Promoting the Internet as the New Global Market of Ideas

2021 ◽  
pp. 551-618
Keyword(s):  
Global Market ◽  
The Internet

scholarly journals Considerations Of E-Commerce Within A Globalizing Context

2011 ◽  
Vol 16 (1) ◽  
pp. 101 ◽  
Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro
Keyword(s):  
Electronic Commerce ◽  
Information Technologies ◽  
International Markets ◽  
Global Market ◽  
The Internet ◽  
Sales Volume ◽  
Support Tool ◽  
Business To Consumer ◽  
Comprehensive Manner ◽  
Business To Business

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

scholarly journals Russian Aviation Industry as a Driver of Innovative Economic Development

2018 ◽  
Vol 28 (4) ◽  
pp. 701-710 ◽  
Author(s):  
Ludmila Zaharchenko ◽  
Oksana Chepinoga ◽  
Natalya Epova
Keyword(s):  
Internet Of Things ◽  
Industrial Revolution ◽  
Global Market ◽  
Aviation Industry ◽  
The Internet ◽  
Innovation Development ◽  
Technology Products ◽  
The Government ◽  
Internet Of Things Technology ◽  
The Internet Of Things

In the current context, innovation development is particularly relevant. Russia is an outsider in the global market of high-technology products, but the government is taking active steps to develop an innovative economy. The article provides a brief description of the theory of innovation and assesses the position of Russia among other countries at the current stage of innovative development. The paper emphasizes the importance of the government in building a national system of innovation and the need for the companies in this business field to be proactive. The importance for the Russian economy to find its own way of innovation development is emphasized. Aircraft industry which creates sophisticated, science-intensive products is reviewed as an example of the most promising in this aspect of the industry. The authors substantiate the choice of the Internet of Things technology as a base for the development of innovations in the industry, considering it to be a key phenomenon in the context of the Fourth Industrial Revolution and propose a universal algorithm for the use of this technology at the company level. The article provides examples of the introduction of the Internet of Things in the global aviation industry and the ways of applying them in Russia.

scholarly journals METHODOLOGY OF FORMING COMPANY BRAND PROMOTION STRATEGY USING INTERNET MARKETING TOOLS

2018 ◽  
pp. 23-28 ◽  
Author(s):  
Svetlana Stanislavovna Chebotareva ◽  
Elena Gennadievna Gushchina
Keyword(s):  
Information Technologies ◽  
Internet Marketing ◽  
World Market ◽  
Global Market ◽  
Global Network ◽  
The Internet ◽  
Promotion Strategy ◽  
Market Interaction ◽  
Stage Of Development ◽  
The World

At the present stage of development of the world economy, international companies compete in constantly changing conditions, which actualizes the problems of promoting their brands to domestic and foreign markets. Internet marketing is an effective tool that allows companies to successfully achieve their goals in the conditions of global competition. Today, information technologies assist in emerging the new types of business and new methods of promoting the company's brand into the global market via the Internet. Using the opportunities of Internet marketing as a new type of market interaction for selling goods and services in the world market allows to reduce costs and accelerate the introduction of innovations, and also contribute to improving the quality of services with better satisfaction the customers’ needs. To successfully promote the company's brand in the Internet, it is necessary to analyze the current situation, identify the goals and tools for realization of necessary strategy, tactics and control. Presently, use of the Internet in order to promote the brand is a necessary solution for business development. The global network allows to form a winning reputation of the company, increase recognition of its branded products and services.

scholarly journals MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Ajayi Olalekan Ezekiel
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Low Cost ◽  
Global Market ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Internet ◽  
Global Village ◽  
Marketing Model ◽  
Use Of Internet

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" /></p>

The Growth of E-Commerce in Developing Countries

2013 ◽  
pp. 29-43
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

The Growth of E-Commerce in Developing Countries

2011 ◽  
Vol 2 (1) ◽  
pp. 15-28
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

scholarly journals Research on the Application of Computer Software Development Technology in the Data System of Internet of Things

2021 ◽  
Vol 2074 (1) ◽  
pp. 012047
Author(s):  
Lu Yan
Keyword(s):  
Internet Of Things ◽  
Software Development ◽  
Computer Software ◽  
Global Market ◽  
Data System ◽  
The Internet ◽  
Development Technology ◽  
New Form ◽  
The Internet Of Things ◽  
Advanced Computer

Abstract With the integration of the global market and the development of science and technology, people have higher and higher requirements for the efficiency of life and production. These high requirements prompt the improvement of the existing business model in the market. The Internet of things is a new form of organization produced in this case, which can help the market to form a complete network. At present, there are still some problems in the data system of the Internet of things, which need to be solved by using advanced computer software development technology. This study describes three parts: the overview of computer software development technology, the overview of Internet of things data system and the application of computer software development technology in Internet of things data system.

scholarly journals ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

2019 ◽  
Vol 3 (02) ◽  
pp. 179-188
Author(s):  
Ayouvi Poerna Wardhanie ◽  
Puspita Kartikasari ◽  
Sri Hariani Eko Wulandari
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Personal Communication ◽  
Global Market ◽  
Internet Technology ◽  
The Internet ◽  
Internet Media ◽  
Medium Enterprises ◽  
Internet Networks ◽  
Use Of Internet

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be  able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

The role of the online advertisement for the contemporary enterprise

2007 ◽  
Vol 13 (2) ◽  
pp. 493-498
Author(s):  
Adam Salomon
Keyword(s):  
Computer Network ◽  
Global Market ◽  
Point Of View ◽  
The Internet ◽  
Radio Link ◽  
Contemporary World ◽  
Online Advertisement ◽  
Unrestricted Access ◽  
The Moment ◽  
Watching Tv

Many practitioners in the field of the Internet are regarding it a kind of art. Perhaps on that reason is it so hard to find the unequivocal answer to the question what the Internet is? From a technical point of view it is a global computer network making up from various, smaller and bigger, of the network and isolated computers. This net is connected with the help of telephone lines, radio, link satellite and fibre-optic. This web is winding almost entire contemporary world. An about 960 million of persons is using the Internet in entire world (2005). For this community an Internet is a new, fascinating medium, thanks him we have the unrestricted access to many pieces of information. A network is the biggest global market which so far existed where small-sized enterprises can compete with themselves with large corporations. And where the words “the market” and “the competition” are appearing, it must appear also the word “the advertisement”. The advertisement exists from beginnings of the mankind. In ancient times people already recommended their products wanting to sell them. They used the shout or simple posters mainly. Together with the development of the civilization an advertising developed. Great changes came in modern times when, a press, a radio and television arose. They started diverging from advertising products sold by oneself on their own initiative. In the today teams of people are working at so that while watching TV we keep an eye on advertising blocks. However such a model of the advertisement started stirring up controversy a lot. We understand the necessity for her but its importunity is annoying us because the advertisement is pushing into all areas of reality, even between stages shown on television of films. For this reason they started searching for running different centers in to the customer, all the way to the moment when an Internet appeared. The Internet offered the advertisement not only a mass audience and the possibility of the influence on him with the help of the text, sound and the image. Traditional mediums already earlier enabled it. Based on the oneway model of announcing, however they aren't able to draw for the recipient into interactions. The advertisement passed down behind their mediation usually gets through to potential customers then when for you they are entertained with something completely not bound with the subject of the commercial.

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