The influence of status differentiation on vertical brand extension

2017 ◽  
Vol 8 (4) ◽  
pp. 404-423
Author(s):  
Xiang Fang ◽  
Shengdong Lin
Keyword(s):  
Cultural Psychology ◽  
Brand Image ◽  
Past Research ◽  
Experiment Design ◽  
Enhancement Effect ◽  
High Status ◽  
Content Type ◽  
Line Extension ◽  
The Status ◽  
Status Differentiation

Purpose In this paper, the authors aim to propose that status differentiation, the extent to which people differentiate their behaviors or attribute power to others according to perceived status differences, moderates the effect of stretch direction upward or downward and brand image prestige or functional on consumers 2019 responses to line extensions. Design/methodology/approach This study was a 2 (culture: Chinese vs American) × 2 (stretch direction: up vs down) × 2 (brand image: prestige vs functional) experiment design. Study 2 was a 2 (status differentiation: high vs low) × 2 (stretch direction: up vs down) × 2 (brand image: prestige vs functional) experiment design. Findings The results of two studies show that high status differentiation has a positive prestige-enhancement effect on an upward extension but a detrimental effect on a downward extension. This effect is more pronounced for prestige brands than for functional brands. In addition, the authors have found similar patterns for the prestige perceptions of the parent brands after extension. Research limitations/implications This research makes important contributions to the fields of cross-cultural psychology. The status differentiation beliefs could be primed temporarily and had a significant impact on individuals’ responses to line extension. Practical implications The research identifies status differentiation as an important factor for marketers to consider when extending their brands to global markets. Originality/value Past research on vertical extensions has examined numerous factors influencing consumers’ responses. This paper is the only one to examine culture factor.

Financial market contagion: selective review of reviews

2017 ◽  
Vol 9 (4) ◽  
pp. 391-408 ◽  
Author(s):  
Neha Seth ◽  
Monica Sighania
Keyword(s):  
Financial Market ◽  
Research Work ◽  
Past Research ◽  
Easy Access ◽  
Future Research ◽  
Research Papers ◽  
Content Type ◽  
The Past ◽  
The Status ◽  
Market Contagion

Purpose The purpose of this paper is to review and organize the status of research already conducted on financial market contagion so as to provide easy access to future researchers. Additional objective of the study is to classify the available literature and provide a complete bibliography on the subject and analyze the findings of the studies considered for review. Design/methodology/approach A number of resources were looked at to review the past literature and out of hundreds of papers, 104 research papers form the sample for the present study. These 104 research papers are further classified on the basis of various variables so as to know the status of research done on the topic. Findings This paper classifies the past research done on financial market contagion and found that the research work in this field has increased significantly during recent times, particularly between 2011 and 2015. Apart from the above finding, many other findings were revealed by the studies used for this paper. Practical implications This paper presents the concise view of available literature. It helps the future researchers with the same research interest. This is the major implication of such literature review paper. Originality/value This paper provides collection, classification and comprehensive bibliography on financial market contagion. This paper is surely going to be of great value for academicians, practitioners and future researchers who study the existing research work as well as for conducting future research in the same subject.

Motivated to change? TMT regulatory focus and strategic change

2016 ◽  
Vol 39 (7) ◽  
pp. 803-829 ◽  
Author(s):  
Philip T. Roundy ◽  
Ye Dai ◽  
Mark A. Bayer ◽  
Gukdo Byun
Keyword(s):  
Regulatory Focus ◽  
Strategic Change ◽  
Deep Level ◽  
Negative Relationship ◽  
Past Research ◽  
Status Quo ◽  
Content Type ◽  
Psychological Determinants ◽  
Top Managers ◽  
The Status

Purpose This paper aims to introduce the concept of top management team (TMT) regulatory focus to explain the differences in executive motivation. Upper echelons research has demonstrated that top managers’ willingness to deviate from their current strategies is a key determinant of organizational success. However, it is not clear why some TMTs are motivated to embrace strategic change while others are motivated to favor the strategic status quo. Design/methodology/approach Recent work in the psychology of motivation is used to develop a conceptual model explaining how the regulatory focus of TMTs can impact their outlooks toward strategic change. Findings It is theorized that there is a positive (negative) relationship between promotion (prevention)-focused TMTs and strategic change. It is also theorized that executives’ performance aspirations, firm maturity and the stability of the environment will influence the relationship between regulatory focus and strategic change. Originality/value Although the theoretical explanations provided by past research on top manager motivation are psychological in their general focus, with few exceptions research has not sought to understand the specific deep-level, socio-cognitive characteristics that shape executives’ perceptions of strategic change. By developing an understanding of the psychological determinants of strategic change, as well as the interplay between these determinants and firm- and environment-level factors, this paper represents a step in the direction of explaining why some TMTs are motivated to embrace strategic change while others seem “locked-in” to the status quo.

Dancing with the stars: what do foreign firms get from high-status local partners?

2016 ◽  
Vol 54 (6) ◽  
pp. 1294-1319 ◽  
Author(s):  
Yang Yu ◽  
Revti Raman Sharma
Keyword(s):  
International Business ◽  
Structural Equations ◽  
Foreign Firms ◽  
High Status ◽  
Local Exchange ◽  
Content Type ◽  
Specific Investment ◽  
The Status ◽  
Local Actors ◽  
The Impact

Purpose – The purpose of this paper is to examine the impact of high-status local exchange partners on foreign firms. Design/methodology/approach – Bridging status research and international business literature, the study develops a framework that describes three prominent effects of high-status partners on foreign firms, and further links these effects to firms’ relationship outcomes. The proposed conceptual model is examined using partial least squares structural equations modeling on a sample of 96 foreign firms operating in China. Findings – The study provides evidence that high-status local exchange partners tend to seek higher relationship-specific investment from foreign firms, and in the meantime, provide firms with greater opportunities for local learning and networking; subsequently, foreign firms are more likely to achieve satisfactory outcomes in the relationships. Practical implications – These findings suggest that affiliation with high-status local actors can be a key approach to overcome the liability of foreignness in a host country. Firms therefore, should treat them carefully as an important category of exchange partner portfolios. These are particularly relevant to foreign firms competing in China, a society characterized by strong hierarchies. Originality/value – The study serves as a preliminary attempt to introduce status concept to the field of international business. It promotes status as a key criterion for local partner selection, and offers the status research a contextual insight in the dilemma of choosing high- vs low-status partner candidates.

Climbing down the ladder makes you play it safe

2017 ◽  
Vol 51 (5/6) ◽  
pp. 946-959 ◽  
Author(s):  
Youjae Yi ◽  
Seo Young Kim ◽  
Jae Won Hwang
Keyword(s):  
Social Status ◽  
Social Exclusion ◽  
Purchase Intentions ◽  
High Status ◽  
Content Type ◽  
The Social ◽  
The Status ◽  
Definition Of ◽  
Socially Excluded ◽  
Practical Implications

Purpose This study aims to examine how social exclusion and the social status of a rejecter affect consumers’ purchase intentions toward ordinary products. Design/methodology/approach Three experiments were conducted to test the hypotheses. Findings The status of a rejecter, whether high or low, had a significant influence on individuals’ evaluations of ordinary products. Results showed that individuals who were rejected by a low status source had higher purchase intentions toward the ordinary (vs unique) products compared to those who were rejected by a high status source due to threatened self-concept. Practical implications With the increased number of lonely consumers in the market today, firms should pay closer attention to the behavioral patterns of consumers who are socially excluded. In addition, firms should be aware that consumers’ purchase intentions vary depending on the sources of social exclusion. Originality/value This paper addresses the significant impact of sources of social exclusion on consumers’ evaluation of ordinary products. Moreover, this study focuses on a relatively neglected definition of social status, namely, the sociometric status, to fill the gap in the social status literature.

Does prestige affect us physiologically?

2017 ◽  
Vol 18 (2) ◽  
pp. 214-233 ◽  
Author(s):  
Laurent Cordonier ◽  
Audrey Breton ◽  
Emmanuel Trouche ◽  
Jean-Baptiste Van der Henst
Keyword(s):  
Heart Rate ◽  
Electrodermal Activity ◽  
Skin Conductance Level ◽  
Occupational Status ◽  
Past Research ◽  
High Status ◽  
Content Type ◽  
Nurse Aide ◽  
Social Prestige ◽  
The Impact

Past research dedicated to the impact of hierarchy on the autonomic nervous system has focused mainly on dominance. The current study extends this investigation by assessing the effect of social prestige, operationalized through occupational status, and examines whether people react differently when interacting with individuals of high or low occupational status. Participants’ heart rate and electrodermal activity were recorded while they interacted with a confederate who was introduced either as a neurosurgeon (high-status condition) or as a nurse aide (low-status condition). The results show that, contrary to the participants’ skin conductance level, their heart rate was modulated by the confederate’s status. In the high-status condition, participants’ heart rate increased when the “neurosurgeon” approached them, reaching a higher level than when interacting with the person in the low-status condition. We discuss our results in terms of the threats or opportunities that prestige may elicit.

It’s the Conventional Thought That Counts

2017 ◽  
Vol 82 (2) ◽  
pp. 297-327 ◽  
Author(s):  
Shelley J. Correll ◽  
Cecilia L. Ridgeway ◽  
Ezra W. Zuckerman ◽  
Sharon Jank ◽  
Sara Jordan-Bloch ◽  
...  
Keyword(s):  
Sociological Theory ◽  
Past Research ◽  
Decision Makers ◽  
High Status ◽  
Third Order ◽  
Inference Problem ◽  
The Status ◽  
The Face ◽  
The Many

A core claim of sociological theory is that modern institutions fall short of their meritocratic ideals, whereby rewards should be allocated based on achievement-related criteria. Instead, high-status actors often experience a “status advantage”: they are rewarded disproportionately to the quality of their performance. We develop and test a theory of status advantage in meritocratic settings. The most influential model in past research derives status advantage from decision-makers’ tendency to infer quality from status when quality is uncertain. The theory developed here integrates and extends this and other theories to explain the emergence of status advantage in the many meritocratic contexts where the decision-maker’s personal, first-order sense of quality is less important to the decision. We argue that in such contexts, decision-makers must often coordinate with others to make the “best” decision, and thus they focus on the “third-order inference” problem of discerning who or what “most people” think is higher quality, as encoded in status beliefs. Three experiments demonstrate that under such conditions, status advantages can emerge even though (1) status information does not resolve uncertainty about quality; (2) the status belief is illegitimate; and (3) no party to the decision personally prefers the higher-status option. The theory implies that status hierarchies are resilient in the face of significant dissent but may be subject to public challenge.

ANALYSIS OF FACTORS THAT INFLUENCES THE STUDENTS DECISION IN CHOOSING PHARMACEUTICAL DIPLOMA III PROGRAM IN BUKITTINGGI THAT IS MEDIATED BY MOTIVATION VARIABLE

2019 ◽  
Vol 4 (3) ◽  
pp. 449
Author(s):  
Yonrizon Yonrizon
Keyword(s):  
Brand Image ◽  
Marketing Mix ◽  
Prospective Students ◽  
Product Price ◽  
Education Services ◽  
Price Process ◽  
Physical Evidence ◽  
The World ◽  
The Status ◽  
Target Set

<p>Competitive competition in the world of education services is influenced by the consequences of higher education that has the ability to compete that can survive and achieve the target set. Currently, the existing college are competing to develop their potential and ability to attract prospective students. Therefore, the college must create a Marketing Mix Services strategy that is the product, prices, location, promotion, people, process, physical evidence, and brand image mediated by motivation.The approach used is the survey, which is the activity of collecting data as much as possible about the facts that are supporters of the research, with a view to know the status, symptoms, determine the similarity of status by comparing with the standards that have been selected and or determined. (Arikunto &amp; Kusyati, 2015). This research was conducted to determine the effect of product, price, location, promotion, people, process, physical evidence, brand image, to student's motivation in making decision to choose college of Pharmacy in Bukittinggi. The result of research shows that product, price, process, brand image, have positive and significant effect to motivation, while location, promotion, person, physical proof have no significant effect to motivation and motivation have positive and significant influence to decision of vote</p><p> </p><p><em>Persaingan kompetitif dalam dunia layanan pendidikan dipengaruhi oleh konsekuensi pendidikan tinggi yang memiliki kemampuan bersaing yang dapat bertahan dan mencapai target yang ditetapkan. Saat ini, perguruan tinggi yang ada bersaing untuk mengembangkan potensi dan kemampuan mereka untuk menarik calon siswa. Oleh karena itu, perguruan tinggi harus membuat strategi Marketing Mix Services yaitu produk, harga, lokasi, promosi, orang, proses, bukti fisik, dan citra merek yang dimediasi oleh motivasi. Pendekatan yang digunakan adalah survei, yaitu kegiatan mengumpulkan data sebanyak mungkin tentang fakta-fakta yang menjadi pendukung penelitian, dengan maksud untuk mengetahui status, gejala, menentukan kesamaan status dengan membandingkan dengan standar yang dimiliki telah dipilih dan atau ditentukan. </em><em>(Arikunto &amp; Kusyati, 2015)</em><em>. Penelitian ini dilakukan untuk mengetahui pengaruh produk, harga, lokasi, promosi, orang, proses, bukti fisik, citra merek, terhadap motivasi siswa dalam mengambil keputusan memilih perguruan tinggi Farmasi di Bukittinggi. Hasil penelitian menunjukkan bahwa produk, harga, proses, citra merek, berpengaruh positif dan signifikan terhadap motivasi, sedangkan lokasi, promosi, orang, bukti fisik tidak berpengaruh signifikan terhadap motivasi dan motivasi berpengaruh positif dan signifikan terhadap keputusan pemilihan.</em></p>

scholarly journals The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeeshan Ahmed Bhatti ◽  
Ghulam Ali Arain ◽  
Hina Mahboob Yasin ◽  
Muhammad Asif Khan ◽  
Muhammad Shakaib Akram
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Theoretical Perspective ◽  
Social Groups ◽  
Social Activity ◽  
Past Research ◽  
Social Identification ◽  
Content Type ◽  
Activity Integration

PurposeDrawing on social identity theory and prosocial behaviour research, this study explores how people's integration of their offline and online social activities through Facebook cultivates their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators.Design/methodology/approachBased on social identity theory (SIT) literature, community citizenship behaviour and offline-online social activity integration through Facebook, we developed a conceptual model, which was empirically tested using data from 308 Facebook usersFindingsThe results confirm that the participants' offline-online social activity integration via Facebook is positively linked to their FCB. Further, the integration of offline and online social activity through Facebook positively affects how a person identifies with their offline and online social groups, which in turn causes them to display FCB. In addition, offline/online social identification mediates the integration – FCB relation.Practical implicationsIn practice, it is interesting to see people's tendency towards altruistic behaviours within groups they like to associate themselves with. Those who share their Facebook network with their offline friends can use such network to seek help and support.Originality/valueFrom a theoretical perspective, unlike past research, this study examines how individuals' offline-online social activity integration via Facebook helps them associate with groups. In addition, this study investigates social identification from an offline and online perspective.

Touring for peace: the role of dual-narrative tours in creating transnational activists

2019 ◽  
Vol 5 (2) ◽  
pp. 200-218 ◽  
Author(s):  
Emily Maureen Schneider
Keyword(s):  
Attitude Change ◽  
Past Research ◽  
Host Population ◽  
Contact Hypothesis ◽  
Racial Groups ◽  
Content Type ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Peace And Justice

Purpose Scholarship on the contact hypothesis and peacebuilding suggests that contact with marginalized ethnic and racial groups may reduce prejudice and improve opportunities for conflict resolution. Through a study of dual-narrative tours to Israel/Palestine, the purpose of this paper is to address two areas of the debate surrounding this approach to social change. First, past research on the effectiveness of contact-based tourism as a method to change attitudes is inconclusive. Travel to a foreign country has been shown to both improve and worsen tourists’ perceptions of a host population. Second, few scholars have attempted to link contact-based changes in attitudes to activism. Design/methodology/approach Through an analysis of 218 post-tour surveys, this study examines the role of dual-narrative tours in sparking attitude change that may facilitate involvement in peace and justice activism. Surveys were collected from the leading “dual-narrative” tour company in the region, MEJDI. Dual-narrative tours uniquely expose mainstream tourists in Israel/Palestine to Palestinian perspectives that are typically absent from the majority of tours to the region. This case study of dual-narrative tours therefore provides a unique opportunity to address the self-selecting bias, as identified by contact hypothesis and tourism scholars, in order to understand the potential impacts of exposure to marginalized narratives. Findings The findings of this study suggest that while these tours tend to engender increased support for Palestinians over Israelis, their most salient function appears to be the cultivation of empathy for “both sides” of the conflict. Similarly, dual-narrative tours often prompt visitors to understand the conflict to be more complex than they previously thought. In terms of activism, tourists tend to prioritize education-based initiatives in their plans for post-tour political engagement. In addition, a large number of participants articulated commitments to support joint Israeli–Palestinian non-governmental organizations and to try to influence US foreign policy to be more equitable. Originality/value These findings complicate debates within the scholarship on peacebuilding as well as within movements for social justice in Israel/Palestine. While programs that equate Israeli and Palestinian perspectives are often criticized for reinforcing the status quo, dual-narrative tours appear to facilitate nuance and universalism while also shifting tourists toward greater identification with an oppressed population. Together, these findings shed light on the ability of tourism to facilitate positive attitude change about a previously stigmatized racial/ethnic group, as well as the power of contact and exposure to marginalized narratives to inspire peace and justice activism.

A status quo analysis of disaster risk reduction policy and legislation in Cameroon

foresight ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 362-376 ◽  
Author(s):  
R.E.A. Ashu ◽  
Dewald Van Niekerk
Keyword(s):  
Risk Reduction ◽  
Disaster Response ◽  
Disaster Risk Reduction ◽  
Qualitative Method ◽  
Ad Hoc ◽  
Disaster Risk ◽  
Status Quo ◽  
Content Type ◽  
Development Institutions ◽  
The Status

Purpose The purpose of this paper is to analyze the status quo of disaster risk reduction (DRR) policy and legislation in Cameroon. Design/methodology/approach Using a qualitative method, this paper examines historical data from sectoral administrative reports, plans, declarations, commitments and speeches, texts and peer-reviewed journals on disaster and risk management in Cameroon for the period 1967-2017. Empirical data from ten selected government sectors were used to analyze the status quo, together with quantitative data collected by using four instruments (i.e. HFA Priority 1 & 4, USAID Toolkit, GOAL Resilience Score and the Checklist on Law and DRR). Findings Findings show that Cameroon largely still practices disaster response through the Department of Civil Protection. Transparency and accountability are the sine qua non of the state, but the lack thereof causes improper implementation of DRR within development institutions. DRR is seen as an ad hoc activity, with the result that there is not effective institutional capacity for implementation. The need to develop a new national DRR framework is evident. Originality/value Analyzing the status quo of DRR in Cameroon could assist with the review and reevaluation of a new DRR framework within the Cameroonian territory.

Sign in / Sign up

Export Citation Format

Share Document