scholarly journals Strategi Pengembangan Obyek Wisata Puri Maerakaca Terhadap Pedapatan Sektor Pariwisata Kota Semarang

2018 ◽  
Vol 6 (2) ◽  
pp. 117-126
Author(s):  
Dede Setya Ramadhan
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Capital City ◽  
Primary Data ◽  
Central Java ◽  
Tourism Sector ◽  
The Government ◽  
Descriptive Qualitative

Kota Semarang adalah ibukota Jawa Tengah yang lebih dikenal sebagai kota bisnis dan industri, tetapi bukan berarti Kota Semarang tidak memiliki obyek wisata yang menarik untuk dikunjungi. Salah satu obyek wisata yang menarik untuk dikunjungi adalah Obyek Wisata Puri Maerakaca yang memiliki konsep sebagai Taman Mini Jawa Tengah, tetapi obyek wisata ini belum dikembangkan secara optimal sehingga menjadikan obyek wisata ini kurang menarik untuk dikunjungi oleh wisatawan. Tujuan dari penelitian ini  untuk mengetahui strategi pengembangan yang perlu dilakukan dalam mengembangkan Obyek Wisata Puri Maerakaca untuk meningkatkan pendapatan obyek wisata tersebut dan melihat kontribusinya terhadap pendapatan sector pariwisata Kota Semarang. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder, metode yang digunakan deskriptif kualitatif dan analisis SWOT. Hasil deskriptif kualitatif menunjukkan profil dan kondisi Obyek Wisata Puri Maerakaca, sedangkan hasil perhitungan analisis SWOT menunjukkan bahwa Puri Maerakaca berada pada kuadran I, memiliki kekuatan dan peluang yang dominan sehingga berpotensi untuk dikembangkan. Saran dalam penelitian ini adalah meningkatkan pelayanan kepada wisatawan dengan tetap menjaga kebersihan lingkungan obyek wisata sehingga memberikan kenyamanan bagi wisatawan, Selain itu pemerintah juga harus mendukung pengembangan Obyek Wisata Puri Maerakaca dengan cara meningkatkan sarana dan prasarana serta infrastruktur yang menunjang untuk mengembangkan Obyek Wisata Puri Maerakaca. Semarang city as a capital city of Central Java better known as industrial and business city, but it doesn’t mean Semarang City doesn’t have interesting attractions to visited. One of the attraction is Puri Maerakaca that have a concept as miniature of Central Java, but this attraction haven’t developed optimally so it make Puri Maerakaca less interesting to visited by tourist. The purpose of this research is to knowing the strategy to develop Puri Maerkaca and raise Puri Maerakaca revenue, also knowing the contribution of Puri Maerakaca revenue to tourism sector revenue of Semarang City. The data on this research is primary data and secondary data. The method of this research are descriptive qualitative and SWOT analysis. The result of the descriptive qualitative is indicated the profil and condition of Puri Maerakaca, while the SWOT analysis indicated Puri Maerakaca be in first quadrant that have strengths and opportunities more dominant so it makes Puri Maerakaca potential to develop. The advice of this research is increase the services to thr tourists with remain maintaining the cleanliness of the attraction so it will make the tourists feel comfort. In addition the government must be support the development of Puri Maerakaca with increasing infrastructure support.

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals Peluang Pelaksanaan Manajemen Kolaboratif dalam Pengembangan Kawasan Situs Kota Cina sebagai Potensi Pariwisata di Kota Medan

PERSPEKTIF ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 149-167
Author(s):  
Biliater Situngkir ◽  
Zulkifli Lubis ◽  
Abdul Kadir
Keyword(s):  
Secondary Data ◽  
Research Problem ◽  
Qualitative Approach ◽  
Primary Data ◽  
Collaborative Management ◽  
Chinese City ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential ◽  
The City

The development of the Chinese city site area as a tourism potential in the city of Medan is very important considering the city of Medan does not yet have natural tourism objects that are well managed. The type of study used in this research is descriptive with a qualitative approach where research is carried out to create a tourism development using the Collaborative Management (Co-Management) method. To obtain data and to deepen the implementation of collaborative management, in-depth interviews were conducted with key informants and questionnaires so that the data needed in this study was complete. Data obtained in the field, both secondary data and primary data will be compiled, presented and analyzed with a qualitative approach in the form of exposure which will then be analyzed in accordance with the research problem undertaken. The results of research conducted show that the community has been involved in the development of tourism in the Chinese city site area. But the community is still walking alone in the development of tourism. With the concept of collaborative management, it will certainly be in developing tourism that is more focused and more targeted as desired. From this research it can be concluded that the area of the Chinese city site has a huge opportunity to be developed into the tourism sector that can provide benefits for both the government, the community and the parties involved in developing tourism.

scholarly journals The Development of Ecotourism Model at Natural Attractions of Tete Batu Village in East Lombok

2018 ◽  
Vol 2 (1) ◽  
pp. 184 ◽  
Author(s):  
Nofiarli Nofiarli
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Scenic Beauty ◽  
Nature And Culture ◽  
Tourism Sector ◽  
Community Tourism ◽  
Tourist Village ◽  
Local Nature

Tourist village of Tete Batu is located at Sikur District in East Lombok Regency, Nusa Tenggara Barat Province. With its scenic beauty along the southern foot of Rinjani Mountain and its green, natural, beautiful and mild countryside atmosphere, Tete Batu Village offers economic potential to its community. Tourism sector needs a good tourism development that can develop existing potential with a maximum result. This research was aimed to find the effect of natural attraction development in Tete Batu Village that adopted Ecotourism Model in the interest of increasing the number of tourist arrivals. Technique of data analysis being used was SWOT analysis with qualitative approach. There were two types of data that were collected, namely primary and secondary data. Primary data was obtained through field observation, interview and questionnaire, while secondary data was collected from related literature study. The result showed that natural attractions in Tete Batu village could be developed by using Ecotourism model because its condition could attract tourists and the management was done by the society and based on local nature and culture.

scholarly journals Analysis of Income Income in Batam City Through the Tourism Industry

2021 ◽  
Vol 1 (6) ◽  
pp. 505-511
Author(s):  
Ria Bintan Napitupulu ◽  
Andrea Putri ◽  
Fitri Fitri ◽  
Kendy Setiawan Hartono
Keyword(s):  
Geographical Location ◽  
Secondary Data ◽  
Tourism Industry ◽  
Capital City ◽  
Primary Data ◽  
Economic Decline ◽  
Brunei Darussalam ◽  
Tourism Sector ◽  
Foreign Countries ◽  
National Competition

Batam Islands has a strategic geographical location between various foreign countries such as Vietnam, Cambodia, Brunei Darussalam, Malaysia and Singapore. Therefore, competition in the Riau Islands is not centered on national competition, even in the international field, because of the geographical location of the Riau Islands which is closer to various foreign countries than the capital city of Indonesia and is also the third tourism destination after Bali and Jakarta. This research uses descriptive qualitative method. Primary data was obtained by conducting (a) in-depth interviews with relevant stakeholders in Batam City Regency. While secondary data comes from various trusted publications, such as BPS, Bappeda Belitung Regency, journals, newspapers, magazines, official documents, and other articles sourced from the internet. All the data is then compiled and adjusted to the focus of this study and then analyzed and drawn conclusions. The results of this study concluded that the economic decline in the Batam tourism sector was caused by these factors. (1) The rapid spread of covid-19 made Indonesia decide to close itself off from other countries. (2) the lack of foreign tourists who travel in Batam. (3) Batam has no plans to stabilize the economy when there are no foreign tourists.

scholarly journals The Role Of BP2MI and The Department of Manpower & Transmigration in The Protection of Indonesian Migrant Workers (PMI) In The Era of Covid 19 in Central Java Province

Khazanah ◽  
2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Ali Ismail Shaleh ◽  
◽  
Dwika Ananda Agustina Pertiwi ◽  
Fitriatus Shalihah ◽  
◽  
...  
Keyword(s):  
Migrant Workers ◽  
Secondary Data ◽  
Active Role ◽  
Data Sources ◽  
Primary Data ◽  
Central Java ◽  
The Government ◽  
Methods Analytical ◽  
Central Java Province

Indonesian Migrant Workers are Indonesian citizens who will and are working abroad, BP2MI and DISNAKER play an active role in channeling PMI abroad, so that in the Covid-19 era there were various policies issued by the government for the protection of PMI in Central Java Province, This study aims to analyze the role of BP2MI and DISNAKER in the protection of PMI in Central Java. As well as to analyze the obstacles faced in the Covid-19 era. This research method uses the Socio Legal approach obtained through primary data sources and secondary data sources which are analyzed using descriptive methods analytical. The results of this study indicate that the Covid 19 epidemic has affected the sending of PMI abroad so that the role of BP2MI and DISNAKER is very urgent in protecting PMI abroad based on Law No. 18 of 2017 concerning PMI protection, the conclusion of this study the government must guarantee protection against every PMI which will be channeled through Central Java Province in the Covid 19 era.

scholarly journals STRATEGI PENGEMBANGAN TERNAK SAPI POTONG BERORIENTASI AGRIBISNIS DI KECAMATAN KUTA BARO KABUPATEN ACEH BESAR

2017 ◽  
Vol 2 (2) ◽  
pp. 335-349
Author(s):  
Saina Hotmarida ◽  
Agustina Arida ◽  
T. Fauzi
Keyword(s):  
Beef Cattle ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
The United States ◽  
Domestic Demand ◽  
Business Development ◽  
Primary Data ◽  
Cattle Population ◽  
The Government

Abstrak - Sapi potong merupakan salah satu ternak ruminansia yang mempunyai kontribusi terbesar sebagai penghasil daging. Selama ini produksi daging sapi di Indonesia belum mampu memenuhi permintaan dalam negeri yang cenderung meningkat setiap tahun. Oleh karena itu, pemerintah melakukan impor daging sapi dan bakalan antara lain Australia, Selandia Baru dan Amerika Serikat. Penelitian ini bertujuan untuk untuk menganalisis tenaga kerja, modal, teknologi dan pasar yang mempengaruhi jumlah populasi sapi potong dan menentukan strategi pengembangan usaha ternak sapi potong. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode analisis yang digunakan adalah dengan menggunakan regresi linier berganda dan analisis SWOT. Hasil penelitian menunjukkan bahwa Secara serempak variabel tenaga kerja, modal, teknologi dan pasar terima Ha tolak H0 dan signifikan terhadap jumlah populasi sapi potong. Secara parsial variabel tenaga kerja, modal, teknologi dan pasar terima Ha tolak H0 dan signifikan terhadap jumlah populasi sapi potong, sedangkan pasar tidak signifikan. Strategi yang perlu diterapkan adalah strategi internal kekuatan dan strategi eksternal peluang yakni memanfaatkan peluang dengan kekuatan yang ada.The Development Strategy Of Agribussiness-Oriented Beef Cattle In District Of Kuta Baro Aceh BesarAbstract - Beef cattle is one ruminants which has the largest contribution as a producer of meat. During the production of beef in Indonesia has not been able to meet growing domestic demand tends to increase every year. Therefore, the government has to import beef and feeder including Australia, New Zealand and the United States. This study aimed to analyze the labor, capital, technology and markets that affect the number of beef cattle population and determine the business development strategies of cattle. The data used in this study are primary data and secondary data. The analytical method used is by using multiple linear regression and SWOT analysis. The results showed that simultaneously variable labor, capital, technology and markets accept Ha reject H0 and significant impact on the number of beef cattle population. In partial labor, capital, technology and markets accept Ha reject H0 and significant impact on the number of beef cattle population, while the market is not significant. The strategy needs to be implemented is the strategy of internal strength and external strategic opportunities that take advantage of opportunities to the forces in the field.

scholarly journals Evaluasi Keberhasilan Penggunaan Dana Desa (Studi Kasus Desa Maju Jaya Kecamatan Pelepat Ilir, Kabupaten Bungo)

2020 ◽  
Vol 5 (2) ◽  
pp. 318
Author(s):  
Deka Veronica ◽  
Etik Winarni ◽  
Ahmad Soleh
Keyword(s):  
Swot Analysis ◽  
Positive Impact ◽  
Secondary Data ◽  
Primary Data ◽  
Starting Point ◽  
Community Economy ◽  
Qualitative Descriptive ◽  
The Government ◽  
Analytical Tools ◽  
The Village

Law No. 32 of 2004 on Villages that gives villagers the opportunity to organize and take care of their own households, which is organized by promoting the principles of democracy, participatory, equalization, justice and paying attention to the potential diversity of the region is the starting point of the development change from the periphery. And strengthened by government policy in 2015 the government issued the Village Fund policy, which was marked by the publication of PMK No.49 in 2016. The reforms are a form of seriousness from the government in trying to build the country through the village. But the goodwill is certainly not all can run in accordance with expectations given the competency conditions of human resources and various conditions. Therefore, in this study will evaluate the success of the use of village funds that have been given by the government, whether it has a positive impact on the community economy. This research will be conducted in Pelepat Ilir sub-district with case studies in Maju Jaya Village and Tirta Mulya using quantitative and qualitative descriptive methods. While the data used is primary data and secondary data obtained from interviews, questionnaires and literature from the village. The analytical tools used in this study are models of effectiveness, average difference testing and SWOT analysis. With the ultimate goal of wanting to get the results of the evaluation of the successful use of the Village Fund. The results showed that judged to be successful in the management of village funds, this was shown with an effectiveness rate reaching 100 percent (very effective). Furthermore, the use of Village Funds also has an impact on improving public services and health services but has not had an impact on improving the community economy.

scholarly journals Analisis Potensi Kawasan Wisata Kuliner Dalam Mendukung Pariwisata Di Kota Tegal Jawa Tengah

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Juliana Juliana
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Support Service ◽  
City Government ◽  
Primary Data ◽  
Culinary Tourism ◽  
Central Java ◽  
City Tourism ◽  
The City

Abstract - Culinary diversity in the city of Central Java is storing great potential to be developed as a support service in developing the potential of culinary tourism. Culinary tourism is one alternative in addition to other types of tourism choices such as cultural tourism, nature tourism, and marine tourism, especially artificial tourism. formerly known by tourists who come to the city of Central Java. Tegal City actually stores abundant culinary wealth. However, these culinary items have not been packaged in such a way as to attract tourists. The potential of culinary tourism areas in supporting tourism in the city of Tegal aims to lift the image of food made from the city of Tegal so that it is popular with the community and able to compete with modern food. This study was conducted to analyze the potential of culinary tourism in Central Java and identify problems. problems faced in developing culinary tourism in supporting tourism in Central Java. This research is descriptive research using primary and secondary data. The method of data analysis is qualitative descriptive and SWOT Analysis. In conducting data analysis is done by collecting secondary data as well as primary data. Secondary data was obtained from the Tegal city government. Tegal City Tourism Office and Central Bureau of Statistics. Primary data is obtained by interviewing directly with traders or businessmen of typical culinary food stalls in Central Java. Tegal’s assets include natural tourism, artificial tourism, religious tourism, campsites and cultural parks, culinary tourism.Keyword : tourism culinary,Tegal cityAbstrak - Keanekaragaman kuliner di kota Tegal Jawa Tengah menyimpan potensi yang besar untuk dikembangkan sebagai jasa penunjang dalam pengembangan potensi wisata kuliner.Wisata kuliner menjadi salah satu alternatif di samping pilihan jenis wisata lainnya seperti wisata budaya, wisata alam, dan wisata bahari, wisata buatan yang sudah terlebih dahulu dikenal oleh wisatawan yang datang ke kota tegal jawa tengah.Kota tegal sebenarnya menyimpan kekayaan kuliner yang melimpah. Akan tetapi kuliner-kuliner tersebut belum dikemas sedemikian rupa untuk menarik minat wisatawan. Potensi kawasan wisata kuliner dalam mendukung pariwisata di kota tegal bertujuan untuk mengangkat citra makanan berbahan dasar pangan kota tegal sehingga banyak digemari oleh masyarakat dan mampu bersaing dengan makanan modern.Penelitian ini dilakukan untuk menganalisis potensi kawasan wisata kuliner di kota Tegal Jawa Tengah dan mengidentifkasi masalah-masalah yang dihadapi dalam mengembangkan wisata kuliner dalam menunjang pariwisata di kota Tegal Jawa Tengah. Penelitian ini bersifat penelitian deskriptif dengan menggunakan data primer dan sekunder. Metode analisa data adalah deskriptif kualitatif serta menggunakan analisis SWOT.  Dalam melakukan analisa data dilakukan dengan mengumpulkan data sekunder maupun data primer. Data sekunder diperoleh dari Pemerintah kota Tegal. Dinas Pariwisata Kota Tegal dan Biro Pusat Statistik. Data primer diperoleh dengan mewawancarai langsung dengan para pedagang atau pengusaha warung makanan kuliner khas di kota Tegal Jawa Tengah. Hasil penelitian didapatkan Kota Tegal memiliki banyak kuliner yang dapat dijadikan santapan baik wisatawan yang akan berkunjung ke Kota Tegal, terdapat 27 jenis kuliner yang terdapat di kota Tegal Aset yang dimiliki Tegal antara lain wisata alam, wisata buatan, wisata religi,bumi perkemahan dan taman budaya, wisata kuliner.Kata Kunci : tourism, culinary, kota tegal

scholarly journals BUSINESS MODEL CANVAS SEBAGAI ALAT BANTU DALAM MENENTUKAN STRATEGI BISNIS JASA PENYEWAAN MAINAN

2021 ◽  
Vol 5 (2) ◽  
pp. 285
Author(s):  
Wiwik Widiyanti
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Value Proposition ◽  
Central Java ◽  
Business Model Canvas ◽  
New Business ◽  
Storage Area

Javasbabyboo merupakan salah satu usaha jasa penyewaan mainan yang terletak di Kebumen Jawa Tengah. Sasaran pelanggan dari Javasbabyboo saat ini adalah ibu yang mempunyai anak di bawah 5 tahun anak balita, yang mau berhemat, tidak sempat meluangkan waktu untuk memperhatikan perawatan mainan dalam jangka panjang, tidak mempunyai tempat penyimpanan khusus mainan, dan  ingin memberikan variasi permainan kepada anak. Selama pandemi ini omset Javasbabyboo cenderung menurun, hal inilah yang menjadi alasan pada penelitian ini sehingga diharapkan akan mendapatkan strategi bisnis yang baru dengan menggunakan Business Model Canvas (BMC) sebagai alat bantunya. Penelitian ini termasuk dalam penelitian kualitatif, dengan menggunakan data primer pada 34 responden dari pelanggan Javasbabybo yang dipilih secara purposive serta data sekunder berupa laporan operasional tahun 2018 – 2020. Penelitian ini diawali dengan mengidentifikasi Business Model Canvas (BMC) yang sedang berjalan, kemudian menganalisa Strenght, Weakness, Opportunity, Threat (SWOT) dan yang terakhir menentukan BMC perbaikan berdasarkan analisa dari BMC yang sedang berjalan dan analisis SWOT. Diperoleh hasil penelitian bahwa BMC yang sedang berjalan sudah cukup baik, tetapi perlu adanya penambahan item pada BMC perbaikan. Penambahan item tersebut terletak pada produk baru yang disewakan dan diadakan yaitu perlengkapan ibu menyusui dan kreasi event kompetisi permainan untuk anak balita pada value proposition. Penambahan tersebut tentunya berpengaruh pada elemen-elemen yang lain sehingga pada akhirnya akan penambahan sumber penghasilan yaitu disamping dari penyewaan mainan juga dari penyewaan perlengkapan ibu menyusui dan pendaftaran event kompetisi permainan anak balita. Adapun implikasi dari penelitian ini adalah adanya BMC yang sedang berjalan disertai analisa SWOT yang tajam menghasilkan BMC perbaikan yang dapat digunakan oleh pemilik Javasbabyboo sebagai pedoman dalam menentukan kebijakan untuk meningkatkan pendapatan dari usaha ini. Javasbabyboo is a toy rental service business located in Kebumen, Central Java. The current target customers of Javasbabyboo are mothers who have children under 5 years old, who want to save money, don't have time to pay attention to toy care in the long term, don't have a special toy storage area, and want to provide a variety of games for children. During this pandemic, the turnover of Javasbabyboo tends to decrease, this is the reason for this research so that it is hoped that it will get a new business strategy using the Business Model Canvas (BMC) as a tool. This research is included in qualitative research, using primary data on 34 respondents from Javasbabybo customers who were selected purposively as well as secondary data in the form of operational reports for 2018 - 2020. This research begins by identifying the ongoing Business Model Canvas (BMC), then analyzing the Strengths. , Weakness, Opportunity, Threat (SWOT) and finally determine the BMC improvement based on the analysis of the ongoing BMC and SWOT analysis. The results of the research show that the current BMC is quite good, but it is necessary to add items to the improvement BMC. The addition of these items lies in the new products that are rented and held, namely nursing mother equipment and the creation of game competition events for toddlers in the value proposition. These additions certainly affect other elements so that in the end there will be additional sources of income, apart from toy rental, also from rental of equipment for breastfeeding mothers and registration of toddler game competition events. The implication of this research is that there is an ongoing BMC accompanied by a sharp SWOT analysis resulting in improved BMC that can be used by Javasbabyboo owners as a guide in determining policies to increase income from this business..

scholarly journals Patchouli Farmers Strategy For Business Development In Meranti Tengah Village, Toba Samosir Regency)

2020 ◽  
Vol 4 (2) ◽  
pp. 147
Author(s):  
Nicholas Marpaung ◽  
Feby Aulia Safrin
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Business Development ◽  
Primary Data ◽  
Limited Information ◽  
Descriptive Research ◽  
Direct Observations ◽  
The Subject ◽  
The Government ◽  
Collection Methods

This research aims to determine the strategy of business development of patchouli oil farmers in improving economic welfare, to analyzing obstacles or barriers in running the cultivation and production of patchouli oil in central Meranti The district of Pintu Pohan Meranti Toba Samosir Regency. This type of research is descriptive research with a qualitative approach because the research intends to understand what phenomena experienced by the subject of research. The method of determining the area of the research use Purposive technique or deliberate with consideration of Central Meranti is one of the villages that the majority of its citizens still hang the livelihood as a patchouli oil farmer. Data collection methods are obtained from primary data and secondary data where primary data is obtained through interviews with Informans as well as direct observations of the field, and secondary data is obtained from the relevant agencies. The Data obtained is then analyzed using SWOT analysis. The results showed that there were only 2 families that still maintain patchouli oil farming efforts with patterns and strategies to develop this business in a simple way. Patchouli marketing is also do by selling directly due to price fluctuations that happen very often. In addition, the limited information such as the writing and socialization of a patchouli is still very limited from the government to the farmers so that more and more farmers are switching commodities.

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