◽  
Preparation Stage ◽  
High Level ◽  
Formal Communication

In a crisis situation, employees are facing pressures and challenges because they have to deal with unexpected disruption in their routine working conditions with a high level of uncertainty. Organizational communication strategies and practices play important roles to give employees information, direction, and support. The research aims to explore how organizational communication strategies and practices responses to such a specific crisis: Pandemic Covid-19, using a situational crisis communication theoretical framework. The research applies a qualitative approach. Four organizations participated, involved two business organizations and two educational organizations, selected using a maximum variation sampling technique. Four people representing each organization were interviewed using the inductive method. Data were analyzed using thematic analysis. The findings show that organizational communication strategies and practices being used by all participants’ organizations are mostly related to the preparation stage and the response stage of crisis management. Early crisis management planning, forming crisis management teams, and preparing supporting communication systems, including providing health care facilities and communication protocols for infected employees are salient practices during the preparation stage. On the response stage, leader and horizontal communication intensively used with a variation of media and channels. Interestingly, informal communication was minimized while formal communication conducted intensively and transparently. Furthermore, sensitivity to employees’ needs and conditions as well as emphatic communication expressing positive emotion and support was perceived positive to help employees to understand the information well and to feel being understood and being appreciated. 

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