Generationsumbruch in Sozialunternehmen
Keyword(s):
Skills shortage, generational upheaval, demographic change - the current challenges in social enterprises highlight the importance of addressing staff retention. As more baby boomers retire, the proportion of Generation Y (born 1980–2000) increases in the labour market. They seem to approach the world of work differently to previous generations. How can Generation Y employees be retained in social enterprises? Through a survey of current literature and interviews with experts, practical findings are derived that clearly show the need for specific approaches for the retention of Generation Y, with emotional aspects playing a particularly important role.