ANALISIS STRATEGI BAURAN KOMUNIKASI PEMASARANDALAM MENINGKATKAN PENJUALAN SENJATA KERIS DIDESA AENG TONG – TONG SUMENEP

This study aims to determine what strategies are used to increase the sale of keris weapons in the village of Aeng Tong-Tong Sumenep. The research method used is descriptive qualitative, descriptive research aims to collect detailed information by describing the situation in the field, data obtained through interviews with researchers from informants. From the results of research that can be obtained that the marketing communication mix that has been used by businessmen in the village of Aeng Tong-Tong Sumenep currently is Advertising, Sales promotion, Event and experiences, Online and social media marketing,interactive marketing, Personal selling. With the marketing communication mix relatively increased compared to before using only conventional sales methods.

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Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v6i1.4111 ◽

2020 ◽

Vol 6 (1) ◽

pp. 1-17

Author(s):

Cut Nailil Muna

Keyword(s):

Public Relations ◽

Direct Marketing ◽

Evaluation Research ◽

Personal Selling ◽

Sales Promotion ◽

Primary Data ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

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KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART

Benefit Jurnal Manajemen dan Bisnis ◽

10.23917/benefit.v1i1.2363 ◽

2016 ◽

Vol 1 (1) ◽

pp. 27

Author(s):

Jehuda Ghrahito Hutomo Krussell ◽

Eristia Lidia Paramita

Keyword(s):

Data Analysis ◽

Brand Equity ◽

Direct Marketing ◽

Personal Selling ◽

Sales Promotion ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Interactive Marketing ◽

Retail Business

In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to examine the influence of integrated marketing communication toward brand equity. This study was a quantitative study. The sample of 150 respondents were taken by using purposive sampling. The data analysis used multiple linear regression. These findings showed that dimension of integrated marketing communication consists of Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Interactive Marketing, and Corporate Design together influence Alfamart Brand Equity. While partially, only Sales Promotion, Personal Selling, and Corporate Design has significantly influence Alfamart Brand Equity

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Analysis of Sidampak Service Innovation as Glocalization of E-government In Wukirsari Village, Sleman Regency

ARISTO ◽

10.24269/ars.v8i2.2458 ◽

2020 ◽

Vol 8 (2) ◽

pp. 257

Author(s):

Hanantyo Sri Nugroho

Keyword(s):

Public Service ◽

Research Method ◽

Population Data ◽

Data Utilization ◽

Descriptive Research ◽

The Social ◽

Qualitative Descriptive ◽

Service Policies ◽

Village Government ◽

The Village

The Population Data Utilization System (Sidampak) in Wukirsari Village, Sleman Regency is a population administration service program that has provided many benefits. The background lacks clear planning in developing services to the community and a low level of community participation in the administration of population documents which then becomes the basis for creating a population administration service system that can provide complete, accurate, fast, easy and integrated results. This then led to a commitment for the village government of Wukirsari in making public service innovations. This innovation is not only the value of fast, easy, inexpensive, but more on the value of services that can be adapted to the culture of the Wukirsari community. Related, this study found that there are public services that consist of the Population Data Utilization System (Sidampak) program in Wukirsari Village which can then change service policies to better suit the social conditions of the community. Meanwhile, the research method used by researchers is a qualitative descriptive research method

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Peran social media marketing gabag indonesia dalam mempertahankan brand equity pada pandemi covid-19

Jurnal Komunikasi Profesional ◽

10.25139/jkp.v5i2.3656 ◽

2021 ◽

Vol 5 (2) ◽

Author(s):

Sarah Azizah

Keyword(s):

Social Media ◽

Brand Equity ◽

Research Method ◽

Social Media Marketing ◽

Retail Sector ◽

Economic Sectors ◽

Direct Sales ◽

Descriptive Research ◽

Qualitative Descriptive

This study discusses the role of Gabag Indonesia's social media marketing in maintaining brand equity in the Covid-19 pandemic. The problem of this research is that the Covid-19 pandemic that occurred in Indonesia has caused many losses to the existing business and economic sectors and the cessation of direct sales, especially in the retail sector, and forcing brands to carry out activities online, namely through social media. The formulation of the problem in this study is how the role of social media Marketing for Gabag Indonesia in maintaining brand equity in the Covid-19 pandemic? Qualitative descriptive research method is used to analyze the problems that exist in this study. The conclusion of this study is the importance of the role of Social Media Marketing of Gabag Indonesia in maintaining brand equity during the Covid-19 pandemic. Keywords: Pandemic; Covid-19; Social Media; Marketing, Brand Equity.

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PARTISIPASI MASYARAKAT NAGARI DALAM MENINGKATKAN PEMBANGUNAN SARANA DAN PRASARANA NAGARI DI NAGARI LADANG PANJANG KABUPATEN PASAMAN

Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) ◽

10.24036/jmiap.v3i1.240 ◽

2021 ◽

Vol 3 (1) ◽

pp. 56-62

Author(s):

Rici Desriana Putri ◽

Hasbullah Malau

Keyword(s):

Community Participation ◽

Research Method ◽

Public Awareness ◽

Interactive Analysis ◽

Descriptive Research ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Data Source ◽

Village Government ◽

The Village

This study aims to determine community participation in the development of village facilities and infrastructure in Nagari Ladang Panjang, Pasaman Regency. This community partipation is seen from how the community responds to conditions in the long field area, such as community participation in the development of village facilities and infrastructure. The research method used in this study is a qualitative descriptive research method that describes phenomena that actually occur in the field. The data source obtained through the interview process with informants and documents related to research. Data collection techniques are by means of observation, documentation and interviews. The data analysis technique used is an interactive analysis technique which consists of three components, namely data reduction, data presentation, and conclusion drawing. The results showed that community participation in the development of village facilities and infrastructure in Nagari Ladang Panjang was still lacking. In the construction of the new village guardian's office, for example, the community was reluctant to give away their land for free, even though in the end the village was able to convince the community to donate their land to build a new Nagari guardian office. In addition, not many people are willing to attend the deliberations for village development organized by the nagari government, this indicates a lack of public awareness or participation in village development in Nagari Ladang Panjang. Therefore, there is a need for approaches and counseling by the village government to the community on the importance of community participation in village development in Nagari Ladang Panjang

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PENYALURAN BANTUAN LANGSUNG TUNAI DANA DESA DAN KONFLIK SOSIAL YANG DITIMBULKAN DI ERA PANDEMI COVID-19

Journal Publicuho ◽

10.35817/jpu.v4i4.21648 ◽

2021 ◽

Vol 4 (4) ◽

Author(s):

Muliawati Darkasyi Mulia ◽

Novita sari Novita

Keyword(s):

Research Method ◽

Social Conflicts ◽

Determination Method ◽

Assistance Program ◽

Descriptive Research ◽

Village Community ◽

Data Collection Process ◽

Qualitative Descriptive ◽

Village Government ◽

The Village

The purpose of this research is to help us understand and examine the process of allocating Cash Direct Assistance from village funds, maps of social conflicts and mitigation efforts against conflicts that occur in Seumadam village, Vocational Muda District. This study uses a qualitative descriptive research method. The results showed that the data collection process, determination, method and mechanism for distributing BLT-DD Kampung Seumadam had been carried out in accordance with existing regulations. Social conflicts caused by the distribution of BLT-Dana Desa Seumadam Village occurred vertically and horizontally. vertical conflicts occur between the Village Government and the community, while horizontal conflicts occur between the Seumadam village community itself. The causes of the conflict occurred, among others, due to the absorption of community aspirations that had not been maximized in the distribution of BLT-Village Funds and the absence of socialization carried out by the village government regarding the process or mechanism for distributing BLT-Village Funds. Mitigation efforts against conflicts that occur are carried out through a process of deliberation and socialization of the assistance program carried out by the village.

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THE REVITALIZATION OF THE WEST PADEMAWU VILLAGE MARKET, BECOME A THEMATIC MARKET

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) ◽

10.33884/jimupb.v9i1.2690 ◽

2020 ◽

Vol 9 (1) ◽

pp. 60

Author(s):

Akh. FAWAID ◽

Ali Wafa

Keyword(s):

Research Method ◽

The West ◽

Important Thing ◽

Traditional Markets ◽

Descriptive Research ◽

The People ◽

Market Management ◽

Qualitative Descriptive ◽

Village Government ◽

The Village

The new village market that was built in Pademawu Barat Village, Pademawu District, is not yet fully able to compete with the traditional markets that were running earlier. The inability to compete, includes, the level of visits to the market is low, the income of market management is low, so that the people don't want to visit the village market. The Village Government prefers the important thing to build a physical market, rather than presentations on the future of the Village market. From these problems, researchers want to encourage the realization of thematic markets. As a result, the average community agreed that the market should be used as a thematic market. With the hope, the number of visitors can increase. The method in this research is to use a qualitative descriptive research method.

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Analisis bauran komunikasi pemasaran di KSPPS Karisma Kantor Cabang Grabag dalam meningkatkan jumlah anggota

SOROT ◽

10.31258/sorot.16.1.1-12 ◽

2021 ◽

Vol 16 (1) ◽

pp. 1

Author(s):

Vina Al Azizah ◽

Andhatu Achsa

Keyword(s):

Public Relations ◽

Personal Selling ◽

Sampling Technique ◽

Marketing Communication ◽

Interactive Marketing ◽

Purposive Sampling ◽

The Public ◽

Qualitative Descriptive ◽

Descriptive Method ◽

Data Analysis Methods

Penelitian ini memiliki tujuan untuk mengetahui lebih dalam dan mendeskripsikan kondisi bauran komunikasi pemasaran yang diterapkan oleh KSPPS Karisma kantor cabang Grabag dalam menarik minat anggota sehingga jumlahnya meningkat. Kegagalan sebuah koperasi dalam memperoleh anggota salah satu faktornya adalah kurangnya media komunikasi pemasaran, sedangkan anggota adalah sumber keberlangsungan hidup bagi koperasi, maka dibutuhkan komunikasi pemasaran yang baik untuk menginformasikan adanya suatu produk sekaligus membujuk agar masyarakat melakukan pembelian. Metode deskriptif kualitatif menjadi metode yang digunakan dalam penelitian ini. Metode analisis data yang digunakan yaitu pengumpulan data, penyajian data yang ditemukan, dan kesimpulan. Data diperoleh dari observasi dan wawancara dengan purposive sampling sebagai teknik pengambilan sampelnya, dokumentasi, internet, dan studi kepustakaan yang dilaksanakan pada February 2020 sampai Mei 2020. Bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag untuk meraih anggota adalah periklanan,penjualan personal, pemasaran dari mulut ke mulut, pemasaran langsung dan interaktif, dan hubungan masyarakat dan publisitas. Dalam penelitian ini, bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag berpengaruh terhadap peningkatan jumlah anggota.This study aims to know deeply and describe the conditions of marketing communication mix applied by KSPPS Karisma Grabag offices in attracting members’ interest so that the numbers increase. The failure of a cooperative in getting members one of the factors is the lack of the marketing communication media, while members are source of survival for cooperatives, so good marketing communication is needed to inform the existence of a product and persuading the public to make a purchase. The qualitative descriptive method is used in this research. Data analysis methods used are data collection, presentation of data, and conclusions. Data obtained from observations and interviews with purposive sampling as a sampling technique, documentation, internet, and literatur study conducted on February to May 2020. The marketing communication mix used by KSPPS Karisma Grabag office to reach members is advertising, personal selling, word of mouth marketing, direct and interactive marketing, and public relations and publicity. In this study, the marketing communication mix used by KSPPS Karisma Grabag office affect on increasing number of members.

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Aktivitas Komunikasi Pemasaran Dinas Pariwisata Dan Kebudayaan Kabupaten Karo Dalam Meningkatkan Kunjungan Wisatawan (Studi Deskriptif Kualitatif Wisata Bukit Gundaling Berastagi)

Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) ◽

10.31289/jipikom.v1i2.159 ◽

2019 ◽

Vol 1 (2) ◽

pp. 105-118

Author(s):

Virginia Verby Sinuhaji ◽

Nina Siti Salmaniah Siregar ◽

Bahrum Jamil

Keyword(s):

Social Media ◽

Personal Selling ◽

Descriptive Study ◽

Sales Promotion ◽

Tourist Attraction ◽

Marketing Communication ◽

Inhibiting Factors ◽

Natural Beauty ◽

Qualitative Descriptive ◽

Depth Interviews

This study aims to determine the marketing communication activities of the Karo District Tourism and Culture Office in increasing tourist visits and to find out the supporting and inhibiting factors of the Karo District Tourism and Culture marketing communication activities. This research is a qualitative descriptive study, a technique that describes, describes and interprets the object under study systematically so that researchers can find out how marketing communication activities through observation and in-depth interviews with informants. The results of this study are marketing communication activities carried out by the Karo Regency Tourism and Culture Office, namely Advertising, Sales Promotion, and Personal Selling. This activity is carried out to increase tourist arrivals, especially Bukit Gundaling. Supporting factors to attract tourist visits are the potential of Bukit Gundaling attractions such as the natural beauty and the cool air and the visible peak of Mount Sinabung. And also social media that are currently in demand by young people which facilitates the dissemination of information about the Bukit Gundaling tourist attraction. Barriers from the marketing communication activities of the Karo Regency Tourism and Culture Office are minimal budget, lack of coordination with other agencies, and infrastructure that must be improved.

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