scholarly journals The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 58-68
Author(s):  
Dhea Anggeliana ◽  
Muhammad Gunawan Alif ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Simple Random Sampling ◽  
Product Placement ◽  
Regression Method ◽  
Research Approach ◽  
Celebrity Endorsement ◽  
Brand Placement

Objective – This study explores the influence of product placement towards purchase intention while assessing the effectiveness of the ad determined by aspects of prominence, celebrity endorsement, modality, attitude towards movie and attitude towards brand.Methodology – This type of research was a quantitative method using associative research approach and measured by regression method. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 184 respondents in Jakarta, Indonesia, in May 2019.Findings – The research found that modality does have a direct and significant effect on attitude towards the movie, attitude towards the brand, and purchase intention. We also find that celebrity endorsement has an impact on attitude towards the brand and purchase intention, not on attitude towards the movie. Prominence does not seem to have any relationship with all dependent variables.Novelty – Although research has investigated product/brand placement, we extend the literature by investigating modality, prominence, and celebrity endorsement.

scholarly journals Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting?

2019 ◽  
Vol 10 (1) ◽  
pp. 31-40
Author(s):  
Martinus Fieser Sitinjak ◽  
Christian Haposan Pangaribuan ◽  
Nabila Tafriza
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Structural Equation ◽  
Quantitative Method ◽  
Perceived Value ◽  
Simple Random Sampling ◽  
Shopping Mall ◽  
Equation Modeling ◽  
Research Approach

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.

scholarly journals STUDI EMPIRIS KUALITAS PELAYANAN MELALUI MODEL SERVQUAL (Service Quality) DAN IPA (Important Performance Analysis) PADA MAHASISWA JURUSAN TARBIYAH STAIN GAJAH PUTIH ACEH

2019 ◽  
Vol 3 (2) ◽  
pp. 183
Author(s):  
Farid Fauzi ◽  
Ansor Nasution
Keyword(s):  
Performance Analysis ◽  
Service Quality ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Primary Data ◽  
Research Approach ◽  
Low Expectations ◽  
Sequential Explanatory

Penelitian ini mengkaji kualitas pelayanan dengan menggunakan Model SERVQUAL dan IPA (Important Performance Analysis) pada Jurusan Tarbiyah STAIN Gajah Putih. Dimensi pelayanan yang digunakan yaitu : Tangibles, Reliability, Responsiveness, Assurance, Empathy. Pendekatan penelitian yang digunakan adalah Mixed Method dengan Model Sequential Explanatory, jumlah populasi dalam penelitian ini berjumlah 1576 mahasiswa dengan teknik pengambilan sampel menggunakan Simple Random Sampling menggunakan Rumus Slovin dengan jumlah sampel berjumlah 94 mahasiswa. Data yang digunakan adalah data primer dengan menggunakan Skala Likert. Berdasarkan hasil penelitian terdapat tiga atribut layanan yang mempunyai kategori yang harus mendapatkan perhatian khusus, sembilan atribut layanan yang berkategori layanan yang baik tetapi mempunyai tingkat prioritas yang rendah, sepuluh atribut layanan yang berkategori atribut layanan yang mempunyai harapan dan persepsi yang rendah serta empat atribut layanan yang mempunyai kategori kinerja yang baik  dan telah melampui harapan dari para mahasiswa. Kata Kunci : Kualitas Pelayanan, SERVQUAThis study examines the quality of service using the SERVQUAL and IPA Models (Important Performance Analysis) at the STAIN Gajah Putih Tarbiyah Department. The dimensions of the services used are: Tangibles, Reliability, Responsiveness, Assurance, Empathy. The research approach used was Mix Method with Model Sequential Explanatory, the number of population in this study amounted to 1576 students with sampling techniques using Simple Random Sampling using Slovin Formula with a total sample of 94 students. The data used are primary data using a Likert Scale. Based on the results of the study there are three service attributes that have special attention categories, nine service categories that are categorized as good but have a low priority level, ten service attribute categories that have low expectations and perceptions and four service attributes has a good performance category and has exceeded the expectations of the students.Keywords : Service Quality, SERVQUAL And IPA

scholarly journals Hubungan antara Tayangan Youtube Saaih Halilintar dengan Gaya Hidup Hedonisme

2021 ◽  
Vol 1 (1) ◽  
pp. 29-35
Author(s):  
Elmy Andrianti ◽  
Indri Rachmawati
Keyword(s):  
New Media ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Internet Technology ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Correlational Approach

Abstract. Hedonism means a living outlook that considers pleasure and material bliss as the main purpose of life. In general, these hedonists assume that they only live once in a lifetime. Therefore, they have the need to enjoy life as pleasurable as possible, adn free with No. limits. New media is a medium that uses the internet, technology based online media that has flexible character, it also has the potential to interactive and can funcation privately or publicly. For this research, i conducted a quantitative method with a correlational approach that aims to determine the hedonism that is in accordance with the AIO indikator (Activities, Interest dan Opinion). Also, this study implements a sampling technique namely simple random sampling.   Abstrak. Hedonisme mempunyai arti pandangan hidup yang menganggap kesenangan dan kenikmatan materi adalah tujuan utama hidup. Pada umumnya, kaum hedonis ini beranggapan bahwa hidup ini hanya satu kali. Oleh karena itu, mereka merasa ingin menikmati hidup senikmat-nikmatnya, sebebas-bebasnya tanpa batas. New media merupakan media yang menggunakan internet, media online berbasis teknologi, berkarakter fleksibel, berpotensi interaktif dan dapat berfungsi secara privat maupun secara publik. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional yang bertujuan untuk mengetahui hedonisme yang sesuai dengan indikator AIO (Activities, Interest dan Opinion). Dalam penelitian ini menggunakan teknik pengambilan sampel dengan simple random sampling.

scholarly journals PERBANDINGAN PRESTASI BELAJAR ANTARA SISWA DENGAN ORANGTUA TUNGGAL DAN SISWA DENGAN ORANGTUA UTUH

2018 ◽  
Vol 4 (1) ◽  
pp. 320-331
Author(s):  
Nurjaman Hidayatulloh
Keyword(s):  
Academic Achievement ◽  
Data Analysis ◽  
Random Sampling ◽  
Quantitative Method ◽  
Simple Random Sampling ◽  
Single Parent ◽  
Guidance And Counseling ◽  
Comparison Analysis ◽  
Purposive Sampling ◽  
Twelfth Grade

This research is done on the students at twelfth grade at MAN Cililin Bandung. The researcher feels interesting to investigate the comparison of study achievement between the students who have single parent and the students who have complete parent. According to the teacher of guidance and counseling, there is a problem in academic achievement for the students who have a single parent. This research uses the study comparison to know the achievement comparison of the students who have single or complete parents. The research uses the quantitative method and uses comparison analysis.  The sample uses non random purposive sampling and simple random sampling. The tool of measurement uses the report score. The result of data analysis shows that pvalue is lower than  α. It means that  Ho  is rejected and H1 is accepted. There is the differences between the students who have single parent and the students who have complete parent.

scholarly journals THE EFFECT OF THE PERCEIVED BRAND GLOBALNESS, BRAND QUALITY, AND BRAND PRESTIGE TO BRAND PURCHASE LIKELIHOOD

2016 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Imam Priyono
Keyword(s):  
Random Sampling ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Two Dimensions ◽  
Regression Method ◽  
Brand Quality ◽  
Global Brand ◽  
Purchase Likelihood ◽  
Program Software ◽  
Brand Prestige

The background of this research was perception from the consumer to have a high quality and high prestige from global brand, but the reality sometimes not suitable with the perception. There was indicated that consumer have a gap between two dimensions of Global brand (quality and prestige) with the dimensions of brand purchase likelihood. The objective (s) of this research was to understand if there is an effect between Perceived brand globalness, Perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. The design of this research was formulation are: 1) Are they have an effect between perceived brand globalness with perceived brand quality 2) Are they have an effect perceived brand globalness with brand prestige 3) Are they have an effect between perceived brand globalness, perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. Data analyze used in this research is primer data and using simple random sampling to collect the data, analysis data method in this research is using Linier Regression Method with SPSS program software version 12.0. Respondent in this research are the consumer, which have experience in consuming product from McDonald’s and Wendy’s at Centre of Jakarta<br />The result of this research conclude that the company which offered their product must have an attention to, Perceived brand quality and brand prestige, so the company can increase the<br />consumers perception about the product

scholarly journals Pembinaan Disiplin Siswa Pada Sekolah Menengah Kejuruan

2020 ◽  
Vol 5 (1) ◽  
pp. 12
Author(s):  
Vikran Maulana ◽  
Nellitawati Nellitawati
Keyword(s):  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Likert Scale ◽  
Validity And Reliability ◽  
Research Instrument

This purpose of research to see about discipline student coaching by the team of Gerakan Disiplin Sekolah in SMK Negeri 1 Sintuk Toboh Gadang Kabupaten Padang Pariaman. The population of the research was 899 students taken from the population using The Simple Random Sampling Technique. The total number of samples for this research was 90. The research uses the description of the quantitative method. The research instrument was a questionnaire in the form Likert Scale which five choices of answer that have been tested for validity and reliability by using application SPSS 16.0 version. The based on the research (1) discipline student coaching from giving an example by team GDS to the student is in a good enough category (2) discipline student coaching from giving punishment by team GDS to the student is in a good enough category (3) discipline student coaching from giving motivation by team GDS to the student is in a good enough category (4) discipline student coaching from supervision by team GDS to student is in a good enough category.

scholarly journals THE RELATIONSHIP BETWEEN CONSUMER DOUBT AND VALUE FOR MONEY ON PURCHASE INTENTION

2020 ◽  
Vol 4 (1) ◽  
pp. 1-16
Author(s):  
Janice Ardelia Hareka ◽  
Alexander Wahyudi
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Sampling Method ◽  
New Product ◽  
Value For Money ◽  
The Relationship ◽  
Research Analysis

This research is done to find out the relationship between consumer doubt and value for money on purchase intention. This research uses quantitative method by collecting data through questionnaires of 30 respondents, sample is done by purposive random sampling method. In this research, analysis of relationship was done between consumer doubt, and value for money on purchase intention to find out which variables affects purchase intention. What distinguishes this research from other researches is that there is a new product that has been owned yet by the more well-known brand of smartphones, namely the existence of the back screen that is used to take self- photographs by using the rear camera. Hypothesis is done to produces calculation statistics that the factor of purchase intention, that is consumer doubt affecting negatively on purchase intention, and value for money affecting positively on purchase intention.

How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram

2021 ◽  
Vol 4 (1) ◽  
pp. 44-56
Author(s):  
Anthony Evan ◽  
◽  
Ario Adibratha Gunawan ◽  
Christie Anita Pardede ◽  
Felicia Hendra Wibowo ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Celebrity Endorsement ◽  
Cross Sectional ◽  
Product Categories ◽  
Fashion Products ◽  
Marketing Tool ◽  
Type Studies ◽  
The Right

This purpose of this study is to assess the effectiveness of celebrity endorsement in marketing fashion products on social media in Indonesia. This study examines five attributes: familiarity, congruity, physical appearance, trustworthiness, and expertise. Research was conducted using the quantitative method with analytic observation and cross-sectional studies. Data obtained were managed descriptively and analytically using SPSS with multiple regression analysis. The result of our regression analysis showed three attributes that positively impact consumer’s purchase intention; familiarity with the celebrity, trustworthiness of the celebrity; and the expertise of the celebrity in giving recommendation. This quantitative study was conducted with a small number of samples, using a specific celebrity and product type. Studies using different celebrities and product categories may have different outcomes. Therefore, we cannot generalized the result of this study given the said limitation. This research was conducted to help management choose the right marketing tool and the best celebrity based on the result of this study to help management meet their marketing strategy objectives.

scholarly journals Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

2016 ◽  
Vol 13 (2) ◽  
pp. 149
Author(s):  
Rr. Selli Nisrina Faradila ◽  
Harry Soesanto
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Study Case ◽  
Two Independent Variables

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

scholarly journals IMPACT OF CONSUMER PERCEPTION ON PURCHASE INTENTION OF LUXURY PRODUCTS

2021 ◽  
Vol 9 (9) ◽  
pp. 365-369
Author(s):  
S. Balakumaran ◽  
M. Ramkumar
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Daily Life ◽  
Simple Random Sampling ◽  
Consumer Perception ◽  
Marketing Management ◽  
Main Element ◽  
Luxury Products ◽  
Recession Period

            Though the current era has seen a huge extent of recession, due to the Covid 19 issue. But, the consumption of luxury products is seen to be remaining unchanged, even after the recession period. The concept of luxury can be seen in every place. It is the term which is commonly used by the individuals in their daily life. Luxury is the dream of every person for leading an exclusive lifestyle. It is the main element in the field of marketing management and also is a tagline in the campaigns of advertising and commercials. The study is done to examine the effect of consumer perception on the purchase intention of the luxury products. The respondents of the study are the consumers of luxury products residing at Chennai and they are selected through simple random sampling. The collection of data needed for the study is carried out using a questionnaire and the analysis is done by executing regression. The results of analysis show that the purchase intention was highly influenced by the consumer perception.

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