scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas yang Dimediasi oleh Kepuasan

2020 ◽  
Vol 22 (1) ◽  
pp. 51-62
Author(s):  
Scorina Dwiantari
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Questionnaire Data ◽  
Cheese Products ◽  
Positive Effect

The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.

scholarly journals The Effect of Innovation, Promotion, and Quality of Products on Consumer Loyalty with Satisfaction as Intervening Variables (Case Study Costumer PT. Mandom In Surabaya)

2021 ◽  
Vol 2 (3) ◽  
pp. 206-213
Author(s):  
Rega Irsa Irawan ◽  
Sengguruh Nilowardono
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
P Value ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Quality Of Products ◽  
Positive Effect

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.  

scholarly journals PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DUNKIN’ DONUTS MANADO TOWN SQUARE

2019 ◽  
Vol 15 (2) ◽  
pp. 321
Author(s):  
Putri Gianny Erdipriwiranti ◽  
Paulus Adrian Pangemanan ◽  
Grace Adonia Josefina Rumagit
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Google Search

This study aims to analyze how influential the brand image, price, and product quality are on consumer loyalty at Dunkin’ Donuts Manado Town Square. This research was conducted for 1 month, starting from April to May 2019. Primary data was obtained from 96 respondents who werecollected through filling out the prepared questionnaire in advance. Sample selection is done using accidental sampling method. Secondary data was obtained through information from the Dunkin' Donuts company, from the internet through google search and google scholar to get articles, journals and theses related to the topic of research on consumer loyalty. The analysis used is multiple linear regression analysis. The results show that brand image, price, and product quality together influence consumer loyalty. Brand image, price, and product quality individually have a positive and significant effect on consumer loyalty. Brand image, price, and product quality have an effect of 47.9 percent on consumer loyalty, and the remaining 52.1 percent is influenced by other factors.*eprm*

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik

2019 ◽  
Vol 4 (2) ◽  
pp. 363
Author(s):  
Nurintan Asyiah Siregar
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
The Relationship ◽  
North Sumatra ◽  
Positive Effect

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop customers with a simple random sampling method obtained by 98 final samples. Path analysis with the SPSS Version 22 program is used for data processing. The results of the study prove that product quality and brand image have a positive effect on customer loyalty, product quality and brand image have a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty. The results of the study also prove that customer satisfaction is an intervening variable on the relationship between product quality and brand image with customer loyalty.</em></p><p> </p><p>Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian dilakukan pada Toko Abang-Adik di Kota Rantauprapat Sumatera Utara. Populasi yang digunakan adalah seluruh pelanggan took dengan metode simple random sampling didaperoleh 98 sampel akhir. Analisis jalur dengan program SPSS Versi 22 digunakan untuk pengolahan data. Hasil penelitian membuktikan bahwa kualitas produk dan brand image berpengaruh positif terhadap loyalitas pelanggan, kualitas produk dan brand image berpengaruh positif terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Hasil penelitian juga membuktikan bahwa kepuasan pelanggan sebagai variabel intervening terhadap hubungan antara kualitas produk dan brand image tdengan loyalitas pelanggan.</p>

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Method ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
The City

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals Brand image and consumer satisfaction towards Islamic travel packages

2019 ◽  
Vol 13 (2) ◽  
pp. 188-202 ◽  
Author(s):  
Noorshella Binti Che Nawi ◽  
Abdullah Al Mamun ◽  
Noorul Azwin Md Nasir ◽  
Azwan Abdullah ◽  
Wan Nurulasiah Wan Mustapha
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Cross Sectional ◽  
Religious Perspective ◽  
Content Type ◽  
Factors Affecting ◽  
Cross Sectional Design ◽  
Islamic Belief ◽  
Positive Effect

Purpose This study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia. Design/methodology/approach This study used a cross-sectional design and quantitative method in examining the factors affecting the brand image and consumer satisfaction on Islamic travel package. This study has chosen Google form as a platform to collect the data. Findings The findings revealed that product quality, Islamic physical attribute and Islamic belief have a significant positive effect on brand image and consumer satisfaction. The findings confirmed that product quality, Islamic physical attribute and Islamic beliefs are the crucial tools for brand image that leads to the satisfaction of Muslim consumers on the Islamic travel package. Originality/value This paper addresses understudied aspects of brand image and consumer satisfaction towards Islamic travel package in Malaysia. It provided useful insights into the product quality, Islamic physical attribute and Islamic belief on brand image and consumer satisfaction towards Islamic travel packages. Tourism companies should improve and update their package based on the religious perspective to attract Muslim consumers.

scholarly journals ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK DAN LAYANAN DENGAN METODE IMPORTANCE PERFOMANCE ANALYSIS (STUDI KASUS MIE RAMPOK JIMBARAN)

2018 ◽  
Vol 6 (1) ◽  
pp. 45
Author(s):  
Mei Kurnia ◽  
Amna Hartiati ◽  
I Ketut Satriawan
Keyword(s):  
Quality Assurance ◽  
Performance Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Interior Design ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Product Availability ◽  
Product Service ◽  
Skilled Staff

This study aims to know about the primary attributes at Mie Rampok Jimbaran to get the consumer satisfaction to know the grade of consumer satisfaction on product and service at Mie Rampok Jimbaran, and to choose which attributes should be the priority to be inproved by the company to achive the consumer satisfaction.  The study was conducted at Mie Rampok Jimbaran. The Sample is 98 respondents used judgement sampling method. The data collected by distributed questionnaires and directly to respondents. The study using importance performance analysis (IPA) method. The result showed that the highest grade of cunsomer satisfaction for product was variant of product with the compatibility level of 102,11 %. The lowest grade of customer satisfaction for product was product quality assurance with the compatibility level of 86,18 %. The highest grade of customer satisfaction for service was interior design is unique with the compatibility level 101,01 %. The lowest grade of  customer satisfaction for service was staff quick to treat consumer with the compatibility level of 88,97 %. The attributes that must have priority for product is product quality assurance, ingredients to used for product and product availability. The attributes that must have priority for service is the skilled staff, staff giving clear informations for consumer, staff quick to helping consumer and staff quick to treat consumer.        Keywords: consumer satisfaction, Importance Perfomance Analysis, product, service.

scholarly journals PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE

2021 ◽  
Vol 4 (2) ◽  
pp. 10-23
Author(s):  
Sugiyanto ◽  
Edo Maryanto
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Test Reliability ◽  
Repurchase Intention ◽  
Economics Faculty ◽  
Image Variables

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.

scholarly journals ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK KOPI DAN KUALITAS PELAYANAN MENGGUNAKAN METODE IMPORTANCE PERFOMANCE ANALYSIS (Studi Kasus Di Geo Coffee)

2018 ◽  
Vol 6 (2) ◽  
pp. 147
Author(s):  
Putu Anggi Ranitaswari ◽  
Sri Mulyani ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sweet Taste ◽  
Analysis Method ◽  
Customer Needs ◽  
Level Of Satisfaction

This study aims to determine the attributes that are considered important by consumers in order to achieve customer satisfaction, know the level of satisfaction or level of consumer suitability of products and services in Geo Coffee, and determine the attributes that need to get priority from the company to be improved in order to achieve customer satisfaction . This research was conducted at Geo Coffee. The sample used was 91 respondents using epurposive sampling method. Data were obtained by distributing questionnaires and correspondents directly. This research uses Importance Performance Analysis method. The result of this research shows that attribute with highest level of consumer satisfaction for product quality is characteristic of coffee taste characteristic based on brand cafe with level of matching equal to 101.95%. the attribute with the lowest level of conformity is a constant (stable) coffee taste for each presentation corresponding to a suitability level of 82.52%. Attributes with the highest level of customer satisfaction for service quality is the speed in responding to complaints and customer problems with a level of suitability of 120.34%. The attribute with the lowest level of customer satisfaction for service quality is the waiter providing services and appropriate handling to customer needs with the level of suitability of 80.05%. The attributes that must be prioritized for the product are the constant (stable) coffee taste of each serving and the sweet taste of coffee. The attributes that must get priority for service is the process of making order menu in Geo Coffee done quickly. Keywords: customer satisfaction, Importance Performance Analysis, Geo Coffee

scholarly journals KEPUTUSAN PEMBELIAN DALAM MEMEDIASI GREEN PROMOTION DAN GREEN PRICE TERHADAP KEPUASAN KONSUMEN

2020 ◽  
Vol 10 (1) ◽  
pp. 1-17
Author(s):  
Dian Palupi
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Environmentally Friendly ◽  
Direct Influence ◽  
Purchasing Decisions ◽  
Positive Effect

Abstrak                                                              Penelitian ini bertujuan untuk menguji promosi ramah lingkungan (green promotion) dan harga dari produk ramah lingkungan terhadap kepuasan konsumen serta meneliti keputusan pembelian sebagai variabel yang memediasi promosi dan harga produk ramah lingkungan terhadap kepuasan konsumen. Sampel penelitian ini berjumlah total 135 orang mahasiswa. Sampel diambil dengan metode accidental sampling. Hasil penelitian ini menunjukkan bahwa bahwa green promotion yang berwawasan lingkungan memiliki pengaruh langsung terhadap keputusan pembelian. Harga premium berpengaruh positif terhadap keputusan pembelian. Keputusan pembelian memiliki pengaruh secara signifikan terhadap kepuasan konsumen pada produk ramah lingkungan. Keputusan pembelian terbukti sebagai variabel yang memediasi pengaruh promosi dan harga dari produk ramah lingkungan terhadap kepuasan pembelianKata kunci : green promotion, green price, kepuasan konsumen, keputusan pembelian  AbstractThis study aims to examine the promotion of environmentally friendly (green promotion) and the price of environmentally friendly products on consumer satisfaction and examine purchasing decisions as a variable that mediates promotions and prices of environmentally friendly products on consumer satisfaction. The sample of this study totaled 135 students. Samples were taken by accidental sampling method. The results of this study indicate that green environmental promotion has a direct influence on purchasing decisions. Premium prices have a positive effect on purchasing decisions. Purchasing decisions have a significant influence on customer satisfaction on environmentally friendly products. Purchasing decisions are proven as variables that mediate the influence of promotions and prices of environmentally friendly products on purchase satisfactionKeywords : : green promotion, green price, customer satisfaction, buying decision 

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