scholarly journals VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE

2021 ◽  
Vol 15 (2) ◽  
pp. 83-96
Author(s):  
Trixie Nova Bella Tandijaya ◽  
Samuel Hatane
Keyword(s):  
Marketing Strategy ◽  
Digital Media ◽  
Business Performance ◽  
Low Cost ◽  
Cost Effective ◽  
Consumer Attitudes ◽  
Viral Marketing ◽  
Leather Industry ◽  
The Relationship ◽  
Positive Effect

Empowerment of technology and the use of digital media that are currently practiced through appropriate marketing strategies and tactics will be able to make businesses survive in the midst of the Covid-19 pandemic. Viral marketing strategy is a low-cost effective marketing strategy for mass targeting. Powerful viral promotions can reach thousands of consumers, can inspire them to buy certain branded products, and create a competitive advantage for businesses. This study takes the Tanggulangin leather craft SMEs as one of the centers of the leather industry in Indonesia, with the research variables being viral marketing message strategies, consumer attitudes towards viral marketing, competitiveness ability, and business performance. The study was conducted on 235 respondents who met the requirements of the research provisions. Data analysis using SmartPLS 3. The results obtained are that viral marketing massage has a direct positive effect on consumer attitudes towards viral marketing, competitiveness, and business performance. Consumer attitudes towards viral marketing have a direct positive effect on competitiveness and business performance. In addition, consumer attitudes towards viral marketing partially mediate the relationship between viral marketing messages and competitiveness, and competitive ability partially mediates the relationship between consumer attitudes towards viral marketing and business performance.

scholarly journals Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Cost Effective ◽  
The Government ◽  
Use Of Social Media ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals How to Support the Effect of Transformational Leadership on Performance in Agricultural Enterprises

2020 ◽  
Vol 12 (18) ◽  
pp. 7510
Author(s):  
Nadežda Jankelová ◽  
Zuzana Joniaková ◽  
Ildikó Némethová ◽  
Jana Blštáková
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Business Performance ◽  
Positive Association ◽  
Job Autonomy ◽  
Management Styles ◽  
Research Results ◽  
Agricultural Enterprises ◽  
The Relationship ◽  
Positive Effect

The study published in this article contains the results of examining the relationship between transformational leadership and natural performance in agribusiness. For the purposes of the study, natural performance refers to performance that considers the natural results of agrarian plant and animal production. This research focuses on the influence of transformational leadership on business performance through job autonomy and job satisfaction. The study was conducted on a research sample of 757 respondents from 49 businesses. The study verifies a positive association between transformational leadership and business performance, which is mediated by job autonomy and job satisfaction. The research results have proven that transformational leadership has a positive effect on agribusiness performance mediated through job autonomy and job satisfaction. The study contains important knowledge on agribusiness sustainability, as it provides verifiable findings on the relationship between management styles and natural performance of business.

An empirical investigation of the relationship among agile manufacturing practices and business performance: a pilot study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rahul Kumar ◽  
Kanwarpreet Singh ◽  
Sanjiv Kumar Jain
Keyword(s):  
Pilot Study ◽  
Performance Measures ◽  
Business Performance ◽  
Manufacturing Industry ◽  
Low Cost ◽  
Agile Manufacturing ◽  
Successful Implementation ◽  
Content Type ◽  
Business Performance Measures ◽  
The Relationship

Purpose Agility addresses vibrant solutions for running companies to meet the dares of customers asking for high quality and low- cost goods and services. The purpose of this study is to identify the practices for the successful implementation of agile manufacturing and measure their relationship with business performance measures of the manufacturing industry. Design/methodology/approach The data for the pilot study were collected from 26 respondents through a questionnaire survey. After confirming the normality and reliability of the data, it was analyzed to examine the relationship between agile manufacturing practices and business performance measures. Findings The results show that there are strong relationships between agile manufacturing practices and business performance. Further, these attributes significantly contribute to delivering better business performance. Originality/value The study signifies the need for agile manufacturing in enhancing business performance for the growth and sustainability of the organization.

The Positive Effect of the Mere Presence of a Religious Symbol on Compliance With an Organ Donation Request

2015 ◽  
Vol 21 (2) ◽  
pp. 92-99 ◽  
Author(s):  
Nicolas Guéguen ◽  
Christine Bougeard-Delfosse ◽  
Céline Jacob
Keyword(s):  
Social Change ◽  
Organ Donation ◽  
Low Cost ◽  
Cost Effective ◽  
Male And Female ◽  
Religious Symbol ◽  
Mere Presence ◽  
Number Of Individuals ◽  
Positive Effect ◽  
Influence Behavior

Identifying low-cost, effective methods to influence behavior is of keen interest to social marketers and others striving to bring about social change. Research on material primes (an object or a word present in the individual’s environment) has received little interest from scientists. This field study conducted in France examined whether the presence of a religious symbol could influence the number of individuals who accepted an organ donation card. The study, conducted with 200 males and 200 females, examined the effect of the presence versus the absence of a Christian cross worn by a solicitor on participant’s compliance to an organ donation request. The findings showed that participants exposed to a Christian cross worn by a solicitor complied more favorably with the request addressed by the solicitor. This effect was found among both male and female participants. The presence of the Christian cross could have acted as a prime that led in turn to the activation of further concepts associated with religion such as compassion, support or solidarity, which in turn led participants to accept the organ donation solicitation more favorably.

scholarly journals Operations capability, productivity and business performance

2018 ◽  
Vol 118 (1) ◽  
pp. 126-143 ◽  
Author(s):  
Wantao Yu ◽  
Ramakrishnan Ramanathan ◽  
Xingyu Wang ◽  
Jiehui Yang
Keyword(s):  
Operations Management ◽  
Business Performance ◽  
Dynamic Environment ◽  
Dynamic Capability ◽  
Environmental Dynamism ◽  
Content Type ◽  
Research Findings ◽  
The Uk ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to investigate the relationships between operations capability, productivity, and business performance in the context of environmental dynamism. Design/methodology/approach A proposed conceptual framework grounded in the resource-based view (RBV) and dynamic capability view (DCV) is analyzed using archival data from 193 automakers in the UK. Findings The results show that operations capability, as an important dynamic capability, has a significant positive effect on productivity, which in turn leads to improved business performance. The results also suggest that productivity fully mediates the relationship between operations capability and business performance, and that environmental dynamism significantly moderates the relationship between operations capability and productivity. Practical implications The research findings provide practical insights that will help managers develop operations capability to gain greater productivity and business performance in a dynamic environment. Originality/value Addressing the two important issues of moderation (i.e. environmental dynamism) and mediation (i.e. productivity), this study makes important contributions to the field of operations management by applying the RBV and DCV.

scholarly journals MIMICRY MARKETING STRATEGY (MMS) ON MARKETING PERFORMANCE: THE ROLE OF BUSINESS ENVIRONMENT AND TYPES OF INDUSTRY

TRIKONOMIKA ◽  
2019 ◽  
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Manufacturing Industry ◽  
Service Industry ◽  
Business Environment ◽  
Marketing Performance ◽  
Intense Competition ◽  
The Relationship ◽  
Positive Effect

Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.

scholarly journals INTERACTION EFFECT OF SUSTAINABILITY REPORTING AND ENTERPRISE RISK MANAGEMENT ON BUSINESS PERFORMANCE

2021 ◽  
Vol 5 (1) ◽  
pp. 91-114
Author(s):  
Michael Goman ◽  
Fransiskus Eduardus DAROMES ◽  
Paulus Tangke
Keyword(s):  
Risk Management ◽  
Business Performance ◽  
Sustainability Reporting ◽  
Enterprise Risk Management ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Research Model ◽  
Enterprise Risk ◽  
The Relationship ◽  
Positive Effect

This study provides empirical evidence of the interaction of sustainability reporting and Enterprise risk management on business performance. A number of previous literature has found a significant positive effect of ERM implementation on overall business performance, however, the number of studies investigating the interaction of sustainability reporting and ERM is still limited. We build this research model based on modern portfolio theory and stakeholder theory. Data testing was carried out using the moderation regression method in examining the three variable relationships above. The results showed that there was a significant positive effect of ERM on business performance as measured using EVA. Meanwhile, sustainability reporting, although able to strengthen the coefficient of determination relationship between ERM and EVA, does not have a significant moderating effect on the relationship between the two variables.

scholarly journals The Dynamics of Social Media and Value Co-Creation

2019 ◽  
pp. 22-42 ◽  
Author(s):  
Kamna Sahni ◽  
Kenneth Appiah
Keyword(s):  
Social Media ◽  
High Risk ◽  
Social Networking ◽  
Digital Media ◽  
Social Networking Sites ◽  
Effective Communication ◽  
Viral Marketing ◽  
Huge Number ◽  
Illegal Activity ◽  
The Relationship

Social media is considered trustworthy by consumers, and this has resulted in a strong consumer focus on social media to acquire information related to products and services. There are various benefits offered by social media, but security is a major concern as viruses and other threats can affect a huge number of users of social media. These platforms are not well governed. Indeed, they are highly decentralized and could easily be accessed, and this presents a high risk of illegal activity. Businesses continue to reap the benefits of incorporating social media into their strategies. There has been a shift in focus from conventional media to online and digital media in the form of social networking sites, wikis, and blogs. This has given rise to viral marketing as a means of effective communication and sharing information. The current chapter aims to explore the relationship between social media and value co-creation.

scholarly journals PENGARUH MANAJEMEN RANTAI PASOK TERHADAP PERFORMA USAHA BUDI DAYA UDANG VANAME DI PROVINSI BALI DAN JAWA TIMUR

2020 ◽  
Vol 6 (2) ◽  
pp. 113
Author(s):  
Rismutia Hayu Deswati ◽  
Lathifatul Rosyidah ◽  
Tenny Apriliani
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Model ◽  
Chain Management ◽  
The Relationship ◽  
Positive Effect

Udang vaname merupakan salah satu komoditas ekspor unggulan Indonesia di pasar internasional. Udang vaname yang diekspor merupakan hasil produksi dari usaha budi daya yang tersebar di berbagai provinsi di Indonesia sehingga dibutuhkan rantai pasok yang optimal untuk mendukung kelancaran usaha budi daya tersebut. Tujuan dari penelitian ini untuk menganalisis pengaruh manajemen rantai pasokan terhadap keunggulan bersaing suatu usaha budi daya udang vaname dan dampak terhadap performa usaha tersebut. Lokasi penelitian adalah Provinsi Jawa Timur dan Bali karena konektivitas yang kuat antara masing-masing pembudi daya di kedua lokasi tersebut. Data yang dikumpulkan diverifikasi kemudian dianalisis menggunakan pendekatan Structural Equation Model (SEM). Hasil dari analisis menemukan bahwa variabel hubungan dengan pemasok dan modal manusia berpengaruh positif terhadap keunggulan bersaing pembudi daya dan juga berpengaruh positif kepada performa usaha budi daya tersebut. Variabel hubungan dengan pelanggan tidak berpengaruh baik terhadap keunggulan bersaing maupun performa usaha. Dari hasil ini diharapkan pemerintah bisa mengintervensi dalam bentuk perbaikan manajemen rantai pasokan udang vaname dengan meningkatkan kompetensi masing-masing anggota rantai pasok sehingga dapat optimal pada posisinya.Title: The Effect of Supply Chain Management on The Business Performance of Vaname Shrimp Farming in The Province of Bali and East JavaVaname is one of Indonesia’s leading export commodities in the international market. The exported vaname are the products from aquaculture business which are spread in various provinces in Indonesia, so an optimal supply chain is needed to support this business. The purpose of this study is to analyze supply chain management affects the competitive advantage of a vaname farming business and the impact on the performance of the business. The research sites are East Java and Bali because of the strong connectivity between each farmer in both locations. The collected data is verified and then analyzed using the Structural Equation Model (SEM) approach. The results of the analysis concluded that the relationship between suppliers and human capital variables had a positive effect on the competitive advantage of farmers and also had a positive effect on the performance of the aquaculture business. While the relationship with customer variables do not affect both competitive advantage and business performance. From this result, the government is expected to be able to intervene in the form of improved management of the vaname supply chain by increasing the competence of each member of the supply chain so that it can be optimally positioned. 

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