scholarly journals Marketing Strategy of HDL 293 Cilaki Bandung Seafood Restaurant (West Java) in the Midst of COVID-19 Pandemic

2021 ◽  
pp. 20-34
Author(s):  
Ghaida Yasmin Amini ◽  
Atikah Nurhayati ◽  
Achmad Rizal ◽  
Asep Agus Handaka
Keyword(s):  
Data Processing ◽  
Marketing Strategy ◽  
Environmental Conditions ◽  
Sampling Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
West Java ◽  
Growth Policy

This research was held at HDL 293 seafood restaurant located on Cilaki street, Bandung, West Java. The implementation started on April 2020 until May 2021. This research aims to analyze internal environmental conditions including strengths and weaknesses, while external environmental conditions including opportunities and threats faced, then formulate and analyze marketing strategy during the COVID-19 pandemic. The method used is a case study using primary and secondary data. The sampling method used was accidental sampling and data processing used SPSS 25, Ms. Excel through SWOT analysis. Based on research, the best strategy for development of HDL 293 Cilaki Bandung seafood restaurant using SWOT analysis is in Quadrant I by implementing the SO (Strength and Opportunity) strategy or supporting an aggressive growth policy (growth oriented strategy). Where the coordinates are 0.38 ; 0.05 means taking advantage of strengths to seize opportunities that exist.

scholarly journals ANALISIS PENDAPATAN DAN PERSEPSI PETANI TERHADAP KEMITRAAN USAHA KAMPUNG KUCAI DI KABUPATEN BLITAR

2021 ◽  
Vol 15 (2) ◽  
pp. 58-67
Author(s):  
Lintar Brillian Pintakami ◽  
Eko Wahyu Budiman
Keyword(s):  
Sampling Method ◽  
Financial Institution ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Women Farmers ◽  
Structured Interviews ◽  
Partnership Agreement ◽  
Depth Interviews

This study aims to describe the agribusiness partnership process that takes place in Kampung Kucai, analyze the income of chives farming, and the perception of chives farmers on the partnership process in Garum District, Blitar Regency. This research uses a qualitative approach in the form of a case study. Informants in this study were partner chives farmers in Kampung Kucai. Determination of the sample of plasma partner farmers was carried out by purposive sampling method. Informants were selected based on secondary data from the core and information from farmers. So the sample used for Kucai Mitra farmers is 20 people. In addition, there are also 5 key informants. The methods of data collection carried out in this study are of several types, namely structured interviews, in-depth interviews, participatory observations, and documentation. The data analysis method used in this researchis descriptive analysis,  income analysis, and Likert analysis. The results showed that the type of partnership between the Financial Institution "Bank BRI" and the partner chives farmers was classified as a nucleus-plasma partnership pattern. In the mechanism of the partnership pattern of the Financial Institution "BRI Bank" with the Kucai Farmer Group, it is carried out based on a partnership agreement. The agreement letter contains the identities of the two partnering parties and the rules given by "Bank BRI" as well as the location or planting area. The total income from chives farming is Rp. 242,000, -. The income of chives farming can be taken by women farmers once a month at the monthly member meeting in the Women Farmers Group or can be saved in advance. If they are saved, usually the women farmers in the research location will take the income before the Eid al-Fitr. The perception of partner chives farmers on the planning of partnership implementation is 80% or very good, the perception of partner chives farmers on the partnership process is 78% or quite good, and the perception of the evaluation of the partnership is very good with 85% results. So that the results of the Likert analysis on the average perception of partner chives farmers on the partnership process with financial institutions "Bank BRI" have a very good category with a percentage of 80% where the total score is 483.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)

2018 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Utan Sahiro Ritonga
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Confidence Level ◽  
Marketing Mix ◽  
Quantitative Approach ◽  
West Java ◽  
Left Behind ◽  
Tea Industry ◽  
Industry Competition

The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing policies of PT. Perkebunan Nusantara VIII. By comparing CSI value which is consisted of Customer (C1), Competitor (C3), Change-Driven (C4) against CAI which is consisted of Company (C2) which would be the measure of the competitive advantage of the company’s marketing strategy. From the analysis results, it can be seen that a negative gap of -1.09 where the value of CAI < CSI would mean that the company does not possess the competitive advantage in tea marketing strategy, and is relatively left behind in terms of tea industry competition. It can be learned that the cause of such low score in tea marketing strategy is caused by the low score of segmentation = 1 in the strategy, value with a score of 1.72 in the process, tactics which is consisted of differentiation = 2.63 and marketing mix = 2.63. To achieve competitive advantage in an ideal markting strategy, the factors that contribute to the marketing strategy competitive advantage value should be considered in the implementation of tea marketing strategy.

scholarly journals Analysis of the Role of Fish Basket Women towards Household Income in Eretan Wetan Village, Indramayu District, West Java

2021 ◽  
pp. 44-51
Author(s):  
Ayodhia Arman ◽  
Zuzy Anna ◽  
Eddy Afrianto ◽  
Atikah Nurhayati
Keyword(s):  
Household Income ◽  
Sampling Method ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Family Needs ◽  
Structured Interviews ◽  
West Java ◽  
Her Family

The role of the fish basket woman is not only as a housewife but also as a breadwinner, thus the fish basket woman has a dual role in her family. Fish basket women help their husbands work to be able to meet family needs. This study aims to analyze household income as well know the motivation to work of women as fish baskets in increasing working household income and know the factors that affect the income of fish basket women in increasing household income in Eretan Wetan Village, Indramayu Regency, West Java. The research method used in this research is a case study and interviews using a questionnaire. The sampling technique used an accidental sampling method with a total of 50 respondents and collecting data using observation techniques, structured interviews, and documentation techniques. The results showed that the role of women with fish baskets on household income in Eretan Wetan Village, Indramayu Regency, West Java was quite significant by obtaining an average income of IDR 1,676,135 per month. Factors that affect the income of working basket women include helping their husbands, wages that are not appropriate, helping household income and the husband's income is uncertain. The coefficient of determination shown by Nagelkerke R-Square, age, education level, number of family members, husband's permission, and husband's income affect women's interest in working by 100.0%. Women’s interest in working is not influenced by any other factors included in the research mode.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 131-141
Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Approach ◽  
Tourism Potential

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

scholarly journals STRATEGI PEMASARAN KOPI LUWAK MANGLAYANG KARLINA DI KELOMPOK TANI KIWARI FARMERS, KABUPATEN BANDUNG

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Kuswarini Kusno ◽  
Muhammad Indra Pratama Ariin ◽  
Sulistyodewi Nur Wiyono ◽  
Dini Rochdiani
Keyword(s):  
Strategic Planning ◽  
Marketing Strategy ◽  
Animal Welfare ◽  
Swot Analysis ◽  
Coffee Consumption ◽  
Secondary Data ◽  
Coffee Bean ◽  
The Road ◽  
Labor Training ◽  
Study Techniques

Abstrak Kiwari Farmers adalah kelompok tani yang mengusahakan kopi arabika reguler dan kopi luwak Manglayang Karlina. Penjualan kopi luwaknya rendah dan tidak kontinyu selama tahun 2016-2017. Karena itu perlu diidentifikasi penyebabnya dengan tujuan untuk merumuskan strategi pemasaran kopi luwak tersebut di Kelompok Tani Kiwari Farmers. Teknik penelitian menggunakan teknik studi kasus. Data primer dan sekunder dikumpulkan melalui observasi, wawancara, dan studi literatur. Data dianalisis dengan analisis strength, weakness, opportunity, and threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan ada 6 strategi alternatif: 1) mengalokasikan keuntungan untuk riset fermentasi biji kopi, dan proses roasting, untuk pelatihan formal tenaga kerja, serta untuk pembangunan lantai jemur dan gudang, 2) melakukan kampanye kreatif berbasis edukasi mengenai animal welfare, dan jenis, manfaat serta proses pengolahan kopi luwak, 3) menggunakan Instagram dan Facebook untuk mengedukasi konsep pengolahan mandiri dari hulu hingga hilir dan animal welfare, 4) memperluas jalan kebun, lantai jemur, dan tempat pengolahan pasca panen kopi untuk kepentingan agrowisata, 5) meningkatkan riset pengolahan roasting dan pelatihan tenaga kerja, serta 6) mempertahankan dan menambah inovasi produk baru dan kemasan. Strategi prioritas atau yang terbaik adalah strategi kesatu. Disarankan Kiwari Farmers menerapkan strategi ke 1) tersebut di atas, dan melakukan survei terhadap konsumen kopi luwak.Kata kunci: kopi luwak, strategi pemasaran, SWOT, QSPMAbstractKiwari Farmers cultivates for regular Arabica coffee and Manglayang Karlina Luwak coffee in Bandung district. The sales volume of civet coffee is still low and has experienced discontinue sales during 2016-2017. Thus, it is necessary to identify the causes of the low sales of civet coffee in order to formulate the marketing strategy of the civet coffee in the Kiwari Farmers Group. This study uses case study techniques. Primary and secondary data are collected through observation, interviews, and literature studies. Data on strengths, weaknesses, opportunities and threats encountered by Kiwari farmers groups were analyzed using SWOT Analysis and Quantitative Strategic Planning (QSP) Matrix. As a result, there were six alternative strategies: 1) allocate profits for coffee bean fermentation research, roasting processes, formal labor training, building dry floors and warehouses, 2) create creative campaigns such as the animal welfare education campaign, and campaigns on civet coffee types, the benefits of civet coffee consumption, and the processing of civet coffee, 3) use the benefits of social media in particular Instagram and Facebook to educate the concept of civet coffee processing from the beginning to the end of the process, and animal welfare, 4) enlarge the road area in the garden, drying area, build a post-harvest site and processing coffee for the development of an agro-tourism business unit, 5) improve roasting processing research and employee training, and 6) maintain by innovating new products and packaging. The best strategy is strategy number 1) mentioned above. Kiwari Keywords: civet coffee, marketing strategy, SWOT, QSPM

scholarly journals PENGARUH MANAJEMEN ASET TERHADAP PENDAPATAN ASLI DAERAH PEMERINTAH KABUPATEN DAN KOTA DI JAWA BARAT

2017 ◽  
Vol 8 (1) ◽  
Author(s):  
Ony Widilestariningtyas
Keyword(s):  
Local Government ◽  
Asset Management ◽  
Research Method ◽  
Sampling Method ◽  
Secondary Data ◽  
Data Sampling ◽  
West Java ◽  
Verification Method ◽  
District Government ◽  
Take All

Conducted in the local cities and district government in West Java  this research was tookon 2014 period. The phenomenon encountered in the field is the embodiment of autonomy in theform of asset management that gave a less improvement to the local own-source revenue. The objective of this study is to determine how much influence of the asset managementon  local own-source revenue Cities and District Local Government in West Java. Research method that used in this research were descriptive and verification method withstatistical testing using Simple Linier Regression with secondary data. Sampling method used isto take all of population called census. The results showed that asset management has a significant effect on the local ownsourcerevenuewithapositivedirection,thatmeanthehigherassetmanagementpoint,thehigherlocalown-sourcerevenuewillbe.ThenThestrengthoftherelationshipwasindicatedashighcorrelation.

scholarly journals Analysis of Added Value of Shredded Catfish in Bandung Regency, West Java, Indonesia (The Case Study of Abon Ikan Lele Sejahtera Maruyung Village, Pacet District)

2021 ◽  
pp. 31-39
Author(s):  
Iwang Gumilar ◽  
Muhammad Fathan Khatami ◽  
Rusky Intan Pratama ◽  
Zuzy Anna
Keyword(s):  
Sampling Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Added Value ◽  
Business Owner ◽  
West Java ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive ◽  
The Cost

The purpose of this study was to determine added value from the processing of fresh catfish into shredded catfish at "Abon Ikan Lele Sejahtera" in Maruyung Village, Bandung Regency, West Java, Indonesia. The research method used is a case study and quantitative descriptive analysis. The sampling technique in this research used the purposive sampling method. The method of data analysis in this study used Hayami’s method. This research was conducted in Bandung Regency from August 2021 until September 2021. The results show that the added value generated is 69,4%. It means the price of shredded catfish is increase 69% from the price of fresh catfish. The added value is classified as high but can be higher if the business owner reduced the cost of other input contributions.

scholarly journals PENDAPATAN DAN NILAI TAMBAH AGROINDUSTRI TEMPE DI KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH

2020 ◽  
Vol 8 (3) ◽  
pp. 490
Author(s):  
Viona Pramayang ◽  
Dwi Haryono ◽  
Ktut Murniati
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Added Value ◽  
Case Study Method

This study aims to analyze the level of income and added value of tempe agroindustry. This study uses a case study method. The research location is chosen purposively in Punggur Subdistrict, Central Lampung Regency, with the consideration that Punggur Subdistrict has the highest number of tempe producers in Central Lampung Regency. The samples were chosen by accidental sampling method in three villages. The number of respondents are 42 respondents. The data used in this study are primary and secondary data. The results showed that the tempe agroindustry in Punggur Subdistrict, Central Lampung Regency was profitable and feasible because of R/C > 1 and positive added value.Key words: added value, agroindustry, income, tempe

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