scholarly journals Digital Public Relations: Trend and Required Skills

2021 ◽  
Vol 6 (2) ◽  
pp. 373
Author(s):  
Alfelia Nugky Permatasari ◽  
Endang Soelistiyowati ◽  
I Gusti Ayu Putu Puji Suastami ◽  
Riski Apriliani Johan

Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this case, technology possesses a great influence on how PR operates and interacts within society. Various institutions move to digital Public Relations, relying heavily on digital platforms, forcing Public Relations practitioners to master a new set of skills. This research aimed to map digital public relations trends and investigate the digital public relations competencies needed. A number of public relations practitioners from various institutions were interviewed to meet the objectives. A qualitative descriptive approach was used to answer the research questions. The research found that today traditional and digital public relations work synergically and are still needed by organizations. Apart from having good communication, interpersonal, writing, analytical thinking, and soft skills, a public relations practitioner is expected to be familiar with the digital platform and have the ability to design digital content.

2015 ◽  
Vol 2 (5) ◽  
pp. 330
Author(s):  
Nugrahaning Esa Pratiwi ◽  
Richard Gordon Mayopu ◽  
George Nicholas Huwae

This research aims to find out the role of media relations in forming positive news on printed media by having a special page for Salatiga news as research focus. This research is a qualitative research by using qualitative descriptive approach. Observation, interview, document collection and photo activities are used to collect data. The result indicates that informal media relations activities are more effective to create positive news about Salatiga government in printed media because it can build good relation between Public Relations practitioners and journalists.


Author(s):  
Risna Dewi Kinanti ◽  
Dudy Imanudin Effendi ◽  
Abdul Mujib

Tujuan dari penelitian ini yaitu untuk mengetahui proses bimbingan keagamaan, fungsi bimbingan keagamaan serta hasil bimbingan keagamaan dalam meningkatkan kecerdasan spiritual remaja di Boarding School SMK PPN Tanjungsari. Dengan pertanyaan penelitian 1) Bagaimana proses bimbingan keagamaan di Boarding School SMK PPN Tanjungsari?, 2) Bagaiamana fungsi bimbingan keagamaan di Boarding School SMK PPN Tanjungsari?, 3) Bagaimana hasil bimbingan keagamaan dalam meningkatkan kecerdasan spiritual remaja di Boarding School SMK PPN Tanjungsari?. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pengumpulan datanya dilakukan observasi, wawancara dan dokumentasi, dikarenakan masalah yang diteliti perlu dilukiskan secara sistematis dan faktual dengan menggambarkan keadaan atau status fenomena. Hasil bimbingan keagamaan di Boarding School SMK PPN adalah munculnya aspek-aspek kecerdasan spiritual pada remaja seperti kesadaran untuk menghayati proses ibadah bukan sebagai pengguguran kewajiban, terbiasa berperilaku baik, memiliki prinsip keadilan, memiliki prinsip kebenaran, mampu mengambil hikmah dari musibah yang dihadapinya, bersikap fleksibel, bersikap kritis dan merenungkan penyebab serta alasan segala sesuatu terjadi. Sehingga dapat disimpulkan bahwa bimbingan keagamaan di Boarding Schoool SMK PPN memiliki peranan yang sangat menunjang dalam meningkatkan kecerdasan spiritual remaja. The purpose of this study is to find out how the proccess of islamic guidance, function of islamic guidance, and result of islamic guidance to increase SpritualQuetiont in adolescence. With research questions 1) How the proccess of islamic guidance to increase spiritual quetiont on adolescence ?, 2) What is the function of islamic guidance to increase Spiritual Quetiont on adolescence?, 3) How are the results of islamic guidance to increase Spiritual Quetiont on adolescence?. The method used in this research is qualitative descriptive approach with subject and object of research is guidancer. While the data collection tool in this study through observation, direct interview and written interviews. From the results of research conducted at Boarding School SMK PPN Tanjungsari, it appears of Spiritual Quetiont in adolescents. Such as the behavior of living the worship process, get used to behave well, be fair, be wise, able to take lessons from the difficulties they experienced, be flexible, be critical. So, we can conclude that islamic Guidance has a very supportive role in increasing adolescent Spiritual Quetiont.


Penamas ◽  
2019 ◽  
Vol 32 (2) ◽  
pp. 281
Author(s):  
Moh _ Sodiq

Abstrak: Ajaran Islam membimbing umat manusia agar sukses dunia dan selamat di akhirat, seimbang antara keduanya. Karenanya, dibutuhkan pembekalan integratif agar peserta didik menguasai ilmu keduanya. Penelitian ini bertujuan untuk mengetahui pola dan kendala integrasi kompetensi spiritual dalam pembelajaran IPA yang dihadapi guru IPA di lingkungan Madrasah Aliyah. Penelitian difokuskan pada upaya  integrasi ayat-ayat Kauniyah ke dalam mata pelajaran IPA (Biologi, Fisika dan Kimia) di Madrasah Aliyah di lingkungan Pondok Pesantren-Jombang-Jawa Timur. Penelitian dilakukan untuk menjawab permasalahan: Problematika apa yang dihadapi Madrasah Aliyah di lingkungan Pondok Pesantren dalam melaksanakan integrasi kompetensi spiritual dalam pembelajaran IPA? Serta bagaimana pola integrasi kompetensi spiritual dilakukan oleh guru dalam pembelajaran IPA di Madrasah Aliyah?. Penelitian dilakukan dengan pendekatan kualitatif deskriptif, dengan metode pengumpulan data melalui wawancara mendalam, angket, observasi, dan dokumentasi. Hasil penelitian menunujukan bahwa dalam pemahaman ayat-ayat kauniyah dan IPA saling membutuhkan, sehingga perlu dilakukan sintesis simbiotik. Di sisi lain terdapat kendala yang dihadapi guru dan Madrasah Aliyah, berupa kompetensi guru, sistem regulasi, metodologi pembelajaran, dan bahan ajar yang tersedia.  Kata Kunci: Integrasi, Kompetensi Spiritual, Pembelajaran IPA   Abstract: Islamic teachings guide mankind to the success of the world and salvation in the afterlife, in a balance. Therefore, it requires the students to have an integrative debriefing to master both. This study aims to determine the patterns and constraints of the integration of spiritual competence to the teaching and learning of science subjects in the Madrasah Aliyah. The research focused on the integration of Kauniyah passages into science subjects (Biology, Physics and Chemistry) at Madrasah Aliyah in Pondok Pesantren -Jombang-East Java. This research questions are; first, what are the problems of Madrasah Aliyah in Pondok Pesantren in integrating spiritual competence and since subjects? Second, how is the integration format of spiritual competence and science subject at Madrasah Madrasah Aliyah?. The research was conducted with a qualitative descriptive approach, in which the data were collected through in-depth interview, questionnaires, observation, and documentations method. The research shows thatthe two, the Kauniyah passages and Natural Science are understood as a mutual need, or a symbiotic synthesis. There are constraints faced by teachers and educational institutions, in integrating both. These constraints come fromthe teacher competence, the regulation system, the learning methodology, and the available teaching materials. Keywords: Integration, Spiritual Competence, Science Lesson


2019 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Cindy Andita Kirana

This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.


2017 ◽  
Vol 13 (1) ◽  
pp. 79
Author(s):  
Yanuard Putro DwiKristanto

<p class="Isi">Conflict within a team of student teachers during their internship is one problem that needs to be managed and overcome in order to make their performance better. Student teachers are expected to establish good communication and resolve conflicts wisely. The subjects of this study were six student teachers who had internships in a YSKI school in Semarang from July to November 2016. This study used a qualitative descriptive approach. Data were collected through observation, interviews and documentation. The results are presented in descriptive narration to explain the conflict and how it was resolved.</p><p><em>BAHASA INDONESIA ABSTRAK:  Konflik dalam tim mahasiswa guru internship merupakan salah satu masalah yang dapat harus dikelola dan diatasi agar tidak meluas dan mengganggu kinerja mereka dalam praktek mengajar di sekolah. Mahasiswa guru diharapkan dapat membangun komunikasi yang baik dan menyelesaikan konflik dengan bijaksana. Subyek penelitian ini adalah enam mahasiswa guru yang melakukan internship di sekolah YSKI Semarang periode Juli-November 2016. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Hasilnya disajikan secara deskriptif narasi menjelaskan terjadinya konflik dan mengatasinya.</em></p><p><em> </em></p>


2017 ◽  
Vol 18 (2) ◽  
Author(s):  
Faisal Grahadi Wibowo ◽  
Qonita Hasna'ul Aini ◽  
Antonius Eko Sunardi ◽  
Naiva Urfi Layyinah ◽  
Sari Viciawati Machdum

<br /><table class="data" width="100%"><tbody><tr valign="top"><td class="value"><p>Bojongkoneng village in Bogor Regency is an area that is vulnerable to landslide disaster. Previous research has shown that Bojongkoneng village has local wisdom that can be used to reduce damage risk from landslide disaster. This article discusses about the form of local wisdom in disaster mitigation by analyzing from the public relations in Bojongkoneng village with environment. This research was conducted with qualitative descriptive approach, using primary data technique through observation, interview, and documentation, and secondary data through literature study. The results reveal that Bojongkoneng people has some form of local wisdom that has been used as an effort to mitigate landslide disaster that can be described through the identity of Bojongkoneng people related to relation of theyself with environment, relation of the people with environment on affection aspect, and relation of the people with its environment in fulfilling their life necessities.</p></td></tr></tbody></table>


FONDATIA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 234-244
Author(s):  
Abie Maulana Al Givari

This study aims to describe the public relations strategy in building the image of madrasas to become superior madrasahs in Malang City. This research was conducted in MAN 1 Malang City. This research was conducted using a qualitative descriptive approach, and in data collection researchers used interview techniques, observation and documentation study. The main subjects in this study are public relations, school principals, teachers and students. The results of this research are: 1) Public Relations publishes activities to be carried out by MAN 1 Malang City and the achievements achieved by MAN 1 Malang City to the community through online media 2) Public Relations collaborates with government agencies, education and non-educational institutions 3) Public Relations prepare high quality graduates in accordance with the vision of MAN 1 Malang City, namely "The Realization of High Quality People in Science and Technology who are Humanist and Religious.


2021 ◽  
Vol 13 (1) ◽  
pp. 108-122
Author(s):  
Nobertus Ribut Santoso

Public relations professionals have been dominated by females since they have good communication skills and abilities in persuading and engaging in the conversation and listening the stakeholders to build and harmonize relationships them. However, male public relations practitioners dominate in the top positions since they have been participated in the managerial roles while female are in the technical roles. In the organization, female public relations practitioners face inequalities in social, professional, and economic areas and they also find it difficult to achieve higher position because the traditional patriarchy is still strongly practiced. It harder for them to break this barrier. Family and children, on the other hand, become big considerations for females to climb the higher position since it will give bigger responsibilities. Moreover, the massive development of digital technologies provides more opportunities for female public relations professionals to intensively engage with the stakeholders. On the other hand, these technologies bring privilege for males since they are more digital technical skills. To compete with males in digital public relations, females should enhance their digital skills, wisely manage their time, learn to take new challenges making them one step ahead, and actively participate in every organizational activity to voice their ideas and straighten up false assumptions and misconceptions about females.  Meanwhile, males should be versatile public relations professionals in the digital era by combining masculine and feminine values to find the best public relations practices.


2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.


2019 ◽  
Vol 9 (2) ◽  
pp. 162-179
Author(s):  
Nur Faizah ◽  
Sokhi Huda

This study examines the Integrated Marketing Communications (IMC) strategy carried out by Ustadh Al-Ghozali in marketing the red ginger products. IMC strategy plays an important role in the advancement and development of the Home industry. The purpose of this study was to identify the IMC strategy proposed by Al-Ghozali in marketing the red ginger products and to teach this research using a qualitative-descriptive approach with a Marketing Mix theory perspective. The results of this study describe that the IMC strategy carried out by Al-Ghozali includes two stages, namely planning and implementation. In these two stages he employs a strategy of advertising, direct marketing, direct promotion, personal selling, and public relations. The factors that support the success of the IMC strategy are the role of social media and the involvement of resellers. IMC strategy is implemented optimally. Although there are several constrained aspects, there are quite a lot of consumers, especially those in the shop who have collaborated


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