scholarly journals Electronic Mode of the Modern Administrative Discourse

2021 ◽  
pp. 99-109
Author(s):  
Oksana Evtushenko ◽  
Svetlana Pervukhina
Keyword(s):  
Corporate Culture ◽  
Information Technologies ◽  
Genre Studies ◽  
The Internet ◽  
Internet Communication ◽  
Web Portal ◽  
New Techniques ◽  
Speech Genres ◽  
The Status ◽  
Administrative Communication

The study has been carried out in line with the current problems of modern discourse and genre studies related to the study of the evolution of administrative discourse, which is understood as a hybrid of oral and written communication. The article presents the results of the analysis of the Internet influence on the long-established genres of administrative discourse. The concept of administrative Internet communication has been clarified. The study of administrative discourse in the Internet space clearly demonstrates that even the most conservative sphere of activity is influenced by modern technologies and extralinguistic factors have the most direct impact on the genres formation. The administrative Internet functions are singled out: informing, requesting information, initiating discussions, organization. The genres of administrative Internet communication are analyzed, in the modern administrative discourse we have identified the most indicative in terms of management hypergenres and genres: the hypergenre "corporate web portal" or "Intranet", the genre "email", the genre "online meeting" or "video conferencing", the genre "electronic documents". This article details two genres: "corporate web portal" and "online meeting". The conducted survey made it possible to determine the pragmatic nature of the considered corporate web portal hyper-genre – keeping to corporate culture, interactivity, speed. It has been established that due to the mentioned Internet genres emergence, a partial decrease in distance and erasing of the status line in the "head-subordinate" pair occurs. It is concluded that cyberspace is transforming the power-subordinate nature of administrative communication into democratic partnership, as well as there is the transformation of traditional genres with the advent of electronic communication in the field of management. It is concluded that the theory of speech genres is applicable to study of the evolution of administrative communication, and new techniques are required to take into account linguistic changes caused by the development of information technologies.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Language globalization and language globalistics

2020 ◽  
pp. 36-40
Author(s):  
Aleksandr Nikolaevich Dolgenko ◽  
Marina Sergejevna Kosyreva
Keyword(s):  
Crucial Role ◽  
English Language ◽  
Native Speakers ◽  
The Internet ◽  
Internet Communication ◽  
Lexical Semantic ◽  
The Status ◽  
New Challenges ◽  
Global Language ◽  
Language Network

This article analyzes the results of quarter of a century long analysis of the phenomenon of language globalization within the framework of new branch of interlinguistics – language globalistics. Emphasis is made on the analysis of established linguistic and extralinguistic factors of language globalization, reasons and circumstances of acquisition the status of global by English language. Attention is also paid to the concept of the global language network and sub-global languages in the Internet communication and global linguocultural and lexical-semantic exchange. The author examines the prospects of language globalization in the context of achievements of language globalistics. It is concluded that if for acquisition of the status of global by English language, the crucial role was played extralinguistic factors, then for consolidation and retention of this status linguistic factors were more significant. It is noted that the "users" are more important than "native speakers" for the language globalization. Internet communication, for which English language has historically become the key tool, continues to expand the composition of “users” of the global language. This would arise new challenges for the linguistic globalistics.

Portal for Artificial Intelligence in Education

2011 ◽  
pp. 737-742
Author(s):  
Beverly Park Woolf ◽  
Esma Aïmeur
Keyword(s):  
Artificial Intelligence ◽  
Academic Training ◽  
The Internet ◽  
Web Portal ◽  
New Techniques ◽  
Specific Subject ◽  
Wide Range ◽  
Internet Information ◽  
Artificial Intelligence In Education ◽  
Intelligent Computer

The goal of this portal is to provide Internet information and products relevant to the field of artificial intelligence in education (AIED). This large international community designs, develops, researches and disseminates intelligent computer tutors that dynamically estimate a student’s proficiency and motivation before adapting their responses. The AIED community has more than 1,000 members, including teachers who use these products, researchers who develop new techniques, industries who disseminate and evaluate new systems and students who pursue further academic training. Currently no portals exist for this community. A Web portal is a Web site that acts as a gateway to the Internet. It can provide information and links on a wide range of topics (www.netscape.com), or it can be specialized with a specific subject, such as a governmental portal.

scholarly journals Functioning of Clichéd Constructions in the Speech Genre of Cinema Announcement (based on Internet Movie Announcements of Indian Films)

2020 ◽  
Vol 28 (4) ◽  
pp. 310-316
Author(s):  
Anand Kumar Khemka ◽  
Keyword(s):  
Genre Studies ◽  
The Internet ◽  
Special Focus ◽  
Descriptive Model ◽  
The Past ◽  
Speech Genres ◽  
The Future ◽  
Speech Genre

The article touches upon current problems of speech genres functioning on the Internet and fits into the context of modern research in the field of virtual genre studies. The article discusses the speech genre of the movie announcement and describes the means of its language embodiment. The research is focused on the analysis of clichéd constructions and is based on 250 Indian film announcements written in Russian and posted on Indiankino.net. The author offers a descriptive model of the movie announcement speech genre which includes the following parameters: the communicative goal and type of speech genre, the image of the author and the addressee, the image of the future and the image of the past, the composition of movie announcement, the type of dictum content, means of its linguistic embodiment, non-verbal means. There is a special focus on the use of clichéd constructions in all compositional parts of the analyzed texts (name of the film, exposition, plot of the film, denouement). The research has shown that clichés function in every compositional element. The author singles out the main functions of clichéd constructions in the speech genre of the movie announcement: persuading function, advertising function, as well as text-building and genre-forming functions.

scholarly journals STATUS TEXTS IN RUSSIAN AND KOREAN SOCIAL NETWORKS AS A SUBGENRE OF INTERNET COMMUNICATION

2018 ◽  
pp. 213-220
Author(s):  
E. A. Nepomniashchikh
Keyword(s):  
Social Networks ◽  
Brand Image ◽  
The Internet ◽  
Internet Communication ◽  
Universal Element ◽  
Web Communication ◽  
The Status ◽  
Strong Position ◽  
Functional Features ◽  
Virtual System

The article is devoted to the phenomenon of social net status, which is considered as a subgenre of Internet communication and is a verbal presentation of the owner’s electronic profile. The paper features an analysis of status texts in Russian and Korean social networks and gives a profound description of their textual specifics. It is noted that status texts have a high communicative potential, they are small-format texts, can be creolized, occupy a strong position in the information field of an electronic page. The analysis of functional features of profiles has revealed that the status is intended to shape a certain view of the user’s electronic page the way advertising slogans create the brand image. The goal of the research is to show that the status is a universal element of social networks, and the Internet today is not just an open multicultural space, but a virtual system that subordinates its users to its laws. The study of social net statuses makes it possible to describe the peculiarities of modern web-communication in its dynamics. The paper features the complete range of current studies on the phenomenon in question.

scholarly journals The E-Patient

2017 ◽  
Vol 10 (2) ◽  
pp. 79-86 ◽  
Author(s):  
Ljubomir S. Kovachev ◽  
Pencho T. Tonchev ◽  
Kiril L. Nedialkov
Keyword(s):  
Health Care ◽  
Human Activities ◽  
Information Technologies ◽  
Communication Process ◽  
The Internet ◽  
Patient Relationship ◽  
Health Providers ◽  
Internet Communication ◽  
It Use ◽  
The Relationship

Summary Advanced information technologies have entered all spheres of human activities. In healthcare, this happens much too fast and encompasses all its branches. How does the Internet form the relationship between patients and medical staff? What information do patients seek and how do they get it? What problems arise during the communication process via new means? How can we describe an e-patient? How does the Internet model the doctor-patient relationship in case of cancer, one of the most dramatic diseases? Are students prepared to face an e-patient and how are they trained to do it? What is to be done to optimize internet communication between patients and health providers? This review analyzes information on these issues and outlines some opportunities for solving problems arising against the background of IT use in health care.

COMPUTER PIRACY AS A GLOBAL PROBLEM

2020 ◽  
Author(s):  
Екатерина Султановна Айсханова
Keyword(s):  
Information Technologies ◽  
Information Networks ◽  
The Internet ◽  
Global Problem

В работе рассматривается компьютерное пиратство как проблема мирового масштаба. Одним из значимых явлений, которое дало дорогу пиратству стало развитие информационных технологий. Если раньше результат пиратства можно было наблюдать исключительно в печатных изданиях, то сейчас оно набирает свои обороты в информационных сетях, а именно сети Интернет. The paper considers computer piracy as a global problem. One of the significant phenomena that gave way to piracy was the development of information technologies. If earlier the result of piracy could be observed only in printed publications, now it is gaining momentum in information networks, namely the Internet.

About some of the factors for public administration effectiveness

2020 ◽  
Vol 22 (1) ◽  
pp. 26-32
Author(s):  
ALIKHAN М. BAIMENOV ◽  
Keyword(s):  
Public Administration ◽  
Corporate Culture ◽  
Work Experience ◽  
Information Technologies ◽  
Selection Process ◽  
Rapid Development ◽  
The State ◽  
Information Flows ◽  
Factors Affecting ◽  
State Apparatus

The article emphasizes that modern governments, working in unique socio-economic, historical and cultural conditions, must take into account global trends, as well as the growth of citizens’ expectations associated with the rapid development of information technologies and other factors. In such circumstances, special attention is paid to the effectiveness of public administration. The article discusses some of the significant factors impacting the effectiveness of public administration, such as the professionalization of the state apparatus, the legibility of the institutional framework, the optimization of information flows and corporate culture. In accordance with this, on the basis of work experience in the public administration system and analysis of civil service reforms in the countries of the region, the main challenges and possible solutions are shown. In the professionalization of the state apparatus, the importance of the merit principles in the selection and promotion stages of personnel through the empowerment of human resource (HR) management services, the integrity of tools and approaches at all stages of selection process, and the responsibility of the selection board are noted. The author focuses on the need to ensure a balance of powers, responsibility and resources, delimitation of powers between political and administrative civil servants, optimization of information flows. Particular importance is paid to corporate culture, which is one of the main factors affecting the efficiency of the state apparatus. It is noted that central values of corporate culture and leadership in state bodies of the countries of our region, along with generally accepted in the modern leadership theory, should be respect for the dignity, work and time of employees.

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