ANALISIS MAKNA KONTEKSTUAL BAHASA DALAM IKLAN CAT TEMBOK DI TELEVISI

Penelitian ini fokus terhadap analisis makna kontekstual bahasa dalam iklan cat tembok yang ada di televisi. Adapun rumusan masalah yang terdapat dalam penelitian ini adalah bagaimanakah makna kontekstual yang terkandung dalam bahasa iklan cat tembok yang ditayangkan di televisi-televisi Indonesia?. Penelitian ini menggunakan metode deskriptif kualitatif. Iklan cat tembok yang diteliti pada penelitian ini adalah Elastex Waterproof, Aquaproof, dan Dulux. Hasil dari penelitian ini adalah makna kontekstual yang terkandung dalam tiga iklan cat tembok yang telah diteliti ini berupa kata dan juga kalimat yang berfungsi untuk menarik minat para pembeli cat tembok. Selain meyakinkan pembeli bahwa produk cat tembok tersebut memiliki kualitas yang baik, pada setiap akhir iklan terdapat pernyataan persuasif guna meyakinkan calon pembeli.

ELEMEN NARATIF NOVEL 5CM KARYA DONNY DHIRGANTORO DAN HORIZON HARAPAN PEMBACANYA

Tujuan dari penulisan adalah untuk mendeskripsikan elemen naratif pada novel 5 cm dan horizon harapan dari Riza Mantovani sebagai pembaca. Terdapat keterkaitan antara pengalaman pembaca dengan horizon harapannya, yakni pada luaran yang dihasilkan. Metode yang digunakan adalah analisis deskriptif kualitatif dengan memanfaatkan teori naratif populer dan horizon harapan Hans jauss. Hasil penelitian ini menunjukkan bahwa naratif populer yang terkandung dalam novel yang meliputi Plot, tema, tokoh dan penokohan, latar, dan suasana menujukkan karya sebagai fiksi realis yang lebih menekankan pada realitas yang dialami pengarang; dari hal tersebut, horizon harapan riza mantovani yang diwujudkan ke dalam film tidak terlepas dari pengetahuan tersebut yang berlandaskan pada budaya populer.

NGAMBOL: UNGKAPAN KEMARAHAN MASYARAKAT MELAYU PONTIANAK KALIMANTAN BARAT

There are five expression in the society of Pontianak Malay Kalimantan Barat in expressing their anger, that are: nyumpah, nyeranah, beleter, pendek tongkeng, and ngambol. These anger expressions are different in their daily application. Ngambol is ironic in anger expression character since it is not express direct anger but agreeing their speaking partner with special facial expression and voice tone to show disagreement of the spoken statement. Ngambol becomes the focus of this research. Qualitatively, ngambol is described and become the aim of the research. 100 respondents selected randomly from the total population of the society of Pontianak Malay Kalimantan Barat to be the sample of the research. This study applied descriptive statistics. The data collected and disseminated through questionnaires and analyzed through tabulation of statistical product and service solution (SPSS) based on the Likert scale which are: strongly disagree (1), disagree (2), doubtful (3), agree (4), and strongly agree (5). Based on the data, it could be concluded that 36% society of Pontianak Malay respondents agree even strongly agree to express their anger through ngambol in their closest social environment.

NILAI BUDAYA DAN EKSISTENSI SASTRA LISAN DAYAK GOLIK DI KABUPATEN SANGGAU

This study is entitled Cultural Values and the Existence of Oral Literature in Dayak Golik in Sanggau Regency. This study aims to obtain a complete picture of the cultural values contained in Dayak Golik oral literature and its existence at the present time. The theory used in this study is the concept of cultural values. Cultural values in the form of ideas that conceptualize most valuable in the fabric of people's lives. A cultural value system consists of conceptions that live and grow in the minds of most members of the community and that too is closely related to the things they consider to be very valuable in life. This research is a qualitative research in the literature perspective. The approach used in this study is a cultural and sociological approach. The cultural approach is used to analyze cultural values in the oral text of the Dayak Golik stories. Meanwhile, a sociological approach to analyzing the existence of oral literature at the present time in society. Data analysis shows that there are several cultural values which are contained from two oral literatures which are sampled. In the oral literature entitled The Seven Brothers, the value of bubaya contained includes always doing good to other creatures, pitying you, not being jealous, and being patient in facing trials. Meanwhile in the oral literature of Tangraya Cave the cultural values that exist include patience in facing trials, repaying evil with kindness, not being too greedy in life, and respecting guests.

KRISIS EKOLOGI DALAM CERPEN IKAN KARYA DANANG FEBRIANSYAH

This research is a qualitative study using an ecocriticism perspective. The data in this study are form of text that refers to the formulation of problem about the form of ecological crisis in the short story of Ikan, while the data source used is the short story of Ikan by Danang Febriansyah. The instrument in this research is writer who oriented to research the short story of Ikan by Danang Febriasnsyah. The validity test in this study uses semantic validity which is oriented to depth of interpretation process. Data collection techniques in this study were carried out by reading and note-taking techniques. The data analysis techniques used are classification, interpretation, and drawing conclusions. Based on the research results, in the short story of Ikan by Danang Febriansyah, it was found that there was a representation of the ecological crisis in form of damage to the biotic ecosystem and the living things in ecosystem experiencing extinction.

KETERAMPILAN AKTIF RESEPTIF DAN PEMAHAMAN KAIDAH BAHASA INDONESIA PARA GURU SD SEKOTA PONTIANAK

This paper aims to describe the language skills of Indonesian language mastered by the elementary school teachers in Pontianak based on the linguistic component in the language test. The skill level was based on the result of UKBI Training Series conducted for elementary school teachers in 2018. The descriptive method is used to present the results of data analysis. Based on the results of the discussion, it was found that the Indonesian language skill of the elementary school teachers in Pontianak was at the level of Very Advanced, Advanced, Upper Intermediate, Intermediate and Elementary. The majority of these teachers were at the Upper Intermediate level, while the minority was at the Elementary level. In addition, it was also found that the elementary school teachers in Pontianak City got the highest score in the section of Understanding the Reading. In contrast, teachers who were graded Very Advanced got the highest score on the section of Responding the Grammar. However, in contrast to the highest score on the linguistic component, most elementary school teachers in Pontianak got the highest score in the section of Understanding the Reading. This can be seen from the frequency of high scores for that section at every rank.

MOTIF, FUNGSI, DAN KEARIFAN LOKAL BEBERAPA LEGENDA DI KOTA SAWAHLUNTO

This paper describes and examines about the motives, functions, and local wisdom of some legends in Sawahlunto. This research is a qualitative research using comparative descriptive method. To see the motives of folklore, the author applies a group of motives formulated by Stith Thompson. There are several formulas of folklore motives, among them 1) motives of animal, 2) motives of taboos, 3) motives of fraud, 4) motives of community , 5) motives of character, and others. The social functions revealed in the discussion, among others folklore that serves as a means to educate and learn about life, a means to inherit or continue the tradition of a nation in a positive sense, a means to give social sanctions for people to behave well or punish, the means to praise the kings, leaders, people who are considered as a holy one or sacred, and others. The value of local wisdom revealed in the folklore, among them any crime must be punished, there are substances other than humans, nature can be a source of inspiration to give a name to a region, and others.

PANTUN MELAYU PONTIANAK SEBAGAI SARANA PEMBENTUK KARAKTER BANGSA

Pontianak Malay Pantun uses Pontianak dialect Malay as the media forming the national character. This rhyme is usually spoken in events such as engagement, marriage, religion, or other traditional events. For the Malay people, pantun does not only function as a subtle delivery of values and advice, but also as a means of communication and a medium for storing customs. The purpose of this study is to describe the Pontianak Malay pantun which has the value of forming the nation's character. The method used is descriptive qualitative form with a documentary study approach. The data source in this study is Pontianak Malay pantun collected by Abd. Rachman Abror. This book was published by LKiS Yogyakarta in 2009. The results showed that Pontianak Malay pantun has national character values, namely human behavior in relation to God, human behavior in relation to oneself, human behavior in relation to fellow human beings, human behavior in relation to environment, human behavior in relation to nationality.

LEKSIKON ADAT ISTIADAT PENGOBATAN MASYARAKAT DAYAK JALAI KABUPATEN KETAPANG (KAJIAN ETNOLINGUISTIK)

The Dayak Jalai Ketapang people in West Kalimantan are people who live along the Jalai River and its tributaries that empties into the Jalai River. The Dayak Jalai tribe has customs in traditional medicine. The purpose of this study is to describe the lexicon of healing customs of the Dayak Jalai community in Ketapang Regency. This study uses a descriptive method through a qualitative approach. The data in this study were in the form of a lexicon of traditional medicine rituals obtained from literature studies and informants of the Dayak Jalai tribe of Ketapang Regency. The data analysis included classifying the lexicon of traditional medicine rituals. Based on the results of the lexicon analysis of healing customs of the Dayak Jalai community in Ketapang Regency, it can be concluded that there are 4 lexicons of disease causes, 7 ritual lexicons, 9 lexicons of fathering facilities and equipment (special rituals for shamans/balins), 6 balin lexicons, 5 lexicons of facilities and balin equipment.

HIKAYAT KALILAH DAN DAMINA: SEBUAH CERMINAN MODEL PENGAJARAN MORAL MELALUI CERITA HIKMAH

Moral problems become one of the challenges that must be faced by society today. As the currents of globalization develop, the noble values of culture and norms are fading in the younger generation now. Moral teaching is considered necessary to be instilled in various ways, one of which is through literary works. Hikayat Kalilah and Damina are one of the popular Malay classical literary works that are included as ancient manuscripts. The values of wisdom in this saga have their own moral message for their readers. As a reflection of moral teaching, the script of Hikayat Kalilah and Damina is part of past literary works that can be used as a source of human moral learning through wisdom stories. Moral is closely related to the limits that assess a human behavior in his life in society. Moral is also used as a benchmark to assess a person's actions in society, good or bad value. The stories in Hikayat Kalilah and Damina are an alternative moral teaching media that is suitable for children. Because the story which mostly revolves around animal figures or fables is one type of story that is very popular with children.