Obligatory Publicity Increases Charitable Acts

2021 ◽  
Author(s):  
Adelle X Yang ◽  
Christopher K Hsee
Keyword(s):  
Social Media ◽  
Field Experiments ◽  
Campaign Strategy ◽  
Low Level ◽  
Charitable Behavior ◽  
New Donors

Abstract To entice new donors and spread awareness of the charitable cause, many charity campaigns encourage donors to broadcast their charitable acts with self-promotion devices such as donor pins, logoed apparel, and social media hashtags. However, this voluntary publicity strategy may not be particularly attractive because potential donors may worry that observers will attribute their publicized charitable behavior to “impure” image motives rather than “pure” altruistic motives. We propose and test a counterintuitive campaign strategy—obligatory publicity, which requires prospective donors to use a self-promotion device as a prerequisite for contributing to the campaign. Five studies (N = 10,866) test the application and effectiveness of the proposed strategy. The first three studies, including two field experiments, find that obligatory-publicity campaigns recruit more contributions and campaign promoters than voluntary-publicity campaigns. The last two studies demonstrate that the obligatory-publicity strategy produces a greater effect among people with stronger image motives and that the effect is mitigated when the publicized charitable act signals a low level of altruism. Finally, we discuss limitations and implications of this research.

Effects of potassium and sodium application to soil on growth and cation accumulation of herbage

1984 ◽  
Vol 35 (1) ◽  
pp. 85 ◽  
Author(s):  
GN Mundy
Keyword(s):  
Plant Tissue ◽  
Field Experiments ◽  
Equivalent Amount ◽  
Growth Responses ◽  
K Uptake ◽  
Low Level ◽  
Pasture Plants

The effects of potassium (K) and sodium (Na) applications to soil on growth and cation accumulation of herbage were investigated in pot and field experiments. The application of K to K-deficient soil was more efficient at increasing growth than was the application of Na; however, at suboptimal K availability, yield was increased by Na application. Growth responses to Na were restricted when the soil contained insufficient K to satisfy the minimum K requirement of pasture plants. The Na concentration of herbage was markedly reduced by K applications, whereas Na had little effect on K uptake. It was found that an application of Na to soil containing a low level of Na raised the Na concentration of herbage sufficiently to satisfy animal needs. Both K and Na reduced the calcium (Ca) and magnesium (Mg) concentration of herbage, although Na was less inhibitive than an equivalent amount of K. The decline in Ca and Mg in plant tissue with increasing concentrations of soil K and Na was exponential and, as the decline approached the asymptotic concentration, further increases in soil K and Na had only a small effect on Ca and Mg uptake. The implications of these findings are discussed.

scholarly journals Successful promotion of physical activity among students of medicine through motivational interview and Web-based intervention

PeerJ ◽  
2020 ◽  
Vol 8 ◽  
pp. e9495 ◽  
Author(s):  
Dubravka Mandic ◽  
Vesna Bjegovic-Mikanovic ◽  
Dejana Vukovic ◽  
Bosiljka Djikanovic ◽  
Zeljka Stamenkovic ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Logistic Regression ◽  
Motivational Interview ◽  
Statistical Testing ◽  
Intervention Period ◽  
Web Based ◽  
Low Level ◽  
One Year ◽  
Multicomponent Interventions

Background Regular physical activity supports healthy behavior and contributes to the reduction of preventable diseases. Students in their social transition period are the ideal groups for interventions. The higher education period, associated with demanding changes and poor time management, results in a low level of physical activity. In this age, social media usually are a suitable channel of communication and multicomponent interventions are the most desirable. It has not been sufficiently investigated how effective a Web-based approach is among university students when it comes to physical activity in the long-term period. We combined a Web-based approach with motivational interviews and tested these two interventions together and separate to assess their impact on improving the physical activity of medical students 1 year after the intervention. Methods All 514 first-year students at the Faculty of Medicine in Belgrade were invited to fill in a baseline questionnaire. Also, they underwent measurement of weight, height and waist circumference. After that, students selected a 6 months intervention according to their preference: Intervention through social media (Facebook) (Group 1) or combined with a motivational interview (Group 2). Group 3 consisted of students without any intervention. One year after completion of the 6 months intervention period, all students were invited to a second comprehensive assessment. Analyses were performed employing a wide range of statistical testing, including direct logistic regression, to identify determinants of increased physical activity measured by an average change of Metabolic Equivalent of Task (MET). This outcome measure was defined as the difference between the values at baseline and one year after completion of the 6 months intervention period. Results Due to a large number of potential determinants of the change of MET, three logistic regression models considered three groups of independent variables: basic socio-demographic and anthropometric data, intervention and willingness for change, and health status with life choices. The only significant model comprised parameters related to the interventions (p < 0.001). It accurately classified 73.5% of cases. There is a highly significant overall effect for type of intervention (Wald = 19.5, df = 2, p < 0.001) with high odds for the increase of physical activity. Significant relationship between time and type of intervention also existed (F = 7.33, p < 0.001, partial η2 = 0.091). The influence of both factors (time and interventions) led to a change (increase) in the dependent variable MET. Conclusion Our study confirmed the presence of low-level physical activity among students of medicine and showed that multicomponent interventions have significant potential for positive change. The desirable effects of the Web-based intervention are higher if an additional booster is involved, such as a motivational interview.

scholarly journals On Using Social Media to Predict Elections. A Meta-Analysis

2021 ◽  
Author(s):  
Brent Pretty
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Best Practices ◽  
Real Time ◽  
Public Perception ◽  
Meta Analysis ◽  
Campaign Strategy ◽  
Current State ◽  
Methods And Techniques ◽  
Analyze Data

As of late there's been great interest in social media’s ability to predict elections. Platforms such as Twitter and Facebook, owing to their cultural ubiquity, offer a plethora of data and an opportunity to track public perception at a granular level in real time. The ability to passively analyze public opinion is a massive step forward in the realm of political prediction, and has the potential to redefine the field of campaign strategy. In this piece of research I analyzed the current state of social media based electoral prediction. I examined the methods and techniques used to collect and analyze data, and compared their results against both each other and other methods of prediction such as telephone polling. In this I found a field that is still in its infancy. Much work remains to be done until a set of best practices surrounding social media based electoral prediction are accumulated.

Exploiting Social Media Features for Automated Tag Recommendation

2012 ◽  
pp. 101-120
Author(s):  
Rabeeh Ayaz Abbasi
Keyword(s):  
Social Media ◽  
Recommender System ◽  
Tag Recommendation ◽  
Low Level ◽  
Image Descriptors ◽  
Social Media Platforms ◽  
The Media

In today’s social media platforms, when users upload or share their media (photos, videos, bookmarks, etc.), they often annotate it with keywords (called tags). Annotating the media helps in retrieving and browsing resources, and also allows the users to search and browse annotated media. In many social media platforms like Flickr or YouTube, users have to manually annotate their resources, which is inconvenient and time consuming. Tag recommendation is the process of suggesting relevant tags for a given resource, and a tag recommender is a system that recommends the tags. A tag recommender system is important for social media platforms to help users in annotating their resources. Many of the existing tag recommendation methods exploit only the tagging information (Jaschke et al., 2007, Marinho & Schmidt-Thieme, 2008, Sigurbjornsson & van Zwol, 2008). However, many social media platforms support other media features like geographical coordinates. These features can be exploited for improving tag recommendation. In this chapter, a comparison of three types of social media features for tag recommendation is presented and evaluated. The features presented in this chapter include geographical-coordinates, low-level image descriptors, and tags.

Discovery of a Common Purslane (Portulaca oleracea) Biotype Resistant to Linuron

1999 ◽  
Vol 13 (3) ◽  
pp. 599-605 ◽  
Author(s):  
Joseph G. Masabni ◽  
Bernard H. Zandstra
Keyword(s):  
Daucus Carota ◽  
Field Experiments ◽  
Portulaca Oleracea ◽  
Resistance Ratio ◽  
Cross Resistance ◽  
Preliminary Evaluation ◽  
Low Level ◽  
Greenhouse Experiments ◽  
Test Kit ◽  
Common Purslane

Greenhouse and field experiments were conducted to confirm and quantify linuron resistance in common purslane (Portulaca oleracea) collected from a carrot (Daucus carota) field in Imlay City, MI. Preliminary evaluation was made using a flotation test kit to identify resistance to linuron and atrazine. Subsequent greenhouse experiments indicated that this common purslane was resistant to 11.2 kg/ha linuron and 179 kg/ha atrazine. The resistance ratio for linuron was > 300 and was > 400 for atrazine. The resistant common purslane was also highly resistant to diuron, cyanazine, and prometryn but had a low level of negative cross-resistance to bromoxynil. Both resistant and susceptible biotypes of common purslane were sensitive to hexazinone and bentazon.

scholarly journals The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

2018 ◽  
Vol 95 (2) ◽  
pp. 471-496 ◽  
Author(s):  
Michael Bossetta
Keyword(s):  
Social Media ◽  
Political Communication ◽  
User Behavior ◽  
Virtual Space ◽  
Political Campaign ◽  
Social Media Data ◽  
Campaign Strategy ◽  
Digital Architecture ◽  
Media Data ◽  
Model Affect

The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

scholarly journals Developing a Suicide Prevention Social Media Campaign With Young People (The #Chatsafe Project): Co-Design Approach

10.2196/17520 ◽  
2020 ◽  
Vol 7 (5) ◽  
pp. e17520 ◽  
Author(s):  
Pinar Thorn ◽  
Nicole TM Hill ◽  
Michelle Lamblin ◽  
Zoe Teh ◽  
Rikki Battersby-Coulter ◽  
...  
Keyword(s):  
Social Media ◽  
Young People ◽  
Suicide Prevention ◽  
Design Process ◽  
Media Campaign ◽  
Youth Engagement ◽  
Design Strategies ◽  
Campaign Strategy ◽  
Attitudes Toward Suicide ◽  
The Web

Background Young people commonly use social media platforms to communicate about suicide. Although research indicates that this communication may be helpful, the potential for harm still exists. To facilitate safe communication about suicide on social media, we developed the #chatsafe guidelines, which we sought to implement via a national social media campaign in Australia. Population-wide suicide prevention campaigns have been shown to improve knowledge, awareness, and attitudes toward suicide. However, suicide prevention campaigns will be ineffective if they do not reach and resonate with their target audience. Co-designing suicide prevention campaigns with young people can increase the engagement and usefulness of these youth interventions. Objective This study aimed to document key elements of the co-design process; to evaluate young people’s experiences of the co-design process; and to capture young people’s recommendations for the #chatsafe suicide prevention social media campaign. Methods In total, 11 co-design workshops were conducted, with a total of 134 young people aged between 17 and 25 years. The workshops employed commonly used co-design strategies; however, modifications were made to create a safe and comfortable environment, given the population and complexity and sensitivity of the subject matter. Young people’s experiences of the workshops were evaluated through a short survey at the end of each workshop. Recommendations for the campaign strategy were captured through a thematic analysis of the postworkshop discussions with facilitators. Results The majority of young people reported that the workshops were both safe (116/131, 88.5%) and enjoyable (126/131, 96.2%). They reported feeling better equipped to communicate safely about suicide on the web and feeling better able to identify and support others who may be at risk of suicide. Key recommendations for the campaign strategy were that young people wanted to see bite-sized sections of the guidelines come to life via shareable content such as short videos, animations, photographs, and images. They wanted to feel visible in campaign materials and wanted all materials to be fully inclusive and linked to resources and support services. Conclusions This is the first study internationally to co-design a suicide prevention social media campaign in partnership with young people. The study demonstrates that it is feasible to safely engage young people in co-designing a suicide prevention intervention and that this process produces recommendations, which can usefully inform suicide prevention campaigns aimed at youth. The fact that young people felt better able to safely communicate about suicide on the web as a result of participation in the study augurs well for youth engagement with the national campaign, which was rolled out across Australia. If effective, the campaign has the potential to better prepare many young people to communicate safely about suicide on the web.

scholarly journals KAMPANYE POLITIK VICTORY-JOS MELALUI MEDIA SOSIAL PADA PEMILIHAN KEPALA DAERAH PROPINSI NUSA TENGGARA TIMUR TAHUN 2018

2020 ◽  
Vol 5 (2) ◽  
pp. 149-160
Author(s):  
Phlips Juniory Nyaleson Ndoda ◽  
Neneng Yani Yuningsih ◽  
Yusa Djuyandi
Keyword(s):  
Social Media ◽  
Campaign Strategy ◽  
Political Messages ◽  
Winning Team ◽  
Document Collection ◽  
Technological Developments ◽  
Regional Leaders ◽  
Almost All ◽  
Interviewing Techniques ◽  
Regional Elections

The current political campaign has developed taking advantage of technological developments. New campaign platforms are provided by technological sophistication that makes it easier for people to access social media, which is then used by political elites to maximize social media opportunities for campaigns. The electoral strategy is needed by every candidate participating in the general election, as well as by candidates for regional leaders who participate in the regional election campaign, including Victory-Joss, who participated in the 2018 NTT Pilgub Competition. must try to reach the entire NTT region, which is an island province, in order to introduce itself, to convey political messages to almost all NTT people so that they can become better known and all their best intentions for NTT can become known. This requires an expansion of Victory Joss campaign teams, social media as one of the Victory Joss campaign packages, to reach the broader community. The aim of this study is to find out and explain how Victory-Jos became politically active in the regional elections in the province of East Nusa Tenggara in 2018 via social media. As research, qualitative research is used. The data in this study was collected through interviewing techniques and document collection. The results showed that the campaign strategy through online media running on the Victory Joss package was to form a media team using social media as a media campaign for Victory Joss packages. This media team then went through the Agenda Setting, Framing, and Priming mechanisms to pack The focus of the Victory Joss package to be promoted on social media includes product orientation, candidate orientation, and ideology orientation, to promote positive public opinion on Victory-Jos to influence. Social Media Reached Victory-Jos's winning team consists of five social media commonly used by the community, namely Facebook: @ Victoryjoss4NTT, Twitter: @Victory_joss, Instagram: @Victory_joss, and Youtube: Victory-Joss.

scholarly journals Corporate Communication through the Campaign of Consuming Jamu

2021 ◽  
Vol 13 (1) ◽  
pp. 33
Author(s):  
Fitria Widiyani Roosinda
Keyword(s):  
Social Media ◽  
Corporate Communication ◽  
Campaign Strategy ◽  
Public Response ◽  
The Public ◽  
Communication Program ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Very High

<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>

scholarly journals Investigating The Benefits of Online Running Groups On The Well-Being of Their Female Running Members

2021 ◽  
Author(s):  
Susan Hughes ◽  
Anne Moorhead
Keyword(s):  
Social Media ◽  
Research Design ◽  
Online Survey ◽  
Well Being ◽  
Mental Wellbeing ◽  
Perceived Benefits ◽  
Low Level ◽  
High Level ◽  
Moderate Range ◽  
Over Time

Abstract BackgroundOnline running communities are becoming increasingly prevalent within social media, and many groups have been exclusively established for female runners. The aim of this study was to investigate the wellbeing benefits and limitations of using Facebook running groups among women. MethodologyThe research design was a quantitative online survey. This survey was completed by 349 adult members of Facebook running groups for women. The online survey consisted of a validated scale, the Warwick-Edinburgh Mental Wellbeing Scale (WEMWBS), to calculate individual wellbeing scores. Data were analysed using SPSS, conducting descriptives, frequencies and correlations tests. ResultsThe results showed that 14% of participants’ scores indicated a high level of wellbeing, 66% had a wellbeing score in the moderate range and 21% of participants scored in the range of low-level wellbeing. Participants specified how they perceived women’s running Facebook groups to benefit or limit areas of wellbeing. Responses indicated perceived benefits to sense of optimism, interest in other people and sense of feeling good about themselves. There were negligible perceived wellbeing limitations. Members who had been running for the longest reported to engage more frequently with the groups, which may suggest their identities as runners have strengthened over time. ConclusionOverall, this study clearly found that women’s running Facebook groups can provide wellbeing benefits for their members.

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