How Effective Gamified Technics will lead to Customer Engagement?

Author(s):  
Javaneh Mehran

Gamification approach recently has sparked interest among researchers as a new trend of increasing customer engagement (CE) in business-to-consumer (B2C) contexts. However, there is a dearth of exploratory specifically in Iran Market. This study aims to provide deeper insights into process of customer engagement by analysis of key factors in effectiveness of gamification. In order to achieve this aim, two main research phase were planned:1) detailed literature review on current studies in this scope and 2) Exploratory semi-structured interview with experts of gamification in small and medium enterprise (SMEs) in information technology (IT) industry in Iran. The synthesis of findings identified there are many game mechanics uses in designing games, which three key factors of feedback, gift and challenge have found to be more effective studies that confirm the effectiveness of gamified mechanism in process of CE, in our sample based on gamified engagement mechanism. Implication of this study may help practitioners in developing more effective gamified CE strategies.

Author(s):  
Daisy Mathur Jain

Information Technology (IT) is an ever-growing industry. It, therefore, becomes imperative to understand what it entails, the key parties involved, and their relationship, along with the various risks involved. This chapter aims to delve into the underlying concept of service in the IT industry, the service receiver (client) and the service provider (vendor), which are the key parties, and the risks involved by taking a look at the main prevalent outsourcing models. Further, it nails out the major factors that can contribute in building a lasting relationship between the client and vendor. Through extensive literature review, it is observed that several studies have focused on the risks faced by service receivers, but there are very few that mention the risks that service providers also face. This chapter examines both aspects and aims to uncover the risks that service receivers and service providers face in outsourcing engagements. In addition, many articles talk about factors involved in building client-vendor relationship; however, they lack a comprehensive list of factors that, if taken care of, can lead to successful client vendor engagements. This chapter gives a comprehensive view of the main aspects of the IT industry covering the concept of service in IT Industry, the key parties, and the risks along with aspects that build into successful client vendor relationships.


2017 ◽  
Vol 4 (1) ◽  
pp. 117-126
Author(s):  
Tine Sopaheluwakan ◽  
Mohammad A. Amin Soetomo

Information Technology as a new Technology has been used in businesses from small company until multinational company in almost all industries. IT role as an enabler and differentiation factor separating success company from average company. IT need people to build, operate, maintain and support the systems, hence expect the new hire to immediately contribute from the first day they join the company. The industry define the needs for Information Technology competence and expect Education Institution as one of IT resource work hard to design their program study to fulfill the needs for Information Technology graduates, yet the industry still struggle to succeed in hiring fresh graduate to fill the IT position. Information Technology Training Institution can be an alternative to improve the education result. Also certification on Information Technology competence from third party or independent body might be used as a standard for both Industry and Education. This paper will report literature review several previous paper about all of the above.


2018 ◽  
Vol 8 (2) ◽  
pp. 60
Author(s):  
Yuhendri L.V

The development of information technology has spawned the innovation of learning technology, one of which is the application of E-learning that develops along the paradigm of learning changes. Implementation of E-learning in addition to providing benefits are also still faced with various problems that become challenges in the application of E-learning resulting in a variety of perceptions that develop in society. This article aims to describe the opportunities, challenges, and implementation of E-learning in Indonesia. This paper is a literature review by using relevant sources related to theoretical and empirical reviews of E-learning challenges, opportunities, and implementation. Sources of theoretical reviews use books, other documents on E-learning, while for empirical reviews using research results published in scientific journals.


Author(s):  
Syed Mubashir Ali ◽  
Asim Iftikhar

Recent past has seen an epidemic growth in the adoption of strategic information systems. In order to be successful, enterprises are putting in huge investments into implementation of information technology (IT) and knowledge management systems (KMS). KMS implementation in an IT industry has been discussed in this paper. Several challenges including multiple information sources, access control, and employee’s mistrust among others are being identified along with their possible solutions. Later foreseen benefits of KMS implementation including quicker problem identification, faster response time, and cost saving among others are being highlighted. The paper concludes with revealing future research possibilities.


2021 ◽  
Vol 13 (14) ◽  
pp. 7683
Author(s):  
Amila Omazic ◽  
Bernd Markus Zunk

Public sector organizations, primarily higher education institutions (HEIs), are facing greater levels of responsibility since adopting and committing to the Agenda 2030 for Sustainable Development (SD) and its 17 Sustainable Development Goals (SDGs). HEIs are expected to provide guidance for various stakeholders on this matter, but also to implement this agenda and the SDGs in their institutions. Although the role of these organizations has been recognized, the fields and issues that HEIs should address on their path towards sustainability and SD are still unclear. To provide further clarity, a semi-systematic literature review on sustainability and SD in HEIs was conducted to identify both the key concepts and main research themes that represent sustainability and SD in HEIs and to identify research gaps. This review increases our knowledge of this topic and enhances our understanding of sustainability and SD in the context of HEIs.


2021 ◽  
Vol 13 (3) ◽  
pp. 1193
Author(s):  
Anna Podara ◽  
Dimitrios Giomelakis ◽  
Constantinos Nicolaou ◽  
Maria Matsiola ◽  
Rigas Kotsakis

This paper casts light on cultural heritage storytelling in the context of interactive documentary, a hybrid media genre that employs a full range of multimedia tools to document reality, provide sustainability of the production and successful engagement of the audience. The main research hypotheses are enclosed in the statements: (a) the interactive documentary is considered a valuable tool for the sustainability of cultural heritage and (b) digital approaches to documentary storytelling can provide a sustainable form of viewing during the years. Using the Greek interactive documentary (i-doc) NEW LIFE (2013) as a case study, the users’ engagement is evaluated by analyzing items from a seven-year database of web metrics. Specifically, we explore the adopted ways of the interactive documentary users to engage with the storytelling, the depth to which they were involved along with the most popular sections/traffic sources and finally, the differences between the first launch period and latest years were investigated. We concluded that interactivity affordances of this genre enhance the social dimension of cultural, while the key factors for sustainability are mainly (a) constant promotion with transmedia approach; (b) data-driven evaluation and reform; and (c) a good story that gathers relevant niches, with specific interest to the story.


Information ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 111
Author(s):  
João Serrano ◽  
João Faustino ◽  
Daniel Adriano ◽  
Rúben Pereira ◽  
Miguel Mira da Silva

Information technology (IT) service management is considered a collection of frameworks that support organizations managing services. The implementation of these kinds of frameworks is constantly increasing in the IT service provider domain. The main objective is to define and manage IT services through its life cycle. However, from observing the literature, scarcely any research exists describing the main concepts of ITSM. Many organizations still struggle in several contexts in this domain, mainly during implementation. This research aims to develop a reference study detailing the main concepts related with ITSM. Thus, a systematic literature review is performed. In total, 47 articles were selected from top journals and conferences. The benefits, challenges, opportunities, and practices for ITSM implementation were extracted, critically analysed, and then discussed.


Author(s):  
Paul Mark Mitchell ◽  
Samantha Husbands ◽  
Sabina Sanghera ◽  
Fergus John Caskey ◽  
Jemima Scott ◽  
...  

Abstract Purpose Capability wellbeing measures, such as the ICECAP measures, have been proposed for use in economic evaluations to capture broader outcomes of health and care interventions. The ICECAP measures have been developed to reflect capabilities at different stages of life. Some patient groups include patients of different ages and at different stages of life, so it is not always apparent which ICECAP measure is most relevant. This study explores the impact of age and life stage on completion, where both ICECAP-A and ICECAP-O were completed by the same patient. Methods A think-aloud study, and an associated semi-structured interview were conducted with people receiving kidney care as a renal outpatient, kidney transplant outpatient, or through receiving facility-based haemodialysis. Qualitative analysis focused on (1) differences in responses across measures by individuals, where attributes had conceptual overlap, (2) key factors in self-reported capability levels, and (3) measure preference. Results Thirty participants were included in the study, with a mix of older and younger adults. Attributes with similar wording across measures produced similar responses compared to attributes where wording differed. Age and health were key factors for self-reported capability levels. ICECAP-A was slightly preferred overall, including by older adults. Conclusion This study suggests use of ICECAP-A in patients with certain chronic health conditions that include a mix of adults across the life course. This study highlights the importance of considering the stage of life when using capability measures and in economic evaluations of health and care interventions more generally.


2021 ◽  
Vol 1 ◽  
pp. 51-60
Author(s):  
Peter Welzbacher ◽  
Gunnar Vorwerk-Handing ◽  
Eckhard Kirchner

AbstractThe importance of considering disturbance factors in the product development process is often emphasized as one of the key factors to a functional and secure product. However, there is only a small number of tools to support the developer in the identification of disturbance factors and none of them yet ensures that the majority of occurring disturbance factors is considered. Thus, it is the aim of this contribution to provide a tool in form of a control list for the systematic identification of disturbance factors. At the beginning of this contribution, the terms “disturbance factor” and “uncertainty” are defined based on a literature review and different approaches for the classification of uncertainty are presented. Subsequently, the fundamentals of multipole based model theory are outlined. Moreover, a first approach in terms of a control list for a systematic identification of disturbance factors is discussed. Based on the discussed approach and taking the identified weaknesses as a starting point, a control list is presented that combines the existing basic concept of the control list with the fundamentals of multipole based model theory.


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