scholarly journals Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach

2021 ◽  
Vol 124 ◽  
pp. 04004
Author(s):  
Ahmad Shabudin Ariffin ◽  
Mona Fairuz Ramli ◽  
Hasbullah Ashari

The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity to increase agricultural production. Attaining agriculture business performance continued relevance remains demanding in the Eleventh Malaysia Plan. Anchored in the supply chain management philosophy, this paper highlights cattle businesses and the interrelated elements of supply chain integration and a digital marketing perspective. The cattle meat industry in Malaysia is gradually transforming from unorganized backyard farming into organized farming. However, the supply chains are still characterized by inefficiencies, diseconomies of scale, lack of investments, and inadequate arrangement. Therefore, to improve the efficiency and economy of scale, added value chain is required. One form of value creation is technology adoption. The digital marketing part of technology currently leads to the adoption new business policies in agriculture production. Policies and procedures also need to be eased to facilitate investments to increase production. This paper concludes that, in many important ways, the Malaysian Government still sees food security as a public obligation, especially in the case of protein-based products, and is working attentively to increase food security for its citizens.

Author(s):  
Maria José Sousa ◽  
Rui Cruz ◽  
Ivo Dias ◽  
Carla Caracol

This chapter analyzes the importance of technologies as drivers for managing supply chains. The focus will be on the advantages of the use of information technologies to improve company's efficiency to be competitive and for the reduction of costs, improvement of operations, improvement of relationships with customers, suppliers and partners, shortening of delivering times, streamlining and optimization of business processes and operations. The use of new technologies contributes to improve efficiency of supply chain management: raw material suppliers, component manufacturers, finished product manufacturers, wholesalers and retailers. Technologies allow an integrated approach to planning, control and monitoring of product flows, from suppliers to end users. They aim at improve customer service at reduced overall costs, and leads to the development of important relationships with logistics providers, suppliers, and customers in order to enhance information exchange and the coordination of business activities, which are the key advantages of an integrated supply chain with the collaboration among all the participants in the value chain.


Author(s):  
Maria José Sousa ◽  
Rui Cruz ◽  
Ivo Dias ◽  
Carla Caracol

This chapter analyzes the importance of technologies as drivers for managing supply chains. The focus will be on the advantages of the use of information technologies to improve company's efficiency to be competitive and for the reduction of costs, improvement of operations, improvement of relationships with customers, suppliers and partners, shortening of delivering times, streamlining and optimization of business processes and operations. The use of new technologies contributes to improve efficiency of supply chain management: raw material suppliers, component manufacturers, finished product manufacturers, wholesalers and retailers. Technologies allow an integrated approach to planning, control and monitoring of product flows, from suppliers to end users. They aim at improve customer service at reduced overall costs, and leads to the development of important relationships with logistics providers, suppliers, and customers in order to enhance information exchange and the coordination of business activities, which are the key advantages of an integrated supply chain with the collaboration among all the participants in the value chain.


2016 ◽  
Vol 12 (2) ◽  
pp. 359-368 ◽  
Author(s):  
MS Islam ◽  
MM Haque ◽  
MG Rabbani ◽  
S Sharmin

Shrimp is an important fisheries resource in the national economy of Bangladesh. It is considered as an exportable item and in each year it shared about 2.75% of the total export earning of Bangladesh. The present study was conducted to examine the marketing system and value chain, and marketing efficiency of shrimp marketed both in domestic and export market. For this study a total of 182 stakeholders (market intermediaries) were selected where shrimp farmers, export oriented farms, depot owners and other market participants and selling agents were included. Data were collected for the period of 2012-13. The study revealed that 80% shrimp is exported and rest 20% is consumed in the local market. Usually shrimp is exported through exporting agencies and firms. Considering all kinds of market, the average gross marketing margin and profit of shrimp in the local market were Tk 171.00/kg and Tk 134.04/kg respectively but for export market, the corresponding amounts were Tk 142.76/kg and Tk 89.51/kg respectively. Shrimp is sold both in domestic and overseas market and accordingly major supply chain and value chain were identified. Shrimp farmers and exporting agencies supply shrimp to ultimate consumers through supply chain. Actually value chain actors added value at each level of market. After processing and adding value, domestic and overseas consumers purchase 1 kg of shrimp at Tk 55.00 and Tk 142.76 respectively. Marketing efficiency was studied only for domestic market. It revealed that shorter supply channel resulted efficient marketing of shrimp where the shrimp producer received the higher percentages of sales price provided by the retailer in consumer market.J. Bangladesh Agril. Univ. 12(2): 359-368, December 2014


Author(s):  
Sorta Grace Pardede ◽  
Yosef Manik

Penelitian ini bertujuan untuk menyusun strategi yang tepat dalam peningkatan nilai tambah andaliman (Zantoxylum Acanthopodium) di Kabupaten Toba Samosir yang mempengaruhi ekonomi pemangku kepentingan. Langkah-langkah yang dilakukan ialah: i) pengumpulan informasi produksi disentra penghasil andaliman yaitu Kecamatan Habinsaran, Bor-bor, Nassau, Lumban Julu, Ajibata, dan Silaen, ii) identifikasi/analisis model rantai pasok iii) menganalisis peran/pengaruh serta pemetaan para pemangku kepentingan iv) analisis nilai tambah setiap mata rantai pada rantai pasokan. Terdapat dua jenis metode yang diaplikasikan dan termasuk dalam deskriptif-eksploratif. Pertama, metode kualitatif mencakup studi literatur dalam memperoleh data/acuan pengerjaan, observasi, wawancara dengan pelaku rantai nilai dan pemerintahan. Kedua, metode kuantitatif dengan perhitungan Hayami untuk mengetahui nilai tambah andaliman. Fakta menunjukkan luas lahan produktif pertanian andaliman ± 62,9 Ha dengan kapasitas produksi sebesar ± 417,2 ton/tahun. Terdapat dua model rantai pasokan yaitu andaliman segar dan olahannya. Kemudian pemetaan rantai nilai dilakukan untuk mengetahui nilai R/C dari margin setiap node rantai pasokan. Saat harga andaliman netral hingga tinggi rentang nilai R/C antara 1,08 hingga 1,73 yang menandakan setiap aktor akan untung. Namun apabila harga andaliman rendah nilai R/C antara 0,85 hingga 1,9 dengan keadaan tersebut ada aktor yang sangat dirugikan atau diuntungkan. Hasil terkait peta rantai nilai mengungkapkan rekayasa nilai andaliman belum optimal terbukti dari produk yang dihasilkan rantai pasokan masih jauh dibawah nilai potensial yang mungkin. Analisis SWOT memberi informasi peluang dan tantangan mengembangkan rantai pasok demi meningkatkan nilai produk andaliman. Akhir penelitian ini ialah rekomendasi strategi peningkatan nilai tambah diantaranya, menambah diversifikasi produk, membuat sentra khusus pengolahan andaliman, dll.   This study aims to develop appropriate strategies for increasing the added value of andaliman (Zantoxylum Acanthopodium) in Toba Samosir Regency which affects the economy of stakeholders. The steps taken are: i) gathering information on production of andaliman producing centers namely Habinsaran, Bor-bor, Nassau, Lumban Julu, Ajibata, and Silaen Districts, ii) identification / analysis of supply chain models iii) analyzing the role / influence and mapping of the parties stakeholder iv) value added analysis of each link in the supply chain. There are two types of methods applied and included in the descriptive-exploratory method. First, the qualitative method includes the study of literature in obtaining work data / references, observations, interviews with value chain actors and government. Second, the quantitative method with Hayami's calculation to find out the added value of andaliman. Facts show that the area of productive land of andaliman is ± 62.9 hectares with a production capacity of ± 417.2 tons / year. There are two supply chain models, namely fresh and processed andaliman. Then the value chain mapping is done to find out the R / C value from the margins of each supply chain node. When the reliable price is neutral to high, the R / C value range is between 1.08 and 1.73, which indicates that each actor will profit. However, if the reliable price is low, the R / C value is between 0.85 to 1.9 with this condition, there are actors who are greatly disadvantaged or disadvantaged. The results related to the value chain map revealed that optimal value engineering has not been proven to be optimal from the products produced by the supply chain are far below the potential potential value. SWOT analysis provides information on opportunities and challenges of developing supply chains to increase the value of andaliman products. The end of this research is a recommendation to increase added value strategies, including increasing product diversification, creating special centers for andaliman processing, etc. 


2021 ◽  
pp. 117-123
Author(s):  
Олена Сергіївна Дем’яненко ◽  
Владислав Анатолійович Дем’яненко

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.


2021 ◽  
Vol 3 (2) ◽  
pp. 54-60
Author(s):  
Ulfa Indah Laela Rahmah Ulfa ◽  
Bambang Nugraha ◽  
Lili Adam Yuliandri

The research was conducted in Kabupaten Tasikmalaya from May 20 to June 20, 2021. The purpose of this study was to determine the supply chain management pattern of Cihateup Duck Breeders and to analyze marketing margins and added value in the value chain in the Cihateup Duck supply chain. The object of the research is the business actors of Cihateup Duck husbandry including Breeders, Dealers or Collectors, Slaughterhouses, and culinary businesses. The research method used is the descriptive qualitative analysis method using the survey method. Determination of the sample in this study using a snowball sampling technique as many as 7 people involved in the Cihateup Duck supply chain. The variables analyzed in this study, namely the Cihateup Duck supply chain channel, cost structure, selling price, purchase price, and trading costs. The analysis used to determine the marketing value chain uses Value Chain Analysis (VCA) analysis. The results showed that the supply chain of cihateup ducks only went through one core channel from breeders to collectors and then to slaughterhouses and processed by culinary businesses until finally in the hands of final consumers. Migration of ducks from one supply chain member to another has increased costs and different marketing margins because it is influenced by maintenance costs, transportation costs, changes in live ducks into carcasses, and carcasses into finished products ready for consumption. The marketing margin of the Cihateup Duck supply chain is Rp. 12,000 for breeders, Rp. for collectors. 3,000, a slaughterhouse Rp. 10,000 and a culinary business Rp. 22,000.   Keywords: Cihateup duck supply chain, cost structure, selling price, purchase price, trading costs and marketing margin


Author(s):  
Juan Yang ◽  
Haorui Liu ◽  
Fenghua Xiao ◽  
Jingping Wang

The production, processing, transportation, and consumption of fresh food have a significant impact on the sustainable development of the whole fresh food supply chain. There are relatively few methods and techniques to qualitatively analyze the dynamic driving factors of fresh food sustainable supply-chain management (SSCM). To solve this problem, this paper first sorts out the drivers dimensions and specific impact indicators of fresh food SSCM through the literature. Then, the integration of rough set theory and decision laboratory analysis reveals the internal strength, external connection, and comprehensive influence degree, while the prominence and relation of the driving factors are tested which reflects their priority. The results show that the competitiveness of the supply chain, food security, and strategic are the main driving factors of SSCM. Attention should be paid to green technology, product design, and green logistics. The creation and distribution of added value, as well as food security management, should be improved.


2021 ◽  
Vol 19 (1) ◽  
pp. 33
Author(s):  
Devi Rahnjen Wijayadne ◽  
Timotius Fcw Sutrisno ◽  
Aria Ganna Henryanto ◽  
Bontor Dodi Pasaribu

Supply chain management has evolved into value chain management driven by consumer needs. Besides pursuing increased efficiency, it recognizes the importance of consumer needs and attempts to capture the intricacies of consumer value as a source of differentiation and competitiveness in the supply chain. The purpose of this study is to look at the effect of supply chain practices on PT. Mighty only son. This study uses a quantitative method with 30 respondents consisting of all non-driver staff. Based on the results of research on customer relationship variables, information quality, information technology can be concluded that these variables have an impact on business performance partially.


Author(s):  
Valentina Nikolova-Alexieva ◽  
Iordanka Alexieva

Bio-based economy as a part of circular economy covers all sectors and systems that use biological resources. It is one of the largest and most important sectors of the EU and includes agriculture and forestry, fisheries, agro-food, biomass and bio-based products. Its annual turnover is about 2 trillion euros, and it employs about 18 million people. Bio-economy is also a key area for stimulating growth in rural and coastal areas. In Bulgaria there is still a limited understanding of the added value of eco-innovation, the effects of defragmentation of the value chain, the consequences of the limited application of environmental investments, as well as the lack of appropriate financial instruments stimulating technological progress. The focus of the research was to measure the innovation-supportive culture exhibited through innovativeness, creativity, business alertness and risk taking and how and how they influence the effectiveness of bio-enterprises. The research focused on a population of 285 enterprises for the production of organic food from all Bulgarian regions. Collected data were analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS). Correlation and multiple regression were employed to analyse the data and test the hypotheses. The study revealed that innovativeness, creativity, business alertness and risk taking were significant for the formation of an innovations-supportive culture and affecting performance of Bulgarian bio-economy. The study concluded that innovation-supportive culture or lack of it has a major effect on business performance and if any organization is bended towards development and growth, it would have to embrace this concept.


2011 ◽  
Vol 697-698 ◽  
pp. 570-575
Author(s):  
D.W. Lu ◽  
M.S. Wang

The aim of the paper is to present a conceptual exploration on how a newly emerged distribution service business in China is developed, interpreted and modelled. The study draws on a recent case from a fast expanding 3PL company in China and frames the case with a conceptual flow-model and interprets it mathematically by using a linear bi-level programming algorism. It finds that recent advances in the steel bar logistics practices in China have been phenomenal. The emerging business model is set to define the standard for the industrial sector. The logistics process and structure changes were primarily driven by not only the higher returns on investment to the participating members individually, but also by that of the total supply chain. The emerged steel bar logistics service model studied here represents a new business evolution in the 3PL service industry ever seen in China. The application of bi-level programming algorithm in assessing returns on investment and the total supply chain value has been original.


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