CREATING A POSITIVE IMAGE OF A PLACE WHICH IS AN ELEMENT OF THE CITY MARKETING STRATEGY – THE EXAMPLE OF TOMASZOW MAZOWIECKI

2018 ◽  
Vol 19 (3) ◽  
pp. 331-342
Author(s):  
Blanka Gosik ◽  
Dorota Żelazna-Jochim
Keyword(s):  
Local Government ◽  
Marketing Strategy ◽  
Local Community ◽  
Sources Of Information ◽  
City Marketing ◽  
Positive Image ◽  
Territorial Marketing ◽  
The City

The city’s marketing strategy can take four forms in relation to a given territory, ie: image, attractions, infrastructure and people. It is assumed that the image is a whole of subjective ideas of reality, which, created in the minds of service recipients, should be surveyed and used for making changes. Hence, among the objectives of territorial marketing, the need emerges associated with shaping a strategy in line with the needs or imaginations of the local community. The empirical part of the work is a presentation of a section of research carried out on a group of a thousand inhabitants of Tomaszów Mazowiecki. The opinions presented relate to the assessment of the city’s functioning in selected areas of life and the indication of sources of information on the activities carried out by local government authorities. The collected data can be the basis for strengthening or building a positive image from scratch

scholarly journals PERHELATAN ATRAKSI BUDAYA BAKAR TONGKANG SEBAGAI SALAH SATU ATRAKSI BUDAYA DI RIAU

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Melisa Melisa ◽  
Rianto M.Si.Par
Keyword(s):  
Local Community ◽  
Positive Impact ◽  
Transportation Industry ◽  
Sources Of Information ◽  
Street Vendors ◽  
Negative Impacts ◽  
Almost All ◽  
The Impact ◽  
The City ◽  
Depth Interviews

<p><em><span>Bakar Tongkang is one of the cultural attractions in Riau Province, namely Bagansiapiapi City. The Bakar Tongkang cultural attraction event is held annually for generations by the local community due to its unique culture and histor</span></em><em><span lang="EN-US">y.</span></em></p><p><em><span>This study was conducted to determine whether the Bakar Tongkang cultural attraction procession in Bagansiapiapi City, Riau Province can be an alternative cultural attraction in Riau Province which is made into a leading attraction. This study uses descriptive qualitative research involving informants representing the Tourism Office, accommodation industry players, transportation industry players, retail store industries, restaurant businesses, street vendors and tourists' views about this cultural attraction procession event as well as the community in Bagansiapiapi City and the organizing committee.</span></em></p><p><em><span>From the results of in-depth interviews and observations made by researchers based on in-depth questions, it was found that almost all informants who became sources of information stated that they strongly supported the existence of this cultural attraction event which was carried out regularly every year due to the positive impact of this cultural attraction procession event, namely the impact to the regional economy and Regional Original Income (PAD) and become a leading attraction, in addition to the success of the procession of this cultural attraction, it also has the impact of traffic jams in the city of Bagansiapiapi during the process, rising prices for lodging, food and rickshaw prices as well as other negative impacts, namely waste.</span></em></p><p> </p>

scholarly journals Empowerment through participation in local governance: the case of Union Parishad in Bangladesh

2019 ◽  
Vol 22 (1) ◽  
pp. 40-54 ◽  
Author(s):  
Nasir Uddin
Keyword(s):  
Local Government ◽  
Local Community ◽  
Local Governance ◽  
Sources Of Information ◽  
Traditional Concept ◽  
Content Type ◽  
Secondary Sources ◽  
Government Institutions ◽  
Direct Participation ◽  
Community People

Purpose The traditional concept of people’s participation through their representatives is changing to the mechanism of direct participation of community people in the local governing process. In coupling with these, the Constitution of Bangladesh and the local government acts guarantee to foster the direct participation of people in the formation of local bodies and development programs. The purpose of this paper is to explore the avenues of people’s participation in local government, particularly the Union Parishad (UP) in Bangladesh, and to evaluate the empowerment of marginalized community through those avenues. Design/methodology/approach Using a broad descriptive and analytical approach, this paper evaluates the relationship between participation and empowerment of local community based on the review of secondary sources of information. Findings The local government institutions, particularly UP, has existed many mechanisms through which people participate in decision-making process. It is also believed that participation of community people in local government institutions is not only an opportunity for them but also an apparatus of empowerment. Hence, the process of empowerment is entrenched in the notion of participation. It is evident that the people at grass root level have been participating in UP in diverse arrangements, but the effectiveness of these participations in terms of empowerment is still meager and even lack. Originality/value Though a long time has passed after introducing these participatory mechanisms, very few studies have undertaken to assess the people’s participation in local government. Additionally, no single initiative was undertaken to assess how empowerment of marginalized people happened through these initiatives as empowering community people is the key objective of it.

scholarly journals Ternate Government’s Efforts in Establishing Culture-based Tourism Destinations through Heritage City

2017 ◽  
Vol 1 (1) ◽  
pp. 53
Author(s):  
Nurlaili Nurlaili ◽  
Adinoto Nursiana ◽  
Henky Hermantoro
Keyword(s):  
Mixed Methods ◽  
Local Government ◽  
Social Life ◽  
Local Community ◽  
Natural Setting ◽  
Qualitative And Quantitative ◽  
Full Support ◽  
History Of ◽  
Tourism Destinations ◽  
The City

Ternate, one of the oldest cities in Indonesia, has committed to establish a culture-based tourism through heritage city. This city needs to go through some approaches by conducting inventory of historical studies and mapping the existing historical assets. To achieve the goals above, the history of the city can provide distinctiveness on the theme of the city as heritage-based coastal and islands. This research aims to find out the efforts conducted by the local government to create the heritage city as part of culture-based tourism. The method used in this research is the mixed methods which combines qualitative and quantitative. The research is done by combining two forms of pre-existing research which emphasizes on the understanding of problems in social life based on reality on natural setting. The research has revealed some attempts from the local government to increase the value of assets heritage and also to restore the glory of Ternate in the future simultaneously. And these efforts, have gained full support from the local community

scholarly journals A vevőelégedettség biztosítása az önkormányzatoknál Marketing Controlling segítségével

2009 ◽  
Vol 4 (3-4) ◽  
pp. 120-125
Author(s):  
Anikó Boll
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Local Governments ◽  
City Marketing ◽  
Long Distance ◽  
The Social ◽  
Wide Scale ◽  
Environmental Requirement ◽  
Social Environmental ◽  
The City

The city marketing is a method covering a big area and prevents the loss the competi-tion marketability between the cities, and inside the office planning serves it. In this case is the city as a product, which can be marketable with an attractive and wide scale of supply, in this case, product like that, than everything else, which it is necessary to advertise and to sell with a conscious marketing strategy. The city is marketable and must to sell for his inhabitant, the tourist, the investors and then for a row of additional target group. "The company, who does not draw up his future, there hasn't future". (H. Ansoff). If the tourist returns, if the inhabitant lives with pleasure in the city and the investor settles down, he creates a workplace, we may talk about a satisfied customer then. The not profit-oriented organisations differ from the companies in it fundamentally, that here the primary one (strategic) targets not the increase of the profit acquisition, the property, but the direct satisfaction of one of the social-environmental requirement. His longer time a lasting eco-nomic crisis hurries the solution of those tasks only, which ones a big burden was imposed on the local governments till now. From a source standing for increasingly fewer provisions at what more have to be accomplished, otherwise the customer satisfaction is can-celled and the customer opts for an other product. The key of the business relationships working well on the long distance is customer satisfaction.

scholarly journals Tourism as a territorial marketing strategy: the case of the electric in the landscape of the city of Coimbra

2021 ◽  
pp. 57-66
Author(s):  
Paulo Fernando Pereira Fabião Simões
Keyword(s):  
Cultural Identity ◽  
Marketing Strategy ◽  
Urban Landscape ◽  
The Other ◽  
Urban Landscapes ◽  
Place Marketing ◽  
Social Spaces ◽  
Core Element ◽  
Territorial Marketing ◽  
The City

The electric tram played an important role in people's lives, in their individual and collective experiences, becoming a symbol with cultural identity. It has a strong seductive power capable of changing the urban landscape, materializing into a geo-symbol and even transforming the use of new social spaces. The tram may be a heritage of extreme relevance in the (re) creation of new tourist territories through representations that are territorialized, as they change places and urban landscapes. On the other hand, territorial marketing is used as a strategy for planning, managing and promoting places with the aim of increasing attractiveness with internal and external audiences. The brand constitutes a core element, demonstrating the specificities of the process of building the territorial brand and it argues about its synergetic relationship with the attractiveness and competitiveness of places and explores the question of how the electric can be seen as an active capital of place marketing, but also as an attractive pole and recipient of tourism. The active capitals of places to position and communicate their attributes can present themselves as strategies at the service of place marketing, with the electric tram being a case in point.

scholarly journals Spectacle Urbanism

2021 ◽  
Vol 9 (73) ◽  
Author(s):  
Douver dos Santos Cruz
Keyword(s):  
Marketing Strategy ◽  
Olympic Games ◽  
New Ventures ◽  
New Urbanism ◽  
Well Being ◽  
City Marketing ◽  
World Cup ◽  
The World ◽  
Urban Scenario ◽  
The City

This article addresses the current and rapid transformations that have occurred with the imposition of new "urban consensus" and also the new rules that replaced "modern planning" - strongly characterized by State actions and domination, by strategic or "competitive planning between cities ” which is intended to be flexible, but highly permissible. Therefore, we detect the phenomenon of the glamor of the market economy and the emergence of the unique thinking of cities defined as a kind of common conceptual matrix at the origin of new urban strategies that multiply throughout the world, globalizing and homogenizing cities considering culture as the identity anchor of the new urbanism of the spectacle at the expense of social well-being. Idealizing the new aesthetics of architectures in this new urban scenario grafted on artificialities, we toured cities impacted by calendars of major events, such as the city of Munich, due to the 2006 World Cup, and the city of Rio de Janeiro due to the World Cup in 2014 and the Olympic Games in 2016 successively, to elucidate the purposes of new ventures that excel in intense communication and promotion with a view to building an adequate image for the city through the image making policy or the city marketing strategy launching the city into the world, or rather, selling the city.

Beyond Lip Service: A Council Approach to Planning for Behaviour Change

2009 ◽  
Vol 25 ◽  
pp. 129-138 ◽  
Author(s):  
Grahame Collier ◽  
Phil Smith
Keyword(s):  
Local Government ◽  
Behaviour Change ◽  
Local Community ◽  
Action Plan ◽  
Local Government Area ◽  
Ease Of Use ◽  
Environmental Action ◽  
Change Models ◽  
Real Change ◽  
The City

AbstractThe Council of the City of Sydney – like many other councils around Australia – has embarked on a whole-of-council approach to establishing sustainable behaviours amongst its residents. In developing its Residential Environmental Action Plan - designed to motivate and bring about real change in resident choices and behaviours - the City sought to base its planning on a significant knowledge base.It undertook a project which asked two fundamental questions: What does the literature say about behaviour change in the community? and What do the residents of the City of Sydney local government area say about the best ways to influence community behaviour? A review of behaviour change models and the conduct of focus groups and other informant interviews across the key demographics of the City of Sydney local government area, yielded two sets of criteria for behaviour change programs. Not surprisingly, both sets were similar and for ease of use they were merged into one shorter set of twelve criteria. These are useful in informing the design of programs or assessing whether existing programs are capable of affecting behaviour. The key claim in this paper is the importance of understanding both the theory and the local community at the design phase of any program. Good planning of behaviour change programs enables graceful interventions, the magic of co-learning and the power of adaptation.The authors acknowledge the work and support of the City of Sydney in undertaking this project.

Lyon – UNESCO’s Creative City of Gastronomy?

2016 ◽  
Vol 4 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Cecilia Avelino Barbosa
Keyword(s):  
Cultural Industries ◽  
Brand Positioning ◽  
City Branding ◽  
Structured Interviews ◽  
Creative Cities ◽  
Marketing Program ◽  
Creative City ◽  
Territorial Marketing ◽  
The World ◽  
The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

Tinjauan Aspek Budaya pada Pembelajaran IPA: Pentingnya Pengembangan Kurikulum IPA

1970 ◽  
Vol 12 (2) ◽  
Author(s):  
Fajar Hardoyono
Keyword(s):  
Local Government ◽  
Human Resources ◽  
Learning Process ◽  
Local Community ◽  
Cultural Background ◽  
Natural Sciences ◽  
Local Authorities ◽  
Indonesian Government ◽  
Learning Attitude ◽  
Do So

: Education deals with enlightening people and developing human resources. The reasecher concluded that cultural background of students influences their learning attitude in the school. Therefore, the developing learning process of Natural Sciences insist student to elaborate principles of Natural Sciences without ignoring cultural valuesof local community. The policy of decentralization of Indonesian Government had authorized and legitimated local authorities to develop curriculum based on the local cultures. To do so, each local government through the officers of Education has to create a curiculum by involving some curriculum experts, instructures, natural sciences theachers, and the lectures of universities who adequately understand learning model of Natural Sciences.

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