PERCEPTION OR CAPABILITIES? AN EMPIRICAL INVESTIGATION OF THE FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA AND PUBLIC CLOUD IN GERMAN SMEs

Social media and public cloud computing (SM&PC) have emerged as important resources of small and medium enterprises (SMEs), but not all SMEs use SM&PC. The existing research predominantly focuses on the role of either the features of social media and cloud computing in relation to the perceptions of decision makers or the internal capabilities of organization concerning new innovation adoption. By integrating multidisciplinary literature, we, instead, argues that both the perception- and capability-related factors could play an important role in the adoption of new ICT technology, such as SM&PC. Therefore, we empirically investigated the decision maker’s perception-related and SME’s capability-related factors that may influence the adoption of SM&PC in SMEs in Germany. We used quantitative research methods to examine the proposed hypotheses on a sample of 2,404 SMEs from 17 industrial sectors. The results demonstrate that the decisions of German SMEs to engage in social media and cloud computing are not only influenced by the perceptions of SME owners about the usefulness, security aspects, and the implementation costs of SM&PC, but also by the internal capabilities of an SME, namely the innovativeness of an SME. The results and potential contributions of our research are discussed.

Download Full-text

Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam ◽

10.15548/amj-kpi.v2i2.492 ◽

2019 ◽

Vol 2 (2) ◽

pp. 74-78

Author(s):

Ngudi Ambar Sari ◽

Bukhari Bukhari ◽

Usman Usman ◽

Prima Kurinati Hamzah

Keyword(s):

Social Media ◽

User Satisfaction ◽

Quantitative Research ◽

Sampling Technique ◽

Simple Random Sampling ◽

Quantitative Research Methods ◽

The Public ◽

Media Usage ◽

Active User ◽

The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

Download Full-text

The use of social media by South African organisations

Journal of Advances in Management Research ◽

10.1108/jamr-05-2017-0063 ◽

2018 ◽

Vol 15 (2) ◽

pp. 198-210 ◽

Cited By ~ 2

Author(s):

Nomusa Nomhle Dlamini ◽

Kevin Johnston

Keyword(s):

South Africa ◽

Social Media ◽

South African ◽

Quantitative Research ◽

Brand Management ◽

Research Question ◽

Management Tool ◽

Content Type ◽

Quantitative Research Methods ◽

Main Research

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

Download Full-text

The impact of microfinance to borrowers. business, personal and financial status and the mediating role of service satisfaction: evidence from the Philippines

10.21203/rs.3.rs-182720/v1 ◽

2021 ◽

Author(s):

Arneil Garcia Gabriel ◽

Jeff B. Suyu ◽

Jennifer G. Fronda ◽

Vilma Ramos

Keyword(s):

Quantitative Research ◽

Small And Medium Enterprises ◽

The Philippines ◽

Small Scale ◽

Microfinance Institutions ◽

Quantitative Research Methods ◽

Financial Status ◽

Level Of Satisfaction ◽

Microfinance Institution ◽

The Impact

Abstract The backbone of the economy of a developing country like the Philippines is its small and medium enterprises relying on soft loans provided by microfinance institutions. To assess the level of satisfaction of microfinance borrowers on the services of microfinance institution and their services as well as its impact to the business, personal and financial status are necessary for the continued operation of this industry. The objective of this study is to measure the customer level of satisfaction of the services of a microfinance institution in the Philippines and determine its impacts on the customers’ small scale business. The study used a mixed of qualitative and quantitative research methods to gather data and analyze them. The study found that the micro finance institution is giving its borrowers quality services as manifested by a very satisfied rating to the four services provided. It was also described that the institution is positively bringing impact on its borrowers’ business, personal & financial status as manifested by a high and very high impact on the two variables. The study finally revealed that the profile of the customers has significant relationship with the level of satisfaction and impact to business of its borrowers while some areas of services have to be revisited to prevent customer dissatisfaction as there are signs showing low level of satisfaction.

Download Full-text

PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

JURNAL LENTERA BISNIS ◽

10.34127/jrlab.v9i2.375 ◽

2020 ◽

Vol 9 (2) ◽

pp. 73

Author(s):

Mariah Mariah ◽

Siti Ruhana Dara

Keyword(s):

Social Media ◽

Product Innovation ◽

Quantitative Research ◽

Brand Image ◽

Social Media Marketing ◽

Validity And Reliability ◽

Quantitative Research Methods ◽

Regression Methods ◽

Impulsive Buying ◽

The Village

This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.Keywords: product innovation, social media marketing, brand image, impulsive buying, interest in visiting.

Download Full-text

Konformitas Teman Sebaya dengan Kecenderungan Kecanduan Media Sosial Tiktok Pada Komunitas Remaha di Seberang Ulu 2 Palembang

Jurnal Ilmiah Psyche ◽

10.33557/jpsyche.v15i2.1549 ◽

2021 ◽

Vol 15 (2) ◽

pp. 105-112

Author(s):

Anjani Puspitasar ◽

Mulia Marita Lasutri Tama

Keyword(s):

Social Media ◽

Quantitative Research ◽

Sampling Technique ◽

Measuring Instrument ◽

Quantitative Research Methods ◽

Social Media Addiction ◽

Instrument Analysis ◽

Peer Conformity ◽

Youth Community ◽

The Relationship

This study aims to determine the relationship between peer conformity and the tendency to become addicted to social media tiktok in the youth community across Ulu 2 Palembang. This research was conducted on teenagers in the tiktokcrew community to see the high and low peer conformity that affects the tendency to become addicted to tiktok social media. This study uses quantitative research methods, while the data collection used purposive sampling technique. The subjects of this study were 152 subjects who became members of the tiktokcrew community. measurements were carried out using a Likert scale measuring instrument Analysis of the results of this study using SPSS version 20.0 analysis. there are regression results showing r = 0.824 r2 = 0.678 P = 000 (p <0.05). The results of the analysis obtained indicate that there is a very significant relationship between peer conformity and the tendency of tiktok social media addiction of 67.8%, thus the proposed hypothesis is accepted.

Download Full-text

Pengaruh pertumbuhan UMKM, inflasi, dan tingkat pengangguran terhadap pertumbuhan ekonomi di Indonesia

Jurnal Investasi Islam ◽

10.32505/jii.v5i2.2392 ◽

2021 ◽

Vol 5 (2) ◽

pp. 153-173

Author(s):

Asnah Tul Ramadani ◽

Junaidi ◽

Zulfa Eliza

Keyword(s):

Economic Growth ◽

Quantitative Research ◽

Small And Medium Enterprises ◽

Secondary Data ◽

Sampling Technique ◽

Test Results ◽

Quantitative Research Methods ◽

Analysis Techniques ◽

Medium Enterprises ◽

Positive Effect

This study aims to determine the effect of MSMEs (Micro, Small and Medium Enterprises), inflation, and unemployment on economic growth in Indonesia. In this study only 14 years were taken. This research uses quantitative research methods. The technique used in this study is Purposive Sampling, which is a deliberate sampling technique. The type of data used in this study is secondary. Data analysis techniques used in this study are the analysis of classic assumptions, multiple linear regression, and hypotheses. The formulation if the problem of the influence of MSME growth on economic growth in Indonesia, the effect of inflation on economic growth in Indonesia, the effect of unemployment on economic growth in Indonesia, the influence of MSME, inflation and, unemployment rates on economic growth in Indonesia. Partial results (T test) the influence of MSME (X1) of 0.010 <0.05, inflation (X2) of 0.029 <0.05, unemployment (X3) of 0.013 <0.05 and a significant positive effect on economic growth in Indonesia. F test results (Simultaneous) showed a significant value of 0.007 <0.05 meaning that MSME, inflation, and unemployment simultaneously had a significant effect on economic growth in Indonesia. Then from the R-square test results of 0.656 or 65.6%. The magnitude of these results can be explained by the MSME variables,

Download Full-text

Public Sphere Dialogue in Online Newspapers and Social Spaces: The Nuclear Debate in Post Fukushima France

Public Communication Review ◽

10.5130/pcr.v2i2.2834 ◽

2012 ◽

Vol 2 (2) ◽

Author(s):

Ann-Louise De La Poype ◽

Suresh Sood

Keyword(s):

Social Media ◽

Public Sphere ◽

Quantitative Research ◽

Nuclear Power ◽

Nuclear Energy ◽

Public Dialogue ◽

Quantitative Research Methods ◽

Online Newspapers ◽

News Stories ◽

Citizen Interactions

The meltdown at the Japanese Fukushima Daiichi nuclear power plant (March 2011) provided a trigger to contribute this research about the ways in which French newspapers facilitate (or not) a public dialogue on the issue of nuclear energy. Nuclear power not only generates over 75% of the electricity in France but also sustains a healthy domestic job creation program and drives nuclear technology exports. Hence, the absence of public debate amongst the French in nuclear energy over the long term is not surprising. Against this backdrop of French nuclear interests and post Fukushima, this paper presents a French language computer-mediated discourse analysis on nuclear debates and discussions taking place online in the hybrid public sphere. This space straddles user-generated content in the public comment spaces of newspapers embracing the spectrum of political persuasions (Le Figaro, Le Monde and Liberation) and social media. Qualitative and quantitative research methods uncover citizen interactions within the online public sphere comprising newspapers. Findings illuminate the progress of deliberations on nuclear power in online newspapers following a process of agenda setting through news stories, providing space for public dialogue and the digital curating of social media commentary. Furthermore, the research reveals the relevance of the Habermasian public sphere concept within the context of online newspapers. Key learning for the role of the media in fostering the democratic process using social media and insights for the political communications landscape within the context of the nuclear debate compliment the research.

Download Full-text

The social media presence of Ibex 35 top executives and their role as influencers

Communication & Society ◽

10.15581/003.33.2.313-328 ◽

2020 ◽

Vol 33 (2) ◽

pp. 313-328

Author(s):

María-José Pérez-Serrano ◽

José-Vicente García-Santamaría ◽

Miriam Rodríguez-Pallares

Keyword(s):

Social Media ◽

Quantitative Research ◽

Public Image ◽

Top Management ◽

Quantitative Research Methods ◽

The Public ◽

Top Executives ◽

The Social ◽

A Company ◽

Financial Environment

Influencers are the new brand narrative. This is why many companies and institutions are positioning their executives –using their full names– to build loyalty amongst their diverse client base. On the other hand, the reputation strategy known as “CEO Executive Visibility” aims to promote a brand by putting the spotlight on its top management and aligning their character traits with the values that the organisation wishes to transmit, thus capturing new audiences, improving follower loyalty and generating more engagement. Along these lines, and using content analysis and quantitative research methods, and combining economic and communication factors as theoretical underpinnings, this investigation examines how the chairpersons of the companies listed in the Ibex 35 (the Spanish benchmark index) use the main social networks (Twitter, Facebook, LinkedIn, Instagram, YouTube and personal blogs). The results obtained show how executive visibility strategies are applied in Spain and who the main influencers in this financial environment are. This research evidences that the chairpersons of Ibex 35 companies do not post consistently on social media and that there is a link between the public image of a company’s top management and the perception of a company and its commitment to its audience.

Download Full-text

Hate Speeches on Twitter and Facebook in South Asia: A Case Study Of Malala Yousufzai

Pakistan Journal of International Affairs ◽

10.52337/pjia.v4i1.124 ◽

2021 ◽

Vol 4 (1) ◽

Author(s):

Saba Naz, Dr. Muhammad Osama Shafiq

Keyword(s):

Social Media ◽

South Asia ◽

Quantitative Research ◽

Large Scale ◽

Hate Speech ◽

Radical Change ◽

Quantitative Research Methods ◽

Social Media Platforms ◽

Media Platform

Nowadays social media platforms have become a medium that allows people to post anything they wish. Since the time internet grew, a radical change has been discerned in society. With the emergence of social media sites, many challenges also thrived in the society that took the society into interesting and alarming ways altogether. As time is passing as technology is intensifying new forms of hate, abuse, bullying, and discrimination are also increasing in society. It can be said that digital technology is reshaping coercion based on caste, color, gender, race, culture, likes, dislikes. Many societies are concerned with this problem of growing hate speeches on social media but no proper barrier on these sites has been seen to prevent hate discourses. This study examined the attitudes of social media users including Facebook and Twitter over the incident of Noble Prize laureate Malala Yousufzai, a young activist who worked and spoke for the educational rights of girls who were born in Swat valley. She spoke against this erroneous system that didn’t allow girls to gain education and became a prominent member of society at the little age of 14. She was shot by Taliban and then a controversy started against her, some people admired her and she became a celebrity all over South Asia while an extreme amount of criticism was also seen against her incident. Through this study, we aim to understand the abundance of hate speech on Facebook and Twitter in South Asia by using Qualitative and Quantitative Research Methods. For that purpose we took the case study method and provide a large-scale measurement and analysis of different hashtags used during the case of Malala on the social media platform. To achieve the objective of our research, we amassed Tweets and Facebook posts posted since the year 2011 till now related to this case. This article identifies numerous forms of hate speeches on social media that are arising in South Asia and altering the minds of people using social media, it is also guiding how to abate hate speeches that are delivered on social media with particular hashtags on various incidents and matters. The collected data revealed that hate speech has become a social problem with substantial inimical effects in societies. This study explains that social media should be utilized to benefit mankind positively and gently.

Download Full-text

Does Social Media Addiction Differ by Personality Traits? A Study on Undergraduate Tourism Students

Journal of Tourism and Services ◽

10.29036/jots.v12i22.220 ◽

2021 ◽

Vol 12 (22) ◽

pp. 23-41

Author(s):

Omer Akgun Tekin ◽

Alparslan Abdullah Turhan

Keyword(s):

Social Media ◽

Personality Traits ◽

Personal Development ◽

Quantitative Research ◽

Pearson Correlation ◽

Negative Relationship ◽

Quantitative Research Methods ◽

Social Media Addiction ◽

Tourism Studies ◽

Pearson Correlation Test

The potential relationship between social media addiction and personality traits is an essential topic in tourism studies, though it is rarely examined. Thus, this study aims to examine whether undergraduate tourism students are addicted to social media and, if so, the possible relationship between this addiction and their personality traits. The research used the descriptive method, one of the quantitative research methods. The questionnaire technique and the convenience sampling method were preferred to amass the data. Data were collected from 454 undergraduate tourism students and analyzed with the Pearson correlation test by using SPSS 25. This research has revealed that the students' dominant personality trait is agreeableness with a low-level social media addiction. The research has also found a positive relationship between neuroticism personality traits and social media addiction and a negative relationship between personality traits of extraversion, agreeableness, and conscientiousness, and social media addiction. The research has revealed that tourism students are dependent on social media. Social media addiction is a type of addiction that harms individuals' personal development and business life. Accordingly, theoretical and practical studies should be carried out to combat this addiction. To this end, it is crucial to develop more sophisticated combating methods according to an individual's personality traits and carry out awareness and training studies in the practical field. The literature has scarcely examined the relationship between undergraduate tourism students' personality traits and social media addiction. Therefore, this study is believed to contribute to filling an important gap in the literature.

Download Full-text