The “Doublemint” Factor: Issues and Challenges in Marketing Nutrition and Physical Activity Behaviors in One Program

2003 ◽  
Vol 8 (4) ◽  
pp. 40-52 ◽  
Author(s):  
Fred Fridinger ◽  
Susan Kirby
Keyword(s):  
Physical Activity ◽  
Healthy Eating ◽  
Physical Inactivity ◽  
Product Price ◽  
The Public ◽  
Public Health Professionals ◽  
The Social ◽  
Multiple Behaviors ◽  
Research Stage ◽  
Marketing Approach

With the tremendous worldwide increase in obesity and other co-morbidities related in part to diet and physical inactivity, greater attention has been focused on strategies to effectively intervene. What is not clear is whether messages and campaigns to promote healthy eating and physical activity can effectively combine the two behaviors together, or whether they need to be separated in the minds of the public. This paper addresses this issue by examining the components of the social marketing approach, in particular by employing an interview process of public health professionals to analyze pertinent issues such as behavioral and target audience factors, the marketing mix (product, price, placement, promotion, and positioning/competition), and exchange theory as they relate to promoting two specific behaviors, healthy eating and physical activity. This initial investigation into the thorny issue of promoting multiple behaviors in one programmatic or message effort is indeed preliminary and should not be considered to be definitive or to have answered many of the questions. Instead, we hope to raise and clarify the issues that present themselves when combining behaviors and attempt to provide questions that program planners and researchers should be asking target audiences and funders during the formative research stage.

scholarly journals Danske og Internationale tendenser: Idræt og Sundhed

2015 ◽  
Vol 31 ◽  
pp. 99-110
Author(s):  
Thomas Skovgaard
Keyword(s):  
Physical Activity ◽  
Physical Inactivity ◽  
Built Environments ◽  
Environmental Determinants ◽  
Major Health Problem ◽  
Major Health ◽  
Strong Focus ◽  
Environmental Determinants Of Health ◽  
The Social ◽  
Health Enhancing Physical Activity

In the last decades there has been increasing recognition that physical inactivity represents a major health problem. Attention has been directed towards making the population more physical active in everyday life. Strategies have focused on individual, social and environmental determinants of health enhancing physical activity. This article argues that policies on physical activity, on top of addressing individual lifestyle factors, must include a strong focus on and plans for intervention in the social and built environments that influence the ability and interest in being physical active.

Recreating Communities to Support Active Living: A New Role for Social Marketing

2003 ◽  
Vol 18 (1) ◽  
pp. 114-119 ◽  
Author(s):  
Edward W. Maibach
Keyword(s):  
Physical Activity ◽  
Social Marketing ◽  
National Level ◽  
Distribution Channels ◽  
The United States ◽  
Active Living ◽  
Policy Makers ◽  
The Social ◽  
Pervasive Health ◽  
Marketing Approach

The lack of routine physical activity has become an all too pervasive health threat in the United States. Social marketing can be used directly to promote increased physical activity among people who have access to active living options (e.g., safe and convenient sidewalks or bike paths). A second, albeit indirect, use of social marketing to promote physical activity — and the focus of this article — involves promoting behaviors that influence the built environment for the purpose of increasing people's access to active living options. This use of social marketing involves changing the behavior of consumers, developers, distribution channels (e.g., real estate agents) and policy makers. The approach offers public health and other organizations a disciplined, consumer-focused means of mobilizing their available resources in a manner that maximizes the odds of creating active living communities. These means include understanding the competition, understanding target markets, creating mutually beneficial exchanges, segmenting markets and targeting them based on anticipated return. This article identifies specific opportunities for applying the social marketing approach to create active living communities, and identifies opportunities at the state and national level that will enhance the effectiveness of local efforts.

scholarly journals A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

2015 ◽  
Vol 16 (2) ◽  
pp. 141-158 ◽  
Author(s):  
Krzysztof Kubacki ◽  
Sharyn Rundle-Thiele ◽  
Ville Lahtinen ◽  
Joy Parkinson
Keyword(s):  
Physical Activity ◽  
Social Marketing ◽  
Healthy Eating ◽  
Design Methodology ◽  
Marketing Mix ◽  
Audience Segmentation ◽  
Content Type ◽  
The Social ◽  
Prevalence Of Obesity ◽  
Marketing Principles

Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature review was conducted to identify peer-reviewed social marketing studies targeting children under the age of 12 years as their main audience. Twenty-three interventions were identified and analysed using Andreasen’s (2002) social marketing benchmark criteria including behavioural objective, audience segmentation, formative research, exchange, marketing mix and competition. Findings – All of the interventions analysed in this review targeted behaviours associated with either physical activity or healthy eating among children under the age of 12 years. Sixteen of the studies reported positive behavioural outcomes. None of the studies used all six of the Andresean (2002) benchmark criteria. Social implications – With growing concerns about the prevalence of obesity among children, social marketing is emerging as an effective approach to increase physical activity and healthy eating, which in turn may assist to lower obesity. Extending the application of the social marketing benchmark criteria in social marketing interventions will assist to increase effectiveness. Originality/value – This paper presents the first attempt to review the extent that social marketing principles are used in interventions targeted at children aged 12 years and under.

scholarly journals Exploring Maternal and Children Perspectives Towards Healthy Eating and Active Living in Lebanon: A Qualitative Study

2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 115-115
Author(s):  
Myriam Dagher ◽  
Tamar Kabakian-Khasholian ◽  
Lara Nasreddine ◽  
Lamis Jomaa
Keyword(s):  
Physical Activity ◽  
Public Schools ◽  
Social Cognitive Theory ◽  
Healthy Eating ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Eating Habits ◽  
American University ◽  
The Social ◽  
Depth Interviews

Abstract Objectives To explore the perspectives and experiences of children and their mothers towards healthy eating habits and regular physical activity in Lebanon and to identify potential strategies that can be recommended for future interventions to promote healthy lifestyles among children. Methods Qualitative research methodology and the social cognitive theory were used. Focus group discussions and in-depth interviews were conducted with children (aged 10–11 years) and their mothers, respectively, from two private and one public schools in Beirut, Lebanon. Thematic inductive analytical approach was adopted. Results A total of six FGDs and 11 in-depth interviews with mothers were conducted from February till November 2020. Four main overarching themes emerged. Theme 1 pertained to the different views of children and mothers regarding the meaning of healthy eating and physical activity and their perceived impact on children's wellbeing. Theme 2 revealed a set of intrapersonal, social, and environmental determinants, which were reported differently between children and their mothers. Participants in our study who were interviewed after the COVID-19 pandemic talked about how their eating habits were adversely affected as a result of the sudden changes in daily schedules, boredom and anxiety. Theme 3 reflected the role of schools and sports facilities in setting a good example for children's healthy eating and active behaviors. Theme 4 revolved around participants’ suggestions to receive support for healthy eating and lifestyle habits at multiple levels, including intrapersonal, family/social, community, and policy-level strategies. Our findings highlight the importance of using theory-driven interventions, such as the social cognitive theory, to improve long-term health behaviors. Conclusions Findings highlight the multiple influences that pertain to children's eating and activity habits and shed light on the need to use child- and parental-driven strategies in the planning and development of programs to promote children's health and wellbeing. Funding Sources This study was partially funded by the Department of Nutrition and Food Sciences at the American University of Beirut.

scholarly journals Pharmaceutical workers’ perceptions of physical activity and healthy eating: a qualitative study

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Philippe Jean-Luc Gradidge ◽  
Catherine E. Draper ◽  
Daleen Casteleijn ◽  
António Palmeira
Keyword(s):  
Physical Activity ◽  
South African ◽  
Healthy Eating ◽  
African Countries ◽  
Behaviour Modification ◽  
The Public ◽  
High Prevalence ◽  
Insufficient Physical Activity ◽  
Public Health Message ◽  
Promotion Strategies

Abstract Objective The public health message ‘move for health’ is relevant given the high prevalence of insufficient physical activity, particularly in African countries. The call for behaviour modification including limiting unhealthy dietary patterns in these settings is therefore critical; however, there is limited knowledge on the adoption of health promotion strategies in the workplace. This study aimed to investigate workers’ perceptions of physical activity and healthy eating. Results Five focus groups were conducted with 28 participants employed in a South African pharmaceutical manufacturing company to explore perceptions of physical activity and healthy eating. Results showed that two categories emerged: physical activity and unhealthy behaviours. Participants recognised the importance of obtaining sufficient physical activity in various domains, however believed that contemporary lifestyle limited opportunities for movement. Likewise, participants viewed healthy eating as unrealistic due to financial constraints. There was however agreement that total physical activity time could be increased during recreational pursuits outside of vocational time and may include intermittent walking for travel. These findings are important for workplace interventions and provide a more robust understanding of workers’ perceptions of physical activity and healthy eating.

scholarly journals Single and Combinative Impacts of Healthy Eating Behavior and Physical Activity on COVID-19-like Symptoms among Outpatients: A Multi-Hospital and Health Center Survey

Nutrients ◽  
2021 ◽  
Vol 13 (9) ◽  
pp. 3258
Author(s):  
Minh H. Nguyen ◽  
Thu T. M. Pham ◽  
Dinh N. Vu ◽  
Binh N. Do ◽  
Hoang C. Nguyen ◽  
...  
Keyword(s):  
Physical Activity ◽  
Eating Behavior ◽  
Healthy Eating ◽  
Physical Inactivity ◽  
Short Form ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Physically Active ◽  
Logistic Regression Models ◽  
Healthy Eating Behavior

Background: Healthy eating and physical activity are effective non-pharmacological approaches to boost immune function and contain the pandemic. We aimed to explore the associations and interactions between physical activity and healthy eating behavior with COVID-19-like symptoms (Slike-CV19S). Methods: A cross-sectional study was conducted on 3947 outpatients, from 14 February to 2 March 2020, at nine health facilities in Vietnam. Data collection included sociodemographic characteristics, healthy eating behavior (using the healthy eating score (HES) questionnaire), physical activity (using the short form international physical activity questionnaire), and Slike-CV19S. The associations and interactions were tested using logistic regression models. Results: Frequent intake of fruits (OR = 0.84; p = 0.016), vegetables (OR = 0.72; p = 0.036), and fish (OR = 0.43; p < 0.001) were associated with a lower Slike-CV19S likelihood, as compared with infrequent intake. Patients with higher HES levels (OR = 0.84; p = 0.033 for medium HES; OR = 0.77; p = 0.006 for high HES) or being physically active (OR = 0.69; p < 0.001) had a lower Slike-CV19S likelihood, as compared to those with low HES or physical inactivity, respectively. Patients with medium HES who were physically active (OR = 0.69; p = 0.005), or with high HES and physically active (OR = 0.58; p < 0.001), had a lower Slike-CV19S likelihood, as compared to those with low HES and physical inactivity. Conclusions: Healthy eating behavior and physical activity showed single and combinative impacts on protecting people from Slike-CV19S. Strategic approaches are encouraged to improve healthy behaviors, which may further contribute to containing the pandemic.

Social Psychology and Physical Activity: A Senior Perspective

2020 ◽  
Vol 9 (2) ◽  
pp. 104-111
Author(s):  
Diane L. Gill
Keyword(s):  
Social Psychology ◽  
Physical Activity ◽  
Real World ◽  
Evidence Base ◽  
The Public ◽  
Historical View ◽  
The North ◽  
The Social ◽  
Wide Range ◽  
American Society

In taking a senior perspective, the author first steps back and offers an historical view and then offers her senior advice for moving forward. When the North American Society for the Psychology of Sport and Physical Activity (NASPSPA) was in its infancy (early 1970s), the psychology subarea was known as social psychology and physical activity, and our research largely followed social psychology theories and research methods. In subsequent developing years, our research split into sport psychology and exercise psychology, with more focused research lines that moved away from social psychology and physical activity. While the more focused research builds our evidence base, that research has little impact on the wide range of participants and professionals. To have greater impact, we can reclaim the “social,” and we can take a more inclusive view of physical activity. We must recognize and highlight the powerful and complex role of “social” context and relationships and directly engage with professionals and participants in those real-world settings. We need more scholars who partner with other (nonacademic) professionals, teach those future professionals, and engage with their community and the public to enhance our real-world impact.

scholarly journals Representações sociais de estudantes universitários sobre hábitos saudáveis

2018 ◽  
Vol 12 (1) ◽  
pp. 189
Author(s):  
Jamille Marinho Brazil ◽  
Maria Patrícia Milagres ◽  
Ana Cristina Santos Duarte ◽  
Roseanne Montargil Rocha
Keyword(s):  
Physical Activity ◽  
University Students ◽  
Healthy Eating ◽  
Exploratory Study ◽  
Social Representations ◽  
Social Actors ◽  
Core Theory ◽  
The Social ◽  
Quantitative Descriptive ◽  
Estudiantes Universitarios

RESUMOObjetivo: analisar a estrutura representacional de estudantes universitários sobre o tema saudável. Método: estudo quantiqualitativo, descritivo e exploratório, fundamentado na Teoria das Representações Sociais, a partir da abordagem estrutural ou teoria do núcleo central, realizado com 100 estudantes universitários. Para a coleta de dados, utilizou-se a técnica de evocações livres de palavras, sendo o termo indutor a palavra saudável. A análise foi realizada com o auxílio do software EVOC. Resultados: evidenciou-se que o tema saudável tem as palavras atividade física, frutas, alimentação saudável, verduras, água, dormir e legumes. Conclusão: o estudo permitiu a compreensão da estrutura das representações em questão demonstrando uma objetivação pertinente dos atores sociais sobre o tema saudável. Descritores: Psicologia Social; Estilo de Vida; Comportamentos Saudáveis.ABSTRACT Objective: to analyze the representational structure of university students on the healthy subject. Method: a quantitative, descriptive and exploratory study, based on the Theory of Social Representations, based on the structural approach or central core theory, performed with 100 university students. For the data collection, the technique of free evocations of words was used, the term inducer being the word healthy. The analysis was performed with the help of EVOC software. Results: it was evidenced that the healthy theme has the words physical activity, fruits, healthy eating, vegetables, water, sleeping and vegetables. Conclusion: the study allowed the understanding of the structure of the representations in question, demonstrating a pertinent objectification of the social actors on the healthy theme. Descriptors: Social Psyschology; Life Style; Health Behavior.RESUMEN Objetivo: analizar la estructura representacional de estudiantes universitarios sobre el tema saludable. Método: estudio cualitativo, descriptivo y exploratorio, fundamentado en la Teoría de las Representaciones Sociales, a partir del abordaje estructural o teoría del núcleo central, realizado con 100 estudiantes universitarios. Para la recolección de datos, se utilizó la técnica de evocaciones libres de palabras, siendo el término inductor la palabra sana. El análisis fue realizado con la ayuda del software EVOC. Resultados: se evidenció que el tema sano tiene las palabras actividad física, frutas, alimentación saludable, verduras, agua, dormir y legumbres. Conclusión: el estudio permitió la comprensión de la estructura de las representaciones en cuestión, demostrando una objetivación pertinente de los actores sociales sobre el tema saludable. Descriptores: Psicología Social; Estilo de Vida; Conductas Saludables.

scholarly journals Social Distancing and Outdoor Physical Activity During the COVID-19 Outbreak in South Korea: Implications for Physical Distancing Strategies

2020 ◽  
Vol 32 (6-7) ◽  
pp. 360-362 ◽  
Author(s):  
Sunhee Park ◽  
Beomsoo Kim ◽  
Jaeil Lee
Keyword(s):  
Physical Activity ◽  
South Korea ◽  
Surface Cleaning ◽  
Contact Tracing ◽  
Social Distancing ◽  
The Public ◽  
Positive Effects ◽  
The Social ◽  
Novel Coronavirus ◽  
Bicycle Sharing System

The novel coronavirus disease (COVID-19) outbreak has put the entire world in a pandemic situation. In response, strict screening, quarantine protocols, and contact tracing have been conducted in South Korea. The purpose of this study was to examine effects of social distancing on the Public Bicycle Sharing System (PBSS) during the COVID-19 outbreak. We used the PBSS public dataset of Seoul, South Korea. Difference-in-differences (DID) analysis was used. In the DID approach, the 2 groups are distinguished based on designated year. Cases of PBSS use were observed in 2 time periods: pre- and post-strict social distancing in Seoul, Korea. Average PBSS usage per day doubled during 2019-2020 (30 697 vs 77 996, P < .001). Commuters and weekend users increased during the social distancing period in 2020 compared with the same period in 2019. DID analysis showed statistically significant positive effects of high levels of social distancing on PBSS usage, commuters, weekend users, and new subscribers. In conclusion, social distancing during the COVID-19 outbreak increased outdoor physical activity. Meaningful outdoor physical activity during the COVID-19 pandemic can be safe from infection and psychologically stabilized as long as keeping meticulous physical distancing, such as hand hygiene, wearing facial masks, and surface cleaning of public resources.

scholarly journals Perceived social support and self-efficacy beliefs for healthy eating and physical activity among Arabic-speaking university students: adaptation and implementation of health beliefs survey questionnaire

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Habiba I. Ali ◽  
Salma Alhebshi ◽  
Fadima Elmi ◽  
Mo’ath F. Bataineh
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
University Students ◽  
Health Beliefs ◽  
Healthy Eating ◽  
Self Efficacy ◽  
Perceived Social Support ◽  
The Social ◽  
Confirmatory Factor ◽  
Arabic Speaking

Abstract Background Few assessment tools exist for investigating perceived social support and self-efficacy behaviors in Arabic-speaking populations. Moreover, literature on the levels of social support and self-efficacy for adopting healthy eating and engaging in regular physical activity among Arabic-speaking young adults is currently lacking. This study aimed to adapt the Health Beliefs Survey Questionnaire (HBSQ) for Arabic-speaking populations and assess perceived social support and self-efficacy for adopting healthy eating and increased physical activity among university students. Methods In the first stage of the study, forward and backward translation and pretesting of the social support and self-efficacy scales of the HBSQ were conducted. The adapted questionnaire was administered to female university students (n = 258), and a subsample of 195 participants retook the questionnaire after 1 month. Construct validity was assessed with confirmatory factor analysis. The internal consistency of each subscale item was assessed by Cronbach’s alpha coefficient, and reproducibility was tested with intraclass correlation coefficients (ICCs) and Bland-Altman plots. In the second stage, the adapted questionnaire was used to assess the perceived social support and self-efficacy levels in a different sample of Arabic-speaking female university students (n = 283). Results Based on the results from confirmatory factor analysis, 6 items were selected for the social support scale and 19 items for the self-efficacy scale. The adapted questionnaire showed moderate to high internal reliability (Cronbach alpha coefficient = 0.681 to 0.900). The ICCs of the various subscales ranged from 0.666 to 0.997, indicating moderate to excellent reproducibility of the culturally adapted questionnaire. This was confirmed by Bland-Altman analysis. Participants in the second stage of the study reported significantly higher (P < 0.001) perceived support from family compared to friends in reducing sugar intake and increasing fiber consumption. Conclusions The results of the psychometric testing indicate the shortened Arabic HBSQ is a reliable tool for assessing perceived social support from family and close friends as well as for evaluating self-efficacy for choosing healthy foods and increasing physical activity among female university students.

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