Identifying discourse patterns in social media comments on “politically correct” language

2020 ◽  
Vol 8 (1) ◽  
pp. 27-44
Author(s):  
Stefan Hartmann

AbstractThis paper presents an analysis of online comments on German newspaper articles dealing with non-discriminating language use. Combining bottom-up quantitative methods with qualitative analyses allows for identifying recurrent discourse patterns as well as typical narratives that play a role in this debate. I argue that if a major goal of critical cognitive linguistics is to reach out to the general public, understanding the appeal of such narratives (which are, obviously, often factually wrong) is just as important as identifying and refuting them.

2020 ◽  
Author(s):  
Stefan Hartmann

This paper presents an analysis of online comments on German newspaper articles dealing with non-discriminating language use. Combining bottom-up quantitative methods with qualitative analyses allows for identifying recurrent discourse patterns as well as typical narratives that play a role in this debate. I argue that if a major goal of critical cognitive linguistics is to reach out to the general public, understanding the appeal of such narratives (which are, obviously, often factually wrong) is just as important as identifying and refuting them.


Corpora ◽  
2019 ◽  
Vol 14 (3) ◽  
pp. 327-349
Author(s):  
Craig Frayne

This study uses the two largest available American English language corpora, Google Books and the Corpus of Historical American English (coha), to investigate relations between ecology and language. The paper introduces ecolinguistics as a promising theme for corpus research. While some previous ecolinguistic research has used corpus approaches, there is a case to be made for quantitative methods that draw on larger datasets. Building on other corpus studies that have made connections between language use and environmental change, this paper investigates whether linguistic references to other species have changed in the past two centuries and, if so, how. The methodology consists of two main parts: an examination of the frequency of common names of species followed by aspect-level sentiment analysis of concordance lines. Results point to both opportunities and challenges associated with applying corpus methods to ecolinguistc research.


2020 ◽  
Author(s):  
Alanna McCrory

UNSTRUCTURED Users of highly visual social media (HVSM), such as Snapchat and Instagram, share their messages through images, rather than relying on words. A significant proportion of people that use these platforms are adolescents. Previous research reveals mixed evidence regarding the impact of online social technologies on this age group’s mental wellbeing, but it is uncertain whether the psychological effects of visual content alone differ from text-driven social media. This scoping review maps existing literature that has published evidence about highly visual social media, specifically its psychological impact on young people. Nine electronic databases and grey literature from 2010 until March 2019 were reviewed for articles describing any aspect of visual social media, young people and their mental health. The screening process retrieved 239 articles. With the application of eligibility criteria, this figure was reduced to 25 articles for analysis. Results indicate a paucity of data that exclusively examines HVSM. The predominance of literature relies on quantitative methods to achieve its objectives. Many findings are inconsistent and lack the richness that qualitative data may provide to explore the reasons for theses mixed findings.


Author(s):  
Richard Fletcher ◽  
Steve Schifferes ◽  
Neil Thurman

Social media is now used as an information source in many different contexts. For professional journalists, the use of social media for news production creates new challenges for the verification process. This article describes the development and evaluation of the ‘Truthmeter’ – a tool that automatically scores the journalistic credibility of social media contributors in order to inform overall credibility assessments. The Truthmeter was evaluated using a three-stage process that used both qualitative and quantitative methods, consisting of (1) obtaining a ground truth, (2) building a description of existing practices and (3) calibration, modification and testing. As a result of the evaluation process, which could be generalized and applied in other contexts, the Truthmeter produced credibility scores that were closely aligned with those of trainee journalists. Substantively, the evaluation also highlighted the importance of ‘relational’ credibility assessments, where credibility may be attributed based on networked connections to other credible contributors.


2021 ◽  
Vol 66 (2) ◽  
pp. 215-238
Author(s):  
Zsuzsa Máthé

"What Time Does in Language: a Cross-Linguistic Cognitive Study of Source Related Variation in Verbal Time Metaphors in American English, Finnish and Hungarian. Such a universal yet abstract concept as time shows variation in metaphorical language. This research focuses on metaphorical language within the framework of the cognitive metaphor theory, investigating time through a contrastive cross-linguistic approach in three satellite-framed languages. By combining qualitative and quantitative methods, this study attempts to identify what time does in language in a metaphorical context, with a focus on verbs in causative constructions (e.g. time heals) as well as manner of motion verbs (e.g. time rushes), through an empirical corpus-based study complemented by the lexical approach. The two main conceptual metaphors that are investigated in this study are TIME IS A CHANGER and TIME IS A MOVING ENTITY. While these two conceptual metaphors are expected to be frequent in all three languages, differences such as negative/positive asymmetry or preference of a type of motion over another are expected to be found. The primary objective is to explore such differences and see how they manifest and why. The hypothesis is that variations among the three languages related to the source domain (CHANGER and MOVING ENTITY), are more likely to be internal and not external. The purpose is to investigate these variations and to determine what cognitive underpinnings they can be traced back to, with a focus on image schemas. The study reveals that source internal variation does prevail over source external variation. The results show that cross-linguistic differences of such a relevant concept as time do exist but more often through unique characteristics of the same source domain rather than new, distinctive domains. Keywords: cognitive linguistics, corpus linguistics, conceptual metaphor theory, metaphorical entailments, source domain "


2021 ◽  
Author(s):  
◽  
Xitao Fu

<p>The typical view considers metonymy as an intra-domain mapping which involves the source providing mental access to the target within the domain, with PART-WHOLE as the prototypical relation. This commonly held view of metonymy in Cognitive Linguistics pays attention to what happens after the domain, or rather, the WHOLE, has been established. How the WHOLE is formed seems to be missing. Based on the research results of cognitive science, especially in cognitive psychology, developmental psychology, and neuroscience, metonymy is tentatively argued to be an innate cognitive mechanism involving PART-WHOLE FORMING, PART-WHOLE/PART RELATING processes. The PART-WHOLE FORMING process establishes the WHOLE from the PART: It picks up some prominent element(s) in an interactive process to form a patterned experience, and the PART-WHOLE/PART RELATING process relates PART to PART, relating PART to the WHOLE and vice versa. The PART-WHOLE/PART RELATING process is made possible by the PART-WHOLE FORMING process. Metonymic operations usually precede metaphoric operation. Metaphor is essentially grounded on metonymy. Metonymy as a cognitive mechanism is most noticeably realized in language. It operates in various aspects of language and language use. The experience pattern (i.e. the WHOLE) formulated through the PART-WHOLE FORMING process is found to underpin the process of grammaticalization, the development of meaning prototype, and to motivate such daily language use as football nicknaming and to bring in certain cognitive and communicative functions. In the light of this view of metonymy, grammaticalization is considered from the conceptual perspective as a process from the general/global to the specific/local, or from focus on one specific aspect to focus on another particular aspect within the global WHOLE, rather than the usually held concrete-to-abstract process. This also applies to word meaning prototypes. Word meaning develops due to the dynamic of meaning prototypes. When considered from the conceptual perspective, meaning prototypes generally develop from the general/global to the specific/local with the change and specification of contextual situations. The cognitive analysis of football nicknames also suggests that metonymy is overwhelming and provides the requisite basis for metaphor. The PART-WHOLE FORMING and the PART-WHOLE/PART RELATING processes of metonymy as an inherent cognitive mechanism often interact in the mind, which is evidenced in language and may be best illustrated through analysis of interactive communication in general, and dialogic discourse in particular. Metonymy in interaction is embodied in its functions and operations in dialogue and its contribution to the dialogue as a discourse entity. Metonymy operates in dialogic discourse in various patterns of GENERAL-SPECIFIC scheme. It operates in the development of dialogue and helps structure the dialogic discourse, making it a coherent discourse entity; it makes meaning out of the local utterance and relates it to the whole dialogue; it underlies the decision-making process, helping make a final decision among alternatives. It also motivates the problem-solving process, helping formulate and organise replies to the questions posed by the counterpart in dialogic discourse, and facilitating the solution of daily problems.</p>


2021 ◽  
Vol 85 ◽  
pp. 61-71
Author(s):  
Carla Ovejas Ramírez

This article discusses hyperbolic markers in modeling hyperbole from the perspective of a scenario-based account of language use within the framework of Cognitive Linguistics. In this view, hyperbole is seen as a mapping across two conceptual domains (Peña y Ruiz de Mendoza, 2017), a source domain, here relabeled as the magnified scenario, which contains a hypothetical unrealistic situation based on exaggeration, and a target domain or observable scenario which depicts the real situation addressed by the hyperbolic expression. Since the hypothetical scenario is a magnified version of the observable scenario, the mapping contains source-target matches in varying degrees of resemblance. Within this theoretical context, the article explores resources available to speakers for the construction of magnified scenarios leading to hyperbolic interpretation. Among such resources, we find hyperbole markers and the setting up of domains of reference. Finally, the article also discusses hyperbole blockers, which cancel out the activity of the other hyperbolic meaning construction mechanisms.


2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.


The purpose of this study was to analyze the effect of brand personality of Jokowi and social media to voting behaviour of Indonesia president 2014. The methods of this research conducted with quantitative methods. This research uses quantitative method. In this study also built on a review of the theory and results of previous studies. The population of this study are students faculty of social science and political science at Riau Kepulauan university force 2011-2015 users of social media twitter and facebook. Based on sample drawing technique Krejcie and Morgan obtained sample of 165 samples and the scale used is likert. Hypothesis testing is done by using multiple regression with the help of computer software SPSS 19.0. This study looks at the influence of five dimensions of Jokowi brand personality, sincerity, excitement, competence, sophistication, and ruggednes. Furthermore, this study also aims to identify the influence of social media twitter and facebook, and three dimensions of voting behavior that is sociological, psychological, and rational choice. The results of this study show the brand personality Jokowi in general categorized well with the dimension of brand personality the highest score is sincerity. Student voter behavior is generally categorized well with the rational choice dimension that has the highest score. Brand personality has a positive influence on voter behavior. Social media contribute significantly to voting behavior. In other words brand personality and social media together give influence to PP equal to 23.1% while the rest 63.9% voting behavior influenced by other factor which not discussed in this research.


Sign in / Sign up

Export Citation Format

Share Document