scholarly journals Twitter, the End of Bipartisan Politics and the Rise of Populism. The Spanish Campaign in May 2015

2019 ◽  
Vol 27 (71) ◽  
Author(s):  
Roberto Gelado-Marcos ◽  
Belén Puebla-Martínez ◽  
Rainer Rubira-García
Keyword(s):  
Social Networks ◽  
Political Communication ◽  
Political System ◽  
Communication Strategies ◽  
Communication Tools ◽  
European Elections ◽  
Fragmented Distribution ◽  
Similarities And Differences ◽  
Regional Elections ◽  
The Impact

Abstract Introduction: The seemingly unshakable bipartisan political system in Spain started to crumble in the wake of the European Elections of 2014, giving way to a more fragmented distribution of seats. Such process crystallised in the Regional Elections of 2015, highlighting an already anticipated decay of traditional parties PP and PSOE and rise of populist parties like Podemos. Materials and Methods: Focusing on the discourse of Spanish politicians on Twitter, as one of the most recent political communication tools politicians had to learn to deal with, this paper offers a triangulation of quantitative and qualitative analysis. Results: We discuss, from a communication perspective, similarities and differences among parties and politicians on whether communication 2.0 changed and/or enriched political discourse leading up to a redistribution of parliamentary seats. Discussion: This paper stress the impact of social networks and the implementation of different communication strategies to address the collapse of bipartisanship in Spain.

Presence and specificity of the political communication of the Catalan independence leaders on Twitter in the 2017 regional elections

First Monday ◽  
2020 ◽  
Author(s):  
Javier Bustos Díaz ◽  
Francisco Javier Ruiz del Olmo ◽  
Miguel Nazario Moreno Velasco
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Political Parties ◽  
Political Communication ◽  
Media Coverage ◽  
Mixed Methodology ◽  
The Political ◽  
Political Leaders ◽  
Electoral Campaign ◽  
Regional Elections

The regional elections in Catalonia held on 21 December 2017 received wide media coverage, far beyond Spanish media, due to separatist tension in that territory and was one of the main topics in most of the world’s media. Within this process social networks, especially Twitter, obtained crucial relevance given the interest aroused by the political leaders’ publications, since in those elections the debate transcended the usual ideological divisions of right and left and became a struggle between constitutionalists and separatists. This paper analyses the presence and influence of the main candidates of the Catalan political parties on Twitter. To achieve this, a mainly quantitative, mixed methodology based on big data was carried out where all the tweets issued by the candidates during the electoral campaign were analysed.

Signs of Europeanization?: the 2014 EP election in European newspapers

2016 ◽  
Vol 46 (2) ◽  
pp. 131-150 ◽  
Author(s):  
Marinella Belluati
Keyword(s):  
Public Sphere ◽  
Political Communication ◽  
European Elections ◽  
European Public Sphere ◽  
European Public ◽  
Electoral Campaign ◽  
National Leaders ◽  
European Election ◽  
The Public Sphere ◽  
The Impact

Taking into account the European public sphere and the EU democratic deficit theories, and utilizing the European elections as an evidence, this article demonstrates that despite appearances the European public sphere is showing signs of Europeanization. In the last European electoral campaign, the electorate has gained a more direct voice in the selection of the President of the European Commission. For the first time, EP parties (or party groups) have selected candidates for this position, hence structuring the electoral campaign and giving visibility to such candidates, as suggested by the European Parliament resolution document issued on 4 July 2013. Through political communication approaches, the article explores the impact these guidelines had in the domestic electoral strategies. It does so drawing on a comparative perspective approach. Descriptive content analysis tools are utilized to examine the online edition of articles related to the European election campaign in five European newspapers: The Guardian, Le Monde, El Pais, La Stampa, and Süddeutche Zeitung. The research focused on (i) coverage of European campaign, (ii) main issues and topics of the electoral debate, (iii) visibility of European and national leaders, and (iv) impact of Eurosceptic perspective in the European election debate. Special attention is given to comparing the different journalistic approaches about gender balance and Euroscepticism. The results of this comparative analysis show a strengthening of the Europeanization of the public sphere.

scholarly journals KONSEP DAN STRATEGI KOMUNIKASI PEMASARAN: PERUBAHAN PERILAKU KONSUMEN MENUJU ERA DISRUPSI

2020 ◽  
Vol 8 (1) ◽  
pp. 22
Author(s):  
Dea Farahdiba
Keyword(s):  
Social Networks ◽  
Consumer Behavior ◽  
Research Methodology ◽  
Human Life ◽  
Viral Marketing ◽  
The Other ◽  
Marketing Communication ◽  
Literature Study ◽  
Communication Tools ◽  
The Impact

Marketing has evolved from the concept of marketing 1.0 to 4.0 so that to learn what is needed and wanted by consumers, marketers must be able to have policies using appropriate communication so that various information about products can be transferred to consumers. For this reason, it is necessary to better understand communication, especially marketing communication in terms of shaping consumer behavior. The purpose of this article is to provide insight in the field of marketing communication. This research methodology is a literature study from several journals that discusses marketing communication. The existence of communication can make it easier for someone to interact between one individual with another individual. Without communication there is no human life process. That is, every human being needs communication to exchange ideas in order to realize what he wants. Three major marketing shifts, marked by product-driven marketing in the later 1.0 era towards customer-centered marketing in the 2.0 era. Human-centered marketing existed in the 3.0 era. On the other hand, marketing communication tools can be in the form of advertisements, sales, signage, shops, displays, packaging, free product samples, coupons, giveaway and more. As for changing consumer behavior that is increasingly developing, the impact of marketing 4.0 also results in viral marketing through social networks such as Facebook enabling continuous two-way interactivity from anywhere and at any time.

scholarly journals Word-building means in a political leader’s speech portrait (implicit pragmalinguistics)

2021 ◽  
Vol 273 ◽  
pp. 11043
Author(s):  
Marina Tyutyunnik
Keyword(s):  
Social Networks ◽  
New Zealand ◽  
Present Article ◽  
National Culture ◽  
Political Communication ◽  
The Political ◽  
Speech Signals ◽  
Key Features ◽  
The Impact ◽  
Speech Situation

Abstraсt. The article is concerned with the implicit pragmalinguistics which studies a person’s unconscious choice of verbal means to maximize the impact on the listener. The principles of hidden or implicit pragmalinguistics are put forward. They reveal the dependence of the actualization of hidden grammatical meanings on the speech situation of communication. The present article focuses on the characteristics of blogging as a form of comprehensive political communication. The paper aims at examining the specific features of political online written diaries in open social networks. It is established that the implicit speech influence on mass addressee is carried out by means of speech signals. These verbal signals actualize the plans of emotive and conative-aimed implied speech strategies of the hidden influence of the text sender on its recipient, so the author’s speech portrait is drawn up. Grammatical and textual forms of grammatical and textual categories are considered as speech signals. Along with them implicitly influencing derived lexical units formed by various word-building means are presented as verbal signals in the paper. It is formed the concept of speech behavior. According to the key features of a New Zealand politician’s speech behavior his personality is revealed. It has been developed in the form of the political leader’s speech habits based in the conditions of his national culture.

scholarly journals La violencia de género en Twitter según Vox en las elecciones auto-nómicas de Andalucía.

2021 ◽  
pp. 97-114
Author(s):  
Sergio Luque Ortiz ◽  
Mónica Cano Alarcón
Keyword(s):  
Social Networks ◽  
Political Communication ◽  
Political Party ◽  
Gender Violence ◽  
Far Right ◽  
Qualitative And Quantitative ◽  
Statistical Program ◽  
Great Relevance ◽  
Regional Elections

Political communication has changed after the appearance of the Internet and social networks. In this sense, it is essential to understand that the communication landscape has been transformed. The main objective of the research is the use of Twitter as a tool for political communication, taking as a case study the far-right political party Vox regarding gender violence in the autonomous elections of Andalusia in 2018. The methodological design is qualitative and quantitative by analyzing the official Twitter accounts of Vox, Santiago Abascal (president of the party) and Francisco Serrano, candidate for the Andalusian regional elections of 2018. For this, the statistical program SPSS has been used in which they have been analyzed more than1000 tweets related to a topic of great relevance to theparty such as gender violence and the content analyses. The results obtained show that gender violence is a topic discussed on Twitter by the three profiles analyzed, although the dissemination and periodicity of updates on this topic are different from each other. As a main conclusion, it can be advanced that Vox has made an exceptional use of Twitter as a discursive narrative tool. Similarly, gender violence does not appear on social networks as often, although in the case of the Andalusian candidate it is a recurring theme in his interventions on Twitter

Comparative analysis of the methods of speech impact in advertising slogans of Chinese and Russian languages

2020 ◽  
pp. 41-53
Author(s):  
Anastasiia Sergeevna Kartaleva
Keyword(s):  
Communication Strategies ◽  
Level Structure ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Communicative Strategies ◽  
Similarities And Differences ◽  
The Impact ◽  
Advertising Communication ◽  
Selection Of

This article is dedicated to the analysis of slogans in Chinese and Russian languages, as well as the characteristic to each language communicative strategies, for determining similarities and differences of the peculiarities of their implementation. In the course of analysis, the author determined the target focus of advertising text, which in turn, defines the selection of language tools that implement one or another strategy. Having conducted a cross-cultural comparison based on materials of the slogans in Chinese and Russian languages, the author revealed the communication strategies and speech techniques implemented in each text, and calculated the number their occurrences. The scientific novelty consists in discovery of the elements of level structure of speech impact of advertising (communication strategies and speech techniques typical for a particular advertising discourse). The elements are carefully explored and described. This article is first to describe the comparison of communication strategies and speech techniques are also described within the framework of juxtaposition of Russian and Chinese languages. The acquired results demonstrate the impact of communication strategies upon the perception of advertised information, as well as dependence of communication strategies on the cultural aspect.

scholarly journals Prezydenckie orędzia do izb parlamentu w rozwiązaniach konstytucyjnych i praktyce politycznej Francji

2020 ◽  
Vol 6(161) ◽  
pp. 69-98
Author(s):  
Łukasz Jakubiak
Keyword(s):  
Political System ◽  
Third Republic ◽  
Institutional Context ◽  
Fifth Republic ◽  
National Assembly ◽  
The Third ◽  
Head Of State ◽  
Similarities And Differences ◽  
The Impact ◽  
Constitutional Changes

The article is devoted to the presidential messages addressed to the chambers of parliament within the French political system. On the threshold of the Third Republic, the then regulations banned the President from speaking in parliament and this was also maintained under the constitutions of the Fourth and Fifth Republics. As a consequence, the presidential messages had to be read by the Presidents of the National Assembly and of the Senate. The constitutional changes introduced in 2008 created the opportunity to appear in person before the chambers of parliament assembled as Congress. This amendment has affected the practice of applying Article 18 of the 1958 Constitution, which currently regulates both forms of presidential messages. The aim of the article is to assess the impact of the 2008 amendment on the French presidency, as well as to analyze the practice of formulating messages by successive presidents of the Fifth Republic, in order to identify the basic similarities and differences between them. The wider institutional context is no less important in this respect. One of its components is the significantly strengthened position of the French head of state, compared to the Third and Fourth Republics. The latter feature of the existing system of government seems to considerably affect the presidential messages formulated from the beginning of Charles de Gaulle’s presidency until now

scholarly journals New Tendencies of Political Parties Transformation in the Era of Globalization and Digital Technologies on the Example of Europe

2021 ◽  
Vol 65 (5) ◽  
pp. 28-38
Author(s):  
B. Guseletov
Keyword(s):  
European Union ◽  
Political Parties ◽  
Political System ◽  
European Parliament ◽  
The European Union ◽  
Member States ◽  
European Elections ◽  
Eu Member States ◽  
European Parties ◽  
The Impact

Received 30.10.2020. The article examines the processes of formation and institutionalization of pan-European parties (Europarties) as a new institution in the party-political system of the European Union. This institution emerged relatively recently in the mid‑1970s, on the eve of the first European elections in 1979. The main stages of institutionalization of European parties and their factions in the European Parliament are presented. The article shows the key differences between this type of a party and traditional political parties as well as the way relations between the European parties and national parties from the EU member states are developing. It analyzes the current state of these parties and the impact of the most important challenges that the European Union has faced in the last decade: the global financial and economic crisis, the migration crisis in Europe, Brexit, and the coronavirus pandemic. The article considers the legal basis for ensuring the functioning of these parties, which is contained in the Lisbon Treaty, and a number of other fundamental acts of the European Union regulating the activities of its political system. The results of the 2014 and 2019 pan-European parliamentary elections are analyzed; it is shown how positions of the leading European parties represented in the European Parliament have changed. The reasons for the change in the electoral results of these parties, including the growing popularity of Eurosceptic parties, are indicated. It is noted to which EU member states the most popular European parties belong, and what the reason for this distribution is. The article presents new trends in the development of the Institute of European parties associated with an active use of new communication technologies in party building, as well as the emergence of a new type of European parties that advocate the federalization of the European Union.

scholarly journals Transforming the 2019-2020 Protest Agenda on Social Network Sites

2021 ◽  
Vol 12 (1 (33)) ◽  
pp. 3-19
Author(s):  
Alexey Belyakov ◽  
Alexander Sokolov ◽  
Svetlana Mironova ◽  
Alexander Frolov ◽  
Elena Isaeva
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Political Communication ◽  
Quantitative Data ◽  
Social Network Sites ◽  
Virtual Space ◽  
Modern World ◽  
Strong Position ◽  
The Impact ◽  
Protest Activity

Social network sites have taken a strong position in the space of socio-political communication. In the modern world, the necessity to analyze events occurring in the virtual space for a relevant reaction to events occurring in reality, is generally recognized. The study of online processes is largely based on the analysis of quantitative data that allows talking about the activity of users and their involvement. However, the meaning of the information transmitted in social networks remains important. In the framework of this study, an attempt is made to determine the specifics of broadcasting protest agendas in social networks and the impact of their transformation on the process of involving users in online protest activity. Examples of 7 protest campaigns accompanied by active coverage in social networks are given. Conclusions are drawn about the specifics of broadcasting protest agendas in social networks and supporting users from their transformation.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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