Investigation of Service Quality Perceived by Fitness Center Consumers

2021 ◽  
Vol 15 (10) ◽  
pp. 3225-3229
Author(s):  
Ünsal Altinişik ◽  
Akin Çelik
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Personal Information ◽  
Income Level ◽  
Education Level ◽  
Quality Level ◽  
Fitness Centers ◽  
Perceived Service Quality ◽  
Fitness Center ◽  
Gender Education

Aim: This research aims to examine the service quality perceived by fitness center consumers. Methods: This research, which has a descriptive nature, was carried out according to the survey model. The sample of study consists of 332 people who go to fitness centers in Trabzon. The "Personal Information Form" created by the researchers and the "Sports-Fitness Centers Service Quality Scale" developed by Uçan (2007) were used as data collection tools in the research. The dependent variable of the research is the perceived service quality, and the independent variables are gender, education level and income level. The findings obtained as a result of the data collection process were transferred to the computer environment, and descriptive statistics (frequency, arithmetic mean, standard deviation), t-test and single-factor analysis of variance (One-Way ANOVA) test were used in the analysis and interpretation of the data. Results: As a result of the analyses made, it was determined that the service quality perceived by the fitness center consumers included in the research differed significantly according to gender, education level and income level. Conclusion: Fitness centers appear as businesses that provide services to people both in terms of physical appearance and health. The fact that fitness centers undertake these missions paves the way for the participants to form a sense of belonging to these centers. Therefore, facility managers working in these businesses should strive to meet the demands necessary to ensure the continuity of people, taking into account the intense competitive environment. Based on the findings, although the perceived service quality of the participants is above the average level, it is recommended that public and private businesses that provide sports services regularly apply surveys to their customers that measure the service quality level of the business and take managerial measures by determining their thoughts. Keywords: Fitness Center, Service Quality, Fitness Center Consumers

scholarly journals The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 359
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Ong Boon Hai
Keyword(s):  
Marketing Strategy ◽  
Credit Card ◽  
Demographic Variable ◽  
Income Level ◽  
Demographic Variables ◽  
Education Level ◽  
Market Strategy ◽  
Gender Education ◽  
Credit Card Market

The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

scholarly journals Examination Of The Influence Of Service Quality On Membership Renewal In Fitness Centers In San Francisco Bay Area

2010 ◽  
Vol 3 (2) ◽  
Author(s):  
Pei Chih Wei ◽  
Huang-Chia Hung ◽  
Hiu-Chu Yang ◽  
Yu-Jui (Arthur) Hsu ◽  
Zhengwei Ma
Keyword(s):  
Service Quality ◽  
San Francisco ◽  
Service Providers ◽  
San Francisco Bay ◽  
San Francisco Bay Area ◽  
Customer Relationship ◽  
Fitness Centers ◽  
Fitness Center ◽  
Bay Area ◽  
The Impact

Corporations have to learn how to satisfy their customers’ various demands as the era of interactivity with customers has emerged (Pepper & Rogers, 1999). For fitness center, customers’ demands are increasing and diversified. Therefore, service quality is an index of quality assessment from customers for service-producing industries. Furthermore, the concept of corporate expansion and customer relationship has become the foundation of service-providers for higher profitability through customers’ renewal of membership. The main purpose of this study is to evaluate the impact of service quality on the renewal willingness of fitness center membership. Customers from four fitness centers in the San Francisco Bay Area, USA, were randomly selected for this survey. A total of 50 subjects participated in this survey. The data was analyzed by multiple regression and stepwise regression. The result indicated that the service quality has positive influence on the renewal willingness of membership.

scholarly journals Adana İli Arıcılığının Yapısını Belirlemek Üzere Yapılan Bir Anket Çalışması

2019 ◽  
Vol 7 (12) ◽  
pp. 2030
Author(s):  
Mustafa Güneşdoğdu ◽  
Ethem Akyol
Keyword(s):  
Apis Mellifera ◽  
Data Collection ◽  
Primary School ◽  
Honey Bee ◽  
Personal Information ◽  
Educational Status ◽  
Education Level ◽  
Collection Method ◽  
Geographic Structure ◽  
Rich Flora

Adana province is very suitable for honey bee (Apis mellifera) breeding in terms of climate, geographic structure and rich flora. This study was carried out to investigate of beekeeping structure in Adana. The research was carried out as a questionnaire with technical questions related to technical beekeeping by visiting 169 beekeepers in Adana. In this study, a questionnaire consisting of multiple choice and open-ended questions were used as a data collection method. This survey were obtained data on beekeepers personal information, educational status, reasons for starting beekeeping, how many years they have been beekeeping, recognition of bee diseases and pests, and reared bee species. It is an effort to depict the technical and economic characteristics of province beekeeping practices in order to discover the overall structure of beekeeping in the province. According to the results of the survey, 99.4% of beekeepers’ gender were male, average age 47.77, 58.5% of beekeepers’ education level were primary school, beekeeping experience averaged 19.22 years and colony numbers were 293.21 per beekeeper. Furthermore, the problems of beekeepers were tried to determine.

scholarly journals PENGARUH KINERJA KUALITAS LAYANAN YANG DIRASAKAN DAN NILAI PELANGGAN TERHADAP PEMBELIAN ULANG (STUDI PADA BUSWAY TRANSJAKARTA)

2018 ◽  
Vol 14 (1) ◽  
pp. 52-66
Author(s):  
Nazwirman Nazwirman
Keyword(s):  
High Schools ◽  
Service Quality ◽  
Marital Status ◽  
Customer Value ◽  
Education Level ◽  
Significant Positive Effect ◽  
Perceived Service Quality ◽  
The Relationship ◽  
Positive Effect

The study was conducted on the Transjakarta busway. The purpose of the study was to analyze and determine the effect of perceived service quality variables and customer value variables on repurchase variables. The results of the study partially there is a significant positive effect on the perceived service quality on the variable repurchase. Partially there is a positive no significant effect on the Customer Value variable on the Repurchase variable. Simultaneously there is an effect of perceived service quality variables and Customer Value variables on Repurchase variables because in the F-count analysis> F-table. Based on the gender of female passengers on Busway trends. Marital status tends to be single. Age is predominantly between the ages of 20 and 30 years. Education level of most high schools. The most dominant jobs are private employees and the average passenger uses Transjakarta to work. The study uses descriptive associative method aims to determine the relationship between two or more variables. Penelitian dilakukan terhadap busway Transjakarta. Tujuan penelitian menganalisis dan mengetahui pengaruh variabel Kualitas Layanan yang dirasakan dan variabel Nilai Pelanggan terhadap variabel Pembelian Ulang. Hasil penelitian secara parsial terdapat pengaruh signifikan positif variabel Kualitas Layanan yang dirasakan terhadap variabel Pembelian Ulang. Secara parsial terdapat pengaruh tidak signifikan positif  variabel Nilai Pelanggan terhadap variabel Pembelian Ulang. Secara simultan terdapat pengaruh variabel Kualitas Layanan yang dirasakan dan variabel Nilai Pelanggan terhadap variabel Pembelian Ulang karena dalam analisis F-hitung > F-tabel. Berdasarkan jenis kelamin kecenderungan penumpang adalah perempuan. Status perkawinan kecenderungan berstatus single. Usia didominasi berusia antara 20 sampai dengan 30 tahun. Tingkat pendidikan sebagian besar SMU. Pekerjaan paling dominan karyawan swasta dan rata-rata penumpang menggunakan Transjakarta untuk bekerja. Penelitian menggunakan metode deskriptif asosiatif  bertujuan untuk mengetahui hubungan antara dua variabel atau lebih.

scholarly journals Analysis of Receptionist Service Quality to Increase Guest Satisfaction at Hotel Yusro Jombang

2021 ◽  
Vol 3 (2) ◽  
pp. 58-58
Author(s):  
Risa Hani Safitri ◽  
◽  
I Gusti Agung Bagus Mataram ◽  
I Putu Krisna Arta Widana ◽  
◽  
...  
Keyword(s):  
Performance Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Primary Data ◽  
Quality Level ◽  
Validity And Reliability ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Guest Satisfaction

This study aimed to analyze the level of receptionist service quality in increasing guest satisfaction at Hotel Yusro Jombang, East Java. The number of samples used was 60 respondents, with a purposive sampling data collection technique. The primary data collection method for service quality variables is using a questionnaire that has been tested for its validity and reliability. The analysis technique used is Customer Satisfaction Index, Servqual, and Importance Performance Analysis, presented in a Cartesian diagram. This study indicates that there is a negative, positive and neutral gap between guest perceptions and expectations. Customers are satisfied with the services provided because the value of the positive gap is more than the negative. The quality level of receptionist service in improving guest satisfaction at Hotel Yusro Jombang has been good, because the value of customer satisfaction index (CSI) of 90.22% is in the range of 81%-100%, meaning, in general, the guest satisfaction index at Hotel Yusro Jombang is on the "very satisfied" criteria. Next, based on the result of importance-performance analysis, each indicator's position in the cartesius diagram found an indicator that is a priority to be fixed, i.e., indicator in the A quadrant and an indicator that is an achievement to be maintained indicator which is in the B quadrant. As for indicators that are considered most satisfying by guests, they are X3 indicators, X5 indicators, and X10 indicators, each of them has a score of 0.04.

scholarly journals Association Analysis Of Gender, Job Type, Education Level, Income Level, Religion And Spirituality Levels Against The Type Of The Selected Bank Community In Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 33
Author(s):  
Adzan Noor Bakri
Keyword(s):  
Income Level ◽  
Education Level ◽  
Islamic Banks ◽  
Religion And Spirituality ◽  
The People ◽  
Analysis Technique ◽  
Gender Education ◽  
Conventional Banks ◽  
Relationship Of ◽  
The Relationship

<em>This study aims to analyze and explore the relationship of demographic aspects of society, including gender, education level, income level, occupation, religion, and spiritual level towards the types of banks that used by the people of Indonesia. The research method used is descriptive quantitative method with  correspondence analysis technique.  200 communities have been chosen as a sample. They are the customers of conventional banks, sharia banks, or  both of them. The results of this study argue  that, not all demographic aspects of society have association or relationship with the type of bank selected by respondents. Only religion and spiritual level aspects have real associations. Muslim respondents are more likely to choose Islamic banks than non-multifarious respondents. Respondents with high spiritual level tend to be associated with sharia banks rather than low ones. This research can be used for the marketing designer as one of the basic determines for the marketing strategy of the bank.</em>

scholarly journals Application of Servqual Model on Measuring Service Quality: A Bayesian Approach

2010 ◽  
Vol 2 (1) ◽  
Author(s):  
K. RAVICHANDRAN ◽  
S. PRABAKARAN ◽  
S. Arun KUMAR
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Retail Banking ◽  
Quality Level ◽  
Market Place ◽  
Perceived Service Quality ◽  
Private Banks ◽  
Frame Work ◽  
Structural Regression ◽  
Banking Institution

Financial liberalization has led to intense competitive pressures and private banks dealing in retail banking are consequently directing their strategies towards increasing service quality level which fosters customer satisfaction and loyalty through improved service quality. This article examines the influence of perceived service quality on customer satisfaction suing an adaptive Bayesian frame work in private sector banks Bayesian structural regression estimates are shown to provide a banking institution with reliable information for use in positioning the private banks in its market place.. The article concludes that increase in service quality of the banks can develop customer satisfaction which ultimately retains valued customers.   Keywords: Perceived Service Quality, SERVQUAL, customer satisfaction, BSR, Structural Regression

scholarly journals The Effect of Position Mix, Service Quality, and Positioning on Customer Loyalty to Customer Satisfaction at XBCA Bank

2021 ◽  
Vol 58 (1) ◽  
pp. 1292-1301
Author(s):  
Mochammad Jasin Et al.
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Research Method ◽  
Education Level ◽  
Equation Modeling ◽  
A Value ◽  
Gender Education ◽  
Branch Office

The purpose of this research is to analysis the effect of the promotion mix, service quality, and positioning on customer loyalty to customer satisfaction at Bank XBCA Area,Main Branch Office (KCU) and Sub Branch Office (KCP) Pangeran Jayakarta. The sample in this study numbered 315 respondents from several criteria such as, age, gender, education level, and professional. The research method is quantitative approachusing Structural Equation Modeling. The research results show that the promotion mix had a significant effect on customer satisfaction with a value of 3.90> 1.96. Service quality has a significant effect on customer satisfaction with a value of 2.48> 1.96. Positioning affects customer satisfaction with a significant value of 7.97> 1.96. promotion mix variable, service quality, and positioning simultaneously have a significant effect on customer loyalty through customer satisfaction.

scholarly journals Effect of Service Quality on Customer Satisfaction of Domestic Airlines in Nepal

2020 ◽  
Vol 2 (2) ◽  
pp. 240-250
Author(s):  
Sajat Thapa ◽  
Niranjan Devkota ◽  
Udaya Raj Paudel
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
International Investment ◽  
Test Reliability ◽  
Quality Level ◽  
Business World ◽  
Perceived Service Quality ◽  
Long Run ◽  
Domestic Airlines ◽  
Great Share

Background: Airlines industries have great share in economic growth, tourism, world trade and international investment in today's globalized business world. Due to this purpose the attraction towards airlines companies seems to be increasing which have forced them to maintain certain quality level in order to compete and sustain in long run. Objective: This paper aims to analyze the affect of service quality on customer satisfaction of domestic airlines in Nepal along with identification of customer perceived service quality in the aviation business and to examine factors influencing passenger's satisfaction in the aviation business. Methods: Regression is used for generating effective output of the study. Likewise, ANOVA test, reliability test are also performed with the help of statistical tools. Results: Customers are satisfied if employees behave well with them and airlines value them with proper services and information. Also, the study reveals that there is significant relationship between customer satisfaction and tangibility, reliability, responsiveness, empathy and assurance. Conclusions: The most influencing factors in selection of airlines is security they assures and timely flights so, if airlines companies took these things into consideration then it would help in increasing customer satisfaction. Originality: This paper is original and not sent for publication anywhere else.

scholarly journals An examination of intentions of recommending fitness centers by user members

2014 ◽  
Vol 20 (4) ◽  
pp. 384-391 ◽  
Author(s):  
Celina Gonçalves ◽  
Rui Biscaia ◽  
Abel Correia ◽  
Ana Diniz
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Well Being ◽  
Quality Attributes ◽  
Equation Model ◽  
Fitness Centers ◽  
Item Generation ◽  
Fitness Center ◽  
Negative Effect ◽  
Positive Effect

The goal of this study was to examine what experiences members have with fitness centers that influence their intentions for recommendation. After item generation and content validity, as well as a pilot test, a survey was conducted among members of five different clubs (n=1750). The questionnaire included measures of service quality attributes, accessibility, well-being in life, well-being in a club, and intentions to recommend a fitness center. Results using a structural equation model provide evidence that only service quality attributes and well-being in a club have positive effect on intentions of users to recommend it. Well-being in life has a negative effect on the intentions for recommendation, while accessibility shows no predictive effect. These findings suggest implications for the management of a club, such as the need to create a pleasant environment and to provide a personalized service directed towards the members' goals in order to improve well-being in a club and contribute to increase the intentions to recommend the fitness centers to others.

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