scholarly journals Assessing and enhancing the impact potential of marketing articles

AMS Review ◽  
2021 ◽  
Author(s):  
Elina Jaakkola ◽  
Stephen L. Vargo

AbstractAlthough the impact of marketing is a recognized priority, current academic practices do not fully support this goal. A research manuscript’s likely influence is difficult to evaluate prior to publication, and audiences differ in their understandings of what “impact” means. This article develops a set of criteria for assessing and enhancing a publication’s impact potential. An article is argued to have greater influence if it changes many stakeholders’ understandings or behaviors on a relevant matter; and makes its message accessible by offering simple and clear findings and translating them into actionable implications. These drivers are operationalized as a checklist of criteria for authors, reviewers, and research supervisors who wish to evaluate and enhance a manuscript’s potential impact. This article invites scholars to further develop and promote these criteria and to participate in establishing impact evaluation as an institutionalized practice within marketing academia.

2015 ◽  
Vol 18 (2) ◽  
pp. 497
Author(s):  
Andréa Benetti Carvalho de Oliveira ◽  
Thomaz Teodorovicz ◽  
Luiz Alberto Esteves ◽  
Marlon Alves Cardoso

O governo estadual do Paraná começou, em 2012, a implantação de um novo modelo de policiamento, pautado no conceitode “policiamento comunitário”, voltado à redução de homicídios e combate a crimes relativos às drogas: as “Unidades Paraná Seguro”. O objetivo do trabalho é mensurar o impacto dessas unidades na criminalidade em Curitiba. A base de dados analisada continha informações trimestrais de ocorrências criminais para o período entre janeiro de 2011 e setembro de 2013. Essas informações foram agrupadas em três categorias: crimes contra pessoas; relativos a drogas; e contra o patrimônio. Para tanto, aplica a metodologia estatística de diferenças-em-diferenças em uma base de dados em painel para estimar o efeito tratamento médio, tanto nos bairros inseridos, como vizinhos às zonas de influência das unidades. Os resultados indicam que, embora o impacto sobre os crimes relativosàs drogas não tenha sido significativo, houve redução nos homicídios e significativo decréscimo dos crimes contra o patrimônio.Palavras-chave: Segurança pública, polícia comunitária, Unidades Paraná Seguro, avaliação de impacto, política pública.UNITS PARANÁ INSURANCE AND PUBLIC SAFETY IN THE CITY OF CURITIBA: a quantitative local evaluation of units’ implementationAbstract: In 2012 Paraná’s state government has begun the implementation of a new policing model: the “Unidade Paraná Seguro”(UPS). Based on the “community policy” concept, UPS’ main goal is to reduce both the rate of homicides and drug-related crimes.This paper aims to measure the results of such policy regarding its potential impact over Curitiba’s criminality rates. Quarterly crimerecords at a district-level from January/2011 until September/2013 were allocated in three different study-groups: crime againstindividuals; drug-related crimes; and property crimes. Differences-in-differences statistical methodology was applied to estimate the mean treatment effect on districts with an UPS and on its border districts. The results indicate that, although the impact over drug-related crimes was not statistically significant, there was reduction in homicides and significant reduction in property crimes.Key words: Public security, community police, Units Paraná Insurance, impact evaluation, public policy


Author(s):  
Adele Harrell ◽  
John Roman ◽  
Avinash Bhati ◽  
Barbara Parthasarathy
Keyword(s):  

2012 ◽  
pp. 22-46
Author(s):  
Huong Nguyen Thi Lan ◽  
Toan Pham Ngoc

The purpose of this study is to evaluate the impact of public expenditure cuts on employment and income to support policies for the development of the labor mar- ket. Impact evaluation is of interest for policy makers as well as researchers. This paper presents a method – that is based on a Computable General Equilibrium model – to analyse the impact of the public expenditure cuts policy on employment and income in industries and occupations in Vietnam using macro data, the Input output table, 2006, 2008 and the 2010 Vietnam Household Living Standard Survey.


BMJ Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. e043863
Author(s):  
Jingyuan Wang ◽  
Ke Tang ◽  
Kai Feng ◽  
Xin Lin ◽  
Weifeng Lv ◽  
...  

ObjectivesWe aim to assess the impact of temperature and relative humidity on the transmission of COVID-19 across communities after accounting for community-level factors such as demographics, socioeconomic status and human mobility status.DesignA retrospective cross-sectional regression analysis via the Fama-MacBeth procedure is adopted.SettingWe use the data for COVID-19 daily symptom-onset cases for 100 Chinese cities and COVID-19 daily confirmed cases for 1005 US counties.ParticipantsA total of 69 498 cases in China and 740 843 cases in the USA are used for calculating the effective reproductive numbers.Primary outcome measuresRegression analysis of the impact of temperature and relative humidity on the effective reproductive number (R value).ResultsStatistically significant negative correlations are found between temperature/relative humidity and the effective reproductive number (R value) in both China and the USA.ConclusionsHigher temperature and higher relative humidity potentially suppress the transmission of COVID-19. Specifically, an increase in temperature by 1°C is associated with a reduction in the R value of COVID-19 by 0.026 (95% CI (−0.0395 to −0.0125)) in China and by 0.020 (95% CI (−0.0311 to −0.0096)) in the USA; an increase in relative humidity by 1% is associated with a reduction in the R value by 0.0076 (95% CI (−0.0108 to −0.0045)) in China and by 0.0080 (95% CI (−0.0150 to −0.0010)) in the USA. Therefore, the potential impact of temperature/relative humidity on the effective reproductive number alone is not strong enough to stop the pandemic.


BMC Medicine ◽  
2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Bimandra A. Djaafara ◽  
Charles Whittaker ◽  
Oliver J. Watson ◽  
Robert Verity ◽  
Nicholas F. Brazeau ◽  
...  

Abstract Background As in many countries, quantifying COVID-19 spread in Indonesia remains challenging due to testing limitations. In Java, non-pharmaceutical interventions (NPIs) were implemented throughout 2020. However, as a vaccination campaign launches, cases and deaths are rising across the island. Methods We used modelling to explore the extent to which data on burials in Jakarta using strict COVID-19 protocols (C19P) provide additional insight into the transmissibility of the disease, epidemic trajectory, and the impact of NPIs. We assess how implementation of NPIs in early 2021 will shape the epidemic during the period of likely vaccine rollout. Results C19P burial data in Jakarta suggest a death toll approximately 3.3 times higher than reported. Transmission estimates using these data suggest earlier, larger, and more sustained impact of NPIs. Measures to reduce sub-national spread, particularly during Ramadan, substantially mitigated spread to more vulnerable rural areas. Given current trajectory, daily cases and deaths are likely to increase in most regions as the vaccine is rolled out. Transmission may peak in early 2021 in Jakarta if current levels of control are maintained. However, relaxation of control measures is likely to lead to a subsequent resurgence in the absence of an effective vaccination campaign. Conclusions Syndromic measures of mortality provide a more complete picture of COVID-19 severity upon which to base decision-making. The high potential impact of the vaccine in Java is attributable to reductions in transmission to date and dependent on these being maintained. Increases in control in the relatively short-term will likely yield large, synergistic increases in vaccine impact.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Sarah Piper ◽  
Tracey A. Davenport ◽  
Haley LaMonica ◽  
Antonia Ottavio ◽  
Frank Iorfino ◽  
...  

Abstract Background The World Economic Forum has recently highlighted substantial problems in mental health service provision and called for the rapid deployment of smarter, digitally-enhanced health services as a means to facilitate effective care coordination and address issues of demand. In mental health, the biggest enabler of digital solutions is the implementation of an effective model of care that is facilitated by integrated health information technologies (HITs); the latter ensuring the solution is easily accessible, scalable and sustainable. The University of Sydney’s Brain and Mind Centre (BMC) has developed an innovative digital health solution – delivered through the Youth Mental Health and Technology Program – which incorporates two components: 1) a highly personalised and measurement-based (data-driven) model of youth mental health care; and 2) an industrial grade HIT registered on the Australian Register of Therapeutic Goods. This paper describes a research protocol to evaluate the impact of implementing the BMC’s digital health solution into youth mental health services (i.e. headspace - a highly accessible, youth-friendly integrated service that responds to the mental health, physical health, alcohol or other substance use, and vocational concerns of young people aged 12 to 25 years) within urban and regional areas of Australia. Methods The digital health solution will be implemented into participating headspace centres using a naturalistic research design. Quantitative and qualitative data will be collected from headspace health professionals, service managers and administrators, as well as from lead agency and local Primary Health Network (PHN) staff, via service audits, Implementation Officer logs, online surveys, and semi-structured interviews, at baseline and then three-monthly intervals over the course of 12 months. Discussion At the time of publication, six headspace centres had been recruited to this study and had commenced implementation and impact evaluation. The first results are expected to be submitted for publication in 2021. This study will focus on the impact of implementing a digital health solution at both a service and staff level, and will evaluate digital readiness of service and staff adoption; quality, usability and acceptability of the solution by staff; staff self-reported clinical competency; overall impact on headspace centres as well as their lead agencies and local PHNs; and social return on investment.


2021 ◽  
Vol 56 (2) ◽  
pp. 113-119
Author(s):  
Xinming Xia ◽  
Wan-Hsin Liu

AbstractThis paper analyses how China’s investments in Germany have developed over time and the potential impact of the COVID-19 pandemic in this regard, based on four different datasets, including our own survey in mid-2020. Our analysis shows that Germany is currently one of the most attractive investment destinations for Chinese investors. Chinese state-owned enterprises have played an important role as investors in Germany — particularly in large-scale projects. The COVID-19 pandemic has had some negative but rather temporary effects on Chinese investments in Germany. Germany is expected to stay attractive to Chinese investors who seek to gain access to advanced technologies and know-how in the future.


2019 ◽  
Vol 28 (1) ◽  
pp. 180-190
Author(s):  
Ireneusz Wlodarczyk

AbstractWe computed the impact solutions of the potentially dangerous Near Earth Asteroid (NEA) 2001 BB16 based on 47 optical observations from January 20.08316 UTC, 2001, through February 09.15740 UTC, 2016, and one radar observation from January 19.90347 UTC, 2016. We used two methods to sample the starting Line of Variation (LOV). First method, called thereafter LOV1, with the uniform sampling of the LOV parameter, out to LOV = 5 computing 3000 virtual asteroids (VAs) on both sides of the LOV, which gives 6001 VAs and propagated their orbits to JD2525000.5 TDT=February 12, 2201. We computed the non-gravitational parameterA2=(34.55±7.38)·10–14 au/d2 for nominal orbit of 2001 BB16 and possible impacts with the Earth until 2201. For potential impact in 2195 we find A2=20.0·10−14 au/d2. With a positive value of A2, 2001 BB16 can be prograde rotator. Moreover, we computed Lyapunov Time (LT) for 2001 BB16, which for all VAs, has a mean value of about 25 y. We showed that impact solutions, including the calculated probability of a possible collision of a 2001 BB16 asteroid with the Earth depends on how to calculate and take into account the appropriate gravitational model, including the number of perturbing massive asteroids. In some complicated cases, it may depend also on the number of clones calculated for a given sigma LOV1. The second method of computing the impact solutions, called thereafter LOV2, is based on a non-uniformly sampling of the LOV. We showed that different methods of sampling the LOV can give different impact solutions, but all computed dates of possible impacts of the asteroid 2001 BB16 with the Earth occur in accordance at the end of the 22nd century.


Author(s):  
Emilia Grzędzicka ◽  
Jiří Reif

AbstractPlant invasions alter bird community composition worldwide, but the underlying mechanisms still require exploration. The investigation of feeding guild structure of bird communities can be informative in respect to the potential impact of invasion features on the availability of food for birds. For this purpose, we focused on determining the influence of the invasive Sosnowsky’s Hogweed Heracleum sosnowskyi on the abundance of birds from various feeding guilds. In spring and summer 2019, birds were counted three times on 52 pairs of sites (control + Heracleum) in southern Poland, at various stages of Sosnowsky’s Hogweed development (i.e. sprouting, full growth and flowering, all corresponding to respective bird counts). We have shown that the presence of invader negatively affected the abundance of birds from all feeding guilds. However, a closer examination of the invaded sites uncovered that responses of particular guilds differed in respect to development stages expressed by a set of characteristics of the invader. Ground and herb insectivores were more common on plots with a higher number of the invader, while the abundance of bush and tree insectivores was negatively correlated with hogweeds’ height. Granivores were not affected by the invader’s features, while the abundance of omnivores was negatively related to the number of flowering hogweeds. Besides showing the general negative impact of the invader on different feeding guilds, our research has shown that certain aspects of Sosnowsky’s Hogweed invasion may support or depress occurrence of different birds on invaded plots. Knowledge of these aspects may facilitate our capacity for coping with challenges the invasive plants put in front of bird conservationists.


2019 ◽  
Vol 4 (5) ◽  
pp. e001786 ◽  
Author(s):  
Marta Schaaf ◽  
Emily Maistrellis ◽  
Hana Thomas ◽  
Bergen Cooper

During his first week in office, US President Donald J Trump issued a presidential memorandum to reinstate and broaden the reach of the Mexico City policy. The Mexico City policy (which was in place from 1985–1993, 1999–2000 and 2001–2009) barred foreign non-governmental organisations (NGOs) that received US government family planning (FP) assistance from using US funds or their own funds for performing, providing counselling, referring or advocating for safe abortions as a method of FP. The renamed policy, Protecting Life in Global Health Assistance (PLGHA), expands the Mexico City policy by applying it to most US global health assistance. Thus, foreign NGOs receiving US global health assistance of nearly any type must agree to the policy, regardless of whether they work in reproductive health. This article summarises academic and grey literature on the impact of previous iterations of the Mexico City policy, and initial research on impacts of the expanded policy. It builds on this analysis to propose a hypothesis regarding the potential impact of PLGHA on health systems. Because PLGHA applies to much more funding than it did in its previous iterations, and because health services have generally become more integrated in the past decade, we hypothesise that the health systems impacts of PLGHA could be significant. We present this hypothesis as a tool that may be useful to others’ and to our own research on the impact of PLGHA and similar exogenous overseas development assistance policy changes.


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