scholarly journals Information and image support of the activities of the Agrarian University

2022 ◽  
Vol 42 ◽  
pp. 05004
Author(s):  
Marina Alemasova ◽  
Dmitry Galkin ◽  
Ludmila Kurbatova ◽  
Zhoia Olovyanikova ◽  
Svetlana Popova
Keyword(s):  
Public Relations ◽  
Corporate Culture ◽  
Educational Institution ◽  
Effective Interaction ◽  
Communication Technologies ◽  
Corporate Identity ◽  
Office Work ◽  
Special Events ◽  
Culture Development ◽  
The University

The article examines the activities of public relations specialists of Michurinsk State Agrarian University in its information and image support. The paper analyzes communication technologies aimed at promoting the higher educational institution of an agrarian profile, agricultural education and agrarian science in general. It is argued that the formation of a positive image of Michurinsk State Agrarian University is facilitated by the organization of effective interaction with the media, positioning of the activities of the university, its scientists, students; regular media monitoring; formation and strengthening of corporate culture; development of corporate identity, mission, slogan, logo; organizing and holding special events; preparation and participation in exhibitions and fairs; maintaining a corporate website; production of a corporate publication, advertising activities. Specific examples of the use of communication technologies in an educational institution are given. The conclusion is made that with the creation of a department for public relations and management of public relations, press and office work, the communicative activity of the agrarian university began to be carried out professionally and in a coordinated manner. The existing communication system ensures the formation of an effective positive information field of the university. The communicative policy of the educational institution is focused on the long-term prospect of building a serious positive dialogue with target audiences, on the prospect of trust.

scholarly journals CORPORATE CULTURE OF INSTITUTE OF HIGHER EDUCATION

2020 ◽  
pp. 80-87
Author(s):  
Nadiia Bilyk
Keyword(s):  
Higher Education ◽  
Corporate Culture ◽  
Educational Institution ◽  
Professional Community ◽  
Education Institution ◽  
Corporate Identity ◽  
Corporate Code ◽  
Higher Education Institution ◽  
National University ◽  
The University

Introduction. Corporate culture serves as a regulator of staff behavior through a system of values, norms, rules established within a single educational institution. Corporate culture can be considered as a kind of management ideology aimed at increasing the business activity of employees, the formation of their corporate identity. Goal is to investigate the phenomenon of corporate culture, to analyze the structure and functions of corporate culture, to characterize the features of the corporate code, to reveal the essence of corporate symbols; to present the main aspects of forming the corporate culture of a higher education institution (on the example of the Western Ukrainian National University). Method. The research methodology is based on the complex application of general scientific methods, including analysis and synthesis. The applied historical and cultural approach involves the study of corporate culture as a socio-cultural phenomenon, its role in creating the image of the university. Results. The scientific novelty of the obtained results is reflected both in the very formulation of the problem and in a comprehensive approach to its solution; The work is a study of the innovative activities of higher education institutions in the formation and development of corporate culture, is a critical analysis of previously unexplored aspects of the Western Ukrainian National University. The results of the study are reflected in the conclusions. Conclusions. It is established that the management of a higher education institution forms a corporate culture, thanks to which employees identify themselves as a professional community that stands out in the market of educational services. The directions of improvement of corporate culture of the university are offered, the basic principles of effective corporate culture, the maintenance of the corporate code, and also a role of corporate symbols in formation of image of university are analyzed.

scholarly journals Pedagogical conditions of a corporate culture development in a health-improving type of educational institution

2019 ◽  
pp. 26-30
Author(s):  
Anastasiia Andreevna Kolchina ◽  
Natalia Vladimirovna Pitsik
Keyword(s):  
Health Care ◽  
Community Development ◽  
Corporate Culture ◽  
Educational Institution ◽  
Professional Community ◽  
Culture Development ◽  
Health Care Establishment

Features of a health-care establishment corporate culture are described in the article along with the system of complementary pedagogical conditions for the development of corporate culture in such institutions. The article substantiates the necessity of employees' professional community development, advancement of their competence and expansion of the opportunities for self-realization within the process of dealing with professional tasks. The author perceives the involvement of all the employees in the process as well as the increase in the number of initiatives and aspiration for bettering the quality of their work as substantial pedagogical conditions for the formation of a corporate culture.

PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG).

1970 ◽  
Vol 5 (1) ◽  
pp. 64
Author(s):  
Suharyanto - ◽  
Agus - Triyono
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Institutional Advancement ◽  
Survey Method ◽  
Word Perception ◽  
The Public ◽  
Positive Image ◽  
Key Word ◽  
The University

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalam  sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.  Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.  Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positif                                                                     Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So,  the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive image 

Negative Factors in Corporate Reporting of a University: Kütahya Dumlupınar University Sample

2021 ◽  
Author(s):  
Abdi Erkal
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Corporate Reporting ◽  
The Press ◽  
The University ◽  
Negative Factors

In this study, it was aimed to determine the reasons why the Press and Public Relations Consultancy of the Kütahya Dumlupınar University, which prepared the corporate news of university, could not reach a concrete standard in its contents and to show how these problems can be overcome. In the study, on-site observation technique was used and the data were obtained thanks to the author's being a consultancy employee. According to these data, it has been determined that the problems that harm to corporate reporting are experienced during the acquisition, preparation and distribution of texts. Based on the data obtained, the problems of the university in corporate reporting are as follows: The lack of an infrastructure that will provide awareness about corporate communication in the institution; As a result, it does not raise the expectation of corporate reporting. Finally, the corporate identity standards that will be the basis for corporate reporting have not been determined. It was concluded that Kütahya Dumlupınar University should initiate a corporate identity study targeting corporate reporting based on certain standards in order to solve the aforementioned problem.

BEHAVIORAL SCENARIOS OF STUDENTS IN THE FORMATION OF THE IMAGE OF THE UNIVERSITY: EXPERIENCE OF NARRATIVE ANALYSIS

2021 ◽  
Vol 31 (3) ◽  
pp. 302-309
Author(s):  
T.A. Pichugina ◽  
S.A. Dan'shina ◽  
G.V. Merzlyakova ◽  
E.I. Mikhaleva
Keyword(s):  
Public Relations ◽  
Narrative Analysis ◽  
Educational Institution ◽  
Social Groups ◽  
Bachelor's Degree ◽  
Full Time ◽  
State University ◽  
Social Communications ◽  
University Experience ◽  
The University

The article presents the results of a study aimed at identifying behavioral scenarios of students of the Institute of Social Communications in the narrative about the Udmurt State University. The typology of behavioral scenarios was built using narrative analysis based on the methodological foundations laid down in the works of G. Rosenthal. The research possibilities of the method of narrative analysis in the study of large social groups on a given topic were considered, the parameters of the external and internal image of the Udmurt State University and the Institute of Social Communications were determined, on the basis of narrative essays / individual biographies, idealtypical / behavioral scenarios of students were identified as stable, repeating in a certain sequence ways of categorizing ideas about the image of the university in everyday life.The sample consisted of students (N=378, 25 % - men) Institute of Social Communications of the Udmurt State University (bachelor's degree, full-time education, 2-4 courses) in all areas of study (Advertising and public relations, Tourism, Hotel business, Organization of work with youth, Cultural Studies). The experience of narrative analysis has confirmed the validity of the ideas that in order to conduct narrative and analytical studies of large social groups, it is necessary to collect data with direct reference to the carriers of the corresponding group identity. Based on the identified behavioral scenarios of students, it is possible to assess the image of an educational institution with a forecast of its formation.

Substantiation of pedagogical conditions for corporate culture development of university lecturer

2021 ◽  
pp. 76-84
Author(s):  
Natalia I. Plaksina
Keyword(s):  
Corporate Culture ◽  
Educational Environment ◽  
Information Environment ◽  
Positive Relationships ◽  
Pedagogical Workshop ◽  
Further Training ◽  
Innovative Technologies ◽  
Culture Development ◽  
The University ◽  
Complex Influence

The necessity of creating special conditions affecting the effectiveness of the formation of the corporate culture of the lecturer is justified. Pedagogical conditions are considered as a set of created and sufficient circumstances in the professional and educational environment, the implementation of which is designed to ensure the most productive improvement of the indicators of the corporate culture of the lecturer within the framework of intra-university further training. Two groups of conditions are justified: objective (development of the information environment of the university; creation of positive relationships in the team; implementation of innovative technologies) and subjective (formation of motivation for continuous self-improvement; development of values of corporate relations; formation of readiness for cooperation). We disclose each of the considered pedagogical conditions in detail, analyze their complex influence on the formation of the corporate culture of a university lecturer. They were tested during a pedagogical workshop implemented by the author in the process of intra-university further training.

Reflections on corporate reputations

2009 ◽  
Vol 47 (4) ◽  
pp. 573-589 ◽  
Author(s):  
Robert Worcester
Keyword(s):  
Public Relations ◽  
Corporate Culture ◽  
Corporate Reputation ◽  
Corporate Identity ◽  
Corporate Image ◽  
Lessons Learned ◽  
Senior Managers ◽  
Content Type ◽  
The Uk ◽  
Corporate Social

PurposeThe purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.Design/methodology/approachThe approach takes the form of survey research and case studies. The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s.FindingsThe paper finds that corporate image is an important factor in the success or failure of virtually all major organisations; corporate reputation is the synthesis of many factors: the brand(s) image, the products (and/or services) class image(s), the brand user(s) image, the image of the country of perceived ownership of a corporation, and the corporate culture/personality; corporate reputations can be measured, and changes in corporate reputations can be tracked; and corporate responsibility is replacing corporate social responsibility as an increasingly important factor in how people regard the corporate reputation of organisations.Practical implicationsPolicy makers should actively research and manage their corporate reputation. Familiarity breeds favourability, not contempt. All too often senior managers and their advisers (brand and corporate consultants, design consultants, advertising and public relations advisers, etc.), who have responsibility for the organisation's corporate reputation, muddle the distinctions between corporate reputation, corporate image, corporate identity, corporate personality, corporate culture, and other ways by which the elements of the corporate reputation are defined, and therefore used and measured.Originality/valueThe paper shares some of the lessons learned from 40 years' experience of MORI. The paper also marshals insights from the published output, lectures, and image‐modelling work.

scholarly journals Digital Technologies in Education: Possibilities and Trends of Application

2021 ◽  
Vol 4 (2) ◽  
pp. 159-171
Author(s):  
Мaryna Tolmach
Keyword(s):  
Information And Communication Technologies ◽  
Corporate Culture ◽  
Large Scale ◽  
Educational Institution ◽  
Digital Technologies ◽  
Communication Technologies ◽  
Educational Process ◽  
Negative Consequences ◽  
Advanced Technologies ◽  
Information And Communication

The purpose of the article is to identify the positive and negative consequences of education digitalization, as well as to find out the prospects for the introduction of advanced technologies in the educational process. The research methodology is based on the application of a systematic approach and dialectical method, the choice of which is due to the culturological approach to the study of education digitalization in the development of modern society and the widespread introduction of information and communication technologies. The scientific novelty of the obtained results is to clarify the main directions of education digitalization and its main contradictions. Conclusions. Attention is paid to the transformation of methods of providing quality education, the system of working remotely under the influence of the rapid and large-scale spread of digital technologies. The need to adapt the education system to the requirements of the time and the expectations of young people through the massive and effective use of innovative educational technologies and didactic models based on modern information and communication technologies is emphasized. The positive and negative consequences of education digitalization have been revealed, the prospects of the introduction of advanced technologies in the educational process have been clarified. It has been concluded that information and communication technologies are changing the field of education at different speeds in the direction of organizing the educational process and transforming the infrastructure of the educational institution. It is emphasized that a modern educational institution must undergo a path of digital transformation, otherwise, it will not meet market demands. The transition to a digital educational institution involves the use of flexible processes, taking into account the formation of an adaptive corporate culture and optimization of educational and social processes. The process of digitalization of education can be successful if the educational process based on the use of information and communication technologies, focused on specific users, has a specific meaning, based on the right methodology and approaches, interesting content, good motivation of students (learners), well-established program and technical base.

UNIVERSITY DEVELOPMENT STRATEGIES: COMMERCIALIZATION AND RESPONSES TO NEW CHALLENGES

2020 ◽  
Vol 1 (10) ◽  
pp. 155-162
Author(s):  
Z. F. MAMEDOV ◽  
◽  
Kh. BAYRAMOVA ◽  
Keyword(s):  
Higher Education ◽  
Information Technologies ◽  
Educational Institution ◽  
Educational Environment ◽  
Global Market ◽  
Educational Process ◽  
Social Progress ◽  
State University ◽  
The University ◽  
Education Science

Education like others spheres of life of modern society is in the state of dynamic changes. New formats of universities as well as their missions and roles in the social and economic development are actively discussed by professional environment. A number of external and internal factors that determine the depth and scale of transformation have effects on the development of the system of higher education. The system of higher education is under the influence of the system and institutional dynamics, which dictate the need for changes. The activity of universities as centers of education, science and culture is one of the most important bases of social progress. This role becomes especially important in XXI century, which is based on new knowledge and principles of technological development. First of all a university takes new features in the current conditions of globalization. The fundamental task that needs to be solved in order to achieve the goals of a modern University is the change of meanings, goals and content of education by active participation in the internationalization processes of the system of higher education and by introducing reforms in educational process. Of course new economic conditions (global market and information technologies) require modifications. It was stated that the commercialization of University innovations in Azerbaijan is a relatively new direction, since the country is just adopts the path of an innovative economy. In this regard the transformation of a scientific idea to a product or a service faces a number of difficulties. It was investigated the problem of commercialization of the results of scientific activities of higher educational institutions in Azerbaijan. For the first time Azerbaijan State University of Economics has implemented its rebranding in the educational system of the country in order to strengthen the market position of the educational institution and realization of innovative marketing strategies. The University’s strategic goals were defined under the UNEC brand, and the brand development was successfully continued with the support of the scientific and expert community. An integrative educational environment is created in Azerbaijan State University of Economics and such environment ensures the unity of the “education – science – innovation – commercialization – production system”. It is important to note that UNEC strategy also provides for clustering of economical education and so that it provides for increasing the integration pace of the University into the world scientific and educational space. The article presents the innovative infrastructure of Azerbaijan State University of Economics connected with its integration into the global scientific and educational environment. The paper studies the matters of the international cooperation issues of the University with universities of such countries as USA, EU, Russia, Turkey, which expands the academic potential of the University and increases its competitiveness. The article substantiates the conclusion that the globalization of higher education increases the importance of commercialization of higher education institutions in the field of education and science. The article reveals the successful experience of UNEC University in the creation and implementation of joint educational programs, expanding academic mobility, attracting foreign applicants, conducting joint researches and international scientific events in partnership with universities in the EU, Russia and Turkey.

Economic Mechanism for Managing the Communication Business Process of Industrial Enterprises in the Context of Globalization

2020 ◽  
pp. 63-73
Author(s):  
Konstyantyn Yu. Zavrazhnyi
Keyword(s):  
Economic Policy ◽  
Corporate Culture ◽  
Business Processes ◽  
Market Competition ◽  
Effective Interaction ◽  
Psychological Impact ◽  
Foreign Economic Policy ◽  
Economic Mechanism ◽  
Industrial Enterprises ◽  
Definition Of

The paper provides a definition of the economic mechanism for managing the communication business processes of industrial enterprises in the context of globalization as a set of a system of relations, authorities, forms and methods of organization and operation, which are regulated by legal and other norms of activity and provide effective interaction in internal and external environments. This allows to deepen the understanding of the essence in the context of globalization under the orientation towards communication (we mean interaction first of all). The composition of the comprehensive economic mechanism for managing the communication business processes of industrial enterprises is studied. This mechanism includes organizational, economic, legal, political, technical and technological, market, production, social, motivational, adaptive and communication submechanisms. This allows further formalization of the process of elemental improvement of the communication business processes of industrial enterprises. The components of mechanism are detailed. In particular, the economic submechanisms include the mechanisms of profits distribution, economic stimulus, financial, equity, investment and reinvestment in development and other mechanisms. The legal submechanisms include the mechanisms, which govern communication and professional legal relations. Organizational submechanisms include structural mechanisms, administrative and information mechanisms that ensure the development and modernization of communication activities at the enterprise, its information security. Political submechanisms include mechanisms of information policy, social and economic policy and foreign economic policy. Market submechanisms include the ones of market competition, demand and supply, etc. Social submechanisms include the ones of transparency of doing business, social responsibility, social and psychological impact, etc. Production submechanisms include the following ones: resource, implementation of new types of software and hardware and other. Technical and technological submechanisms include the ones of scientific and technological progress, technological updates. Motivational submechanisms include the mechanisms of material and non-material incentives of personnel. Adaptive submechanisms are the submechanisms of innovative development (including implementation of innovations in information field), managing the personnel potential, etc. Communication submechanisms include the ones of information-and-analytical activities (including research conducting); external communications (including the system of integrated communications tools, modern telecommunications and communications facilities); internal communications (including creating corporate culture). Key words: economic mechanism, submechanisms, management, communications, business processes, industrial enterprise.

Sign in / Sign up

Export Citation Format

Share Document