Mäandernde Semantiken. Der Ludus Danielis als intermediales Übersetzungsmodell?

2021 ◽  
pp. 325-341
Author(s):  
Johannes Kandler
Keyword(s):  
Music History ◽  
Space Time ◽  
Point Of View ◽  
Media Theory ◽  
Specific Relationship ◽  
Trace Back ◽  
12Th Century ◽  
Latin Language ◽  
The Media ◽  
Time Movement

The Ludus Danielis, a spiritual game in the Latin language from the late 12th century, is not only a stroke of luck from the point of view of music history, but also from the point of view of media theory. Completely preserved and thoroughly composed through, it represents the possibility of systematically analysing questions such as the specific relationship between the media involved – text and music or melody. Translations inevitably come into view: from text to melody and vice versa. With the help of the monophonic solo song “Surge frater” from the Ludus Danielis, this essay will examine the translation processes in terms of Pierce’s sign types. At issue will be the exercise to carry out a categorical trace-back of text and melody (space, time, movement). A condition for this seems to be a specific semantic momentum of its own in both media, which, in the case of the formation of coherent statements by the interpreter, reveals itself as interference with increasing performative potentials.

The Tale of Fabled Creatures

2021 ◽  
pp. 215-233
Author(s):  
M. Nur Erdem
Keyword(s):  
Digital Media ◽  
Daily Life ◽  
Space Time ◽  
Point Of View ◽  
The Other ◽  
Other Hand ◽  
The Media ◽  
The Subject ◽  
Physical Beauty

Violence has been a part of daily life in both traditional and digital media. Consequently, neither the existence of violence in the media nor the debates on this subject are new. On the other hand, the presentation of violence in fictional content should be viewed from a different point of view, especially in the context of aesthetization. Within this context, in this chapter, the serial of Penny Dreadful is analyzed. As analyzing method, Tahsin Yücel's model of the “space/time coordinates of narrative” is used. And the subject of “aestheticization of violence” is analyzed through a serial with the elements of person, space, and time. Thus, the role of not only physical beauty but also different components in the aestheticization of violence is examined.

The disappearance of literature: Friedrich Kittler’s path to media theory

Thesis Eleven ◽  
2011 ◽  
Vol 107 (1) ◽  
pp. 47-52
Author(s):  
Niels Werber
Keyword(s):  
Academic Writing ◽  
Point Of View ◽  
Media Theory ◽  
Two Cultures ◽  
The Two Cultures ◽  
The Media ◽  
Recurrent Theme

This article follows the recurrent theme in Friedrich Kittler’s 40 years of prolific academic writing, which is of course the media-related production of discourse. Five heuristic principles are identified in his work: enabling, reduction, historization, the abolishment of the ‘two cultures', and post-hermeneutics. The paper closes with criticism of the intrinsic limits of Kittler’s point of view.

scholarly journals The Affordances of the Information and Communication Universe, or Who is Behind the Mass Media

2021 ◽  
Vol 26 (1) ◽  
pp. 92-98
Author(s):  
Iosif M. Dzyaloshinsky
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Media Theory ◽  
Media System ◽  
Production And Consumption ◽  
Information And Communication ◽  
The Media ◽  
The Subject ◽  
The Mass Media ◽  
Pension Benefits

This article examines the specifics and perspectives of the information and communication universe theory for the analysis of the mass media. The aim is to explain the application of the concept of affordance in the context of media theory. The term was introduced by psychologist James J. Gibson to describe the specific inviting nature of objects and events, which, through affordances, suggest an algorithm for subsequent actions. From this point of view, the information and communication universe makes it possible to use it for some important purposes for the subjects of communication. However, the quality and options for implementing the possibilities of affordance depend on the goals, interests and skills of the subject who is trying to work with this affordance. To use an analogy, the same axe could invite some people to chop wood for an old lady, and others to use it as a weapon against her in order to seize her pension benefits. The thesis on the functional usefulness of the category information and communication universe for the analysis of processes in the media system is put forward. Traditional ideas about the specifics of the production and consumption of texts are corrected. The author analyzes the affordances of the Internet as a subsystem of the information and communication universe. It helps to explain the radical differences in the assessment of network digital technologies by representatives of different research schools. The article outlines further prospects for the identification and use of hidden affordances.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

Walter Benjamin's media theory and the tradition of the media diaphana

2016 ◽  
Vol 7 (1) ◽  
pp. 9-26
Author(s):  
Antonio Somaini
Keyword(s):  
Sensory Experience ◽  
Media Theory ◽  
Depth Analysis ◽  
Spatially Extended ◽  
The Media ◽  
Aristotelian Tradition

"The article presents an in-depth analysis of Benjamin’s use of the German term Medium, in order to show how his entire media theory may be interpreted as centered on the interaction between the historically changing realm of the technical and material Apparate, and what he calls in the artwork essay the »Medium of perception«: the spatially extended environment, the atmosphere, the milieu, the Umwelt in which sensory experience occurs. This notion of »Medium of perception« is then located within the long, post-Aristotelian tradition of the media diaphana, whose traces can be found in the 1920s and 1930s in the writings of authors such as Béla Balázs, Fritz Heider, and László Moholy-Nagy. </br></br>Der Artikel präsentiert eine eingehende Analyse von Benjamins Gebrauch des deutschen Begriffs »Medium«, um zu zeigen, dass seine gesamte Medientheorie fokussiert ist auf die Interaktion zwischen dem historisch veränderlichen Bereich der technischen und materiellen Apparate einerseits und dem, was er in dem Kunstwerkaufsatz das »Medium der Wahrnehmung« nennt: die räumlich ausgedehnte Umgebung, die Atmosphäre, das Milieu, die Umwelt, in der sinnliche Wahrnehmung erfolgt. Dieser Begriff des »Mediums der Wahrnehmung« wird dann innerhalb der langen, nacharistotelischen Tradition der media diaphana verortet, deren Spuren in den 1920er und 1930er Jahren in den Schriften von Autoren wie Béla Balázs, Fritz Heider und László Moholy-Nagy zu finden sind."

REFLECTION OF THE CURRENT STATE OF PUBLICISTIC JOURNALISM GENRES IN THE SLOVAK MEDIA ENVIRONMENT

2020 ◽  
Author(s):  
Zuzana Kvetanová
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Media Theory ◽  
Logical Analysis ◽  
Periodical Press ◽  
Media Environment ◽  
Current State ◽  
Journalistic Practice ◽  
Opinion Journalism

The submitted study addresses the topic of the current state of the opinion journalism and its genres in the Slovak periodical press. The author draws attention to the question of classification of the opinion journalism of a rational and emotional type from the genre categorization point of view and, simultaneously, reflects on its application in the present journalistic practice. This brings a certain rate of confrontation between the defined theoretical premises and their subsequent practical (non-)implementation. The main objective of the study is to clarify the presence of genres of analytical and literary opinion journalism stated by media theory in the environment of the Slovak periodicals. Presentation of the basic terminological axis and the related explication of journalism genres included in the opinion journalism constitute the secondary objectives of the paper. For the purposes of achieving the set objectives, the author uses methods of logical analysis of text in combination with discourse analysis. Similarly, she predicts the evident presence of the phenomenon of hybridization in the Slovak journalistic practice.

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

scholarly journals Remix in the age of ubiquitous remix

2021 ◽  
pp. 135485652199445
Author(s):  
Abby S. Waysdorf
Keyword(s):  
Point Of View ◽  
Archival Material ◽  
History Of ◽  
Accepted Part ◽  
The Media ◽  
Contemporary Media ◽  
The Aesthetic ◽  
The Way

What is remix today? No longer a controversy, no longer a buzzword, remix is both everywhere and nowhere in contemporary media. This article examines this situation, looking at what remix now means when it is, for the most part, just an accepted part of the media landscape. I argue that remix should be looked at from an ethnographic point of view, focused on how and why remixes are used. To that end, this article identifies three ways of conceptualizing remix, based on intention rather than content: the aesthetic, communicative, and conceptual forms. It explores the history of (talking about) remix, looking at the tension between seeing remix as a form of art and remix as a mode of ‘talking back’ to the media, and how those tensions can be resolved in looking at the different ways remix originated. Finally, it addresses what ubiquitous remix might mean for the way we think about archival material, and the challenges this brings for archives themselves. In this way, this article updates the study of remix for a time when remix is everywhere.

DESITTER GAUGE THEORY OF GRAVITATION

2003 ◽  
Vol 14 (01) ◽  
pp. 41-48 ◽  
Author(s):  
G. ZET ◽  
V. MANTA ◽  
S. BABETI
Keyword(s):  
Gauge Theory ◽  
Riemann Tensor ◽  
Space Time ◽  
Point Of View ◽  
Field Equations ◽  
Minkowski Space Time ◽  
Strength Tensor ◽  
Group A ◽  
Theory Of Gravitation ◽  
Tensor Formula

A deSitter gauge theory of gravitation over a spherical symmetric Minkowski space–time is developed. The "passive" point of view is adapted, i.e., the space–time coordinates are not affected by group transformations; only the fields change under the action of the symmetry group. A particular ansatz for the gauge fields is chosen and the components of the strength tensor are computed. An analytical solution of Schwarzschild–deSitter type is obtained in the case of null torsion. It is concluded that the deSitter group can be considered as a "passive" gauge symmetry for gravitation. Because of their complexity, all the calculations, inclusive of the integration of the field equations, are performed using an analytical program conceived in GRTensorII for MapleV. The program allows one to compute (without using a metric) the strength tensor [Formula: see text], Riemann tensor [Formula: see text], Ricci tensor [Formula: see text], curvature scalar [Formula: see text], field equations, and the integration of these equations.

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