Negative Factors in Corporate Reporting of a University: Kütahya Dumlupınar University Sample

2021 ◽  
Author(s):  
Abdi Erkal
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Corporate Reporting ◽  
The Press ◽  
The University ◽  
Negative Factors

In this study, it was aimed to determine the reasons why the Press and Public Relations Consultancy of the Kütahya Dumlupınar University, which prepared the corporate news of university, could not reach a concrete standard in its contents and to show how these problems can be overcome. In the study, on-site observation technique was used and the data were obtained thanks to the author's being a consultancy employee. According to these data, it has been determined that the problems that harm to corporate reporting are experienced during the acquisition, preparation and distribution of texts. Based on the data obtained, the problems of the university in corporate reporting are as follows: The lack of an infrastructure that will provide awareness about corporate communication in the institution; As a result, it does not raise the expectation of corporate reporting. Finally, the corporate identity standards that will be the basis for corporate reporting have not been determined. It was concluded that Kütahya Dumlupınar University should initiate a corporate identity study targeting corporate reporting based on certain standards in order to solve the aforementioned problem.

scholarly journals Press releases — the new trend in science communication

2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Press Release ◽  
Press Releases ◽  
Scientific Institutions ◽  
The Press ◽  
Long Time ◽  
The Media ◽  
The University

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

scholarly journals Information and image support of the activities of the Agrarian University

2022 ◽  
Vol 42 ◽  
pp. 05004
Author(s):  
Marina Alemasova ◽  
Dmitry Galkin ◽  
Ludmila Kurbatova ◽  
Zhoia Olovyanikova ◽  
Svetlana Popova
Keyword(s):  
Public Relations ◽  
Corporate Culture ◽  
Educational Institution ◽  
Effective Interaction ◽  
Communication Technologies ◽  
Corporate Identity ◽  
Office Work ◽  
Special Events ◽  
Culture Development ◽  
The University

The article examines the activities of public relations specialists of Michurinsk State Agrarian University in its information and image support. The paper analyzes communication technologies aimed at promoting the higher educational institution of an agrarian profile, agricultural education and agrarian science in general. It is argued that the formation of a positive image of Michurinsk State Agrarian University is facilitated by the organization of effective interaction with the media, positioning of the activities of the university, its scientists, students; regular media monitoring; formation and strengthening of corporate culture; development of corporate identity, mission, slogan, logo; organizing and holding special events; preparation and participation in exhibitions and fairs; maintaining a corporate website; production of a corporate publication, advertising activities. Specific examples of the use of communication technologies in an educational institution are given. The conclusion is made that with the creation of a department for public relations and management of public relations, press and office work, the communicative activity of the agrarian university began to be carried out professionally and in a coordinated manner. The existing communication system ensures the formation of an effective positive information field of the university. The communicative policy of the educational institution is focused on the long-term prospect of building a serious positive dialogue with target audiences, on the prospect of trust.

scholarly journals Nomenclature and Functions of Corporate Communication Units of Nigerian Universities: A Comparative Examination

2020 ◽  
Vol 16 ◽  
Keyword(s):  
Public Relations ◽  
Mass Communication ◽  
Corporate Communication ◽  
University Management ◽  
Depth Interview ◽  
Southwest Nigeria ◽  
The University ◽  
And Control ◽  
Descriptive Survey ◽  
Comparative Examination

Communication is an essential process in universities. Corporate objectives, goals, relationships and control are ensured or jeopardised by the communication network put in place by university management. The name of an organisational communication unit has strategic implications, and its functions distinguish it from other units within the university. The paper uncovers various labels of universities’ corporate communication units. It shows the functions of these units; and how the labels determine their functions. In-depth interview was used to gather data from communication officers of six selected universities in southwest, Nigeria. While the descriptive survey helped to generate data from other employees of corporate communication units as well as faculty members of mass communication departments of the six selected universities. Findings show that 41.4% of the respondents did not know the name of the corporate communication unit of their universities. Communication officers affirmed that the unit carried out several functions. A revelation is that, in some cases, the name of a communication unit could influence how the Unit functions. The study concluded that there was need for universities to have a standardised document on corporate communication unit naming, structure and operations. It was recommended that universities could adopt the Directorate of Public Relations as the name of their communication unit for uniformity and consistency.

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

CORPORATE COMMUNICATIONS: Interaction between manager, employees and stakeholders

2004 ◽  
Vol 10 (3-4) ◽  
pp. 175-188
Author(s):  
Hrvoje Pende
Keyword(s):  
Corporate Branding ◽  
Business Environment ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Corporate Communications ◽  
Open Communication ◽  
Identity Creation ◽  
Social Patterns ◽  
Communication Program ◽  
Highly Correlated

The paper discusses the role and importance of corporate communications in the processes of corporate identity creation. Corporate identity is a result of the interaction between manager, employees and business environment/stakeholders. Possibilities of creating a desirable corporate identity is highly correlated with the dominant organizational and social patterns of culture. Strong, open and positive cultures give the corporation pre-requisite to communicate efficiently, which will bring the corporation into the corporate branding process with all the competitive benefits. Negative cultures does not support creation of favourable corporate identities and images. They create fear of open communication: pre-requisite of any efficient corporate communication program.

scholarly journals Administrasi HUSEMAS

2019 ◽  
Author(s):  
ANNISA
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Mutual Understanding ◽  
Press Releases ◽  
Street Vendors ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
Contingency Plans

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.

scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

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