MANAGERIAL COMMUNICATION AND ITS ROLE IN ‎ACHIEVING QUALITY IN EDUCATIONAL INSTITUTIONS‎

Communication is at the core of human relations. It is one of the most ‎important means of achieving human integration. It is present in all areas ‎and in all other circumstances.‎ Today, communication has become an independent knowledge of itself ‎and one of the most important sciences taught in schools, universities, ‎institutes and training centres in order to regulate its rules, acquire its skills ‎and promote its culture in order to achieve an integrated structure in all ‎spheres of life.‎ And what we're interested in in this humble article is effective ‎management communication, that is, communication for and for ‎management, through which the educational leader can achieve many of the ‎goals of the educational institution to create the right environment for ‎successful communication with all those involved in education. This cannot ‎be imagined without the educational leader having a deeply rooted and ‎adequate communication culture to absorb problems and find appropriate ‎solutions.‎ In contrast, when communication is lost, the educational institution is ‎less effective, which exposes it to ill-management and indifference, it is ‎ultimately responsible for failure, infertility in management, well-being and ‎loss of educational security within and outside the institution.‎ In view of the above, the centrality of administrative communication ‎within the educational system, which is essential for raising its value and ‎giving it the status it deserves, we have the right to present the following ‎problems: How willing are educational administrative frameworks to have ‎access to an administrative and educational outreach that is at the level of ‎educational administration in general and Morocco in particular? And what ‎are the impediments to administrative communication? What is the role of ‎effective administrative communication in achieving educational security and ‎quality in educational institutions? All of that we're going to try to answer ‎with this humble intervention, which we're going to split into a group of ‎detectives as required. It is from God that we derive help, compromise and ‎payment‎. Keywords: Communication‎,‎ Administrative‎,‎ Quality‎,‎ Educational Institute.

Examining Public Organization Communication Misalignments During COVID-19 Through the Lens of Higher Education

COVID-19 is forcing alterations to administrative communication. Higher education institutions transitioning online during the pandemic offers a fertile ground to analyze what happens to organizational communication within administration when the mode is primarily remote. Using a content analysis of emails and participant interviews, this work finds that while administrators intend to communicate empathy, messages fall short of fostering connection with faculty due to failing to cultivate buyin through quality feedback channels. The takeaways of this study of remote communication is that despite its mode, communication must be two way, and the authenticity of organizational communication becomes more important under pressure-filled circumstances.

Electronic Mode of the Modern Administrative Discourse

The study has been carried out in line with the current problems of modern discourse and genre studies related to the study of the evolution of administrative discourse, which is understood as a hybrid of oral and written communication. The article presents the results of the analysis of the Internet influence on the long-established genres of administrative discourse. The concept of administrative Internet communication has been clarified. The study of administrative discourse in the Internet space clearly demonstrates that even the most conservative sphere of activity is influenced by modern technologies and extralinguistic factors have the most direct impact on the genres formation. The administrative Internet functions are singled out: informing, requesting information, initiating discussions, organization. The genres of administrative Internet communication are analyzed, in the modern administrative discourse we have identified the most indicative in terms of management hypergenres and genres: the hypergenre "corporate web portal" or "Intranet", the genre "email", the genre "online meeting" or "video conferencing", the genre "electronic documents". This article details two genres: "corporate web portal" and "online meeting". The conducted survey made it possible to determine the pragmatic nature of the considered corporate web portal hyper-genre – keeping to corporate culture, interactivity, speed. It has been established that due to the mentioned Internet genres emergence, a partial decrease in distance and erasing of the status line in the "head-subordinate" pair occurs. It is concluded that cyberspace is transforming the power-subordinate nature of administrative communication into democratic partnership, as well as there is the transformation of traditional genres with the advent of electronic communication in the field of management. It is concluded that the theory of speech genres is applicable to study of the evolution of administrative communication, and new techniques are required to take into account linguistic changes caused by the development of information technologies.

Human Factor and ICT Use in the Context of Modern Governance

The chapter presents the development of the e-government in the case of Slovenia, taking in the consideration the human factor as main obstacle. On the side of the citizens as well as on the level of public administration, there is misconception of the purposes of the ICT, and thus, it appears that both partners in this context communicate past one another. In this manner, it exposes the question of the motivation, which is further supplemented by the survey results from Slovenia, showing general lack of motivation measured through the ignorance of the technology potentials as well as of existing threats. The main argument of the chapter is that lack of motivation will block any reform attempt by creating negative human environment, as well as wrong motivation to use ICT in administrative communication will result in sub-optimal or abusive use of the technological potential.

The Role of Digital Management in Activating Administrative Communication among Female Administrators in Secondary Schools in Hail City: دور الإدارة الرقمية في تفعيل الاتصال الإداري لدى الإداريات في المرحلة الثانوية بمدينة حائل

The study aimed at identifying the role of digital management in activating administrative communication among female administrators in secondary schools in Hail City from the female administrators' perspective, and identifying the obstacles of applying digital management in the administrative communication process in the secondary schools of Hail City from the female administrators' perspective. It also aimed at revealing significant statistical differences which are due to the variables of (Qualifications, years of service, technology related training courses received). The study used the survey descriptive method, and the questionnaire as data collecting tool. It was applied to a study sample of (244) female administrators in the general secondary schools in Hail City. The study used the The study has reached the following results: - The role of digital management in activating administrative communication among female administrators has come with a general average of (2.76/4) (medium). - The obstacles of applying digital management in the administrative communication process in the secondary schools from the female administrators' perspective has come with a general average of (3.59/4) (high). - There were statistically significant differences at function level (α≤0.05) according to the variable of qualifications in favor of those who have received Bachelor degree or Diploma, and according to the variable of number of technology related training courses received in favor of those who have received two courses or more contra those who did not receive any training. There were no statistically significant differences according to the variable of years of experience. In light of the results, the study has reached number of recommendations as following: - Provision of evidences and instructions required to explain the mechanism of handling new programs; - Spreading the concept of digital management; - Attracting distinctive human competencies in the digital management field; - Holding training courses in order to raise female administrators’ efficiency.

The challenge of multilingual ‘plain language’ in translation-mediated Swiss administrative communication

Barrier-free communication should be an institutional priority when drafting administrative texts. These not only deal with legal content, but they often address the lay citizen and may provide general information on services and reforms or simply instruct on a specific procedure to be followed. Our study investigates Swiss insurance leaflets in three languages (French, German and Italian) and aims at evaluating language clarity on the basis of ‘plain language’ guidelines, thus also considering the translation variable. However, our preliminary results show that ‘plain communication’ is not always the case. We applied a quantitative and qualitative triangulation methodology: firstly, we measured readability with the help of readability indices; subsequently, we used computational tools to highlight common linguistic gaps whose quality was also explored manually by taking textual aspects into account.