scholarly journals Current situation and prospects of the tourist market development of Ukraine

2020 ◽  
pp. 73-77
Author(s):  
Valentyna Pidgirna ◽  
Nataliia Filipchuk
Keyword(s):  
Economic Effect ◽  
The United States ◽  
Legal Regulation ◽  
Tourism Industry ◽  
Market Development ◽  
Activity Increase ◽  
Total Contribution ◽  
Tourism Activity ◽  
Tourism Enterprises ◽  
Tourism Services

The travel industry is a complex system with diverse economic links. It brings together a large number of industries whose function is to meet the growing demand for tourism products and services. Moreover, world trends in tourism development indicate that its role is growing both locally and globally. To confirm, if we look at individual indicators using the analytical method, according to the International Tourism Organization, the share of tourism in world GDP is about 9% and about 30% in world exports of services and 6% of world trade. The tourism industry employs more than 235 million people or every 12-th worker. If in 2015 about 983 million foreign tourists used the services of the tourist industry, in 2017 their number reached 1 billion. World Tourism Turnover by the end of 2018 reached over $ 1.2 trillion. USA (https://ec.europa.eu/eurostat/). It is estimated that Western Europe and the United States receive the highest profits from tourism. Taking a closer look at the characteristics of these indicators, it should be noted that during the period 2014-2018, the share of direct revenues from tourism activity in the structure of GDP production increased slightly from 1.42% to 1.44% respectively over the years. At the same time, in recent years, the total contribution of tourism to the GDP of the country has significantly increased, more than twice or by 97.6 billion, indicating that the tourism industry is gaining importance for the development of the economy and social sphere of Ukraine. By region, the largest number of tourism enterprises is located in Kyiv, Odesa, Lviv and Dnipropetrovsk regions; the smallest number is in Luhansk, Kherson and Zhytomyr regions (Ukraine). Most European countries have a good tourist image, a long tradition of quality tourism services, making extensive use of marketing tools to promote tourism services. Being located in the center of Europe and possessing the potential of tourist attraction, Ukraine has every opportunity to become its tourist center. However, in the current context, our country holds a small share of the world and European inbound tourism market, mainly serving as a tourist supplier to these markets, which means an outflow of funds from the country. Among the problems of development of the sphere of tourist services are following: 1) the political situation in the country; 2) poor information promotion; 3) inconsistency of the quality characteristics of the provision of tourist services; 4) inconsistency of legal regulation; 5) lack of a consistent state policy in the field of tourism; 6) poor quality of transport in the country; 7) domestic tourism. To continue the transformation, the Tourism and Resort Development Strategy for the period up to 2026 was approved. In the long term, the economic effect of the strategic goals of tourism market development will be reflected in the increase of tax revenues from all levels of tourism activity, increase of tourist flows, especially of foreign citizens, attraction of foreign investments in development of tourism infrastructure, creation of new jobs, increase in the volume of tourist services provided. As a consequence, creating systemic and complex transformations in the tourist services market will help accelerate the country's economic growth.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

scholarly journals RESEARCH OF THE MODERN CONDITION OF THE TOURIST SERVICES OF UKRAINE TOURIST MARKET

2019 ◽  
Keyword(s):  
Information Technologies ◽  
Tourism Development ◽  
Legal Regulation ◽  
State Regulation ◽  
Tourism Industry ◽  
The State ◽  
Transport Infrastructure ◽  
Infrastructure Development ◽  
Tourism Enterprises ◽  
Business Entities

The article is devoted to the study of the current state of the infrastructure of Ukrainian tourist market, particularly, in Kharkiv region. The dynamics of the country's tourist flows over the last five years, the problems of tourism development in Ukraine as well as the ways of improving Ukrainian tourist market were analysed. The tourism industry is developing around the world, and in some countries it is the basis for budgeting. Ukraine has all the preconditions for tourism development and it can become competitive in the global tourism market. The development of a tourism structure must be balanced and fully responsive to the needs of people. The tourism enterprises must work effectively. The process of market infrastructure development should be proportional and it requires a systematic approach to management. It is necessary to work out a strategy for developing the infrastructure of tourist market on the basis of a scientifically grounded procedure of its forecasting, regulation, adaptation to changes in consumer priorities, external conditions and risks. Our research proves that there is a significant potential for tourist services in Ukraine that can increase the level of competitiveness. The strategy for development of the infrastructure of the tourist market in Ukraine should take into account the following ways: rationalization of schemes of tourist routes; active integration of information technologies in the field of tourist services; active participation in international programs; financing of applied research in the field of tourism; simplification of state regulation of business entities in the sphere of tourism business; improvement of legal regulation; monitoring of the state of the infrastructure of tourist market and co-financing of objects by the state and private sector; introduction of an advertising campaign to attract domestic and foreign tourists to Ukraine; implementation of measures for the development of tourist transport infrastructure.

Marketing activities for the market of tourist services

2021 ◽  
pp. 115-122
Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova
Keyword(s):  
Tourism Industry ◽  
Marketing Activity ◽  
Tourism Marketing ◽  
System A ◽  
Marketing Function ◽  
Tourism Product ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Tourism Services

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.

On Legal Competence of Bachelors and Masters in Tourism

10.12737/3879 ◽  
2014 ◽  
Vol 8 (2) ◽  
pp. 74-83
Author(s):  
Наталия Сирик ◽  
Nataliya Sirik ◽  
Алексей Кусков ◽  
Aleksey Kuskov ◽  
Галина Щука ◽  
...  
Keyword(s):  
Undergraduate Students ◽  
Legal Regulation ◽  
Tourism Industry ◽  
Faculty Members ◽  
Course Development ◽  
Complex Approach ◽  
Legal Competence ◽  
Tourism Activity ◽  
Programme Development ◽  
Core Course

The article presents the author’s perspective on the content of legal training as part of the undergraduate and graduate education in tourism-related disciplines and as implemented in the framework of the new (3+) generation of standards. The authors substantiate the expediency of the «Legal groundwork for the tourism industry» course development. The authors proceed from the premise that law-related courses have always been generally considered to be the most challenging both for the faculty (as their teaching requires faculty members to be qualified instructors and legal practitioners actively engaged in research concerning legal regulation in the tourism industry) and the students, which brought a majority of HE institutions to consciously exclude the course from the curriculum or to replace it by other less law-specific courses. The authors of the article make a case of a complex approach to and consideration of the major issues linked to the legal groundwork for tourism activity, the development and implementation of the federal and regional tourism development programmes. The «Legal groundwork for the tourism industry» course, as developed by the authors, views tourist activity as the object of legal regulation, covers the current issues of tourist activity legal regulation, identifies the operators of the tourist activity, describes the contracting system used in the tourism industry, provides for research into the major aspects of the legal groundwork for federal, regiona, and municipal programme development, the tourist market clusterization, etc. The course is designed as a core course for graduate students and as an advanced course of study for undergraduate students majoring in law- and/or service-and-tourism-related disciplines.

scholarly journals The Effect of Electronic Marketing on the Quality of Tourism Services in Libya

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Mohamed Othman EI-fitouri
Keyword(s):  
Tourism Industry ◽  
Market Place ◽  
Industrial Sectors ◽  
Strategic Plans ◽  
Electronic Marketing ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Privately Owned

The paper investigates enterprises in the Libyan tourism industry and their perception of the role of e-marketing in developing the industry. It considers enterprises that do not apply e- marketing, the problems they face and the benefits they would gain from an e-marketing programme. In relation to this the importance of e-marketing and the extent to which theory is followed is examined. The paper explores what should be done to develop e-marketing for tourist enterprises and how to implement strategic plans for the industry to increase its market share to enable it to compete in the international market place. The tourism industry is important to Libya’s economy and greater consideration should be given to its development and, in particular, to e-marketing. This is especially the case for small and medium-sized tourism enterprises (SMTEs) since most industrial sectors depend on these composing 50% privately owned and the rest full or part government owned.

An IT Governance Framework for Virtual Enterprise in Tourism Industry: Evidence from Small Tourism Enterprises in Thailand

2018 ◽  
Vol 15 (03) ◽  
pp. 1850023 ◽  
Author(s):  
Atcharaporn Yokkhun ◽  
Borworn Papasratorn
Keyword(s):  
Virtual Enterprise ◽  
Case Study Research ◽  
It Governance ◽  
Tourism Industry ◽  
Assessment Criteria ◽  
Governance Framework ◽  
Relevance Criteria ◽  
Tourism Enterprises ◽  
Almost All ◽  
Tourism Services

Information technology (IT) plays a significant role on a highly information-intensive industry like tourism industry globally and dramatically. Virtual enterprise (VE) concept is an innovation that enables small tourism enterprises (STEs) in developing countries to offer effective tourism services without large investment in IT. As STEs operate their VEs based on cloud-sourcing environment, STEs have to deal with IT risks that may affect the entire organization. As almost all STEs are found lacking in IT management experience, it is not effective to apply traditional IT governance frameworks, such as Control objectives for information and related technologies (COBIT), IT Infrastructure Library (ITIL), and International organization for standardization (ISO). This study proposes an IT governance framework for STEs operating in VE concept with cloud-sourcing environment. The methodology began with multiple-case study research via semi-structure interviews. Subjects are IT leaders from 10 STEs. IT governance framework for STEs was derived from the interview results, the framework consists of five IT governance areas: Strategy, Administration, Technology and Infrastructure, Supply, and Human Resource. This study also proposed performance assessment criteria for assessing IT governance performance. The proposed assessment criteria were integrated from relevance criteria in COBIT, ISO38500, ITIL, and previous research. STEs can adopt the proposed framework in their VEs to ensure the achievement of effectiveness and efficiency of their services in virtual environment. This will eventually guarantee their continued success in tourism services at present and in the future.

scholarly journals On legislative consolidation of classification of the types of tourism

2021 ◽  
pp. 63-72
Author(s):  
Aleksei Savichev
Keyword(s):  
Legal Regulation ◽  
Federal Law ◽  
Tourism Sector ◽  
State Administration ◽  
The Social ◽  
Tourism Activity ◽  
Definition Of ◽  
Tourism Services

The successful development of tourism requires proper legal regulation. At the same time, the diversity of the types of tourism is virtually neglected by the legislator and does not receive due attention of the legal scholars. This question is being regulated fragmentary and inconsistently on the level of bylaws and legislation of the constituent entities of the Russian Federation. Occasional use of improper terminology, discrepancy in understanding of the essence of same types of tourism, disregard of their peculiarities impairs the effectiveness of state administration of tourism sector, negatively affects the quality of tourism services, and distorts the representations of Russia as a tourism friendly country. The article analyzes the grounds for classification of the types of tourism that have legal bearing: depending on the place of permanent residence of the tourist, on the purpose of tourist trips, on the way of organization of trip, on the social and age category of tourists. The conclusion is formulated that the key direction in improving sectoral tourism legislation consists in consolidation of extensive classification of the types of tourism and definition of concepts included therein in the Federal Law “On the Fundamentals of Tourism Activity”. For the purpose of unification of terminology, further development of tourism legislation, and improved quality of state administration of the tourism sector, the author proposes the original classification of tourism.

scholarly journals Modern trends of tourism development in Ukraine

2020 ◽  
Vol 26 (3) ◽  
pp. 435-450
Author(s):  
Оlena Iurchenko ◽  
Svitlana Iurchenko
Keyword(s):  
Structural Changes ◽  
Tourism Development ◽  
Uneven Development ◽  
Integral Index ◽  
Total Contribution ◽  
Current Trends ◽  
Travel Agencies ◽  
Tourism Activity ◽  
Main Factors ◽  
Tourism Services

The article analyzes current trends in tourism development in Ukraine and its place at the global and European tourism market. The location of Ukraine within the European tourist macro-region is characterized. The contribution of tourism to the country’s economy is determined; the dynamics of direct and total contribution of tourism to GDP and employment are analyzed. It is shown that Ukraine has a rich tourist potential, but it is not fully claimed. The modern and forecasted main economic indicators of tourism development are characterized in comparison with the average numbers for the world and Europe. The changes in Ukraine’s place in the TTCI rating for 2013, 2017 and 2019 are considered, the reasons for the positive changes in the rating between the latest reports are determined. The dynamics of inbound and outbound tourism in 2000–2017 is analyzed, its main determining reasons are considered. The article characterizes the structural changes in goals and geography of tourist arrivals and departures. The author examines dynamics of the activities of tour operators and travel agencies. The concentration coefficients of tourist arrivals, income from tourism and the population are calculated, which indicate the extremely uneven development of tourism in the regions of Ukraine. Based on the index presentation of indicators of tourism entities development and the calculation of the integral index, 4 groups of regions were identified that confirms the absolute leadership of the capital region in the provision of tourism services. The main factors which further trends in tourism activity will depend on are determined.

Digital pattern of life based tourist behaviour analysis system

2020 ◽  
Vol 5 ◽  
pp. 78-83
Author(s):  
S.A. Mikhailov ◽  
Keyword(s):  
Neural Networks ◽  
Tourism Industry ◽  
Data Sources ◽  
Tourist Behavior ◽  
Behaviour Analysis ◽  
Travel Experience ◽  
Digital Pattern ◽  
Analysis System ◽  
Tourist Behaviour ◽  
Tourism Services

The tourism industry has grown rapidly in recent years, and IT technology is also having a big impact on tourists. Tourism services, information generated by tourists and other sources can be used to build models of tourist behavior. These models can improve the travel experience in various ways. The author presents the system for analyzing tourist behavior based on the concept of a digital pattern of life. The system determines the tourist, possible data sources, ways of storing and presenting data, as well as tools for analyzing behavior. The author used artifi cial neural networks to analyze behavior from a dataset of tourist travels made with cars. One scenario of tourist behavior using artifi cial neural networks is presented. The collected results will be used for improving tourist services.

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