Detecting the public’s information behaviour preferences in multiple emergency events

2021 ◽  
pp. 016555152110277
Author(s):  
Qingqing Zhou
Keyword(s):  
Social Media ◽  
Economic Status ◽  
Information Support ◽  
The Public ◽  
Information Behaviour ◽  
Multiple Dimensions ◽  
Emergency Events ◽  
Public Emergency ◽  
Use Of Social Media ◽  
Massive Information

Due to the frequent occurrence of public emergency events and the extensive use of social media in recent years, the public is more and more involved in the communication of public emergencies. As important members of the public, the rapid and massive information sharing of social media users makes them play an increasingly crucial role in the emergency processing. Hence, it is necessary to analyse information behaviours of social media users in emergency events. This article mined the information behaviours of users in multiple events to reflect the public’s behaviour preferences, aiming to provide information support for emergency handling. Specifically, we collected the user-generated contents related to emergency events, and then analysed the user-generated contents from multiple dimensions to obtain the corresponding information behaviours. Finally, based on the comparative analysis of four events, the information behaviour preferences of the public during emergencies were obtained. The experimental results indicate that the public’s behaviours in emergencies are related to their own interests and economic status, and curiosity about the details of events is the consistent appeal of the public.

scholarly journals The Effects of Social Media on Public Emergency Response Mechanisms in Sierra Leone

2020 ◽  
Vol 3 (3) ◽  
pp. 19-31
Author(s):  
Ibrahim Abdulai Sawaneh
Keyword(s):  
Social Media ◽  
Emergency Response ◽  
The United States ◽  
Fake News ◽  
The Public ◽  
Underdeveloped Countries ◽  
Modern Times ◽  
Social Media Tools ◽  
Public Emergency ◽  
Use Of Social Media

The use of social media in a public emergency is dated back to the terrorist attacks (2001) in the United States. Since then, it is has been used to effectively manage critical happenings in public emergency or disaster events and also for managing future public emergencies. Unfortunately, the underdeveloped countries are far behind in the race to enhance infrastructures that would mitigate or avert critical events from happening. The effects of social media are keyed to public emergencies as it allows the instant flow of communication to a broader population, helps government or organizations locate those affected by the disaster, and to help further those organizations to manage the available resources allocated to that public emergencies effectively. It can be exploiting the appropriate social media tools focusing on the use of ICT before, during, or after the emergency crisis. Furthermore, the exponential increase in fake news of modern times is a concern for government and organizations handling the public emergency crisis. The politicization of national issues is another limitation, as they help to spread fake news and unfounded rumors to score political gain during a public emergency crisis. The research concludes that social media is a valuable tool to mitigate or avert public emergency if there are enhanced infrastructures backed with strong laws that would punish fake news/rumors perpetrators and future potentials of social media.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

2021 ◽  
Author(s):  
Christian Campbell
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Engagement ◽  
Small Communities ◽  
Political Actors ◽  
The Public ◽  
Usage Patterns ◽  
Media Platform ◽  
Use Of Social Media ◽  
National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

Social Media and Public Administration in Spain

2013 ◽  
pp. 276-298 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín
Keyword(s):  
Social Media ◽  
Current Level ◽  
The Self ◽  
Key Factors ◽  
Self Perception ◽  
Web 2.0 Tools ◽  
The Public ◽  
Total Absence ◽  
Use Of Social Media ◽  
Public Organisations

The chapter investigates the employment of digital social media by Spanish regional administrations: its presence, the factors that determine that presence, as well as the self-perception of those responsible for its management. This study raises the following questions: What are the key factors that explain the use of social media in public administrations? What is the self-perception of those responsible for the management of digital social media about its current level of development within their organisations? What are the main inhibitors-facilitators for the development of digital social media in public administrations? What are the next steps to promote digital social media in the sphere of public organisations? This chapter is based on a questionnaire that was responded to by those responsible for the management of digital social media in the Spanish regional administrations. This research shows that Web 2.0 tools are more oriented to explore potential changes in the relations between the public administrations and citizens, than to innovate the functioning of public sector organisations. In sum, this chapter offers a relevant analysis, although it is of an exploratory character because of the almost total absence of systematic studies about the diffusion of digital social media within Spanish public administrations.

The Music That is Here to Stay

2014 ◽  
pp. 145-159
Author(s):  
Atzimba Baltazar Macías
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Media ◽  
The Internet ◽  
Theoretical Discussion ◽  
Public Attention ◽  
The Public ◽  
Use Of Social Media ◽  
Use Of Internet ◽  
Mexican Politics

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.

The Use of Social Media in Disaster Situations

2012 ◽  
pp. 11-24 ◽  
Author(s):  
Guido Lang ◽  
Raquel Benbunan-Fich
Keyword(s):  
Social Media ◽  
Media Use ◽  
Virginia Tech ◽  
Information Gathering ◽  
Future Research ◽  
Prior Work ◽  
Social Media Use ◽  
The Public ◽  
Virginia Tech Tragedy ◽  
Use Of Social Media

Recent disasters highlight the importance of social media supporting critical information gathering and dissemination efforts by members of the public. Given that disasters pose unique challenges and social media are evolving rapidly, how can one compare the effectiveness of social media in different disaster situations? Drawing from prior work on e-participation, this paper proposes a novel framework for social media use based on four key modules: selection, facilitation, deliberation, and aggregation. A comparative analysis of social media use following a man-made disaster (the 2007 Virginia Tech tragedy) and during a natural disaster (the 2009 Britain blizzard) exemplifies the value of the proposed framework. Future research can build on and leverage the present work by analyzing and incorporating additional cases on the use of social media in disaster situations.

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