scholarly journals Diversification and Integration as a Form of Providing Strategic Orientations of Enterprise Management

2021 ◽  
pp. 141-152
Author(s):  
Yakub Dadaev
Keyword(s):  
Enterprise Management ◽  
Enterprise Development ◽  
Diversification Strategy ◽  
Development Management ◽  
Financial Condition ◽  
Strategic Orientations ◽  
Internal Instability ◽  
Main Target

The article discusses the main views on understanding the strategy; levels of strategic enterprise management; the main types of strategies that can be implemented in the enterprise; classification of types of strategies. The author clarifies the interpretation of the essence of the concepts “goal”, “landmark” and “development”. The paper substantiates that the main (target) guideline of enterprise development management is to ensure its viability. Achieving this benchmark requires the implementation of a number of basic and specific benchmarks, which, together with the target, will constitute a system of strategic benchmarks. The essence of the concept of “diversification” is clarified; the motives, factors of the internal environment of the enterprise, which should be taken into account when choosing a diversification strategy are investigated; various classifications of diversification types are considered. Diversification is closely related to integration. The essence of the concept of “integration” is clarified, its forms, types, classifications, depending on certain characteristics are investigated. The place and role of diversification and integration in the strategic management of an enterprise, the criteria for the expediency of choosing and implementing a strategy are considered. It is concluded that diversification and integration are the most important tools for increasing the efficiency of the functioning of enterprises, increasing their viability and competitiveness, improving the financial condition and investment attractiveness. The purpose of the article is to expand the theoretical and methodological foundations of diversification and integration as forms of providing strategic guidelines for enterprise development management. The article determines that the strengthening of external and internal instability of the functioning of enterprises imposes new requirements on the choice and substantiation of the strategy and forms of providing strategic guidelines for managing the development of enterprises capable of ensuring viability and sustainable development.

scholarly journals Diversification and Integration as the Forms of Ensuring Strategic Guidelines for the Enterprise Development Management

2020 ◽  
Vol 12 (515) ◽  
pp. 482-494
Author(s):  
V. Y. Khaustova ◽  
Keyword(s):  
Strategic Management ◽  
Internal Environment ◽  
Enterprise Development ◽  
Diversification Strategy ◽  
Development Management ◽  
Financial Condition ◽  
Internal Instability ◽  
Main Target

The article defines that an increase in both the external and the internal instability of enterprise operation imposes new requirements for the choice and substantiation of the strategy and forms of provision of strategic guidelines for managing the enterprise development that can ensure its viability and sustainable development. Thus, the publication is aimed at developing the theoretical-methodical principles of diversification and integration as the forms of ensuring strategic guidelines for the enterprise development management. According to the aim, the author considers the main views on understanding the strategy; the levels of strategic management of the enterprise; the main types of strategies that can be implemented at the enterprise; the classification of types of strategies. The interpretation of the essence of concepts of «goal», «guideline» and «development» is updated. It is substantiated that the main (target) guideline for managing the development of enterprise is to ensure its viability. Achieving this main guideline requires the implementation of a number of basic and specific guidelines, which, together with the target, will make up a system of strategic guidelines. The essence of the concept of «diversification» is closer defined; the motives, factors of the internal environment of enterprise, which should be taken into account when choosing a diversification strategy, are examined; various classifications of diversification types are considered. It is proved that diversification is seamlessly related to integration. It is determined that the formation and implementation of a diversification strategy of enterprise is preceded by substantiating the choice of its types, forms and approaches to implementation. The essence of the concept of «integration» is specified, its forms, types, classifications depending on certain classification characteristics are researched. The place and role of diversification and integration in the strategic management of enterprise, criteria of expediency of choice and implementation of a certain strategy are considered. It is proved that diversification and integration are the most important instruments for enhancing the efficiency of enterprises, which is directed towards increasing their viability and competitiveness, improving the financial condition and investment attractiveness.

THE THEORETICAL ASPECTS OF THE DEVELOPMENT AND IMPLEMENTATION OF THE COMPANY'S PRODUCT STRATEGY

2020 ◽  
Author(s):  
S. V. Solov’eva
Keyword(s):  
Significant Role ◽  
Enterprise Management ◽  
Market Segment ◽  
Product Strategy ◽  
Successful Operation ◽  
Product Policy ◽  
Product Strategies

The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.

scholarly journals Conceptual Aspects of Managing the Diversification and Integration Development of Enterprises in the Conditions of Neo-Technological Reproduction

2020 ◽  
Vol 4 (46) ◽  
pp. 164-170
Author(s):  
K. Y. Zalutska ◽  
Keyword(s):  
Business Environment ◽  
Enterprise Management ◽  
Process Reengineering ◽  
Successful Implementation ◽  
Enterprise Development ◽  
Specific Knowledge ◽  
Development Management ◽  
Technological Effectiveness ◽  
Quantitative Changes ◽  
Effective Development

The effective development of an enterprise depends on the effective management of this development. Management of enterprise development is based on known paradigms and concepts of management, which change depending on changes in the business environment. Accordingly, the conceptual aspects of enterprise development management change depending on the changing business environment. The article aims at forming the concept of managing the diversification and integration development of enterprises in the conditions of neo-technological reproduction. The peculiarities of modern conditions of enterprise development, characterized by manufacturability, innovation, and creativity, are analyzed. The main priorities in enterprise management in this environment are analyzed. It is proved that the activities of modern enterprises take place in the conditions of neo-technological reproduction. It is established that diversification and integration development is an effective direction of development for enterprises in the specified environment. The elements and the necessity of applying the corresponding aspects of the concept of managing the diversification and integration development of enterprises in the conditions of neo-technological reproduction are outlined. The article suggests a sketch of the concept based on the delimitation and identification of objective trends in the interaction between the following economic categories: "business process reengineering", "management innovation" and "resource allocation." The author takes into account the multidisciplinary paradigm of spreading creative ideas taken from scientific theories, and the results of successful implementation of specific knowledge into various aspects of society activity. The concept is aimed at providing the successful development of an enterprise, taking into account the main external and internal incentives for such development. It is proved that the proposed concept forms a theoretical and methodological basis for improving the management system of diversification and integration development in terms of neo-technological reproduction, as its observance provides the ability to produce cumulative neo-technological effects, and to activate qualitative and quantitative changes. As a result, it promotes the effective development of an enterprise and forms the innovative development management through the prism of three conceptual areas: the technological effectiveness of the process, knowledge creativity, and resource innovativeness.

scholarly journals ASSESSMENT OF EFFICIENCY OF ENTERPRISE MANAGEMENT

2021 ◽  
pp. 79-83
Author(s):  
Тетяна Погорєлова
Keyword(s):  
Enterprise Management ◽  
Target Market ◽  
Management Activity ◽  
Management Efficiency ◽  
Scope Of Application ◽  
Main Components ◽  
Economic Ties

The concept of "management efficiency", that is, the economic efficiency of the implementation of certain organizational and technical measures, hasbeen studied. The effectiveness of management - the effectiveness of management activities, is defined as the ratio of the results obtained from theimplementation of certain management levers in the enterprise to the costs that accompany their receipt. It is proved that management activity is oneof the most important factors in the functioning and development of enterprises in a market economy. This activity is constantly being improved inaccordance with the objective requirements of the production and sale of goods, the complexity of economic ties, the increasing role of the consumerin the formation of technical, economic and other parameters of products. The classification of management efficiency is given and characterized bythe scope of application, in accordance with the objects of definition, purpose and methods of calculation. The criteria and the system of generalizedand particular indicators, with the help of which the effectiveness of management is evaluated, are considered. Conditions are proposed that must bemet for the effective management of the enterprise, the main components of the success of the enterprise are investigated. It has been proven thatefficiency and productivity are two concepts on which every strategy of any enterprise is based. After a comprehensive assessment of approaches tomeasuring performance, efficiency and quality of management, it was concluded that a profitable business is possible only with proper management.To ensure the continuous development of the company can only optimal performance, efficiency and high quality of enterprise management, whichallows to increase its competitiveness in the target market and maximize its profits.

scholarly journals FEATURES OF ENTERPRISE DEVELOPMENT MANAGEMENT BY INDICATORS OF IMBALANCES

2020 ◽  
Vol 1 (2) ◽  
pp. 19-24
Author(s):  
Oleksandr Likhota
Keyword(s):  
Development Strategy ◽  
Enterprise Management ◽  
Enterprise Development ◽  
Resource Potential ◽  
Development Indicators ◽  
Development Management ◽  
Management Actions ◽  
Analytical Services ◽  
Management Functions ◽  
Management Capabilities

The paper considers the model of enterprise development management taking into account imbalances, which allows to improve its quality in the short and long term. It is proved that the development and operation of special management functions, the implementation of strategies in the proposed set of measures improves the quality of management in terms of imbalance in the direction of achieving or maintaining the development of the enterprise. It is shown that in order to prevent the risk of losses from imbalances it is necessary to use monitoring, which will identify factors of economic imbalance of enterprise development indicators and identify trends, and the result of its use is to take into account early signals and ensure timely implementation of enterprise development strategy. Attention is drawn to the fact that the system of diagnostics of imbalances is characterized by various objects and subjects involved in this process, and its object is a complex highly organized dynamic system and its elements. Such work on the diagnosis of imbalances should be carried out by the analytical services of the enterprise, and in the absence of specialists with sufficient knowledge and experience it is possible to purchase analytical services in consulting firms. Attention is drawn to the fact that the initial stages of the technology of management decisions are the development of a system of measures, collection of initial information about the situation in the company, morphological analysis of external and internal environment, search for options to avoid imbalances. In order to assess the possibility of implementing strategic directions, it is necessary to distribute them according to the level of priority, adequacy of resource potential, lack of funds, which becomes an incentive to increase the economic stability of the production enterprise. Management actions to prevent imbalances in corporate governance should be carried out at the expense of internal resource potential, and depending on the availability of resource and management capabilities, the following types can be used: management: organization; consulting management; crisis management.

scholarly journals Adaptive Management and Sustainable Development: The Relationship of Concepts in the Context of Enterprise Management in Conditions of Uncertainty

2021 ◽  
Vol 3 (518) ◽  
pp. 179-187
Author(s):  
H. V. Zhosan ◽  
Keyword(s):  
Sustainable Development ◽  
Morphological Analysis ◽  
Semantic Analysis ◽  
Enterprise Management ◽  
Enterprise Development ◽  
Morphological Classification ◽  
Development Analysis ◽  
Relationship Of ◽  
The Relationship

The objectives of the article are: study of the definitions of concepts of «adaptation»/«adaptability» and «sustainability»/«development»; analysis of these concepts; allocation of the keywords that disclose the essence of the concepts of «adaptation»/«adaptability» and «sustainability»/«development»; establishing a connection between them in the context of enterprise management in conditions of uncertainty. For a clearer understanding of the essence of the concepts of «adaptation»/«adaptability» and «sustainability»/«development», the author used the method of morphological analysis and carried out a morphological classification of these concepts. It is determined that when defining the concept of «adaptability», scholars use such keywords as property, reaction, ability, characteristics and condition, the process of adaptation to changes. The concept of «adaptability», in fact, equates (up to complete identifying) to the concept of «adaptation». Regarding the concepts of «sustainability»/«development», it is determined that the sustainability of enterprise development is ensured on the basis of taking into account the influence of the external environment and improving management within the enterprise in order to increase the efficiency of its activities and continuous development. For each enterprise, it is important not only to maintain resilience, but also to strive for a state of sustainable development. In order to establish a relationship between concepts, the concept map method was used, which was constructed using concepts, keywords to them and definitions within keyword data. It is established that the keywords of all four categories are interrelated. To determine the most commonly used words in the context of these concepts, the author used semantic analysis and the «frequency cloud» of words. The obtained results confirm both the carried out analysis of concepts and the defined keywords for categories of «adaptation»/«adaptability» and «sustainability»/«development».

Raiders Activity on the Market for Corporate Control as a Product of Coercive Entrepreneurship Evolution

2007 ◽  
pp. 80-92
Author(s):  
A. Kireev
Keyword(s):  
Corporate Control ◽  
Role Of Government ◽  
Market For Corporate Control ◽  
Basic Characteristics

The paper studies the problem of raiders activity on the market for corporate control. This activity is considered as a product of coercive entrepreneurship evolution. Their similarities and sharp distinctions are shown. The article presents the classification of raiders activity, discribes its basic characteristics and tendencies, defines the role of government in the process of its transformation.

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

DIRECTIONS FOR DEVELOPMENT OF ANTI-CRISIS FINANCIAL MANAGEMENT

2017 ◽  
Author(s):  
Liubov Iarova ◽  
Keyword(s):  
Financial Management ◽  
Financial Stability ◽  
Enterprise Management ◽  
Factors Affecting ◽  
Financial Condition ◽  
Flexible Response ◽  
Relevant Topic ◽  
Potential Risks ◽  
Negative Factors ◽  
Theoretical Foundations

For continuous performance, enterprises should not only take into account potential risks and existing negative factors, but also develop methods and principles that allow timely and flexible response to crisis occurrences, as well as determine the recovery stages in an already deteriorated financial condition. Given tasks are solved by anti-crisis financial management, designed to increase the efficiency of enterprise management and facilitate the equalization or improvement of an economic entity’s financial stability, therefore, the directions of its development are a rather relevant topic in a market economy. The article examines the theoretical foundations of anti-crisis financial management, the main factors affecting the emergence of a crisis state at an enterprise, discusses the need for its development, and provides factors that determine the effectiveness of the implemented anti-crisis policy. Identifying the need to improve anti-crisis financial management and decision-making on its implementation are accompanied by an analysis that takes into consideration possible risks and costs, which determines the expected effect. The author generalizes and indicates the main principles and stages of anti- crisis management.

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