scholarly journals A marketing térhódítása a hazai felsőoktatásban

2010 ◽  
Vol 5 (1-2) ◽  
pp. 125-129
Author(s):  
Szabolcs Rámháp

Demographical changes and reforms in the higher education in the last years change the state of the educational system at Hungary. It's started a sharp competition between each university for applicants, and so indirectly for survival. Universities, which lose on this competition, require closing their institutions, making layoff, or have to be merged into another university. In like competitive situation the importance of marketing is sharply rising. Higher educational institutions should give up their privileged position, and have to apply consciously and efficiently the instruments of marketing. They apply like way of marketing and communication, which were previously by business sector used. There is a lot of applicable element, but the challenge for these very special institutions is compli-cated.

Author(s):  
Андрей Алексеевич Зарипов ◽  
Евгений Иосифович Федак

Рассмотрена профессиональная подготовка курсантов вузов войск национальной гвардии, проведен анализ состояния процесса формирования профессиональной готовности курсантов вузов Росгвардии к управлению подразделениями при охране общественного порядка. В качестве основных методов исследования использовались анализ, синтез ведущих идей, сравнение, сопоставление. Выявлены основные пути повышения эффективности профессиональной готовности. Выработаны рекомендации при определении содержания военно-профессионального обучения в вузах Росгвардии. Military University of the Ministry of defense of the Russian Federation, Moscow The professional training of cadets of higher educational institutions of the National Guard troops, the analysis of the state of the process of formation of professional readiness of cadets of higher educational institutions of the Russian Guard for the management of units in the protection of public order is carried out. The main research methods used were analysis, synthesis of leading ideas, comparison, and comparison. The main ways to improve the effectiveness of professional readiness are identified. Recommendations are developed when determining the content of military-professional training in the universities of Rosgvadiya.


Author(s):  
Natalija Sotikova

Intensive competition in contemporary education market makes higher educational institutions choose market focused strategy in order to make their offer outstand their other competitors. Defining the factors of experience development, their impact on satisfaction and loyalty of foreign students would help higher educational institutions to create positive experience for foreign students that would later, thanks to this experience, can become loyal and spread positive information about the higher educational institution. Research of these factors is especially topical for Latvia because one of the main directions for development of the state educational system is integration in international educational system. The objective of research is to study the impact of experience developing factors on forming satisfaction and loyalty in higher education. Survey has been used as a research method, questionnaire covered foreign students in Latvia. Data analysis has been conducted with frequency analysis, calculations of central tendency indicators, correlation analysis and path analysis. As a result, it was found that satisfaction with higher educational institution was mainly formed with its capability to fulfil its obvious functions, that is provide qualitative education corresponding with expectations of foreign students. The analysis of impact of general satisfaction with higher educational institution on loyalty demonstrated very strong positive influence: the higher the satisfaction, the more likely foreign students would consider studies in particular higher educational institution to be useful for other foreign students and advise it.  


Author(s):  
Valerii P. Leonov ◽  
Mariya G. Bokan ◽  
Nina V. Ponomareva

On the publishing of scientific and informational almanac «Power of a Book: Library. Publishing House. Institute of Higher Education» by Far Eastern State University.


2020 ◽  
pp. 7-12
Author(s):  
Mykola Moroz

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.


2020 ◽  
Vol 8 (12) ◽  
pp. 805-810
Author(s):  
Alka Sharma ◽  
◽  
Hina Jain Gupta ◽  

In the last two decades, technology has evolved at a great pace and has influenced almost all spheres of life and education is no exception to it. Nowadays, most of the educational institutions are using various tools and equipments to impart education to the students. This paper has tried to explore the impact of e-education tools on thestudents in higher educational institutions. The sample consists of students enrolled in higher educational institutions. Both quantitative and qualitative methods have been adopted for data collection including questionnaires, semi-structured &open-ended interviews. Use of computer and internet was found to be one of the most important e-learning tools. The findings are expected to assist the higher educational institutions in framing their policies to impart quality education to the students.


2019 ◽  
Vol 19 (1) ◽  
pp. 239-257
Author(s):  
Tayyaba Zarif ◽  
Safia Urooj ◽  
Abdul Nabi Gorchani

Since the world has rapidly turned into the global village in very short span of time by entering into the 21st Century. The advanced communication has made everything available at the door steps. Huge developments in every sphere of life have been taken place despite human beings have still been accomplishing much-more out of which the inequity and gender disparity is one of those concerns being faced by the world. Now days mostly Pakistani women are active to take part in every field like health, politics even in labor and especially in education sector from lower to higher education. Pakistani women are also playing the important role in the field of education specifically in educational administrative positions from lower to higher education. This research study intended to measure the magnitude of gender disparity in educational institutions of District Shaheed Benazirabad (SBA) of Province Sindh, Pakistan. This research study was quantitative by method and descriptive in nature. The population of this research study was, those women leaders working in educational institutions of District Shaheed Benazirabad, and were performing leadership role in one or other way. The sample of this study was 48 women leaders having proportion of seventy percent of the total population. The data was analyzed through SPSS software, 22 version. This research study found that women leaders working in higher educational institutions have least career related opportunities, they are also put on distance to possess managerial and administrative opportunities and have least support from their high ups and stakeholders as compare to their counter gender in higher educational institutions of District Shaheed Benazirabad. This research study recommended that the women leaders might be given career, managerial and administrative related opportuinities and support and encouragement from their high ups and stakeholders for carrying out their leadership responsibilities.


2021 ◽  
Vol 7 (Extra-B) ◽  
pp. 568-574
Author(s):  
Mykhailo Liannoi ◽  
Olesia Dyshko ◽  
Serhii Melnyk ◽  
Mykola Chckailo ◽  
Andrii Hrybinichenko ◽  
...  

The practical significance of the work is to develop and implementation the methodology for the motor qualities development of the cadets of military higher educational institutions by means of military pentathlon; the criteria for assessing the academic achievements of cadets during physical education at military higher educational institutions.


2020 ◽  
Vol 13 (3) ◽  
pp. 45-51
Author(s):  
D.P. Melnik ◽  

This article discusses the impact of economic digitalization on the educational process in higher educational institutions of Russia. The most important role is given to improving the methodology of the managerial process in order to improve the digitalization process. The problematic issues of educational activity associated with the transition to the digital economy are identified and the corresponding conclusions are made.


1930 ◽  
Vol 26 (8) ◽  
pp. 830-835
Author(s):  
О. М. Войдинов

From the 28/29 academic year of the school-sanitary organization, mountains. Kazan is entrusted with servicing universities, workers' schools, technical schools. Back in July 1927, by order of the Council of People's Commissars of the RSFSR, medical doctors who previously served higher educational institutions were excluded from their states, and the health authorities were simultaneously proposed to organize medical and sanitary services for students along three lines: medical, housing and sanitary and school sanitary. The lack of experience of the school-sanitary organization in working in higher education, the peculiarity of the conditions and methods of work here - these circumstances insistently require taking into account the experience of "university" doctors at the very first stages of their work, especially since it begins at a time when all questions Much attention is paid to the training of specialists by the Soviet public.In large centers of student concentration, like Kazan, where there are more than 10,000 students, in the near future, naturally, wide work should be launched in all types of medical and sanitary assistance to students.


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