scholarly journals PENGARUH SUASANA TOKO TERHADAP KEPUASAN PELANGGAN

2016 ◽  
Vol 2 (2) ◽  
pp. 110
Author(s):  
Rizky Carlos Pandapotan ◽  
Maya Setiawardani

Store atmosphere is a condition in a store that is formed by the tangible and intangible components, which can influence consumer behavior, such as customer satisfaction. Customer satisfaction is the level of one's feelings after comparing the performance or perceived value with expectations. This study used a quantitative method, such questionnaires which distributed to 142 respondents and also the observations results. In addition, this study uses three types of analysis to achieving the objectives, namely descriptive analysis, correlation analysis and linear regression analysis. Meanwhile, the results of this study indicate that store atmosphere good categories with a mean value of 3.72 and customer satisfaction at high category with a mean value of 4.09. In addition, the coefficient of determination test indicates that the effect of store atmosphere contributes 27.7%to customer satisfaction and the other of 72.3% is the contribution of the influence from the other variables which not examined in this study. Based on test results obtained linear regression equation such Y = 26.711 + 0,367X. This is show that if there is additional to the store atmosphere, the customer satisfaction will be increased by 0,367. And the results of hypothesis testing indicate that there are significant influences between store atmosphere and customer satisfaction at theToko Buku Togamas Branch Supratman Bandung.

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Oji Setyawan ◽  
Wisnu Wibowo

Customer satisfaction is so important for service company because it would lead the customer to be loyal to the company. However, obtaining customer satisfaction is not easy because it needs a commitment from the company to provide the best quality service to satisfied the customer. At the beginning of the launch of 1010dry application by PT. Tenten Digital Indonesia, 1010dry has low rating and  some reviews about issues on  the application. PT. Tenten Digital Indonesia has been trying to solve the problem by improving their service both customer service and system maintenance untill the rating and the amount of new member each month has been increase. Therefore, the aim of this study is to examine the influence of quality service to customer satisfaction of 1010dry laundry management application. The method used in this research is quantitative method by using simple linear regression equation. Data was obtained from the member of 1010dry laundry management application by using questionnaire. The result of this research shows that quality service has significant influence to customer satisfaction (6,317 > 2,074 and 0,000 < 0,05) with coefficient of determination is 64,5%. Keywords: quality service and customer satisfaction.


2020 ◽  
Vol 11 (1) ◽  
pp. 77-91
Author(s):  
Eka Putra

This research was conducted at the DPRD Secretariat Of The Siak Regency. The purpose of this study was to determined the effect of conflict on the performance of employees in the DPRD Secretariat of Siak Regency. The population in this study were 44 people from the DPRD Secretariat Of The Siak Regency. While the number of samples set in this study are all of the population of 44 people. Data analysis using simple linear regression analysis with SPSS 16.00 for Windows. Based on a simple linear regression equation Y = 18,397 + 0,656X. Conflict variables (X) with t count (4,336) > t table (2,018) and probability (0,00) <0,05. Then Ho is rejected and Ha is accepted, meaning that the conflict variable has a positive and significant effect on the performance of the DPRD Secretariat Of The Siak Regency. R-square value can be obtained (coefficient of determination) of 0.309 or 30.9%. This shows that conflict contributes to the performance of the Siak Regency DPRD Secretariat employees by 30.9%, while the remaining 60.1% is influenced by other variables outside the variables in this study. The recommendation given that better to be able to create a conducive atmosphere related to the delegation of tasks from a work unit to another work unit in order to facilitate the performance of employees with measurable to avoid accumulating a job in a work unit. In the other side, employees must know and  understand about their task and job desk in order to improve their performance.


2018 ◽  
Vol 13 (1) ◽  
pp. 59
Author(s):  
Samrotu Sa’adah ◽  
Arif Partono Praseti

This study aims to examine the effect of work stress on employee turnover intention at PT Internusa Jaya Sejahtera Merauke, Papua. This study obtained data from questionnaires distributed to 117 employees of PT Internusa Jaya Sejahtera. The questionnaire used has 14 point statements and uses a 6 point Likert scale. The technique used in this research is descriptive analysis technique used to analyze the level of work stress and turnover intention level on employees. Simple linear regression analysis is also used to determine the effect between work stress variables and turnover intention variables. The results showed that work stress had a significant positive effect on turnover intention on employees of PT Internusa Jaya Sejahtera. The coefficient of determination in this study has a value of 0.571 which means that the level of job stress to turnover intention of 57.1%.Keywords : work stress, turnover intention, linear regression ABSTRAK Penelitian ini bertujuan untuk meneliti pengaruh stres kerja terhadap turnover intention pada karyawan di PT Internusa Jaya Sejahtera Merauke, Papua. Peneltian ini memperoleh data dari hasil penyebaran kuesioner kepada 117 karyawan PT Internusa Jaya Sejahtera. Kuesioner yang digunakan memiliki 14 butir pernyataan dan menggunakan skala Likert 6 poin. Teknik yang digunakan pada penelitian kali ini adalah teknik analisis deskriptif yang digunakan untuk menganalisis tingkat stres kerja dan tingkat turnover intention pada karyawan. Analisis regresi linier sederhana juga digunakan unntuk mengetahui pengaruh antara variabel stres kerja dan variabel turnover intention. Hasil penelitian menunjukkan bahwa stres kerja berpengaruh signifikan positif terhadap turnover intention pada karyawan PT Internusa Jaya Sejahtera. Koefisien determinasi pada penelitian ini memiliki nilai 0.571 yang memiliki arti bahwa tingkat stres kerja terhadap turnover intention sebesar 57,1%.Kata kunci : stres kerja, turnover intention, regresi linier.


Author(s):  
Muammar Rinaldi

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.


2021 ◽  
Vol 2 (4) ◽  
pp. 332-338
Author(s):  
Ferona Gustiana ◽  
Ahmad Soleh ◽  
Zahra Indah Ferina

The purpose of this study was to determine the effect of CAR, LDR and BOPO on ROA at conventional state-owned banks listed on the Indonesia Stock Exchange. The sample in this study were four conventional banks in Indonesia, namely BNI, BRI, BTN and Bank Mandiri. The study was conducted from 2010 to 2019. The data collection method used the documentation method. Data analysis used was multiple linear regression, coefficientof determination and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that the effect of CAR, LDR and OEOI on ROAat conventional state-owned banks results in regression test results: Y = 11.602 + 0.01X1 + 0.005 X2 - 0.108 X3. The coefficient of determination obtained by R square is 0.785. This means that X1 (CAR), X2 (LDR) and X3 (BOPO) have an effect on ROA (Y) by 78.5% while the rest (100% - 78.5% = 21.5%) are influenced by variables. others who were not examined in this study. The t test results show that there is a significant effect separately between CAR, LDR and BOPO on ROA at conventional state-owned banks. The results of the F test show a significance value of 0.000, because the significant value is less than 0.05, it means that CAR, LDR and BOPO have a significant effect together on ROA at conventional state-owned banks. Keywords: CAR, LDR, BOPO, ROA 1) The Candidate of Bachelor in Economics (Accounting) 2) Supervisors.


2019 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
Gisyel Angely ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.


Author(s):  
Vinna Angelia ◽  
Sri Rezeki

The objective of the study is to identify the effect of experiential marketing on customer loyalty in Rumah Makan Abeng 38, identify the effect of service quality on customer loyalty in Rumah Makan Abeng 38, and identify the effect of experiential marketing and service quality on customer loyalty in Rumah Makan Abeng 38.  The research methodology is descriptive quantitative method, analysis in this study is at Rumah Makan Abeng 38 and it’s observation unit are customers of Rumah Abeng 38. The population in this study are customers of Rumah Makan Abeng 38 as many as 5894 respondents. The technique of determining by number of samples used in this study is Slovin formula and amount used 98 respondents. Coefficient of determination test results (R2) shows that of Customer Loyalty is influences by Experiential Marketing and Service Quality, while the remaining is influence of other factors or variable out of the observation like Price, Product Quality, Customer Satisfaction.


2021 ◽  
Vol 3 (1) ◽  
pp. 22-33
Author(s):  
Amir Hamzah Siregar, Susana, Zuriani Ritonga, Desmawati Hasibuan, Elvina

The purpose of this study was to determine the effect of product quality, price, taste and promotion on consumer satisfaction at Mbak Siti's restaurant in Sosopan Village, Kotapinang District, Labuhanbatu Selatan Regency. The sample in this study amounted to 30 people. The analytical method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination and this data is processed using the IBM SPSS Statistics 21 program. Hypothesis test results show that partially the product (X1) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for product quality is tcount 0.009> ttable 2.05954, with a significant value of 0.993 <0.05. Hagra (X2) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for price is tcount 2.273> ttable 2.05954, with a significant value of 0.32 <0.05. Taste (X3) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for taste is tcount 0.541> ttable 2.05954, with a significant value of 0.593 <0.05. Promotion (X4) has a positive and significant effect on customer satisfaction, this can be seen from the tcount value for promotion is tcount 6.794> ttable 2.05954, with a significant value of 0.000 <0.05. The value of Ftable in the 4: 26 distribution is 2.74, so based on table 4.14 it can be seen that the Fcount value is 36.656> 2.70, and a significant value is 0.000 <0.05, this shows that simultaneously the Independent Variable has a positive and significant effect on the Dependent Variable.


2020 ◽  
Vol 4 (3) ◽  
pp. 380-387
Author(s):  
Yolanda Oktaviana Yusuf ◽  
Romat Saragih

High employee loyalty is a big goal for each company because of the increasing competition between companies. To overcome the decline in employee loyalty and retain existing employees, the company must create a comfortable work environment. In addition to a comfortable environment, organizations must also build a strong organizational culture. This research was conducted to determine the effect of organizational culture on employee loyalty at PT. Tara Megah Muliatama or commonly known as Gemah Ripah Taxi. The purpose of this research is to know and analyze how the organizational culture in the company, how the loyalty of employees, especially drivers, and how much influence the organizational culture has on employee loyalty at PT. Tara Megah Muliatama. This study uses a quantitative method with a descriptive type of research - causality. The sample of this study was taken randomly as many as 78 respondents. The analysis technique used in this research is descriptive analysis and simple linear regression analysis. The data collection needed in this research is by distributing questionnaires to 78 drivers of Gemah Ripah Taxi. The regression test results show that organizational culture has a significant effect on employee loyalty. Meanwhile, the R square value on the coefficient of determination shows that organizational culture on employee loyalty is 16%, the remaining 84% is influenced by other factors that are not addressed in this study.


2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Imansyah Imansyah ◽  
Haris Irawan

Abstract: The purposes of this research is to find the influence of service quality which including: tangible, reliability, responsiveness, assurance, and empathy at karaoke Inul Vizta Tanjung  on customer satisfaction. This research uses descriptive analysis, simple Linear Regression analysis, validity and reliability test and t test. Populations in this study are 138 persons.  The sample in this resech area 100 persons o f karaoke Inul Vizta Tanjung customers with a   accidental sampling method and slovin formula to analyze the simple data. Data collected using a questionnaire technique with likert’s scale, interview and documentation.The data analysis technique and research are using a validity and reliability test, classical assumption test, t test and linear regression. The result of this research shows positive and significant influence on service quality to customer satisfaction at karaoke Inul Vizta Tanjung. Keywords: tangible, reliability, responsiveness, assurance, empathy, customer satisfaction Abstrak: Tujuan dari penelitian ini adalah untuk menemukan pengaruh kualitas pelayanan yang terdiri dari bukti fisik, kehandalan, kesigapan, jaminan dan impati yang diberikan oleh  Karaoke Inul Vizta Tanjung   terhadap kepuasaan pelanggan. Populasi dari penelitian ini adalah tamu-tamu dari Karaoke Inul Vizta Tanjung   sejumlah sekitar  138 orang. Sampel pada penelitian ini adalah 100 orang yang diambil dengan metode accidental sampling dan formula slovin untuk menganalisis data sederhana. Data dikumpulkan dengan melalui kuisioner, wawancara menggunakan  sekala likert dan dukumentasi. Tehnik analisis data menggunakan uji validitas dan realibilitas, uji asumsi klasik, uji t dan regresi linear. Hasil dari penelitian ini adalah bahwa terdapat pengaruh positif dansignifikan dari kualitas pelayanan terhadap kepuasaan pelanggan pada Karaoke Inul Vizta Tanjung. Kata kunci : bukti fisik, kehandalan, kesigapan, jaminan,empati, kepuasan pelanggan


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