scholarly journals Library Experiential Marketing Strategy as a Means of Increasing Library Satisfaction in the Use of E-Resources During the Covid-19 Pandemic

2021 ◽  
Vol 3 (4) ◽  
pp. 72-84
Author(s):  
Endang Fatmawati
Keyword(s):  
Marketing Strategy ◽  
User Satisfaction ◽  
Real Life ◽  
Marketing Strategies ◽  
Marketing Concept ◽  
Electronic Information ◽  
Experiential Marketing ◽  
Independent Variables ◽  
Electronic Information Resources ◽  
Positive Experiences

This study aims to analyze the effects of library experiential marketing strategies on user satisfaction levels during the Covid-19 pandemic, using a quantitative approach. Data were collected through observation, questionnaires, and reviews of related literature. Based on the results obtained, experiential marketing is a suitable marketing concept for libraries. This strategy is bound to aid libraries in providing pleasant and unforgettable services. The priority of experiential marketing strategy during the Covid-19 pandemic is to observe the responses of users by testing the variables of sense, feel, think, act, and relate/linkage. These five independent variables have a positive and significant effect on user satisfaction, indicating the potential for libraries to improve user experience by connecting through real-life users. In conclusion, experiential marketing strategies can provide positive experiences for users and, consequently, improve the interest in optimizing the use of electronic information resources, even during the Covid-19 pandemic.

The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nurdin Sobari ◽  
Andyan Kurniati ◽  
Hardius Usman
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
User Satisfaction ◽  
Religious Commitment ◽  
Experiential Marketing ◽  
Content Type ◽  
Goods And Services ◽  
Customer Preferences ◽  
Practical Implications ◽  
Customer Satisfaction And Loyalty

Purpose This study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing halal wellness services and customer religious commitment as a moderating variable on customer satisfaction and loyalty. Design/methodology/approach The study was carried out by surveying 260 respondents from 13 Muslim salon outlets in the Jabodetabek area as research samples. Furthermore, a quantitative approach with moderated regression analysis is used as an analytical tool to test the research hypothesis. Findings The study found that embedding Islamic attributes in a halal service correlated positively with customer satisfaction. Four of the six dimensions of Islamic attributes that provide halal wellness services have a significant influence on customer satisfaction and loyalty. In addition, it was found that the moderating effect of religious commitment variables was only significant on two Islamic attributes, namely, Muslim goods and services and halal labeled products. Research limitations/implications This study was conducted with samples taken from only one brand of muslimah salon in Jabodetabek area. So that generalization needs to be done with caution. Practical implications The paper includes implications for the marketing strategy of halal wellness services industry including the importance of experiential marketing strategy, the moderation between fiqh law compliance and customer convenience and the service customization based on customer preferences. Originality/value This paper gives an understanding of the behavior of halal wellness service users on how halal service attributes affect user satisfaction and loyalty.

The Effect of Experiential Marketing on Satisfaction of Microblogging Sites

2015 ◽  
Vol 6 (1) ◽  
pp. 28-43
Author(s):  
Didar Büyüker İşler
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
User Satisfaction ◽  
Online Survey ◽  
Marketing Strategies ◽  
Descriptive Statistics ◽  
Experiential Marketing ◽  
Different Dimensions ◽  
Twitter Users ◽  
The Impact

The aim of this research is to examine, the microblogging sites, Twitter which have considerably been used in recent years within the scope of one of the marketing strategies; experimental marketing. In this sense, the impact of the different dimensions of experiential marketing on the satisfaction of the Twitter users was tested by means of social networks. An online survey was published for this purpose and the findings were analyzed within the scope of the hypothesis identified by the SPSS 17.0 program. Descriptive statistics, factor analysis and multiple regression analysis were used during the study. As a result of the findings, all of the five asserted hypothesis were verified. User satisfaction and all the different dimensions of experiential marketing such as sense, feeling, thinking, acting and familiarizing are in a positive and linear relationship.

Virtual tryvertising. Marketing strategies for empowered customers

2021 ◽  
Vol 4 ◽  
pp. 161-176
Author(s):  
Federico Biggio
Keyword(s):  
Augmented Reality ◽  
Marketing Strategy ◽  
Physical Space ◽  
Marketing Strategies ◽  
Added Value ◽  
Semiotic Analysis ◽  
Experiential Marketing ◽  
Augmented Reality Application ◽  
Dressing Room

The aim of this study is to look at the experiential marketing strategy of virtual tryvertising, by analysing a specific case study: the augmented reality application Ikea Place. It provides customers with a set of tools to prefigure a virtual representation of a piece of a furniture within a physical space, in order to appraise its fitness in a prior time to its actual purchase, and hence to provide a benefit for him/her. The semiotic analysis will be carried out by taking into account the use practices prescribed by the application and the promotional discourses of the company. In particular it will look at two advertising videos which accompanied the launch of the application in 2013 and 2017. It will also consider the added value and the experiential gain for users that the adoption of this type of technology entails, in order to understand AR media not only as a mere strategy for commercial purposes, but as a tool for empowering the users’ appraising skills traditionally used in the context of a dressing room of a physical store.

Pengaruh Penerapan Sistim Agribisnis, Strategi Pemasaran dan Kinerja Pemasaran terhadap Pendapatan Petani Tanaman Hias Kota Padang

2020 ◽  
Author(s):  
Kalterina
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Test Results ◽  
Eligibility Criteria ◽  
Application System ◽  
Performance Variables ◽  
Independent Variables ◽  
Instrument Validity ◽  
Marketing Performance

The independent variables in this study is the Application System Agribusiness, Marketing Strategy, and Marketing Performance while the dependent variable is the Farmers' Income. The sample used in this study were 89 respondents were determined using saturated sample.To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F testThe assumptions used in the test of validity is if R-count> R-table item declared invalid. R-count displayed in the table above, of each item indicates that the R-count> R-table so that item is declared invalid.Based on the test instrument validity Implementation System Agribusiness, Marketing Strategy, and Marketing Performance against Farmers' Income is known to all items declared valid and reliability test results show that the instrument has high reliability.This means that the instrument eligibility criteria Application System Agribusiness, Marketing Strategy, Marketing and Revenue Performance Farmers meet the eligibility criteria a good instrument, which is valid and reliable.Regression analysis Agribusiness System Implementation obtained value of t = 4.63, while the value table = 1.988 thitung> ttabel proven Agribusiness System Application variables affect the Farmers' Income Ornamental Plants.Marketing Strategy regression analysis obtained by value t = 7.84, while the value table = 1.988 thitung> ttabel proven Marketing Strategies variables affect the Farmers' Income Ornamental Plants.Marketing Performance regression analysis obtained by value t = 22.50, while the value table = 1,988 so thitung> ttable and proven marketing performance variables affect the Ornamental Plant Growers Income Padang.

scholarly journals Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province

2019 ◽  
Vol 3 (2) ◽  
pp. 198
Author(s):  
Maftuhah Nurrahmi
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Survey Method ◽  
Regional Government ◽  
The South ◽  
Experiential Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Research Stage

Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. Research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumatra regional government. This study was to design experiential marketing strategies and experiential marketing models that were suitable for marketing hotels owned by regional government of the South Sumatra Province so that they could compete with other hotels in South Sumatra. Survey method by distributing questionnaires to hotel customers owned by regional government of the South Sumatra Province. Results showed that the marketing strategy used hotels owned by the South Sumatra regional government was still simple, so it required experiential marketing strategies to increase the number of occupants, and from the experiential marketing model showed that brand image affected customer satisfaction and experiential marketing affected the value of experience, where customer satisfaction and the value of experience had influences customer loyalty.

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

2020 ◽  
pp. 109634802090177
Author(s):  
Natalia Vila-Lopez ◽  
Ines-Kuster Boluda ◽  
Jose Trinidad Marin-Aguilar
Keyword(s):  
Quality Of Life ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Marketing Theory ◽  
Experiential Marketing ◽  
Public Managers ◽  
Green Strategy ◽  
Mega Event ◽  
The City

Public managers need to improve city residents’ quality of life as a first step to boost its tourism development. Marketing strategies can play a useful role, as the city marketing theory states. The present article aims to compare the efficacy of two marketing strategies embedded in a public mega-event: (a) an experiential strategy, based on emotions encourage during the event and (b) a green strategy, based on green actions linked to this event. Furthermore, following Hall’s theory of cultural determination, this article aims to compare these strategies’ efficacy in two alternative cultures: a high-context (Mexico) and a low-context culture (Spain). We contacted 202 and 204 residents in Mexico and Spain during the event. In low-context cultures (Spain), an experiential marketing strategy achieves greater results than a green one; conversely, in high-context cultures (Mexico), a green marketing strategy is more effective.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Factors Influencing the Adoption of Electronic Information Resources among Postgraduate Students in Nigerian Universities

Mousaion ◽  
2020 ◽  
Vol 38 (2) ◽  
Author(s):  
Kehinde Abayomi Owolabi ◽  
Basirat.Olubukola Diyaolu ◽  
Nurudeen Adeniyi Aderibigbe ◽  
Mudasiru A Yusuf
Keyword(s):  
Information And Communication Technologies ◽  
Digital Libraries ◽  
Structural Equation ◽  
Information Resources ◽  
Behavioural Intention ◽  
Electronic Information ◽  
Cross Sectional ◽  
Postgraduate Students ◽  
Factors Influencing ◽  
Electronic Information Resources

The advent of information and communication technologies (ICTs) has revolutionised how library resources are made and transmitted to end-users. It has effectively improved the standard of education and research in tertiary institutions worldwide by providing various essential resources, including e-books, journals and databases. However, it has been observed that students still abstain from making the best usage of the digital library, instead using search engines rather than institutional digital libraries. This study investigated the factors influencing the behavioural intention of postgraduate (PG) students to use electronic information resources (EIRs). The Unified Theory of Acceptance of Technology (UTAUT) model was adopted. A cross-sectional research design was used to assess the factors influencing the use of EIRs. A sample of 362 PG students was determined using a Monte Carlo simulation approach. Data were collected from participants via the administration of 400 copies of the questionnaire. Confirmatory Factor Analysis (CFA) and the Covariance-Based Structural Equation Modelling (CB-SEM) were used to analyse data collected. The findings revealed that performance expectancy (PE) and effort expectancy (EE) were the two constructs that influenced PG students’ behavioural intention to use EIRs. In contrast, social influence (SI) and facilitating condition (FC) did not change the PG students’ behavioural plan to use EIRs. The study recommended the need for adequate training for postgraduate (PG) students on the obligation to accept and use EIRs.

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