scholarly journals Does Social Media Addiction Differ by Personality Traits? A Study on Undergraduate Tourism Students

2021 ◽  
Vol 12 (22) ◽  
pp. 23-41
Author(s):  
Omer Akgun Tekin ◽  
Alparslan Abdullah Turhan
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Personal Development ◽  
Quantitative Research ◽  
Pearson Correlation ◽  
Negative Relationship ◽  
Quantitative Research Methods ◽  
Social Media Addiction ◽  
Tourism Studies ◽  
Pearson Correlation Test

The potential relationship between social media addiction and personality traits is an essential topic in tourism studies, though it is rarely examined. Thus, this study aims to examine whether undergraduate tourism students are addicted to social media and, if so, the possible relationship between this addiction and their personality traits. The research used the descriptive method, one of the quantitative research methods. The questionnaire technique and the convenience sampling method were preferred to amass the data. Data were collected from 454 undergraduate tourism students and analyzed with the Pearson correlation test by using SPSS 25. This research has revealed that the students' dominant personality trait is agreeableness with a low-level social media addiction. The research has also found a positive relationship between neuroticism personality traits and social media addiction and a negative relationship between personality traits of extraversion, agreeableness, and conscientiousness, and social media addiction. The research has revealed that tourism students are dependent on social media. Social media addiction is a type of addiction that harms individuals' personal development and business life. Accordingly, theoretical and practical studies should be carried out to combat this addiction. To this end, it is crucial to develop more sophisticated combating methods according to an individual's personality traits and carry out awareness and training studies in the practical field. The literature has scarcely examined the relationship between undergraduate tourism students' personality traits and social media addiction. Therefore, this study is believed to contribute to filling an important gap in the literature.

scholarly journals The Relationship between Leisure Satisfaction and Social Media Addictions of Individuals at University

2021 ◽  
Vol 7 (1) ◽  
pp. 507
Author(s):  
Yesim Avunduk
Keyword(s):  
Social Media ◽  
University Students ◽  
Personal Information ◽  
Pearson Correlation ◽  
Age Groups ◽  
Leisure Satisfaction ◽  
Satisfaction Scale ◽  
Social Media Addiction ◽  
Pearson Correlation Test ◽  
The Relationship

This study aimed to determine the relationship between leisure satisfaction and social media addiction of university students. The study group of the research was formed by the voluntary participation of 193 students (133 male and 60 female), studying at the School of Physical Education and Sports of Istanbul Gelişim University. In addition to the personal information form, the “Leisure Satisfaction Scale (LSS)” developed by Beard and Raghep (1980) and adapted into Turkish by Gökçe and Orhan (2011), and the “Social Media Addiction Scale (SMAS)” developed by Bakır Ayğar and Uzun (2018) were used as data collection tools. After the data showed normal distribution in the Kolmogrov-Smirnov normality test, t-test, ANOVA and Pearson Correlation test were used in the analysis. The level of significance in the study was set at 0.05. In the research findings; gender and age groups of individuals affect their leisure time satisfaction levels; It has also been found that age groups affect social media addiction. As a result, it was determined that leisure satisfaction levels and social media addiction changed according to various variables of university students, and a negative significant relationship was found between leisure satisfaction and social media addiction.

scholarly journals Konformitas Teman Sebaya dengan Kecenderungan Kecanduan Media Sosial Tiktok Pada Komunitas Remaha di Seberang Ulu 2 Palembang

2021 ◽  
Vol 15 (2) ◽  
pp. 105-112
Author(s):  
Anjani Puspitasar ◽  
Mulia Marita Lasutri Tama
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Measuring Instrument ◽  
Quantitative Research Methods ◽  
Social Media Addiction ◽  
Instrument Analysis ◽  
Peer Conformity ◽  
Youth Community ◽  
The Relationship

This study aims to determine the relationship between peer conformity and the tendency to become addicted to social media tiktok in the youth community across Ulu 2 Palembang. This research was conducted on teenagers in the tiktokcrew community to see the high and low peer conformity that affects the tendency to become addicted to tiktok social media. This study uses quantitative research methods, while the data collection used purposive sampling technique. The subjects of this study were 152 subjects who became members of the tiktokcrew community. measurements were carried out using a Likert scale measuring instrument Analysis of the results of this study using SPSS version 20.0 analysis. there are regression results showing r = 0.824 r2 = 0.678 P = 000 (p <0.05). The results of the analysis obtained indicate that there is a very significant relationship between peer conformity and the tendency of tiktok social media addiction of 67.8%, thus the proposed hypothesis is accepted.

scholarly journals The Effect of Leisure Benefits on Loneliness of University Students

2021 ◽  
Vol 7 (3) ◽  
pp. 189-194
Author(s):  
Alpaslan Baki ERTEKIN
Keyword(s):  
Physical Education ◽  
University Students ◽  
Quantitative Research ◽  
Personal Information ◽  
Pearson Correlation ◽  
Age Groups ◽  
Voluntary Participation ◽  
Study Group ◽  
Quantitative Research Methods ◽  
Pearson Correlation Test

The study aimed to determine the differences between loneliness levels and leisure benefits according to the variables of university students and the effect of leisure benefits on loneliness. In the research, scanning model, which is one of the quantitative research methods, was used. The study group of the research consisted of 255 students, 148 males (58.0%) and 107 females (42.0%), studying at the School of Physical Education and Sports of Istanbul Gelişim University, and formed by voluntary participation. In addition to the personal information form, the UCLA Loneliness Scale (ULS) developed by Russell, Peplau, and Ferguson (1978) and adapted to Turkish by Demir (1989), and Leisure Benefit Scale (LBS) developed by Ho (2008) and adapted to Turkish by Akgül, Ertüzün, and Karakucuk (2018), were used. After the data showed normal distribution, t-test, ANOVA and Pearson Correlation Test were used in the analysis. According to the research results, a difference was found between the individuals' loneliness according to the age groups and the leisure benefits according to their gender. As a result of the research, it was concluded that as the leisure benefits of the individuals increased, their loneliness decreased.

Association Between Social Media Use and Depression Among University Students

2021 ◽  
Vol 25 (1) ◽  
pp. 18-32
Author(s):  
Hidayah Sallehuddin ◽  
Rezki Perdani Sawai ◽  
Abdul Rashid Abdul Aziz ◽  
Mohd Faizal Kasmani
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Major Part ◽  
Pearson Correlation ◽  
Demographic Information ◽  
Social Media Addiction ◽  
Symptoms Of Depression ◽  
Children's Emotion ◽  
Pearson Correlation Test ◽  
The Relationship

The most widely used social media such as Twitter, Instagram and Facebook have changed the way we communicate with others especially amongst youth. It has been a major part of such activities in their lives. However, the most alarming situation is that youth are mostly students. It has been identified that those who spent more time online have evidenced more symptoms of depression. On that note, this study concerns to (i) identify the level of depression and (ii) to find out the relationship between social media and depression among them who are among undergraduate students. In order to retrieve the data, a set of questionnaire was distributed to 150 students of local university in Malaysia, that consists of three sections which are demographic information, Social Media Addiction Scale-Student Form (SMAS-SF) and Beck Depression Inventory 2nd Edition (BDI-II). There were two variables analyzed using Pearson correlation test. In short, the result showed that there is a correlation between social media and depression, r=0.199, n=150, p=<0.01. From this finding, it depicts that social media is significantly related and have positive relationship to depression among students involved. This study also provides such valuable information for counsellors and lecturers to identify students who have suffered depression and could help them to manage the problem. It also creates awareness among parents to be more alert with their children’s emotion.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals Prediction of the time spent on Instagram by social media addiction and life satisfaction

2020 ◽  
Vol 15 (2) ◽  
pp. 208-219
Author(s):  
Ferahim Yesilyurt ◽  
Nihan Solpuk Turhan
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
University Students ◽  
Research Method ◽  
Quantitative Research ◽  
Correlation Model ◽  
Social Media Addiction ◽  
Quantitative Research Method

There are many different debates regarding the time spent on Instagram by social media addiction and life satisfaction. In consequence, in this research, it is aimed to reveal the variables that predict the time spent on Instagram by university students. The research is done in accordance with the causal and correlation model by using a quantitative research method. The results of the research are predicted by the time spent on Instagram, gender, age and social media addiction. Time spent on Instagram differentiates in accordance with the level of social media addiction (Sig = 0.00, p < 0.05) but does not differentiate by life satisfaction (Sig = 0.06, p > 0.05). As social media addiction increases, life satisfaction decreases  (r = −0.19). Women spent 0.42 times more time, and the women at the age of 21–22 years spent 0.38 times more time on Instagram. Keywords: Instagram, life satisfaction, social media, addiction.

scholarly journals A Research on the effect of social media on tendency to entrepreneurship and business establishment (Case Study: Active Iranian Entrepreneurs in Social Media)

2017 ◽  
Vol 1 (1) ◽  
pp. 43 ◽  
Author(s):  
Masoud Tosifyan ◽  
Saeed Tosifyan
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Pearson Correlation Test ◽  
Kolmogorov Smirnov ◽  
Business Establishment ◽  
Descriptive Survey ◽  
Inferential Comprehension ◽  
Smirnov Test

This research was done with the aim to investigate the effect of social media on tendency to entrepreneurship and business establishment. The aim of applied research and methods used in this survey was a descriptive survey research. A standard questionnaire was used to collect relevant data in this study. The reliability of each questionnaire was estimated 0.779, 0.806 and 0.798. The population study is Iranian entrepreneurs who are active in social media and number of them is uncertain; A sample of 120 active Iranian entrepreneurs were selected as target and a questionnaire was distributed among these individuals. To collect the information and necessary data to evaluate the hypotheses of the research, a questionnaire and SPSS and LISREL software were evaluated.  At inferential comprehension level, techniques of Kolmogorov-Smirnov test for being normal, Pearson correlation test and structural equation modelling were used to test the hypotheses. Based on the results, the hypotheses were accepted.

The use of social media by South African organisations

2018 ◽  
Vol 15 (2) ◽  
pp. 198-210 ◽  
Author(s):  
Nomusa Nomhle Dlamini ◽  
Kevin Johnston
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Quantitative Research ◽  
Brand Management ◽  
Research Question ◽  
Management Tool ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Main Research

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

scholarly journals PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 73
Author(s):  
Mariah Mariah ◽  
Siti Ruhana Dara
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Quantitative Research ◽  
Brand Image ◽  
Social Media Marketing ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Regression Methods ◽  
Impulsive Buying ◽  
The Village

<p>This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.</p><p><strong>Keywords: </strong> product innovation, social media marketing, brand image, impulsive buying, interest in visiting.</p>

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