scholarly journals PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SALES AND MARKETING DEPARTMENT (STUDI KASUS DI HOTEL Y JAKARTA)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Agung Gita Subakti
Keyword(s):  
Consumer Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Independent Variable ◽  
Tourism And Hospitality ◽  
The Relationship

ABSTRAKMeningkatnya jumlah wisatawan di Indonesia membuat investasi di bidang pariwisata dan perhotelan semakin menjanjikan, sehingga peluang ini tentunya sangat diperhatikan oleh para investor untuk berbisnis dengan membangun hotel-hotel baru. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku konsumen terhadap keputusan pembelian di Hotel Y Jakarta. Analisa yang digunakan dalam penelitian ini adalah analisa linear regresi sederhana dimana dapat digunakan untuk memprediksikan seberapa jauh perubahan nilai variabel independen terhadap variabel dependen serta juga dapat menunjukan arah hubungan antara variabel independen dan variabel dependen. Hasil dari penelitian ini menunjukkan terdapat pengaruh yang signifikan antara perilaku konsumen dan keputusan pembelian di Hotel Y Jakarta, yaitu sebesar 51% dan 49% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Diantara kedua variabel ini juga terdapat sebuah hubungan yang kuat dan positif (0,714) yang berarti terjadi hubungan searah antara perilaku konsumen dengan keputusan pembelian. Dimana jika perusahaan dapat lebih memahami perilaku konsumen, maka diharapkan keputusan pembelian juga meningkat. Kata Kunci: Keputusan Pembelian, Perilaku Konsumen  CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS IN SALES AND MARKETING DEPARTMENT(CASE STUDY AT Y JAKARTA HOTEL) ABSTRACTThe increasing number of tourists in Indonesia has made investments in tourism and hospitality sectors became more promising, this opportunity has been seen by the investors to build new hotels and another establishment. The purpose of this study was to determine the influence of consumer behavior towards purchase decision at Hotel Y Jakarta. The analysis used in this study is the analysis of simple linear regression which can be used to predict the extent to which changes in the value of independent variable on the dependent variable and can also indicate the direction of the relationship between the independent variable and the dependent variable. The results of this study showed a significant influence between consumer behavior and purchase decision at Hotel Y Jakarta, the result is 51% and it means the 49% are influenced by other factors that not examined in this study. Among these two variables there is also a strong and positive correlation (0.714) which means there is a directional correlation between consumer behavior and purchase decisions. Wherein if the company are more concern about their consumer behavior, so it is expected that the purchase decision will also increase. Keywords: Consumer Behavior, Purchase Decision

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals Pengaruh Efisiensi, Persepsi Resiko dan Tingkat Kemudahan terhadap Keputusan Pembelian

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Dewi Yuliana ◽  
Heri Wijayanto ◽  
Edi Santoso
Keyword(s):  
Risk Perception ◽  
Simple Random Sampling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Success Rates ◽  
Purchasing Decisions ◽  
Consumer Study ◽  
Independent Variable ◽  
Online Stores ◽  
Validity Tests

The study aims to determine the effects of efficiency, risk perception and ease in purchasing decisions ( a shopee consumer study in Ponorogo). The population in this study was that of online Shopee shop in Ponorogo, with a sample of 97 people. The method of sampling taken on this research uses the probability sampling with an technique simple random sampling. The data analysis used in this study is analysis of validity tests, reliability, multiple linear regression, classic assumption tests, t test, F test, and determinative coefficient R2. This shows that: 1) Variable X1 efficiency, positive for variable Y Shopee online shop purchase decisions in Ponorogo, 2). Variable X2 positive decision perceptions of Shopee purchasing decisions in Ponorogo, 3). Variable X3 a positive level of participation on the purchase decision of Shopee online stores in Ponorogo, 4). The independent variable consisted of efficiency, risk perception, and simultaneous success rates related to the decision to purchase Shopee's online store in Ponorogo.Keywords: efficiency, risk perception, ease levels, purchase decisions

scholarly journals Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wall’s Conello

2013 ◽  
Vol 1 (2) ◽  
pp. 169-178
Author(s):  
Sujana Sujana ◽  
Eri Agustian
Keyword(s):  
Correlation Coefficient ◽  
Significant Relationship ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Muslim Students ◽  
The Moment ◽  
Packaged Food ◽  
The Relationship

Muslims have a rule that is standard in the conduct of life. no exception to the pattern of consumption is set Islam. Syariat role in the Shari'a requires Muslims to consume everything that is lawful and forbid eating unclean things. For Muslims, taking a lawful and good (Thayib) is manivestasi of obedience and devotion to God.The purpose of this study was to determine how the influence of kosher labeling on consumer buying decisions, product case studies on the Wall's Conello STIE consumers at unity, and also see what the Muslim Students and Non-Muslim Students of kosher labeling on packaged food products. The method used in the preparation of this research is descriptive method, that is to describe or depict the state of objects in the present study is based on the facts that appear or as they are to get the conclusion of the problem and look for ways to solve through analysis conducted by the tool author Regression and correlation test. The results of the analysis of the influence of kosher labeling on consumer purchase decisions Muslims obtained the regression equation Y = 9.943 + 0.761 X, can be interpreted that, if the value is 1 then the kosher labeling purchasing decisions will be increased by 0.761, or in other words it can be concluded that the purchase decision of Wall's Conello at the moment is 9.943. With a correlation coefficient of 0.705, which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchasing decisions. As for the non-Muslim consumers obtain the regression equation Y = 1.469 + 1.003 X. With a correlation coefficient of 0.623 which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchase decisions   Keywords: halal labeling, consumer purchase decision

scholarly journals Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

2020 ◽  
pp. 1-8
Author(s):  
Theresia Febrianty Rotuauli ◽  
Asep Agus Handaka ◽  
Achmad Rizal ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Behavior ◽  
Freshwater Fish ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Consumer Behavior Analysis ◽  
Traditional Market ◽  
Relationship Of ◽  
The Relationship

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sampling technique was used accidental sampling method with 100 respondents. To analyze the behavior of consumers used attitude measurement analysis as measured by a Likert Scale. Correlation of qualitative data is used to analyze the relationship of factors that influence consumer behavior in freshwater fish purchasing decisions. The results showed that four factors that influenced the purchase decision of freshwater fish products had a significant relationship with the correlation coefficient values as follows: Cultural factors of 0.243, Social factors of -0.278, Personal factors of 0.631, and psychological factors of 0.427. Personal factor is the more dominant variable influencing and being considered by consumers in deciding to purchase freshwater fish because the personal factors are defined as psychological characteristics of a person that is different from others that causes relatively consistent and long-lasting responses to the environment.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 8
Author(s):  
Yulianingsih Yulianingsih ◽  
Tini Kartini ◽  
Dede Kurniawan
Keyword(s):  
Significant Relationship ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Correlational Approach ◽  
Study Population ◽  
The Relationship

<p><em>The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.</em></p>

scholarly journals Pengaruh Kesadaran Merek (Brand Awareness) terhadap Keputusan Pembelian Handphone Samsung

2020 ◽  
Vol 2 (1) ◽  
pp. 88-107
Author(s):  
Arman Paramansyah ◽  
Dipo Mirza Ghulam ◽  
Ernawati Ernawati
Keyword(s):  
Statistical Data ◽  
Total Sample ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
The World ◽  
Independent Variable ◽  
The Relationship

Until now, Samsung is one of the largest mobile phone brands in the world by issuing smartphones that have won the competition in the smartphone market. This research was conducted with the aim, to determine how the relationship between brand awareness and purchasing decisions, and to find out how the influence of brand awareness on purchasing decisions for Samsung mobile phones. The independent variable in this study is brand awareness, the dependent variable is the purchase decision. The population in this study were students of IAI-N Laa Roiba, Bogor, Faculty of Sharia. Sampling was carried out using the Slovin formula, in order to obtain a total sample of 34 students. Data collection using questionnaires and observations. Statistical data analysis used simple linear regression, with hypothesis testing through t-test using the SPSS version 25 program. The results of this study indicate that there is a positive and significant effect of brand awareness on the decision to buy cellphones because the terms of t count with a significance value <0.05, namely 4.027> 2.032 and the Sig. 0,000 <0.05, has been fulfilled.  

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

2021 ◽  
Vol 1 (1) ◽  
pp. 21-27
Author(s):  
Kurniati Karim
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Positive Meaning

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

scholarly journals The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati)

2020 ◽  
Author(s):  
Finka Oktaniar ◽  
Erna Listyaningsih ◽  
Bambang Purwanto
Keyword(s):  
Data Analysis ◽  
Female Students ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Study Population

This study aims to analyze the effects of halal labeling, advertisement creativity, and lifestyle on purchase decision of Wardah cosmetic products. The study population consisted of 663 female students that have bought Wardah cosmetic products, with the number of samples determined by the Slovin formula of 250 female students at Universitas Malahayati, Bandar Lampung. Data analysis used was smart-PLS v3.0. The results of the study showed that halal labeling, creative advertising, and lifestyle of Wardah cosmetic products have effects on the purchasing decisions of students of Universitas Malahayati, Bandar Lampung. Keywords: halal labeling, ads creativity, lifestyle, purchase decision

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