scholarly journals BETWEEN LIVE AND LIFE: EXPLORING THE ONLINE PRESENCE OF PERFORMANCE ARTISTS

2020 ◽  
Author(s):  
Laura Gemini ◽  
Stefano Brilli
Keyword(s):  
Social Media ◽  
Profile Analysis ◽  
Strategic Communication ◽  
Contemporary Theatre ◽  
Making Sense ◽  
Performance Artists ◽  
Wide Scale ◽  
Media Interaction ◽  
Use Of Social Media ◽  
Depth Interviews

In the last decade, the use of social media in the theatre scene has fueled debates on the possibility to redefine the performer-audience relationship on a wide scale. Scarce attention, however, has been paid on empirically studying how performance artists balance their use of social media between the need to promote their work and the ambition to experiment creatively on the medium affordances. This paper explores the use of social media by Italian contemporary theatre artists and companies. The study aims to explore the relational labour (Baym 2018) of performance artists in tracing the boundaries between online/offline performativity and between personal self-narration and artistic promotion. Through a combination of profile analysis and in-depth interviews, we want to understand how this artistic scene - that always experimented on intermedial and participatory possibilities - is making sense of social media. Preliminary results show how social media interaction and content production is becoming an integrated part of companies working routines. Companies position their social media activity outside a purely promotional logic. This anti-promotional ethos translates to a lack of efficacy in terms of strategic communication. However, it also lays the basis for the use of social media to expand performative practices. Although the interviewed companies do not exclude such a possibility, they lament their current inability in making such an attempt. Lacking resources is the most quoted explanation of this failure, followed by the refusal to compromise with the constraints of online languages, and the distrust of social media to reach wider audiences.

Trailers as mediatized performances: Investigating the use of promotional videos among Italian contemporary theatre artists

2022 ◽  
Vol 10 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Stefano Brilli ◽  
Laura Gemini
Keyword(s):  
Social Media ◽  
Economic Efficiency ◽  
Exploratory Study ◽  
Performing Arts ◽  
Communication Strategies ◽  
Contemporary Theatre ◽  
Academic Literature ◽  
Performance Artists ◽  
Theatre Companies ◽  
Depth Interviews

In the theatre sector, many companies, festivals and theatres have integrated promotional videos into their communication strategies. This recent development is undoubtedly due to the rise of social media and the increasing accessibility of video technologies, but also to the need for theatre companies to publicize their work in a media that combines creative autonomy with economic efficiency. Despite this widespread use, trailers in the performing arts have received little attention in academic literature. This article offers the first, exploratory study on the use of promotional videos in the field of contemporary theatre in Italy and on the connections between the current creation of digital promotional clips and the heritage of the Italian video-theatre. Through in-depth interviews with sixteen of the leading Italian companies, this research aims to bring out the role theatre trailers play for performance artists.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

How journalists use social media in France and the United States: Analyzing technology use across journalistic fields

2017 ◽  
Vol 20 (8) ◽  
pp. 2728-2744 ◽  
Author(s):  
Matthew Powers ◽  
Sandra Vera-Zambrano
Keyword(s):  
United States ◽  
Social Media ◽  
Technology Use ◽  
Daily Practice ◽  
The United States ◽  
News Organizations ◽  
American Journalism ◽  
Routine Tasks ◽  
Use Of Social Media ◽  
Depth Interviews

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.

scholarly journals Social Media, Opinion Polls, and the Use of Persuasive Messages During the 2016 US Election Primaries

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jennifer Stromer-Galley
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Information Source ◽  
Strategic Communication ◽  
Political Campaigns ◽  
Digital Platforms ◽  
Automated Content Analysis ◽  
Use Of Social Media ◽  
Public Opinion Polls ◽  
Opinion Polls

Political campaigns’ use of digital technologies has been a topic of scholarly concern for over two decades, but most studies have been focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polls. Opinion polls are an important information source for citizens and candidates and provide the latter with information that might drive strategic communication. In this article, we explore the relationship between the use of social media in the 2016 US presidential elections and candidates’ standing in public opinion polls, focusing on the surfacing and primary stages of the campaign. We use automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates. Results indicate that a candidate’s performance in the polls drives certain communicative strategies, such as the use of messages of attacks and advocacy, as well as the focus on personal image.

Teaching social media and public administration: Applying four approaches to an emerging issue

2019 ◽  
Vol 38 (2) ◽  
pp. 168-186
Author(s):  
Mark K McBeth ◽  
Adam M Brewer ◽  
Mackenzie N Smith
Keyword(s):  
Social Media ◽  
Public Administration ◽  
City Council ◽  
Future Research ◽  
The Public ◽  
Education Literature ◽  
Wide Scale ◽  
Approach To Teaching ◽  
Use Of Social Media ◽  
Insight Into

This article presents an approach to teaching how social media impacts the public-sector workplace. Social media creates new challenges for both public administration practitioners and teachers. Yet, the topic does not yet have wide-scale discussion in the public administration education literature. After a review of four approaches to public administration (managerial, legal, political, and ethical), we developed a fictional social media case that was administered in an email survey to a sample of 50 graduates of a Master of Public Administration (MPA) program (37 responded and completed the survey). The case involves a local government employee whose employer wants to terminate because of the employee’s use of social media following a city council meeting. The results of our survey provide insight into how administrators would deal with the situation presented in the case and leads to the development of a series of questions for faculty using the case in their classroom. Our teaching case should provoke serious classroom discussions. Our study reveals the importance of the teaching and discussion of social media in public administration courses along with identifying continuing areas of future research.

scholarly journals Between hope and fear: developing social media guidelines

2017 ◽  
Vol 39 (2) ◽  
pp. 130-144 ◽  
Author(s):  
Michaël Opgenhaffen ◽  
An-Sofie Claeys
Keyword(s):  
Social Media ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations. Design/methodology/approach In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size. Findings Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines. Research limitations/implications Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees. Practical implications Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors. Originality/value The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

scholarly journals FENOMENA KALANGAN PENGGUNA MEDIA SOSIAL DI KOTA BANDUNG (STUDI FENOMENOLOGI KALANGAN PENGGUNA MEDIA SOSIAL FACEBOOK GENERASI X DI KOTA BANDUNG)

2019 ◽  
Keyword(s):  
Social Media ◽  
Generation X ◽  
Library Research ◽  
Information Status ◽  
Phenomenological Studies ◽  
The Subject ◽  
Use Of Social Media ◽  
The City ◽  
Depth Interviews ◽  
Old Friends

This study aims to determine the extent of the motives, actions and meanings of the use of Social Media Facebook among Generation X in the City of Bandung. The method used in this study uses a qualitative de-constructive approach with phenomenological studies. The focus of more research is to understand the phenomena that occur among the use of Facebook social media, especially in Generation X in the City of Bandung. While the subject of the study was focused on examining the experiences of Facebook users themselves based on noumena. The techniques used in determining informants or subjects were chosen purfosively based on the activities of those who were considered able to explore experiences consciously. Data collection techniques were obtained from core informants, experts, academics and professionals or other data sources as participants. Besides library research, observation, in-depth interviews and documentation. The data obtained was compiled by researchers in units and then categorized and carried out a comparison through the stages of triangulation with the degree of trust in information by an expert observer and users in the field of social media. The results of the study show that social media users Facebook Generation X have the motive of using Facebook social media as a trend to follow and media to communicate. The behavior of other Generation X behavior is only to look for information, status updates and capture certain moments. Generation X means that the use of Facebook social media as a medium of entertainment, gathering and reunion with old friends.

scholarly journals Interaksi Virtual Remaja Di Media Sosial

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Indrianti Azhar
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Symbolic Interaction ◽  
Face To Face ◽  
Virtual Ethnography ◽  
The Status ◽  
Virtual Interaction ◽  
Media Interaction ◽  
Data Validity ◽  
Depth Interviews

The study is titled " Virtual Interaction of Teen on Social Media". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this study's first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with "contemporary" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.

scholarly journals Analysis of the Effect of Social Media on Teenage Premarital Sex at SMAN 8 in Jambi City

2021 ◽  
Vol 2 (4) ◽  
pp. 14-23
Author(s):  
Lia Permata Sari ◽  
Fatma Sylvana Dewi ◽  
Endang Maryanti
Keyword(s):  
Social Media ◽  
Phenomenological Approach ◽  
Premarital Sex ◽  
Information Communication ◽  
Opposite Sex ◽  
Adolescent Reproductive Health ◽  
Doing School ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Collection Methods

In the era of globalization, the dissemination of information is done quickly and easily. The development of technology is the background of this condition. This study aims to determine the effect of social media on adolescent premarital sex in SMA Negeri 8 Jambi City. This design is a qualitative research with a phenomenological approach. Data collection methods of observation, interviews, and documentation. The key informants of the research were 2 students and 1 BK teacher with supporting informants from parents, friends outside of school, school friends and informants' boyfriends and continued in a synergistic comprehensive manner involving stakeholders and grassroots. The results of in-depth interviews found that the condition of teenagers at SMA Negeri 8 Jambi City was well behaved, students' media exposure using social media such as whatsapp, instagram, youtube via cellphone for daily activities in doing school assignments, students acknowledged a change in behavior after using social media and towards premarital sex teenagers consider holding hands with the opposite sex is normal. Social media conclusions have an influence on them by imitating what they see that changes their behavior and way of thinking in carrying out their roles as teenagers. It is recommended that the school improve supervision of students in the use of cellphones during school hours, and Adolescent Reproductive Health and Information communication officers increase the intensity of visits to schools to disseminate wisdom in the use of social media

scholarly journals SOSIAL MEDIA SARANA PROMOSI PADA PEDAGANG PAKAIAN DI PASAR SUDIMAMPIR BANJARMASIN

TRANSFORMATIF ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 117-130
Author(s):  
Ariyadi Ariyadi
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Field Research ◽  
The Media ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Positive Impacts ◽  
Descriptive Qualitative

The rise of promotions and buying-selling through internet where social media has become one of the media, it has many positive impacts, such as buying-selling transactions have become easier. Meanwhile, it has negative impacts too, such as fraud and others, this makes researchers interested in researching how clothing traders on the Sudimampir market, Banjarmasin utilizes media as a promotion in order to be able to compete and increase their sales. This research aims to find out how the use of social media in clothing in Sudimampir market, as well as the obstacles that faced when using social media as a means of promotion.The researcher used field research, which is descriptive qualitative by conducting in-depth interviews and then the results can be summarized. The informants in this study were 15 people, all of whom were clothing traders who were selling in the Sudimampir market.The results of this study indicate that the use of social media as a promotion of clothing Sudimampir market using several social media such as: WA (Whatsapp), BBM (Blackberry Messenger), FB (Facebook). Those social media used as a means for ordering, Facebook and Instagram used for uploading photos of the items they sell. Those social media give a positive impact, namely their sales have increased which is in accordance with the function of social media in trading, which can increase sales.

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