scholarly journals The management innovation of tourism enterprises under the eco-tourism model

2021 ◽  
Vol 251 ◽  
pp. 03041
Author(s):  
Ziyan Zhang ◽  
Zhe Yang

Eco-tourism is a major trend in the development of the world’s tourism industry and a crucial part of Chinese tourism industrial restructuring. The development of eco-tourism should start with the management of eco-tourism. This article mainly discusses the management innovation of tourism enterprises under the eco-tourism model, summarizes the current situation of eco-tourism development, puts forward the problems in the management of tourism enterprises under the eco-tourism model, and finally puts forward suggestions about that, in order to promote the development of tourism enterprise management.

Author(s):  
Inna Illiashenko ◽  
Nataliia Boiko ◽  
Tatiana Kolisnichenko ◽  
Oleg Pankratov ◽  
Maryna Poliukhovych

The sphere of tourism can be safely attributed to the category of unique in efficiency industrial complexes that can help solve economic anti-crisis problems. Tourist activity has a significant impact on economic growth, which is manifested in the improvement of entrepreneurship, the scale of production of products and services, the growth of effective demand. The article considers the concept of strategic management in the tourism industry. In the course of research the stages of a cycle of strategic management of the tourist company are defined on the basis. The constituent elements of strategic planning as a basis of strategic management are considered. Peculiarities of strategic management at tourist enterprises are determined. The article identifies current problems of management of tourist enterprises in Ukraine. It is noted that the success of the tourist enterprises of Ukraine depends on an effective system of management and coordination of all components of tourist attractiveness: tourist resources, infrastructure, investment and quality service. It is offered to consider the management system of the tourist enterprise in dynamics which interacts with such important elements, as: tourist resources, services, production, external environment and the factors influencing development of tourist sphere, the purposes of development of system of management of tourism. The key characteristics of the process of realization of the tourist enterprise management system are given. In today’s global economic change and the crisis in the tourism industry, tourism companies should apply strategic management, which includes a program of action to identify specific goals and means of implementing the chosen path of development. The strategic management of tourism enterprises should be based on strategic planning, which will provide an opportunity to predict the future development of production of goods and services, promising projects, personnel and financial activities on a planned basis. Key words: strategic management, management system, planning, strategy, tourism company.


The article is devoted to the study of the current state of the infrastructure of Ukrainian tourist market, particularly, in Kharkiv region. The dynamics of the country's tourist flows over the last five years, the problems of tourism development in Ukraine as well as the ways of improving Ukrainian tourist market were analysed. The tourism industry is developing around the world, and in some countries it is the basis for budgeting. Ukraine has all the preconditions for tourism development and it can become competitive in the global tourism market. The development of a tourism structure must be balanced and fully responsive to the needs of people. The tourism enterprises must work effectively. The process of market infrastructure development should be proportional and it requires a systematic approach to management. It is necessary to work out a strategy for developing the infrastructure of tourist market on the basis of a scientifically grounded procedure of its forecasting, regulation, adaptation to changes in consumer priorities, external conditions and risks. Our research proves that there is a significant potential for tourist services in Ukraine that can increase the level of competitiveness. The strategy for development of the infrastructure of the tourist market in Ukraine should take into account the following ways: rationalization of schemes of tourist routes; active integration of information technologies in the field of tourist services; active participation in international programs; financing of applied research in the field of tourism; simplification of state regulation of business entities in the sphere of tourism business; improvement of legal regulation; monitoring of the state of the infrastructure of tourist market and co-financing of objects by the state and private sector; introduction of an advertising campaign to attract domestic and foreign tourists to Ukraine; implementation of measures for the development of tourist transport infrastructure.


Author(s):  
Tanju Güdük ◽  
Selda Uca

Career development opportunities are important for the success of tourism enterprises and staff. Therefore, the current situation, future expectations, opportunities, and case studies related to career development are taken into consideration in this study.


Тhe peculiarities of tourism enterprises in Ukraine, stressed the importance of state support of small tourism businesses, and also the feasibility of using innovative management business tourism industry are considered in the article.


Information technology greatly simplifies the process of forming a tourist product using computer networks, international reservation systems, electronic databases of tourism regulations, automated systems of settlement payments and etc. The impact of information technology on tourism is carried out by the following ways: increasing the efficiency of enterprise management, improving the quality of customer services, creating and implementing new services. The subject of the research is the introduction of information technology in the Ukrainian tourism industry. The purpose of the article is to identify trends and outline the definite prospects of using modern information technology in the tourism industry. The following research methods are used in the article: analysis and synthesis to closer define the essence of information technology; observation and theoretical generalizations to reveal the characteristics of introduction of information technology in the activity of enterprises in the tourism industry; statistical method to analyze the current condition of information technology in the tourism industry; graphical and tabular techniques to determine the relationship between indicators, their illustrations and the presentation of research results. The results we have obtained are following. The most popular websites in Ukraine in the categories “Accommodation and Hotels”, “Air Travel” “Ground Transportation” and “Tourist Attractions” are booking.com, flyuia.com, blablacar.com, and getyourgiede.com. Compared to the world experience, the percentage of paid search in Ukraine is higher, it means that some companies do not have a well-developed brand. The rating in mobile apps for all companies is above 4, it is a good mark. Due to the pandemic, tourism is now in a difficult situation, it has also affected the statistics of all indicators on web resources, but the experts pay attention to the historical sustainability of tourism and its ability to cope with crises. From the comparative characteristics of web pages in four categories in Ukraine and in the world, we can conclude that in our country the brands of these companies are not enough developed, the popularity among tourists is lower, and the percentage of search traffic is also lower. To increase the website traffic and the level of awareness of tourism businesses, tourism enterprises should use social networks to provide up-to-date information to tourists and to maintain customer contact, as well as send promotions and discounts.


2020 ◽  
Vol 28 (3) ◽  
pp. 92-100
Author(s):  
Olena M. Liutak ◽  
Olena V. Baula

Purpose – to assess the tourism industry development and its impact on Ukraine’s economy, to identify a set of problems hindering the significant development of the tourism industry, and to justify ways to increase competitiveness in the world market. Design/Method/Approach of the research. System approach, synthesis, analysis and comparison to assess the tourism development dynamics in Ukraine, correlation and regression analysis to determine the impact level of increasing the number of hotels and tourist-recreational enterprises on GDP growth in Ukraine, logical generalization to identify a set of problems holding back the significant development of local tourism and ways justification of increasing its competitiveness on the world market. Findings. This article presents the results of assessing the tourism dynamics, particularly the tourist flows, the number of resorts, the number of tourists served by tour operators and travel agents. The authors substantiated the ways of increasing the local tourism sector's competitiveness. Practical implications. The work results can make the basis for the development of fundamental and scientific-applied provisions contributing to the significant system formation of increasing the competitiveness of Ukraine's tourism industry by state and local authorities, establishing cooperation among market participants and forming optimal logistics flows, developing business models to optimize the flows of health and recreational facilities. Originality/Value. The research value is that its applied scientific provisions can be implemented in the strategy of economic development of local tourism in analytical and mathematical justifications of the relationship between economic growth and tourism development, which ultimately increases Ukraine regions’ competitiveness for sustainable development of the country’s economy. Research limitations/Future research. Future research should focus on identifying mechanisms to improve the procedure for increasing tourism enterprises' competitiveness and improving provided service quality. Paper type –empirical.


2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
L. Taraniuk ◽  
M. Poliienko ◽  
A.D. Sliusarenko ◽  
Y. Malyshenko ◽  
K. Taraniuk ◽  
...  

The article covers the problem of international tourism development in the conditions of COVID-19, as well as identifies the main trends of its potential development in the long run. Tourism contributes not only to the economic development of countries, but is the cause of geographical diversification, which dramatically changes the structure of international tourism, so the relevance of the study is indisputable. The purpose of this study is to trace the development trends of such a powerful industry as international tourism during the pandemic period and to develop a strategy for further social growth in this area at the international level. During the research the method of statistical research, the method of comparison, analysis and synthesis, the method of generalization were used. The state of tourism in 2020 in comparison with 2019 is studied. The characteristic features of the current economic situation after the regression in the field of international tourism are formed: the contribution of this link to the world GDP and employment is generalized. The importance of this industry and related industries in the world economic arena is statistically substantiated. The article considers the tendencies of development of the tourist sphere of Europe in modern conditions. The analysis of expenses for internal European tourism is carried out. Prospects for tourism development in Europe during the COVID-19 pandemic have been identified. The conclusions of scientific research are formed. As for the possibility of using the results of the study, they are primarily necessary for the formation of an effective policy of international tourism by state regulators at the national and international levels. The practical significance of scientific research lies in the formation of an effective practical mechanism for implementing the strategies of international tourism in the world in terms of COVID-19. The social consequences in the languages ​​of the global COVID-19 pandemic may be a decline in travel services of tour operators as a result of falling profits of companies in the tourism industry and their closure, job losses, reduced taxes to the budget due to the closure of tourism enterprises.


Author(s):  
Yu. Bondarenko ◽  
◽  
E. Romanіuk ◽  

Purposes.The article aims to conduct an in-depth analysis of the situation in the world and Ukraine during the pandemic, as well as to develop practical measures to rehabilitate the tourism sector from the effects of the economic crisis caused by the Covid-19 pandemic. The authors suggest that the reduction of the negative effects of COVID-19 on the tourism industry is possible through the support of state institutions of the tourism industry and the development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus. Design/methodology/approach. To achieve the goals, objectives in the article the authors used a set of scientific methods that ensured the conceptual integrity of the study, in particular: methods of statistical and comparative analysis, which allowed to objectively assess the level and dynamics of the impact of quarantine measures on the world economy; tabular method - to illustrate the results of empirical research to study negative trends. Comparative research methods were also used to study the world experience of eliminating the effects of Covid-19 on the tourism industry; abstract-logical and system-structural - during the proof of the hypothesis. Conclusions. Tourism is a sector of the economy that is highly profitable and has made a significant contribution to filling local budgets and increasing annual GDP in general. It should also be noted that the tourism industry is closely intertwined with various industries and the negative impact of quarantine restrictions, as well as negatively reflected on them. The statistics analyzed in the paper indicate that this industry has suffered the most due to the introduction of quarantine measures, which has prompted the tourism company to quickly join the new conditions and reorient its activities. So, to support the tourism and related sectors of the economy, expanding pandemics and reducing its effects, the authors, first of all, propose to develop an internal tourism and recreation market, create conditions for the formation of a new innovative rehabilitation direction in the recreation complex and psycho-emotional state after coronavirus disease, which is carried out with important consequences. Originality/value. The authors have put forward a benefit and now need an idea for the rehabilitation of patients after coronavirus, as a result of which the consequences of the disease are sometimes important and require an appropriate rehabilitation period. The articles substantiate the need for support from state institutions of the tourism industry during pandemics and the authors propose to compile a tourist and recreational area of responsibility for the organization of rehabilitation conditions after treatment of coronavirus. Practical implications. The fact that the issue addressed by the article is necessary and adaptation in quarantine is important for every enterprise, especially for tourism enterprises, and the problem is not fully explored. Thus, the research and analysis conducted in the articles are relevant and requires detailed study and formation of new areas of tourism development, the formation of complex aspects of improvement and adaptation of tourism in a pandemic. Responsibly important support from government agencies in the tourism industry will promote the intensive development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus disease.


Author(s):  
Anatolii MAZARAKI ◽  
Tetiana TKACHENKO ◽  
Oleksandr HLADKYI

Background. Tourism is one of the most affected sectors in global economy by the spread of the COVID-19 pandemic. The introduction of hard sanitary constraints on visiting destinations has led to a sharp demand reduction for typical and related tourist services. In addition, these sanitary constraints identified negative trends in the development of domestic and international tourism in general. Significant restrictions on the functioning of the infrastructure of the tourist services market such as entertainment and recreation, public transport (including international traffic), hospitality and restaurants have affected the dyna­mics of performance of tourism entities and led to significant losses. Research on ways to restore the functioning of the tourism sector in the COVID-19 pandemic and after the remo­val of strict quarantine restrictions, as well as finding ways out of the systemic crisis, substantiation of mechanisms for regulating tourism in the new realities of the world com­munity are especially relevant. Analysis of recent researches and publications. The works of many domestic and foreign scientists are devoted to investigations of modern tourism development problems. Thus, it is worth to note the fundamental works of M. Boiko [1], M. Bosovska [2], N. Vedmid’ [3], O. Liubitseva [4], S. Melnychenko [5], G. Mykhailychenko [6] and others. However, the peculiarities of tourism development in the conditions of complex epide­miological situation in the world and in the context of the spread of the COVID-19 pandemic in scientific papers have not yet been described in detail. The analytical conclusions of the official representations of the World Tourism Organization (UNWTO), the World Tourism& Travel Council (WTTC), the World Health Organization (WHO), the Organization for Economic Cooperation and Development (OECD), as well as a number of journalistic mate­rials of the world news agencies CNN Travel, The Guardian, The New York Times, National Geographic magazine, and professional domestic periodicals deserve attention. The aim of the article is to analyze the consequences of the impact of COVID-19 pandemic on tourism development as well as to determine the main mechanisms for restoring of tourism sector functioning using different forecast scenarios. The specific objectives of the article are to analyze the dynamics of tourist flows before and during the COVID-19 pandemic, to systematize the consequences of the pandemic for tourism business, to determine the prospects for tourism development in the post-quarantine period as well as to highlight the different regulatory mechanisms to ensure the functioning of tourism enterprises in pandemic frames. Materials and methods. This investigation is based on analytical, statistical and fore­cast materials of UNWTO, WHO, OECD, WTTC. Literary, analytical, statistical, forecast­ting, comparative and geographical, modeling, and graphic methods have been used in the research. Results. The dynamics of tourism development indicators before and during the COVID-19 pandemic has been analyzed. The positive and negative effects of quarantine in connection with the COVID-19 pandemic on tourism are presented. The forecasts for the development of tourism after the end of the COVID-19 pandemic have been made. Regulatory mechanisms for ensuring the functioning of tourism enterprises in the context of the COVID-19 pandemic have been proposed. Conclusion. The difficult epidemiological situation in the world during the pandemic of acute respiratory disease COVID-19, caused by the coronavirus SARS-CoV-2, has formed a tendency to reduce sharply the number of international tourist arrivals and revenues from international tourism, and identified the need to introduce unprecedented restrictions on the operation of travel and leisure, tourism and recreation, entertainment and recreation, public transport, hospitality and restaurants. As a result, the development of the world tourism indu­stry has slowed down significantly. Structural crises have begun to worsen due to the sharp decline in economic development and limited sources of income and employment indicators. Structural spatial changes of the tourist flow mainly in favor of domestic tourism are characterized by discreteness. In order to counteract the COVID-19 pandemic, international and domestic professional organizations have developed a number of recommendations for the organization of anti-epidemic measures in carrying out permitted activities, which include rules for receiving visitors and organizing the work of staff in offices, tourism, trade, catering establishments, etc. Adherence to medical and sanitary-epidemiological recommendations, self-discipline and self-organization, administration and education will accelerate recovery from systemic crisis the tourism industry, restore the functioning of tourism enterprises in the COVID-19 pandemic, prevent the spread of epidemiological diseases and infectious diseases among tourists and population, resumption of tourism on a qualitatively new service and information basis.


Author(s):  
Cao Wei ◽  
Qinan Wang ◽  
Chengying Liu

AbstractThe advantages of e-commerce and information technology play an extremely important role in enhancing the competitiveness of the tourism industry and adapting to the needs of global economic integration. The development of e-commerce has played a huge role in all walks of life. For the tourism industry, the role of e-commerce is even more important. This article analyzes the influence of e-commerce on tourism production factors, such as optimizing tourism production factors, optimizing industrial structure, improving the competitiveness of tourism enterprises and playing the leading role of the government. This article attempts to find out the fundamental reason why e-commerce can enhance the competitiveness of China’s tourism industry, so as to find a better way for e-commerce to promote the development of China’s tourism industry. In order to accurately predict the scale and quantity of domestic tourism, an optimized neural network model is proposed to analyze and predict tourism data, and then analyze and research the data. Tourism development factors such as tourism development factors, changes in tourism demand and the optimization of industrial structure have effectively promoted the development of China’s tourism industry.


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