An IT Governance Framework for Virtual Enterprise in Tourism Industry: Evidence from Small Tourism Enterprises in Thailand

2018 ◽  
Vol 15 (03) ◽  
pp. 1850023 ◽  
Author(s):  
Atcharaporn Yokkhun ◽  
Borworn Papasratorn
Keyword(s):  
Virtual Enterprise ◽  
Case Study Research ◽  
It Governance ◽  
Tourism Industry ◽  
Assessment Criteria ◽  
Governance Framework ◽  
Relevance Criteria ◽  
Tourism Enterprises ◽  
Almost All ◽  
Tourism Services

Information technology (IT) plays a significant role on a highly information-intensive industry like tourism industry globally and dramatically. Virtual enterprise (VE) concept is an innovation that enables small tourism enterprises (STEs) in developing countries to offer effective tourism services without large investment in IT. As STEs operate their VEs based on cloud-sourcing environment, STEs have to deal with IT risks that may affect the entire organization. As almost all STEs are found lacking in IT management experience, it is not effective to apply traditional IT governance frameworks, such as Control objectives for information and related technologies (COBIT), IT Infrastructure Library (ITIL), and International organization for standardization (ISO). This study proposes an IT governance framework for STEs operating in VE concept with cloud-sourcing environment. The methodology began with multiple-case study research via semi-structure interviews. Subjects are IT leaders from 10 STEs. IT governance framework for STEs was derived from the interview results, the framework consists of five IT governance areas: Strategy, Administration, Technology and Infrastructure, Supply, and Human Resource. This study also proposed performance assessment criteria for assessing IT governance performance. The proposed assessment criteria were integrated from relevance criteria in COBIT, ISO38500, ITIL, and previous research. STEs can adopt the proposed framework in their VEs to ensure the achievement of effectiveness and efficiency of their services in virtual environment. This will eventually guarantee their continued success in tourism services at present and in the future.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

scholarly journals Current situation and prospects of the tourist market development of Ukraine

2020 ◽  
pp. 73-77
Author(s):  
Valentyna Pidgirna ◽  
Nataliia Filipchuk
Keyword(s):  
Economic Effect ◽  
The United States ◽  
Legal Regulation ◽  
Tourism Industry ◽  
Market Development ◽  
Activity Increase ◽  
Total Contribution ◽  
Tourism Activity ◽  
Tourism Enterprises ◽  
Tourism Services

The travel industry is a complex system with diverse economic links. It brings together a large number of industries whose function is to meet the growing demand for tourism products and services. Moreover, world trends in tourism development indicate that its role is growing both locally and globally. To confirm, if we look at individual indicators using the analytical method, according to the International Tourism Organization, the share of tourism in world GDP is about 9% and about 30% in world exports of services and 6% of world trade. The tourism industry employs more than 235 million people or every 12-th worker. If in 2015 about 983 million foreign tourists used the services of the tourist industry, in 2017 their number reached 1 billion. World Tourism Turnover by the end of 2018 reached over $ 1.2 trillion. USA (https://ec.europa.eu/eurostat/). It is estimated that Western Europe and the United States receive the highest profits from tourism. Taking a closer look at the characteristics of these indicators, it should be noted that during the period 2014-2018, the share of direct revenues from tourism activity in the structure of GDP production increased slightly from 1.42% to 1.44% respectively over the years. At the same time, in recent years, the total contribution of tourism to the GDP of the country has significantly increased, more than twice or by 97.6 billion, indicating that the tourism industry is gaining importance for the development of the economy and social sphere of Ukraine. By region, the largest number of tourism enterprises is located in Kyiv, Odesa, Lviv and Dnipropetrovsk regions; the smallest number is in Luhansk, Kherson and Zhytomyr regions (Ukraine). Most European countries have a good tourist image, a long tradition of quality tourism services, making extensive use of marketing tools to promote tourism services. Being located in the center of Europe and possessing the potential of tourist attraction, Ukraine has every opportunity to become its tourist center. However, in the current context, our country holds a small share of the world and European inbound tourism market, mainly serving as a tourist supplier to these markets, which means an outflow of funds from the country. Among the problems of development of the sphere of tourist services are following: 1) the political situation in the country; 2) poor information promotion; 3) inconsistency of the quality characteristics of the provision of tourist services; 4) inconsistency of legal regulation; 5) lack of a consistent state policy in the field of tourism; 6) poor quality of transport in the country; 7) domestic tourism. To continue the transformation, the Tourism and Resort Development Strategy for the period up to 2026 was approved. In the long term, the economic effect of the strategic goals of tourism market development will be reflected in the increase of tax revenues from all levels of tourism activity, increase of tourist flows, especially of foreign citizens, attraction of foreign investments in development of tourism infrastructure, creation of new jobs, increase in the volume of tourist services provided. As a consequence, creating systemic and complex transformations in the tourist services market will help accelerate the country's economic growth.

scholarly journals FEATURES OF THE USE OF ADVERTISING CAMPAIGNS IN THE TOURISM SECTOR

2020 ◽  
pp. 134-142
Author(s):  
Olga V. Nazarenko ◽  
◽  
Natalia S. Martynova ◽  
Keyword(s):  
Continuous Improvement ◽  
Tourism Industry ◽  
Potential Client ◽  
Tourism Sector ◽  
Personal Services ◽  
Key Sectors ◽  
Tourism Enterprises ◽  
High Level ◽  
Almost All

In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact that the development of tourism affects almost all key sectors of the economy. The task of the activities of tourist enterprises is the organization of comprehensive services for tourists. Services in tourism are varied ‒ transportation, accommodation, meals, excursions, entertainment, and personal services etc.The tourism sector is characterized by such characteristics as rapid growth rates, continuous improvement of the industry, and a high level of competition. That is why the success of enterprises in this area largely depends on carefully implemented advertising campaigns as one of the main elements of the communication complex and marketing strategy.Advertising campaigns in the tourism sector have their own characteristics and play an essential role in the lives of consumers when choosing travel products and services. The popularity of a travel product is largely due to how well the potential client is aware of it. And this is one of the main functions of advertising campaigns in the tourism industry. Advertising campaigns, like any other type of marketing communications, play an important role in implementing the strategy of tourism enterprises. With the help of advertising, they are developing new markets, and as a means of competition, advertising campaigns exacerbate it, helping to improve the quality of tourist services.The purpose of the article is to explore and analyze the features of the use of advertising campaigns in the tourism industry, to identify the positive and negative aspects, as well as prospects in this area.The relevance of the topic of the article is significant, because tourism is one of the largest and most dynamic sectors of the economy. High rates of its development, large volumes of foreign exchange earnings actively affect various sectors of the economy and contribute to the formation of a full-fledged tourism industry.

Marketing activities for the market of tourist services

2021 ◽  
pp. 115-122
Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova
Keyword(s):  
Tourism Industry ◽  
Marketing Activity ◽  
Tourism Marketing ◽  
System A ◽  
Marketing Function ◽  
Tourism Product ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Tourism Services

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.

scholarly journals The Effect of Electronic Marketing on the Quality of Tourism Services in Libya

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Mohamed Othman EI-fitouri
Keyword(s):  
Tourism Industry ◽  
Market Place ◽  
Industrial Sectors ◽  
Strategic Plans ◽  
Electronic Marketing ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Privately Owned

The paper investigates enterprises in the Libyan tourism industry and their perception of the role of e-marketing in developing the industry. It considers enterprises that do not apply e- marketing, the problems they face and the benefits they would gain from an e-marketing programme. In relation to this the importance of e-marketing and the extent to which theory is followed is examined. The paper explores what should be done to develop e-marketing for tourist enterprises and how to implement strategic plans for the industry to increase its market share to enable it to compete in the international market place. The tourism industry is important to Libya’s economy and greater consideration should be given to its development and, in particular, to e-marketing. This is especially the case for small and medium-sized tourism enterprises (SMTEs) since most industrial sectors depend on these composing 50% privately owned and the rest full or part government owned.

Digital pattern of life based tourist behaviour analysis system

2020 ◽  
Vol 5 ◽  
pp. 78-83
Author(s):  
S.A. Mikhailov ◽  
Keyword(s):  
Neural Networks ◽  
Tourism Industry ◽  
Data Sources ◽  
Tourist Behavior ◽  
Behaviour Analysis ◽  
Travel Experience ◽  
Digital Pattern ◽  
Analysis System ◽  
Tourist Behaviour ◽  
Tourism Services

The tourism industry has grown rapidly in recent years, and IT technology is also having a big impact on tourists. Tourism services, information generated by tourists and other sources can be used to build models of tourist behavior. These models can improve the travel experience in various ways. The author presents the system for analyzing tourist behavior based on the concept of a digital pattern of life. The system determines the tourist, possible data sources, ways of storing and presenting data, as well as tools for analyzing behavior. The author used artifi cial neural networks to analyze behavior from a dataset of tourist travels made with cars. One scenario of tourist behavior using artifi cial neural networks is presented. The collected results will be used for improving tourist services.

POTENTIALS AND OBSTRUCTION FOR THE DEVELOPMENT OF RURAL TOURISM OF THE REPUBLIC OF SRPSKA

2018 ◽  
Vol 28 (6) ◽  
pp. 2179-2184
Author(s):  
Sandra Rover ◽  
Milan Tomic
Keyword(s):  
Integrated Approach ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Limiting Factors ◽  
Original Form ◽  
Rural Space ◽  
Non Governmental Organizations ◽  
The Republic ◽  
Rural Destinations ◽  
Tourism Services

The aim of this paper is to examine potentials and obstacles for the development of rural tourism in the Republic of Srpska. The analysis of both the potential and the integration of the entities crucial for the development of rural tourism, as well as the limiting factors that lead to stagnation in the development of rural tourism, is covered. Also, the goal is to explore the views of users and providers of rural tourism services and institutions dealing with the tourism industry on the state of the tourist offer and the limiting factors of its development. Rural destinations are becoming more attractive and more visited by tourists due to the natural environment, clean air, manifestations, possibilities of consuming traditional food and beverages, sports and various other activities. However, the ruin of rural tourism is reflected in the fact that it can violate the original form of rural space through various forms of environmental pollution of space, water and air. Preservation of existing resources is a necessity because the preserved environment is a prerequisite for the development of rural tourism. Republic of Srpska has seen a steady growth in the tourist visit in recent years, but there are still limiting factors for the development of rural tourism, which are most often seen in the poorly developed infrastructure of certain rural destinations, lack of accommodation capacities and the lack of qualified labor force, cooperation of several actors. It cannot be developed without the cooperation of regional and local authorities, non-governmental organizations, tourist organizations and businesses with local people. These actors should help the development of rural tourism through various subsidies, incentives, infrastructure construction and marketing.Republika Srpska faces the problem of insufficient promotion of tourism products, which reflects on the bad image of the entire tourism. The strong competition from the countries of the region, primarily Croatia and Montenegro, draws a large number of tourists, which points to the fact that the consumers of tourism services of the Republic of Srpska are in the highest estimate domestic guests of a poor standard of living. The development of rural tourism should be based on an integrated approach to development and care for resources. Only preserved resources can be a condition for the development of rural tourism now and in the future.

scholarly journals International trade in services and inequalities

2016 ◽  
Vol 23 (5) ◽  
pp. 1069-1075 ◽  
Author(s):  
Sylvain Petit
Keyword(s):  
Wage Inequality ◽  
Developed Countries ◽  
Tourism Industry ◽  
Skilled Workers ◽  
Business Services ◽  
Long Run ◽  
Short Run ◽  
Unskilled Workers ◽  
Tourism Services ◽  
The Impact

This study investigates the impact of the international openness in tourism services trade on wage inequality between highly skilled, semi-skilled, and unskilled workers in the tourism industry. The sample covers 10 developed countries and expands over 15 years. A cointegrated panel data model and an error correction model were used to distinguish between the short- and long-run effects. The results are compared to those of openness of business services and manufactured goods. The findings point out that tourism increases wage inequality at the expense of the least skilled workers in the long run and the short run.

Adoption and Impact of IT Governance and Management Practices

2016 ◽  
Vol 7 (1) ◽  
pp. 50-72 ◽  
Author(s):  
Steven De Haes ◽  
Tim Huygh ◽  
Anant Joshi ◽  
Wim Van Grembergen
Keyword(s):  
Empirical Evidence ◽  
Value Creation ◽  
Management Practices ◽  
It Governance ◽  
Positive Association ◽  
Research Project ◽  
Governance Framework ◽  
Enterprise Value ◽  
Management Processes ◽  
Governance Processes

This paper empirically investigates how adoption of IT governance and management processes, as identified in the IT governance framework COBIT 5, relates to the level of IT-related goals achievement, which in turn associates to the level of enterprise goals achievement. Simultaneously, this research project provides an international benchmark on how organizations are currently adopting the governance and management processes as identified in COBIT 5. The findings suggest that organizations are best in adopting the “IT factory” related management processes and that implementation scores drop in management and governance processes when more business and board involvement is required. Additionally, there are significant differences in perceived implementation maturity of COBIT 5 processes between SMEs and larger organizations. Also, the data offers empirical evidence that the COBIT 5 processes have a positive association with enterprise value creation.

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