scholarly journals PR-activity of Ukrainian universities in social networks

2018 ◽  
pp. 4-12
Author(s):  
A. Bakhmetieva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Strategic Planning ◽  
Statistical Data ◽  
Communication Strategy ◽  
Practical Significance ◽  
Informational Support ◽  
Quantitative Characteristics ◽  
Definition Of ◽  
Different Content

Scientific problem. The paper notes that the desire of Ukrainian universities to carry out PR-activities in social media is correlated with the tendencies of PR activity of European and American universities. However, the lack of specialists in digital communications (SMM) within the staff of universities makes it possible to characterize their activity in social media as being carried out without a clear definition of goals and using limited tools. Due to the lack of strategic planning, we observe low communication efficiency of using social media. Novelty. The brand pages of Ukrainian universities in social networks are analyzed, quantitative characteristics and content topics are investigated. Recommendations are developed for improving the efficiency of communication and updating the style of content on the brand pages of universities in social networks. Research methodology. The official accounts of Ukrainian classical and technical universities in social networks (Facebook, YouTube, Twitter and Instagram) are discovered and analyzed the statistics of these pages. Based on the statistical data and the method of observation, brand pages of universities in social networks are defined in which are active and promising for the promotion of the communication strategy of universities, and which social networks have lost popularity among target audiences. In addition, the analysis of the contents of Facebook brand pages is done. The basic statistics is graphically presented in four tables, which allow comparing the PR activity of the universities in social media. Results. For the effectiveness of PR in social media, it is necessary to increase the activity of followers, to distribute different content in the information and comment on the publications. It is proved that the lack of strategic planning of communicative activity in social networks negatively affects the results of both large PR campaigns and the effectiveness of communications for informational support of university activities. The main shortcomings in creating the content of the university's PR services and the main trends in writing messages in the Facebook news are revealed. The practical significance. The detailed study of the PR-practice of the universities makes it possible to develop recommendations for increasing the effectiveness of promote brand pages in social networks.

STRATEGIC PLANNING AND MANAGEMENT OF PROFIT ENTERPRISES IN THE DIGITAL ECONOMY

2018 ◽  
Author(s):  
Daria Bukreieva ◽  
◽  
Karina Tupitsyna ◽  
Anna Bolsha ◽  
◽  
...  
Keyword(s):  
Strategic Planning ◽  
Human Factor ◽  
Statistical Data ◽  
Digital Technologies ◽  
Digital Economy ◽  
Strategic Development ◽  
Definition Of ◽  
Management Functions ◽  
Almost All ◽  
Financial Result

The article is devoted to the topical issue of the strategic development of the enterprise in the digital economy. The advantages of enterprises that use the results of the digital economy in their activities have been established. The main characteristics of the digital economy are determined, approaches to the definition of terms are investigated. The state of profitability of Ukrainian enterprises by industry is analyzed on the basis of statistical data. Based on the results of the analysis of statistical data, it was determined that in the conditions of the pandemic and quarantine of the last two years, most sectors of the economy suffered losses. Only those industries that were vital and those that use modern information and digital technologies had a positive financial result of their activities. These calculations showed that it is fundamentally important to introduce digital technologies at enterprises in various sectors of the economy. The article lists the main seven stages of introducing digital technologies into the management activities of enterprises. The above stages of introducing digital technologies into the activities of enterprises are used both for general strategic transformations at enterprises, and for individual management functions. It also reflects the main benefits of introducing digital technologies into strategic planning and profit management in enterprises. The main obstacles that may arise during the implementation of digital technologies are highlighted, among which the main one is associated with the human factor. It is also indicated in the article that almost all enterprises in their activities can start with the introduction of technologies for working with big data, which allow to efficiently process large volumes of information, analyze it and make management decisions based on the results. An analysis of modern research in the field of digital technologies implementation showed that digital technologies are necessary not only in the current activities of an enterprise, but also in strategic and management functions, especially in planning and managing the company's profit.

scholarly journals Strategizing a New Economy – “New Systemic” Planning

2020 ◽  
pp. 90-102
Author(s):  
Alla A. Nikonova
Keyword(s):  
Economic Theory ◽  
Strategic Planning ◽  
Technological Development ◽  
New Economy ◽  
Practical Significance ◽  
Global Changes ◽  
Planning And Management ◽  
Definition Of ◽  
Changing Economy ◽  
Strategy Building

The development of the concept of strategic planning and management of a changing economy is considered. The research is based on the provisions of the system economic theory, which makes it possible to fully describe the dynamics of changes and their mutual impact on the economy and society. At the same time, the “new system feature” of strategic planning means bringing the strategy-building mechanisms into line with both the requirements of the new economy and the internal logic of the evolution of the national socio-economic system (SES). The theoretical and practical significance of the approach is to improve the model of planning and management in the Russian Federation, since the existing practice is not fully adequate to the new economy, which creates difficulties and risks for the scientific and technological development of the country in the era of global changes. In this regard, the concept of strategizing the economy based on system economic theory is proposed. The definition of “strategizing” concept, as well as its scientific foundations and key stages, is formulated. The scheme of strategizing as an iterative process is presented. It is shown that following the system concept of strategizing the new economy can significantly increase the validity of the strategy and lead to the harmonization of the SES; otherwise, the imbalance of sectors and the non-stationary economy may increase.

The Ethics of Social Media and Network Security

2015 ◽  
pp. 79-90
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Network Security ◽  
Ethical Dilemmas ◽  
Common Interest ◽  
Advantages And Disadvantages ◽  
Individual Privacy ◽  
Definition Of ◽  
A Company

A definition of modern social media leads to the characterization of advantages and disadvantages of social media in the workplace. The characteristics of social media are: reach, accessibility, immediacy, and permanence paradox. The extent of media invasion of privacy is discussed in this chapter, and ethical dilemmas are raised. Social networks are regarded as the main reasons for the decrease of productivity and other unanticipated confidential problems, which a company may face. Furthermore, the implications of security alerts lead to a dilemma between individual privacy and common interest. Different types of attacks might interfere with an existing functional network. Relevant current issues in Network Security include: authentication, integrity, confidentiality, non-repudiation, and authorization.

scholarly journals Recruitment of Foreign Members by Islamic State (Daesh): Tools and Methods

2018 ◽  
Vol 11 (4) ◽  
pp. 51
Author(s):  
Bozorgmehri Majid
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Global Strategy ◽  
Communication Strategy ◽  
The Internet ◽  
Main Concern ◽  
Islamic State ◽  
The Social ◽  
The World ◽  
Tools And Methods

In the era of technology, Islamic State has shown that it is be able to link the radical reading of Islam with the modernity of the internet and social media to increase its scope of influence to all borders of the world. The social networks were very significant medium for Daesh. This article targets as its main concern, to analyze deeply the global strategy of “Islamic State” (IS) for recruitment of foreign warriors by looking at the methods through which the outstanding plan is carried out. It tries also to elaborate the communication strategy of the Islamic State besides the contents of the messages which have been broadcasted. By borrowing Malet`s conceptions, the paper schemes its theoretical bases and by relying on the own Islamic State sources, it tries to find and elaborate the required data.

scholarly journals The Personification of Present Mediated Political Communication

2021 ◽  
Vol 5 (4) ◽  
pp. 71-78
Author(s):  
Yu. Ahmedova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Competition ◽  
Political Community ◽  
Practical Significance ◽  
The Political ◽  
Election Campaigns ◽  
The Media ◽  
Political Game

In recent decades, the political game in democratic societies has become increasingly personalized. The weakening of the role of parties as representatives of public interests is caused by the influence of personification, which in turn is facilitated by the growing importance of social media. Personalization is largely manifested in the period of election campaigns, since the electorate chooses specific individuals based on the image of a politician recreated in the media. Thus, the purpose of this study is to test the hypothesis about the increasing role of social media and the personification of the political game during election campaigns. The author chose bibliography analysis and content analysis as the research method. The author analyzed the profiles in social networks of candidates for deputies of the Legislative Assembly of the city of St. Petersburg, nominated by the electoral association "St. Petersburg regional branch of the All-Russian party "Unity and Fatherland" - "United Russia". Based on the analysis of the social media profiles of the candidates under consideration, the hypothesis put forward has not been confirmed. The paper concludes that the key factor in the personification of political discourse in the media is political competition. In the absence of political competition, politicians lose their incentives to disclose personalized information and form a positive image of a person in social media. The practical significance of the work for representatives of the political community lies in the fact that in order to increase public loyalty to the dominant party and trust in the activities of political leaders, politicians at all levels of government need to conduct a competent policy in social networks, based on the experience of democratic countries.

Unveiling Network Data Patterns in Social Media

2022 ◽  
pp. 571-588
Author(s):  
Maria Prosperina Vitale ◽  
Maria Carmela Catone ◽  
Ilaria Primerano ◽  
Giuseppe Giordano
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Network Data ◽  
Online Data ◽  
Complex Picture ◽  
Definition Of ◽  
Network Patterns

The present study focuses on the usefulness of social network analysis in unveiling network patterns in social media. Specifically, the propagation and consumption of information on Twitter through network analysis tools are investigated to discover the presence of specific conversational patterns in the derived online data. The choosing of Twitter is motivated by the fact that it induces the definition of relationships between users by following communication flows on specific topics of interest and identifying key profiles who influence debates in the digital space. Further lines of research are discussed regarding the tools for discovering the spread of fake news. Considerable disinformation can be generated on social networks, offering a complex picture of informational disorientation in the digital society.

scholarly journals Opinion Mining on Social Media Data: Sentiment Analysis of User Preferences

2019 ◽  
Vol 11 (16) ◽  
pp. 4459 ◽  
Author(s):  
Vasile-Daniel Păvăloaia ◽  
Elena-Mădălina Teodor ◽  
Doina Fotache ◽  
Magdalena Danileţ
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Emotional Reactions ◽  
User Preferences ◽  
Communication Strategy ◽  
Customer Relationship ◽  
Beverage Industry ◽  
Different Types

Any brand’s presence on social networks has a significant impact on emotional reactions of its users to different types of posts on social media (SM). If a company understands the preferred types of posts (photo or video) of its customers, based on their reactions, it could make use of these preferences in designing its future communication strategy. The study examines how the use of SM technology and customer-centric management systems could contribute to sustainable business development of companies by means of social customer relationship management (sCRM). The two companies included in the study provide a general consumer good in the beverage industry. As such, it may be said that users interacting with the posts these companies make on their official channels are in fact customers or potential customers. The study aims to analyze customer reaction to two types of posts (photos or videos) on six social networks: Facebook, Twitter, Instagram, Pinterest, Google+ and Youtube. It brings evidence on the differences and similarities between the SM customer behaviors of two highly competitive brands in the beverage industry. Drawing on current literature on SM, sCRM and marketing, the output of this study is the conceptualization and measurement of a brand’s SM ability to understand customer preferences for different types of posts by using various statistical tools and the sentiment analysis (SA) technique applied to big sets of data.

Communities of making: Exploring parallels between fandom and open source

First Monday ◽  
2021 ◽  
Author(s):  
Rachel Winter ◽  
Anastasia Salter ◽  
Mel Stanfill
Keyword(s):  
Social Media ◽  
Open Source ◽  
Media Study ◽  
Fan Communities ◽  
Social Media Platforms ◽  
Market Practices ◽  
Definition Of ◽  
Open Source Communities ◽  
Different Content ◽  
Insight Into

Studies of social media frequently focus on the most popular platforms (Facebook, Twitter, Instagram, etc.) and fail to consider more unconventional platforms and communities that nevertheless fit the criteria of social media. A comparison of fan communities emphasizing different content structures (Archive of Our Own, DeviantArt, and Fanfiction.net) to open source community platform GitHub can provide insight into the practices of communities of making, regardless of even substantial differences in purposes and affordances, while expanding the traditional definition of social media. Study of both fan and open source communities revealed commonalities across platforms, such as non-market practices with deep market ties; gift economies that run on status; and a lack of inclusivity. We argue that the dynamics of inclusion and exclusion, labor, and value on social media platforms can be illuminated by putting these platforms and their communities into conversation.

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

scholarly journals Ocena skuteczności komunikacji marketingowej w „social media” na przykładzie eventu WAICHL

Ekonomia ◽  
2020 ◽  
Vol 26 (4) ◽  
pp. 63-82
Author(s):  
Magdalena Siwik
Keyword(s):  
Social Media ◽  
Statistical Data ◽  
Internet Marketing ◽  
Communication Strategy ◽  
Marketing Communication ◽  
International Conference ◽  
Entire Process ◽  
Scientific Event ◽  
And Behavior ◽  
Annual International Conference

Internet marketing is becoming more and more popular nowadays, with entrepreneurs increasingly deciding to conduct marketing communication using this medium. The most frequently used tool is social media. Internet marketing creates many opportunities, allowing for the reduction of advertising costs and reaching a much larger number of recipients than traditional advertising. The main purpose of this article is to present the opportunities created by social media both in the context of general promotion and in relation to promoting a scientific event, which is the Wroclaw Annual International Conference on Health and Lifestyle (WAICHL). The article was based on one’s own research, for which it was necessary to plan and conduct communication on social media and analyze the results of the promotion, using the tools offered by Facebook and Instagram, as well as using the Google Analytics platform. The research was based on statistical data on the reactions and behavior of the recipients of the published content. The entire process of creating a marketing communication strategy was presented, and results of activities carried out were summarized, assessing whether social media is an appropriate advertising tool.

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