scholarly journals A influência da criança na decisão de consumo da família nas compras em supermercado

2020 ◽  
Vol 12 ◽  
pp. 1073
Author(s):  
Dayana Espinosa Reis ◽  
Andressa Hennig Silva ◽  
Filipe Mello Dorneles ◽  
Mikaela Daiane Prestes Floriano
Keyword(s):  
Significant Influence ◽  
Family Group ◽  
Quantitative Approach ◽  
Survey Method ◽  
Purchasing Decisions ◽  
The Family ◽  
The Media ◽  
Consumption Decision ◽  
The City ◽  
State Schools

The changes that have taken place in recent years in Brazil have affected the structure of families, allowing children to play an important role in the purchasing decisions of the family group. Thus, the children's public has become a significant influence on the acquisition of goods and products, as well as the brands and models acquired by the families. Faced with this reality, the present study sought to identify the influence of the child on the family consumption decision in shopping at supermarkets in the city of Sant'Ana do Livramento / RS. For that, a quantitative approach was carried out, with descriptive character and Survey method. The data were collected with 115 parents of children aged between two and twelve years, with the collection of supermarkets and state schools in the city of Sant'Ana do Livramento. The results show that the children accompany their parents in shopping at the supermarket and participate in them, influencing the acquisition of certain products. In the same way, one can perceive the influence of the media in deciding what the children want to consume.

scholarly journals THE INFLUENCE OF COLLABORATIVE GOVERNANCE AND COORDINATION ON ORGANIZATIONAL PERFORMANCE IN THE PROCESS OF INFRASTRUCTURE DEVELOPMENT FOR THE PUBLIC INTEREST IN THE CITY OF BEKASI

2020 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Benyamin Haritz ◽  
Amran Amran ◽  
Lia Muliawaty
Keyword(s):  
Organizational Performance ◽  
Significant Influence ◽  
Public Interest ◽  
Research Method ◽  
Collaborative Governance ◽  
Quantitative Approach ◽  
Survey Method ◽  
Infrastructure Development ◽  
The Public ◽  
The City

The main problem in this research is the performance of organizations in infrastructure development for the public interest in Bekasi City has not increased which is assumed by Collaborative Governance and coordination that has not been implemented effectively. The research method used was an explanatory survey method with a quantitative approach . Research shows that collaborative governance and coordination to simultaneously deliver a huge influence (86 , 2 %) and significant impact on the performance of the organization in the development of infrastructure in the public interest in Bekasi. organizations on the development of infrastructure in the public interest in Bekasi was not only influenced by collaborative governance and coordination alone but there are other variables that come to influence the amount of (13 , 8 %). Partially Collaborative governance in the process of infrastructure development provides the smallest and most significant influence on the performance of organizations in infrastructure development for the public interest in the City of Bekasi compared to coordination of 34 , 3 %. The dimensions of the Collaborative governance that provide the most impact to the smallest of the performance of the organization in order are the dimensions of the system contexs (13 , 7 %) , drivers (9.3%) and dimensional dynamics collaboration (4.0%). Partially the coordination in the process of infrastructure development has the most significant and significant influence on the performance of organizations in infrastructure development for the public interest in Bekasi City compared to collaborative governance of 51 , 9 . The dimension of coordination that has the biggest to the smallest influence on organizational performance in sequence is the dimension of effective communication facilities (11.5%), the dimension provides clarity of authority and responsibility (8.1%), the dimensions of supervision, observation and assessing the habits of the elements which is contradictory (7.6%) and the dimension of coordination as one of the leadership abilities (0.8%).

scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY

2020 ◽  
Vol 15 (1) ◽  
pp. 78-93
Author(s):  
Intisari Haryanti ◽  
Herry Nurdin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Strong Relationship ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
The People ◽  
New Research ◽  
The City

The phenomenon that occurs in Bima City today is the excessive purchase of goods, and there is no benefit. Their goal is to buy only to get satisfaction. Bima people choose to buy clothes only to be exhibited on social media and get recognition from others because of  trends. This research is new research, research on fashion trends that are always changing every year and fashion trends are still minimal researchers who study them, and researchers also add a hedonic lifestyle of the people of the City of Bima. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between Fashion Trend and Hedonic Lifestyle Purchase Decisions. Hedonist Fashion and Lifestyle partially has a positive and significant influence on the purchase results, while the Hedonist Fashion and Lifestyle trend has a positive and significant effect on purchases

scholarly journals STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

2018 ◽  
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Strategy ◽  
F Test ◽  
Decision Variables ◽  
The City ◽  
Sampling Survey

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.

scholarly journals ANALYSIS OF REWARD PRACTICES AND THEIR INFLUENCE ON EMPLOYEE ENGAGEMENT AMONG SOFTWARE DEVELOPMENT FIRMS IN PAKISTAN

2020 ◽  
Vol 1 (3) ◽  
pp. 140-150
Author(s):  
Muhammad Tahir
Keyword(s):  
Social Security ◽  
Software Development ◽  
Employee Engagement ◽  
Work Engagement ◽  
Quantitative Approach ◽  
Monetary Reward ◽  
Primary Data ◽  
Survey Method ◽  
Cross Sectional ◽  
The City

The current study is based on investigation of current reward practices of the software development firms in Pakistan, employee’s preference for different type of reward offered, and influence of reward practices on employee’s work engagement. The design of the study is cross-sectional and explanatory, and it is based on quantitative approach and survey method. Primary data is collected from staff of 10 selected software development firms located in the city of Islamabad (n=160). Our results indicate that in monetary reward category, employees prefer reward such as enough payments, overtime payments, and transportation allowances which are not adequately provided by the employers. Similarly, in non-monetary reward category, employees prefer reward such as social security, and appreciation and recognition which are not adequately addressed by the employers. Furthermore, results indicate that both monetary reward as well as non-monetary reward has positive and significant effects on employee engagement. Both type of reward explains 66.9% change in the employee engagement level. Our results imply that software development firms in Pakistan should review their reward practices and give attention to both type of reward.

scholarly journals PENGARUH LINGKUNGAN KELUARGA DAN FASILITAS BELAJAR TERHADAP HASIL BELAJAR MELALUI MOTIVASI BELAJAR

2021 ◽  
Vol 2 (2) ◽  
pp. 212-224
Author(s):  
Dewi Sartika Rahayu ◽  
Novi Trisnawati
Keyword(s):  
Learning Outcomes ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Learning Motivation ◽  
Quantitative Approach ◽  
The Family

The purpose of this study was to determine the effect of the family environment and learning facilities at school on learning outcomes through learning motivation as an intervening variable at SMKN 10 Surabaya This type of causal associative research with a quantitative approach. Sampling using random sampling technique. Collecting data through observation techniques, interviews, questionnaires and documentation. The results of the study are: 1) there is no significant effect of the family environment on learning outcomes; 2) there is no significant effect of learning facilities on learning outcomes; 3) there is a significant effect of learning motivation on learning outcomes; 4) there is a significant influence of the family environment on learning motivation 5) there is no significant effect of learning facilities on learning motivation; 6) there is a significant influence of the family environment through learning motivation on learning outcomes; 7) there is no significant effect of learning facilities through learning motivation on learning outcomes.

Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Testing Instrument ◽  
Influential Variable ◽  
Using Data ◽  
The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

scholarly journals HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE

2021 ◽  
Vol 2 (4) ◽  
pp. 551-560
Author(s):  
Sri Rusiyati ◽  
Dede Suleman ◽  
Dinar Riftiasari ◽  
Dedi Suharyadi ◽  
Sofyan Marwansyah ◽  
...  
Keyword(s):  
Sample Size ◽  
Sampling Technique ◽  
Total Sample ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Total Sample Size ◽  
Two Factors ◽  
Quota Sampling ◽  
The Relationship ◽  
The City

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.  

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