5/7-point “Likert scales” aren't always the best option

2021 ◽  
Vol 91 ◽  
pp. 103297
Author(s):  
Sara Dolnicar
Keyword(s):  
Methodology ◽  
2008 ◽  
Vol 4 (3) ◽  
pp. 132-138 ◽  
Author(s):  
Michael Höfler

A standardized index for effect intensity, the translocation relative to range (TRR), is discussed. TRR is defined as the difference between the expectations of an outcome under two conditions (the absolute increment) divided by the maximum possible amount for that difference. TRR measures the shift caused by a factor relative to the maximum possible magnitude of that shift. For binary outcomes, TRR simply equals the risk difference, also known as the inverse number needed to treat. TRR ranges from –1 to 1 but is – unlike a correlation coefficient – a measure for effect intensity, because it does not rely on variance parameters in a certain population as do effect size measures (e.g., correlations, Cohen’s d). However, the use of TRR is restricted on outcomes with fixed and meaningful endpoints given, for instance, for meaningful psychological questionnaires or Likert scales. The use of TRR vs. Cohen’s d is illustrated with three examples from Psychological Science 2006 (issues 5 through 8). It is argued that, whenever TRR applies, it should complement Cohen’s d to avoid the problems related to the latter. In any case, the absolute increment should complement d.


1972 ◽  
Vol 32 (1) ◽  
pp. 181-183 ◽  
Author(s):  
George W. Bohrnstedt ◽  
Richard T. Campbell

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.


2016 ◽  
Vol 6 (2) ◽  
pp. 64
Author(s):  
Retindha Ayu Ceilindri ◽  
Meita Santi Budiani

The purpose of this research is to find out: (1) The correlation between self esteem and bullying behavior, (2) The correlation between conformity and bullying behavior, (3) The correlation between self esteem and conformity towards bullying behavior. The subjects of this research were 86 students on VIII grade of SMP Barunawati Surabaya, who are selected using population sampling technique. Data were collected using likert scales of self esteem, conformity, and bullying behavior. Data analysis technique of this research using multiple linier regression analysis. Results of this research are: (1) self esteem has a significant correlation towards bullying behavior with a negative correlation, can be seen from the significance value 0,000 and regression coefficientt -0,526, (2) conformity has a significance correlation towards bullying behavior with a positive  correlation that is shown from the significance value 0,003 and regression coefficientt 0,321, (3) Rsquare value 0,301 means that 30,1% variations on bullying behavior is influenced of self esteem and conformity, the other variable that has a value of 69,9% is caused of other variable that is not measured in this research. Abstrak: Penelitian ini bertujuan untuk menemukan: (1) Hubungan antara harga diri dengan perilaku bullying, (2) Hubungan antara konformitas dengan perilaku bullying, (3) Hubungan antara harga diri dan konformitas dengan perilaku bullying. Penelitian ini menggunakan metode kuantitatif korelasional. Subjek pada penelitian ini ialah 86 siswa kelas VIII SMP Barunawati Surabaya yang dipilih dengan menggunakan teknik sampel populasi. Data skala harga diri, skala konformitas dan skala perilaku bullying diperoleh menggunakan skala likert. Teknik analisis data dalam penelitian ini adalah uji analisis regresi linier berganda. Hasil penelitian menunjukan bahwa: (1) harga diri memiliki hubungan yang signifikan dengan perilaku bullying dengan arah hubungan yang negatif, dapat dilihat dari signifikansi sebesar 0,000 dan koefisien regresi -0,526. (2) konformitas memiliki hubungan yang signifiksn dengan perilaku bullying dengan arah hubungan  positif yang dapat dilihat dari signifikansi sebesar 0,003 dan koefisien regresi sebesar 0,321. (3) nilai Rsquare sebesar 0,301 artinya sebesar 30,1% variasi pada perilaku bullying dipengaruhi oleh harga diri dan konformitas, sisanya sebesar 69,9% disebabkan oleh variabel lain yang tidak diukur dalam penelitian ini.


2019 ◽  
Author(s):  
Steven Langsford ◽  
Andrew T Hendrickson ◽  
Amy Perfors ◽  
Lauren Kennedy ◽  
Danielle Navarro

Understanding and measuring sentence acceptability is of fundamental importance for linguists, but although many measures for doing so have been developed, relatively little is known about some of their psychometric properties. In this paper we evaluate within- and between-participant test-retest reliability on a wide range of measures of sentence acceptability. Doing so allows us to estimate how much of the variability within each measure is due to factors including participant-level individual differences, sample size, response styles, and item effects. The measures examined include Likert scales, two versions of forced-choice judgments, magnitude estimation, and a novel measure based on Thurstonian approaches in psychophysics. We reproduce previous findings of high between-participant reliability within and across measures, and extend these results to a generally high reliability within individual items and individual people. Our results indicate that Likert scales and the Thurstonian approach produce the most stable and reliable acceptability measures and do so with smaller sample sizes than the other measures. Moreover, their agreement with each other suggests that the limitation of a discrete Likert scale does not impose a significant degree of structure on the resulting acceptability judgments.


BJPsych Open ◽  
2021 ◽  
Vol 7 (S1) ◽  
pp. S30-S31
Author(s):  
Declan Hyland ◽  
Seth Jamieson

AimsThis evaluation aimed to identify patient, practitioner and infrastructural barriers to initiation of clozapine treatment in patients with treatment-resistant schizophrenia (TRS). In response to recent research supporting use of clozapine as the most effective treatment for patients with TRS, concerted efforts have been made to establish why clozapine is underutilised in the NHS. Following a study conducted by South London and Maudsley NHS Foundation Trust, which identified barriers and made recommendations, this evaluation aimed to identify barriers to initiation of clozapine in patients under the care of Mersey Care NHS Foundation Trust.This evaluation also aimed to make further recommendations to increase use of clozapine in Mersey Care's TRS patients and assess whether there have been any differences to concerns about clozapine initiation compared to previous evaluations.MethodAn online questionnaire containing a series of Likert scales was e-mailed to all Consultant Psychiatrists in Mersey Care NHS Foundation Trust. The questionnaire asked Consultants to rate how often they felt a range of barriers interfered with successful initiation of Clozapine treatment. The barriers chosen were based on the 2019 systematic review “Barriers to using clozapine in treatment-resistant schizophrenia.”ResultNineteen consultant psychiatrists completed the online questionnaire. All 19 indicated they either “agreed” (16%) or “strongly agreed” (84%) that they were confident in diagnosing TRS. This was a significant increase compared to the South London and Maudsley evaluation, with only 81% of participants in that study being “fairly familar” or “very familiar” with clozapine guidelines.Furthermore, concerns about inadequate blood testing facilities appear to have been addressed, with no participants in this evaluation staing there were insufficient blood testing facilities. However, 53% of Consultants who completed this evaluation stated they “often” (37%) or “very often” (16%) have patients who refuse clozapine because of the requirement for regular blood testing. Refusal to agree to required blood testing was the commonest reason identified for failure to initiate clozapine in TRS patients. This was consistent with the results from the South London and Maudsley study.ConclusionThose Mersey Care consultants surveyed identified that providing patients with further information about clozapine would be the most valuable intervention to increase likelihood of uptake of clozapine in the treatment of TRS. Significant progress has been made in improving the likelihood that clozapine can be successfully initiated, especially in the removal of practitioner barriers. This evaluation suggests interventions should now be aimed at reducing patient barriers to initiation of treatment.


2018 ◽  
Vol 49 (1) ◽  
pp. 250-276 ◽  
Author(s):  
Maria Iannario ◽  
Marica Manisera ◽  
Domenico Piccolo ◽  
Paola Zuccolotto

In analyzing data from attitude surveys, it is common to consider the “don’t know” responses as missing values. In this article, we present a statistical model commonly used for the analysis of responses/evaluations expressed on Likert scales and extended to take into account the presence of don’t know responses. The main objective is to offer an alternative to the usual custom to treat them as missing values by considering them as a source of uncertainty. The original proposal in this article is the introduction of the relevant covariates in order to discriminate subpopulations that can show different behaviors in choosing between a substantive response and the don’t know option.


BMJ Open ◽  
2019 ◽  
Vol 9 (6) ◽  
pp. e027525 ◽  
Author(s):  
Paula Booth ◽  
Ian P Albery ◽  
Sharon Cox ◽  
Daniel Frings

ObjectivesThis study explored the potential for e-cigarette advertisements to (1) enhance attitudes towards cigarettes and/or (2) reduce barriers to e-cigarettes uptake. The study tested whether exposure to an online electronic cigarette advertisement changed attitudes towards cigarettes and e-cigarettes in smokers, non-smokers, e-cigarette users and dual users (smokers who also use e-cigarettes).DesignCross-sectional studySettingOnline surveyParticipantsAdults (n=964) aged 18 to 65 years old (M=36 years, SD=11.6) from the UK and USA. Participants were grouped into current non-smokers, e-cigarette users, dual users and smokers.InterventionsParticipants viewed 1 of 15 randomly assigned online e-cigarette advertisements.Primary measuresThree single seven-point Likert scales measuring health, desirability, social acceptability were completed pre and post advertisement exposure.ResultsPost exposure all smoking groups showed a decrease or no change in how socially acceptable or desirable they rated cigarettes. Paradoxically, dual users rated cigarettes as being significantly healthier after viewing the advertisement (p=0.01) while all other smoking group ratings remained the same. There was an increase or no change in how all smoking groups perceived the healthiness and desirability of e-cigarettesConclusionsWe observed no evidence that exposure to an e-cigarette advertisement renormalises or encourages smoking in smokers, non-smokers or e-cigarette users. However, there is some indication that viewing an e-cigarette advertisement may increase duals users’ perceptions of the health of smoking.


Sign in / Sign up

Export Citation Format

Share Document