scholarly journals ANALISIS CITRA MEREK, HARGA, PELAYANAN, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI KOTA PALEMBANG (STUDI KASUS KONSUMEN GRAB)

2019 ◽  
Vol 4 (2) ◽  
pp. 86
Author(s):  
Muhammad Kurniawan ◽  
Siti Komariah Hildayanti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Total Population ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Model Method ◽  
Independent Variable ◽  
Collective Influence

<p>This research is entitled Analysis of Brand Image, Price, Service, and Promotion of Consumer Satisfaction in Palembang City (Consumer Case Study of Grab) Palembang. The purpose of this study is to find out the effect of Brand Image, Price, Service, and Promotion together and partially on Consumer Satisfaction as well as to determine the effect of variables that have the most significant effect on Grab Palembang Customer Satisfaction. This research method uses the multiple regresssion model method which is a research design that will reveal the collective influence of the independent variable on one dependent variable. The data used are primary data and secondary data collected through questionnaires and data from Grab consumers directly. The total population is 3262 respondents and the sample is 256 respondents from consumers who use services from Grab. The results of the study show that the Consumer Decision partially has three influential variables, namely Price, Service, and Temporary Promotion Brand Image is not too influential on Consumer Satisfaction. Meanwhile, simultaneously the four variables have a significant influence on customer satisfaction Grab Palembang. This is evidenced by regression analysis on variables Brand Image, Price, Service, and Promotion.</p><p><strong><br /></strong></p><p><strong>Keywords:</strong> Marketing Mix, Brand Image, Price, Service, Promotion, Consumer Satisfaction.</p>

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Yamaha Nmax (Studi Kasus Pada PT. Yamaha Tjahaja Baru)

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 427
Author(s):  
Riche Fermayani ◽  
Ash Shadiq Egim ◽  
Romi Rianto Harahap
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
T Test ◽  
F Test ◽  
Independent Variable

This study aims to determine the effect of product quality and brand image on consumer satisfaction Yamaha Nmax in Padang City (Case Study at PT. Yamaha Tjahaja Baru Padang). The samples examined in this study were 84 respondents who were consumers of Yamaha Nmax in Padang City. Based on the statistical t test performed, it can be concluded that the product quality variable has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the statistical t test performed, it can be concluded that the brand image has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,05, it can be concluded that product quality and overall brand image have a significant effect on consumer satisfaction on Yamaha Nmax in Padang City. The magnitude of the influence of the independent variable on the dependent variable is 74.8%, the remaining 25.2% is influenced by other variables not included in the research model.Keywords: Product Quality, Brand Image, and Consumer Satisfaction 

scholarly journals UKM Goes to Online: Etnocentrism and Brand Image of Purchase Decisions with Customer Satisfaction as Intervening (Cimahi City Sibori Batik Case Study)

2021 ◽  
Vol 12 (4) ◽  
pp. 840-846
Author(s):  
R. Adjeng Mariana Febrianti, Et. al.
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Design Methodology ◽  
Brand Image ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Intervening Variables

This study aims to determine the effect of ethnocentrism and brand image on purchasing decisions with customer satisfaction as an intervening variable. Design / methodology / approach: This research is a type of explanatory research and the technique used in this research is path analysis using SPSS 25 software. The primary data used are questionnaires and interviews with 100 respondents using incidental techniques. Findings: The results of the study concluded that ethnocentrism and brand image influence purchasing decisions through customer satisfaction as intervening variables. And simultaneously it also shows that ethnocentrism and brand image influence consumer satisfaction and purchasing decisions. The brand image variable has a greater influence on consumer satisfaction and purchasing decisions than the ethnocentrism variable.

scholarly journals ANALISIS SIKAP DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK KARKAS AYAM PEDAGING SEGAR DI PASAR TRADISIONAL KOTA SAMARINDA

2018 ◽  
Vol 8 (2) ◽  
pp. 69
Author(s):  
Arif Ismanto ◽  
Try Julianda ◽  
. Mursidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Data Retrieval ◽  
Primary Data ◽  
Consumer Attitude ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Level Of Satisfaction

This research aims to know the attitude of consumers, the level of satisfaction, and what product attributes that are considered consumers before buying the broiler carcass in traditional market of Samarinda City. The data retrieval research conducted during November 2016. The basic method of research is using descriptive method, and it’s implementation with the technique level. The location of the study was chosen intentionally in Samarinda City by taking 3 traditional markets as a sample. The determination of the number of samples is done proportionally and the technique of determining the sampling method by chance (Accidental sampling) with the number of samples of 50 respondents. The type of data used is primary data and secondary data with data collection techniques by observation, interview, and recording. The analysis used is Fishbein Multi Attribute attitude analysis and to analyze satisfaction using Customers Satisfaction Index. The result of the research based on analysis of Fishbein Multiatribut known to consumer attribute value toward color attribute 16.80, weight (16.48), aroma (15.76), skin hygiene (14.57) and price (13.11). Based on Costumer Satification Index the level of customer satisfaction on broiler carcass is 77.11%. Result of research based on analysis of Fishbein Multi Attribute known consumer attitude toward carcass is “positive” which means consumers are well-receptive to broiler carcass in traditional markets with most attributes considered in the purchase decision of chicken carcasses in traditional markets of Samarinda City is the color of broiler carcasses. The order of attributes from the most considered to the least considered is color, carcass weight, aroma, skin hygiene and broiler carcass price. Based on Customer Satisfaction Index of consumer satisfaction level against broiler carcass is 77.11% who are satisfied category.

scholarly journals Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

2022 ◽  
Vol 3 (2) ◽  
pp. 86-109
Author(s):  
Jessica Artanti ◽  
Prima M. Agustini ◽  
Arief Saptono ◽  
Gilang Kartika Hanum ◽  
Regina D.O.
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Positioning ◽  
Sensitive Issue ◽  
Depth Interviews ◽  
Research Analysis ◽  
Initial Target

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PRODUK KANTONG PLASTIK TOMAT

2021 ◽  
Vol 4 (2) ◽  
pp. 39-52
Author(s):  
Sugiyanto ◽  
Robert Aprioman
Keyword(s):  
Consumer Satisfaction ◽  
Brand Image ◽  
Research Data ◽  
Primary Data ◽  
Reliability Test ◽  
Consumer Loyalty ◽  
Primary Data Source ◽  
Plastic Bag ◽  
Data Source ◽  
Independent Variable

The purpose of this study was to analyze the effect of brand image and promotion on consumer loyalty with satisfaction as an intervening variable on tomato plastic bag products. This type of research uses associative research. The data source used is the primary data source. In this study the dependent variable is loyalty (Y), the independent variable is brand image (X1) and promotion (X2), and the intervening variable is consumer satisfaction (Z). The data test in this study consisted of a validity test, a reliability test and a path analysis test. Based on the analysis of the research data, it can be concluded that: 1) Brand Image (X1) and Promotion (X2) affect satisfaction (Z); 2) Brand Image (X1) and Promotion (X2) affect Loyalty (Y); 3) Satisfaction (Z) has an effect on Loyalty (Y); and 4) Brand Image (X1) and Promotion (X2) have an influence on consumer loyalty through consumer satisfaction of Tomato brand Plastic Bag Products.

scholarly journals ANALISIS PENGARUH BRAND IMAGE ,SERVICE QUALITY DAN PRICE TERHADAP CUSTOMER SATISFACTION

2019 ◽  
Vol 8 (9) ◽  
pp. 5867
Author(s):  
Juliana Juliana
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Method ◽  
Total Population ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Free Service ◽  
Independent Variable ◽  
Positive Effect

Telkomsel is the largest cellular telecommunications operator in Indonesia. This study aims to analyze how the influence between brand image, service quality and price on customer satisfaction. This research was conducted on Telkomsel operator customers at Karawaci Lippo Village. Total population of all customers using Telkomsel operators in Karawaci Lippo Village. Samples taken using non probability sampling method with purposive sampling technique. Data was obtained by distributing questionnaires to 100 respondents who were distributed directly. The data analysis technique used is using multiple regression analysis. The results obtained show that the brand image independent variable has a positive effect on the dependent variable customer satisfaction free service quality variable has a positive effect on the dependent variable customer satisfaction and the independent variable price has a positive effect on customer satisfaction Keywords: brand image,, service quality, price, customer satisfaction

Gender Inequality: A Case Study of Ward-16 Bharatpur Metropolitan City

2020 ◽  
Vol 3 (1) ◽  
pp. 100-112
Author(s):  
Sharada Devi Sharma
Keyword(s):  
Gender Inequality ◽  
Total Population ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Important Indicator ◽  
Female Population ◽  
The Sustainable Development ◽  
Metropolitan City

The main reason behind inequality is access to less power which is a byproduct of illiteracy and less income. An illiterate female cannot counter for herself neither can she counters for her offspring (mostly girls). To find out the gender inequality, this study has been conducted in Ward-16of Bharatpur metropolitan city. With the use of census method, this study primarily focuses on the primary data taken in whole ward and the secondary data collected from other sources. In the total population of 17546, 9197 are female and remaining 8349 are male. The survey research designwas used whereas purposive and simple random sampling was followed to select the respondents. The study was conducted in Chitwan district. The finding of the research is that there is inequality in male and female population in ward 16 of Bharatpur Metropolitan City. This inequality can only be broken if the sphere of planning is strengthened so as to uproot the root of inequality. Equality measure being one of the most important indicator of development, the only way to achieve the sustainable development goal is to empower all the population present inside nation.

scholarly journals TINGKAT KEPUASAN KONSUMEN WHAT’S UP CAFE MANADO

2019 ◽  
Vol 15 (3) ◽  
pp. 433
Author(s):  
Virjinia ., Tulungen ◽  
Theodora Maulina Katiandagho ◽  
Agnes Estephina Loho
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Scientific Journal ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
The Internet ◽  
Journal Articles ◽  
Research Topics

The purpose of this study was to determine the level of consumer satisfaction What's Up Cafe Manado regarding products, prices, places, and services. This research was conducted for 2 months from February to March 2019. Determination of the sample using accidental sampling technique. Data collected in this study are primary data and secondary data. Primary data were collected from direct interviews with 30 respondents (consumers) using a questionnaire with a Likert scale.Secondary data were obtained from local bookstores and the internet. From the internet using Google Scholar to get books, scientific journal articles and theses from other universities related to research topics on the level of consumer satisfaction. The results showed that the level of consumer satisfaction of What’s Up Cafe Manado overall was classified as very satisfied by 82.04%. In detail, the level of customer satisfaction for What's Up Cafe for the very satisfied category was 84.45% for product variables, 83.99% for prices, and 80.33% for places. For the satisfied category, the service variable is 79.99%.*eprm*

scholarly journals ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Endah Astuti ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Physical Evidence ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN DABU – DABU LEMONG BOULEVARD KARANGRIA

2020 ◽  
Vol 16 (2) ◽  
pp. 159
Author(s):  
Herlina Anggie Tangkere ◽  
Joachim Noch Karel Dumais ◽  
Tommy Fredy Lolowang
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Descriptive Data ◽  
Satisfaction Index ◽  
Direct Observations ◽  
Research Analysis

The purpose of this study was to analyze the level of customer satisfaction with the services provided by the "Dabu-Dabu Lemong" restaurant. This research was conducted from December to February 2020. The data used in this study are primary data and secondary data. The sampling method in this study uses accidental sampling. Primary Data is data obtained through interviews and direct observations or observations. Interviews were conducted with management and customers. Questionnaires were distributed to customers as respondents. Secondary Data is the collection of data from other parties in the form of data obtained from various sources of linear study including books, internet, journals, and the results of previous research. Analysis of the data used is descriptive data analysis using a Likert scale. The results showed that the overall level of customer satisfaction with service at "Dabu-dabu Lemong" Boulevard Boulevard Karangria classified as very satisfied with the consumer satisfaction index figure of 80.9%.*eprm*

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