TÜKETİCİLERİN İLGİLENİM, MEMNUNİYET ve SADAKAT DÜZEYLERİ CİNSİYETE GÖRE DEĞİŞMEKTE MİDİR?

Author(s):  
Volkan Özbek ◽  
Aycan Külahlı

The main aim of this study is to reveal whether consumers’ product involvement, satisfaction and loyalty levels differentiate in terms of smart phones and perfume. In order to achieve this goal, a research was implemented by using survey method on 665 Balıkesir University Burhaniye School of Applied Science students who are determined with convenience sampling method. The reason of using this sample is the anticipation of that university students’ consciousness and involvement levels about smart phones and perfumes might be higher than other populations. The research results demonstrate that there are differences according to gender in symbolic value, risk probability, and hedonic value dimensions of involvement terms of smart phones. In terms of perfume products involvement, the results also indicate that there are differences according to gender in interest and hedonic value dimensions of involvement. In addition, it is identified that satisfaction and loyalty towards perfume brands is higher for women than men. However, it is found that satisfaction and loyalty levels towards smart phones do not show any difference according to gender. 

2017 ◽  
Vol 41 (S1) ◽  
pp. S611-S611 ◽  
Author(s):  
F. Mojrian ◽  
A. Homayouni ◽  
Z. Rahmedani ◽  
M. Alizadeh

Resilience as a capacity to withstand stress and calamity is one of the important components of mental health and aggressive is a negative behaviour that can threaten human health. So, the purpose of this study was to investigate the correlation between resilience with aggression and hostility in university students. The research method is correlation, 155 university students were selected by convenience sampling method and responded to Corner & Davidson resilience questionnaires and Boos & Perry aggression and hostility questionnaire. The data were analysed by correlation formula. The results showed that there is a significant and negative correlation between resilience with aggression and hostility, which means when the score of resilience is high, people's aggression and hostility decreases. Therefore, it is recommended to increase the resilience of people by specific teaching programs to reduce the basis of aggression and hostility.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2021 ◽  
Vol VI (III) ◽  
pp. 1-11
Author(s):  
Zaheer Ud Din Babar ◽  
Noshina Saleem

This research study attempted to explore the effects of cyber harassment and traditional harassment on the academic performance of university students. Likewise, investigating the influence of this harassment on substance usage was another prime objective of the study. For this purpose, students of four Lahore based universities (2 public, 2 private) were taken as population. Similarly, using convenience sampling, 150 respondents from each university were selected to meet a total sample of 600 students. For data collection, a cross-sectional survey method was used; however, for data analysis, a one-way analysis of variance was done so that demographics differences could be checked. Whereas Pearson product-moment correlation was applied to tests the relationships between IVs and DVs. Results evidently found that the majority of the students faced one or both types of harassment, i.e. traditional and cyber, which resulted in their indulgence in substance usage practices.


2020 ◽  
Vol 2 (6) ◽  
pp. 127-138
Author(s):  
YUEJUN CAI ◽  
Jessica Zhang

Along with more and more emphasis on the importance and benefits of entrepreneurship to the society and an increasing number of various programs offered in the university to edify students about entrepreneurship and cultivate the entrepreneurial spirit in the campus, fewer previous researchers are studying about the optimization of the currently allocated resources. This study aims at exploring the importance and other utility of university incubated entrepreneurs as the motivation factor to entrepreneurship intention among university students. With the convenience sampling method of the questionnaire, the study has collected 165 valid response mainly from a university’s students in Hong Kong in this pilot test. The analysis results indicated that there is a relatively strong relationship between the existence of incubated entrepreneurs at the campus and entrepreneurship intention among university students yet the perception of attainment to entrepreneurship cannot moderate such relationship and the desirability of entrepreneurship can partly mediate this relationship. The research result points out the feasibility of promoting the university incubated entrepreneurs as a role model to university students, and the importance of pragmatic resources for designing the entrepreneurial education and programs in the future.


2019 ◽  
Vol 8 (1) ◽  
pp. 45-55
Author(s):  
Setyo Wijoyo ◽  
Emi Maimunah

This study aims to determine what factors are considered by Lampung University students by choosing boarding houses. The data used are primary data obtained from the questionnaires' results, which are data on students' perceptions by choosing boarding homes. The sampling technique used was the Non-Probability Sampling method with the type of Convenience Sampling. This research uses a descriptive quantitative method. This study concludes that factors are considered students to a selection of boarding houses in Kampung Baru and GedungMeneng Bandar Lampung: variable with average, reference, rental price, location excellence, and facilities completeness.


2017 ◽  
Vol 14 (2) ◽  
pp. 2149
Author(s):  
Faik Ardahan ◽  
Alaattin Çalışkan

The purpose of this study; is the comparisons of the motivational factors for participating sport festival in RUNTALIA case with respect to some demographic variables and two different run years.The study was descriptive and the universe is the participatns who want to run in 2015 and 2016 race.The sampling method for 2015 was convenience sampling and sampling consisted of 276 volunteer The sampling group of 2016-race was consisted of 432 volunteer participants who accept filling questionnaire when making application in to Official WEB sites of Runatolia among 9863 total participants.The questionnaire form consisted of two main part; first demographics variables and second “The Motivational Factors Scale for Participating Sport Festival- SFKMÖ” developed by Ardahan and Çalışkan. While face to face survey method in 2015, electronic survey method used in 2016.As a result, it can be concluded that, even if there were statistically meaningful difference in the motivational factors for participating in RUNTALIA with respect to some demographics variables between 2015 and 2016 race, the first three sub dimensions were same “Physical Activity”, “Fun/Pleasure” and “novelty”.Extended English abstract is in the end of PDF (TURKISH) file. ÖzetAraştırmanın amacı; Bireyleri Spor Festivallerine Katılmaya Motive eden faktörlerin RUNATOLIA örneğinde çeşitli demografik değişkenlere göre ve yıllara göre karşılaştırılmasıdır. Araştırma tanımlayıcı bir araştırmadır. Ana kütle 2015 ve 2016 yılında yarışmaya başvuran kişilerden oluşmaktadır. 2015 yılı örneklemi kolay örnekleme yöntemiyle belirlenmiş 276 kişiden oluşurken,  2016 yılı örneklemi, katılımcıların etkinliğe Runatolia Kurumsal WEB adresi üzerinden başvurduğu sırada isteyen katılımcıların doldurabilecekleri elektronik anketi dolduran 432 kişiden oluşmaktadır.Verilerin toplanmasında demografik bilgiler ve Ardahan ve Çalışkan tarafından geliştirilen “Bireyleri Spor Festivallerine Katılmaya Motive Eden Faktörler Ölçeği (SFKMÖ)” nin yer aldığı anket formu kullanılmıştır. 2015 yılında anket yüzyüze uygulanırken, 2016 yılında elektronik anket formu kullanılmıştır.   Sonuç olarak; 2015 ve 2016 yılları çeşitli demografik değişkenlere göre karşılaştırıldığında SFKMÖ alt boyutlarında istatistiki olarak anlamlı farklılık olsa da yıllar itibariyle RUNATOLIA’ya katılım gerekçeleri önceliği sıralamasında (Fiziksel Aktivite, Eğlence ve Yenilik) her hangi bir değişiklik olmamıştır.


2016 ◽  
Vol 13 (3) ◽  
pp. 258-266 ◽  
Author(s):  
K.M. Makhitha

This study investigated the challenges independent retailers in Soweto, Johannesburg in South Africa face. The empirical research using a survey method was conducted among independent retailers selling different types of goods. Due to inaccessibility of a database on independent retailers in SA, a convenience sampling method was adopted for the study. Existing literature was used to design a questionnaire targeted at independent retailers to investigate the challenges that impact on their business performance. The findings of the study revealed that competition is the major challenge that independent retailers face which is supported by existing research findings. Other challenges included costs of buying the products, high inventory costs and high rental costs. Furthermore, this study found that marketing related challenges are major challenges compared to finance related challenges. Independent retailers need to market the businesses appropriately in order to survive and do better than their competitors. Keywords: independent retailess, costs, buying, selling, goods. JEL Classification: L81, F1


2019 ◽  
Vol 4 (2) ◽  
pp. 81-96
Author(s):  
Herdiyana Herdiyana ◽  
Salmah Salmah

This research aim is to find out the segmenting, targeting, and positioning on online transportation Grab in Bogor City by using Pakuan University students as the research sample. This research uses descriptive survey method to researches the phenomenon about online transportation service and learns various relevant aspects with segmenting, targeting and positioning. The population of the researhes is 14.138 student of Pakuan University and 389 students were taken as the sample. The sampling method uses probability sampling with proportional cluster sampling technique, the determination of the number of samples using the Slovin method. The results of this research shows the segmentation from online transportation Grab in Bogor City which is from West Bogor, used by most female, having home lifestyle, and having extrovert personality. The reason using Grab is for travelling and looking for convenience and paying the cheap price compared with the competitors. Grab users know that Grab having promos through Grab application. Loyalty Grab users are included in enough loyal category. Target market from Grab is selective specialization, on this market pattern, Grab enters a number of market segmentation by offering different products. And for this thing Grab enters segmentation as a transportation tool and also as goods delivery service. Grab positioning is to make their brand staying in consumer’s mind from usage side, which is as a transportation tool and service that provides convenience, comfort, safe, and fast.


2020 ◽  
Vol 5 (9) ◽  
pp. 489
Author(s):  
Feryal Cubukcu ◽  
Kubra Aksak

Corrective feedback has attracted more and more attention as it has an important place in language teaching and learning process (Kim, 2004). In this respect, Sheen and Ellis (2011) define corrective feedback as “the feedback that learners receive on the linguistic errors they make in their oral or written production in a second language (L2)” (p. 593). The main aim of this study is to investigate the most and the least corrective feedback types preferred by primary school and university students. The participants of the study determined by the convenience sampling method comprise 50 primary school and 50 university students. Students are required to mark the feedback types they prefer when they make errors. The results indicate that recasts and asking direct questions are the most favored feedback types chosen by students despite the proficiency level gap.


2012 ◽  
Vol 4 (1) ◽  
pp. 22-44
Author(s):  
Agnes Puji Christiani ◽  
Ratnawati Kurnia

The purpose of this research is to determine the impact of between the auditor’s professional skepticism, audit risk, audit experience, audit expertise, and independence with the accuracy of audit opinion by public accountant.  This research done by survey method the responden are senior auditors, supervisors, managers, and partners in public accountant office in Jakarta and Tangerang. The samples were taken by non-probability sampling method with using convenience sampling. The total samples used in analysis are 102 responden. Data analysis conducted by using multiple regression. Hypothesis testing to determine whether any significant relationship between auditor’s professional skepticism, audit risk, audit experience, audit expertise, and independence with the accuracy of audit opinion by public accountant.  The result of hypothesis testing showed that professional skepticism, auditors, audit risk, the audit experience, expertise, and independence as simultaneously have significant influence to the accuracy of audit opinion by public accountant. Meanwhile, only audit experience and independence has significant influence to the accuracy of audit opinion by public accountant. Other three variables, which auditor’s professional skepticism, audit risk, audit expertise have no significant influence to the accuracy of audit opinion by public accountant. Keyword: auditor’s professional skepticism, audit risk, audit experience, audit expertise, and independence with the accuracy of audit opinion by public accountant.


2020 ◽  
Vol 9 (2) ◽  
pp. 197
Author(s):  
Tirani Rahma Brilianti ◽  
Lutfi Lutfi

This study aims to examine the effect of income, financial experience and financial knowledge on financial behavior. The sampling method used in this study was purposive sampling and convenience sampling. The sample in this study were family’s who had lived at least a year in Madiun and had jobs. There were 162 respondents taken using a questionnaire through the survey method. This study uses Multiple Regression Analysis as a data analysis technique. The results of this study indicate that financial experience and financial knowledge have a significant positive effect on financial behavior. There is differences in financial behavior based on income level, the higher the income, the better financial behavior.


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