scholarly journals Models of communication between producers and consumers

2021 ◽  
Vol 10 (19) ◽  
pp. 70-79
Author(s):  
Milan Šoškić
Keyword(s):  
Information Flow ◽  
Opposite Direction ◽  
International Markets ◽  
Competitive Market ◽  
Quality Information ◽  
Direct Communication ◽  
Business Operations ◽  
Doing Business ◽  
Product Sales ◽  
Flow Of Information

The manufacturers' position in today's increasingly competitive market is very challenging, as shown by the fact that each product has its substitute from other manufacturers. Consumers benefit from competition since it allows them to select the product from the most suitable manufacturer while also raising the issue of whether the product substitute is better or worse than the product to which the customer is accustomed. In such a situation, the manufacturers' position in the market is unenviable because they are forced to cater to each customer's needs and continuously monitor their competitors. The above issues can be resolved by direct communication with customers. The fact that the manufacturers must place their products in the domestic market mainly through intermediaries, i.e. retailers and in the international markets through wholesalers and retailers, makes their business operations much more difficult. The already complicated way of doing business must not be viewed as a mere sale; instead, it can be enhanced by utilizing the sales chain (manufacturer, wholesaler, retailer, consumer) for the flow of information in the opposite direction (consumer, retailer, wholesaler, manufacturer), to retain consumers and increase product sales. We can use the sales chain for the information flow from the market if everybody involved in it feels the need for good, reliable, and quality information that will be adopted by the manufacturer and all sale participants, with an overarching goal to increase profits.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

scholarly journals Diversification strategy in agro-industrial complex

2021 ◽  
pp. 31-37
Author(s):  
R. A. Konuspayev ◽  
◽  
T. Zh. Demesinov ◽  
T. A. Taipov ◽  
◽  
...  
Keyword(s):  
Agricultural Sector ◽  
Climatic Factors ◽  
Weather Conditions ◽  
Industrial Complex ◽  
Diversification Strategy ◽  
Agricultural Producers ◽  
Doing Business ◽  
Agricultural Enterprise ◽  
Product Sales ◽  
Crop And Livestock Production

The relevance of the topic of the article is determined by the importance of diversification of production aimed to increase the competitiveness of agro-industrial complex at the present stage of economic development. The goal is to analyze the features of transformation of organizational and production structure of agricultural enterprise, which consists in supplementing it with new types of products, technologies, suppliers, etc. Objectives to show the importance of diversification processes to ensure sustainability of agricultural producers to negative changes in the external and internal environment. Results – it is noted that the priority areas of diversification in agro-industrial production include the organization of new branches of crop and livestock production, the inclusion of productive species, varieties or hybrids of crops in crop rotations, the development of processing sectors, the system of material and technical supply and marketing of products, etc. commodity diversity, reorientation of sales markets in agro-industrial complex is especially important in view of high risks of doing business associated with the high dependence of its results on weather conditions of the year, soil and natural-climatic factors, etc. The conducted analysis shows that the important conditions for deepening structural restructuring include developed agricultural policy of the State, a system of effective measures for regulating and supporting the industry, attracting investment in the development of agricultural sector and financial markets. The performed studies allowed us to draw the following main conclusions – diversification of production is a promising direction for the development of economic activity of enterprises, ensuring the growth of their proceeds from product sales, profits and profitability.

scholarly journals Evaluation of the Convergence of International Markets for Agricultural Enterprises of Ukraine under International Diversification Conditions

2020 ◽  
Vol 9 (2) ◽  
pp. 467-487
Author(s):  
Alona Tanasiichuk ◽  
Svetlana Kovalchuk ◽  
Olha Hromova ◽  
Hryhorenko Inna ◽  
Fedortsova Olena
Keyword(s):  
International Diversification ◽  
International Markets ◽  
Expert Assessment ◽  
Foreign Markets ◽  
Agricultural Enterprises ◽  
Managerial Decisions ◽  
Doing Business ◽  
General Statistical ◽  
Favorable Conditions ◽  
Dynamic Indicators

It is proposed the classification of indicators of convergence assessment of international markets for determining their marketing attractiveness for the enterprise, which includes absolute and relative indicators of measurement of general statistical data, evaluation of factors of production, information on products and services, dynamic indicators and convergence indicators used by enterprises for the search of new international markets. In the expert assessment of convergence indicators, the markets of foreign countries, the indicators of which are as close as possible to the Ukrainian economy, are distinguished, the result of the assessment allowed to draw conclusions about the marketing opportunities of domestic enterprises in the conditions of the export of goods to the markets of these countries. As the analysis of practical aspects of the functioning of agricultural enterprises and their associations results, a scientific and methodical approach to a comprehensive convergence of agricultural enterprises activities of Ukraine assessment under the conditions of international diversification has been developed. The proposed approach is based on the method of summing up the ranks to rank foreign markets according to the system of dynamic indicators application, which allowed to determine the marketing attractiveness of new international markets for the domestic enterprises activity in these markets and to assess their convergence. As the application of the proposed approach result, foreign markets have been identified which demonstrate favorable conditions for doing business on them, indicating the convergent conditions existence, which is a prerequisite for domestic agricultural enterprises to the markets of these countries release, and also determines the factors and criteria for making managerial decisions regarding realization of domestic agrarian enterprises activity under international diversification conditions. It is proved that the markets of Belgium, Italy, Ireland, Switzerland, and Japan have demonstrated favorable conditions for doing business with them, indicating a significant convergence of markets in these countries. It is determined that the markets of Greece and China are promising for domestic enterprises in the presence of opportunities to overcome a significant margin of discretion. Keywords: convergence, international diversification, international markets marketing attractiveness, convergence evaluation of international markets

scholarly journals Making Wall Art Products and Using e-Commerce as Marketing Media

JUDIMAS ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 175
Author(s):  
Khairani Puspita ◽  
Irwansyah Irwansyah ◽  
Daifiria Daifiria
Keyword(s):  
Community Service ◽  
Doing Business ◽  
Product Sales

Technology today plays an important role in all aspects, both in education and in business, such as sales. Currently in business, the role of technology is needed, especially in product sales. E-commerce is a way of doing business that makes it very easy for sellers to market their products. SMA Swasta Budi Agung Medan is one of the schools that is required to produce graduates who can compete and be entrepreneurial. By carrying out this community service, it is aimed at providing insight and knowledge in utilizing technology as an opportunity in entrepreneurship by utilizing e-commerce platforms such as shopee. In addition, students will also be given knowledge about how to make a product using used materials or materials that are available around us. In this training, the products made are wall art products or wall hangings. These products will later be sold or marketed through the e-commerce platform, namely shopee. So, with the implementation of this service, students are expected to be able to be creative and entrepreneurial by utilizing technology properly and correctly.

SMS as a Tool to Improve Information Flow on Humanitarian Logistics

2019 ◽  
pp. 408-422
Author(s):  
Vanesa A. Alcantara Panta ◽  
Sandra E. Zambrano Hinojoza ◽  
Amelia A. Flores Dextre ◽  
Andrea Guillen Reina ◽  
Brenda Pedreschi Garcia
Keyword(s):  
Mobile Phone ◽  
Information Flow ◽  
Rapid Assessment ◽  
Humanitarian Logistics ◽  
Mobile Phone Technology ◽  
Humanitarian Operations ◽  
The People ◽  
Assessment Visit ◽  
Flow Through ◽  
Flow Of Information

This chapter assesses the suitability of mobile phone technology, an established technology (humanitarian), to support humanitarian operations, create an inventory of support donations, and track the needs of people throughout humanitarian logistics after the disaster. The main objective is to reduce the exposure to the consequences of disasters by reducing the time of information flow through SMS interaction technology. Quebrada Quirio was used as a prototype. The process consists of using the INDECI rapid assessment visit to collect basic data, including a telephone number, of the people affected by the disaster, and based on this information, multiple initiatives aligned with the optimization of the flow of information were created.

Influence and Information Flow in Online Social Networks

2021 ◽  
pp. 502-520
Author(s):  
Afrand Agah ◽  
Mehran Asadi
Keyword(s):  
Social Networks ◽  
Information Flow ◽  
Online Social Networks ◽  
Large Data ◽  
Marketing Strategies ◽  
Divide And Conquer ◽  
Data Sets ◽  
Divide And Conquer Algorithm ◽  
Flow Of Information

This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.

The Impact of IT on Business Partnerships and Organizational Structures

2005 ◽  
pp. 2809-2814
Author(s):  
Fang Zhao
Keyword(s):  
Organizational Design ◽  
Organizational Structures ◽  
The Internet ◽  
Business Partnerships ◽  
Business World ◽  
Business Operations ◽  
Doing Business ◽  
The Impact ◽  
Conventional Paradigm ◽  
The Way

Over the past decade, with the advent of the Internet, organizations have changed the way they communicate internally and externally, the way they are configured, and the way they build partnerships. Today’s complex and volatile business world calls for changes and alternatives to the old and conventional paradigm of organizational design and new ways of doing business with others. E-business becomes one of the most important forces shaping today’s business. Virtual corporations and e-partnerships become increasingly popular in the perception of managers and in business operations.

Augmenting a Design Repository to Facilitate Product Family Planning

2005 ◽  
Author(s):  
Matthew Fledderjohn ◽  
Steven B. Shooter ◽  
Robert B. Stone
Keyword(s):  
Data Structure ◽  
Information Flow ◽  
Flow Model ◽  
Product Family ◽  
Product Families ◽  
Design Information ◽  
Single Use ◽  
Tool Set ◽  
Information Flow Model ◽  
Flow Of Information

A Design Repository has been created in an effort to archive existing products and the components in each product. With this function-based archiving system, designers can retrieve design information on existing products to assist in a new design project. The use of product families has emerged as an approach to exploit commonality for more efficient product development. However, the Design Repository does not contain explicit design information on platforms and modules. This paper describes information for the design of a platform and proposes a new data structure that organizes the information for augmenting the Design Repository. An information flow model for the development of a single product is modified to describe the flow of information needed for product platform design. The information flow model and associated data structure has been shown to be effective in representing three common product families: the Black & Decker Firestorm tool set, Kodak single-use cameras, and the IceDozer family of ice scrapers. With this data structure implemented into the existing repository, designers can find useful information on how to create different products based on the a common platform.

Relation of Corrosion to Business Costs★

CORROSION ◽  
1954 ◽  
Vol 10 (9) ◽  
pp. 273-278
Author(s):  
AARON WACHTER
Keyword(s):  
Indirect Effects ◽  
Capital Investment ◽  
Corrosion Damage ◽  
Operating Costs ◽  
Competitive Condition ◽  
Maintenance Costs ◽  
Doing Business ◽  
Functional Aspects ◽  
Product Sales ◽  
The Cost

Abstract Every business can benefit from reduction of its losses due to corrosion. Awareness of all possible sources of such losses is essential. Unnecessary acceptance of losses is common from chronic corrosion which is tolerated as established custom, and from hidden or indirect effects of corrosion. The importance of corrosion damage is not always proportional to the volume of metal affected. The functional aspects of corrosion are listed. Analysis is made of the ways in which corrosion enters into the cost of doing business. Explanations are given of the direct and indirect ways corrosion may effect capital investment, operating costs, product sales, maintenance costs, overhead costs and market competitive condition of and company.

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