scholarly journals Sustainable Event and Festival in Cirebon, Indonesia: in Islamic Marketing Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 811-838
Author(s):  
Aan Jaelani ◽  
◽  
Edy Setyawan ◽  
Abdul Aziz ◽  
Nining Wahyuningsih ◽  
...  

This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on an ongoing basis can become tourist attractions, used as a marketing place, and a strategy to create an image of the destination, thus attracting tourists' visits. The methodology used is the document review approach and trend analysis to observe and analyze the various events and festivals held from 2015 to 2019 and the shariah marketing mix that they apply. This article concludes that the shariah marketing mix in promoting events and festivals from various existing tourism segments, such as religious and traditional tourism, arts and cultural tourism, culinary tourism, nature tourism, and local economic tourism, has demonstrated a new concept for marketing tourism products, which emphasizes aspects of locality and uniqueness. So that this tourist destination is not only more potential and crowded by tourists, but also has shown the sustainability of the event and the festival itself.

2020 ◽  
Vol 3 (1) ◽  
pp. 28
Author(s):  
R. Gati Reditya Saputra ◽  
Linda Kusumastuti Wardana

Mojo village, located in Mojo, Ngeposari, Semanu, Gunung Kidul. The distance from the city of Yogyakarta is approximately 20 km to the east. There are various types of tourism in this village, ranging from agriculture, nature tourism, cultural tourism, to handicrafts. Nature tourism is also diverse such as Goa Gesing, Goa Jlamprong, Goa Sinden, and Embung Jlamprong. However, there is one of the tourist attractions in the Mojo Tourism Village. However, it is necessary to manage governance from the potential infaq, zakat, and shodaqoh to improve the ability of the community. In terms of planning, there is no governance and transaction income that originates from the income of indigenous people because of the recording and documentation that is not optimal. The direct benefits derived from tax payments to the Government are felt to be lacking. Therefore it is necessary to conduct financial management training and management of zakat, infaq and shodaqoh management for the surrounding community so that it can be used quickly, in accordance with the budget and costs incurred during Zakat, Infaq and Shodaqoh use. By issuing good and documented zakat, infaq and shodaqoh, the manager of the Mojo hamlet will more easily get capital to develop the region's economy. The program to achieve targets and outcomes consists of two areas namely training on ZIS financial management and collection of zakat, infaq and shodaqoh for special communities in the Mojo hamlet. Each plan consists of 2 activities, namely preparation and briefing as well as implementation.Key Word: escalation of working capital, financial governance, ZIS


2020 ◽  
Vol 8 (2) ◽  
pp. 329
Author(s):  
Aisha Astriecia ◽  
Nararya Rahadyan Budiyono

Zero Kilometre Yogyakarta is one of the tourism destination icons of Yogyakarta. From visitors’ perspectives, this destination is claimed to be the most unique one in Yogyakarta due to the multifunctional usages of the spot. Furthermore, Zero Kilometre Yogyakarta is not only used as a cultural destination, but also utilized as an interesting public space in the city. The present study aims to delineate the visitors’ perceptions about the Zero Kilometre as one of Yogyakarta’s tourist destination icons after its revitalization project. For this purposes, observation, questionnaires, and interviews were used as the data collection techniques. Moreover, the Slovin formula was utilized to determine 100 participants (57 woman and 43 men) who were randomly selected in the present study. As the data is the in form of quantitative, then the differential semantic charts were utilized for further analysis. The findings of the present study indicate that the visitors ‘perceptions about Zero Kilometre Yogyakarta 56 percent of respondent stated this area as Zero Kilometre Yogyakarta. Data from semantic differential graphic also shown positive line tendential. In fact, the revitalization project brings about positive perceptions among the visitors as they view the project has made the Zero Kilometre Yogyakarta as the most interesting spot as one of cultural tourism destinations in town.   Keyword: perception, tourist, destination, image, culture


2019 ◽  
Vol 6 (1) ◽  
pp. 9-16
Author(s):  
Rahma Wahdiniwaty ◽  
Eko Budi Setiawan ◽  
Fajri Auliardi ◽  
Deden A Wahab

Abstract—Traveling is a fun activity. Everyone has a different preference for the type of tour they like. Some like nature tourism, culinary tours, religious tourism, and other tourism. Problems encountered by tourists when planning tourism activities, usually do not know complete information related to tourist destinations that will be visited, and can not make weather forecasts from the destination tourist destination. This research aims to provide a model travel recommendation that is implemented into the Android mobile application so that tourists can be given recommendations on which tourism destinations are most suitable based on the criteria that are the assessment criteria, namely the price of tourist accommodation, weather and rating of tourist attractions. Mobile technology used is using GPS sensors, Google Maps API, Open WeatherMap API, and Facebook API. Based on the results of testing, the application in this research can help in recommending tourist attractions that meet the criteria desired by tourists.


2016 ◽  
Vol 10 (2) ◽  
pp. 215-226
Author(s):  
Наталья Бекетова ◽  
Natalya Beketova ◽  
Татьяна Бутова ◽  
Tatyana Butova ◽  
Алена Черняева ◽  
...  

The article discusses the growth prospects of tourist flow in Krasnoyarsk, by means of the transformation of city´s transit destination into independent tourist site due to the holding there XXIX International winter Universiade 2019. Ensuring the growth of tourist flow by means of tourism conversion of the main participants in sports events, i.e. the transformation of a latent and potential consumers of tourism services into tourists, actualizes the problem of development of city tourist potential. Desk research has revealed the interest in sight-seeing tours in their free time. If the sportsmen will get the satisfaction from excursions and tours across Krasnoyarsk, they will desire to revisit the city as a tourist and recommend this city to friends and family as a tourist object. The technology of assessment of the city’s tourism potential and innovation of urban tourism are the subject of the study. Within the estimation of use of Krasnoyarsk‘s tourist potential a comparative analysis of the city image before and after the organized and unorganized trekking tourism has been conducted, which allowed to identify the problem of accurate positioning of Krasnoyarsk as a tourist destination. Comparative analysis of offers tourism products of Krasnoyarsk and demand in them revealed the problem of low level knowledge of tourism products, but also allowed to establish the fact that tourist resources exceed city’s touristic potential. The practical problem of the growth of Krasnoyarsk’s tourist potential through innovation caused the need for solution of theoretical problems, in particular, clarifying the classification of cultural tourism. Monitoring the development of new forms of cultural products, the cultural space in particular, has shown promise for their development as tourist attractions. Functional analysis of new types of cultural products in Krasnoyarsk such as cultural space "Kamenka" and the historic quarter are subject to urban cultural tourism, enhancing the city’s tourist potential. Thus the development of the innovation in cultural tourism will lead to the expansion of the offer of new tourist attractions of Krasnoyarsk and will make it an independent tourist destination.


Author(s):  
Whinda Rofika Arofah ◽  
Asep Yudi Permana ◽  
Riskha Mardiana

Indonesia has a lot of potential for nature tourism in the form of mountains, sea, and beaches. This is also an attraction for tourists to make Indonesia as the preferred natural tourist destination when on vacation. Especially West Java, West Java is one of the provinces that are in great demand by local and outside tourists.Besides being famous for its local culture and its unique culinary variety, West Java is also known for its cool air, especially in some parts that are still preserved in nature, the natural potential that is still good and is maintained as an attraction for West Java to attract tourists. One of the famous areas in the city of Bandung which is a tourist destination is the Lembang Region.From the last five years the lodging area in Lembang has increased, currently in Lembang sub-district itself has 13 lodging units in the form of resorts. The amount itself is influenced by the high demand for lodging accommodation especially when the holiday season arrives. But of that number, resorts that have complete and well-maintained facilities and conditions are still not completely even. Based on this fact, the purpose of designing this resort is expected to be the best tourist area in the region to be able to adjust to the conditions of the land conditions, be able to use and not damage the existing land on the design land.The study used in this design is based on the description that occurs today with the support of the literature that supports the theory and analysis that is done. Implementation analysis was carried out using macro and microanalysis methods. Macro analysis is an analysis on a regional scale. While microanalysis is an analysis of the design site, which includes activity analysis, function analysis, space analysis, site analysis, shape analysis, and display and structural analysis and utility.The concept of site and building in this design will produce a conceptual relationship that will later become a guideline in making a design. This concept includes the proposed concept of site design, form, structure, and utility.


2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 


2021 ◽  
Vol 10(1) (10(1)) ◽  
pp. 349-375
Author(s):  
José Valverde-Rodaa ◽  
Gema Gomez-Casero ◽  
Tomás López-Guzmán ◽  
Miguel Jesús Medina-Viruel

In recent times, it has been noticed that cultural tourism attracts millions of people. One interesting aspect is the analysis of WHS (World Heritage Site) destinations or cultural destinations that have an inscription WHS. This research has the goal of analysing the different groups of tourists who visit a cultural destination with an inscription WHS, specifically the city of Granada (Spain). For this, segmentation was performed, studying the socio-demographic profile of the tourists and their assessment of the attributes of this destination. For the tourist segmentation, two models have been followed. Four different groups of tourists were found: alternative, cultural, emotional and heritage. In this last one, the relationship between curiosity about the culture of the tourist destination and the heritage visited has a determining role. This study makes an important contribution to the literature regarding the links between the tourist and the historic and monumental heritage they visit and their tourist behaviour.


Author(s):  
Pablo Díaz-Luque

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.


2018 ◽  
Vol 73 (4) ◽  
pp. 448-464 ◽  
Author(s):  
Seohee Chang ◽  
Paul Stansbie

PurposeA general point of commitment theory is that the more individuals behave in a certain way toward an entity, the more attractive they feel toward that entity. The main purpose of this study is to investigate whether an individual’s perceived attractiveness toward a tourist destination is enhanced by the number of actual visits to each different attraction within the destination, being controlled by satisfaction.Design/methodology/approachIn doing so, data were collected from 613 individuals at major tourist attractions and traffic centers in Daejeon Metropolitan City, South Korea. Hierarchical multiple regression was used to examine the findings, and the conclusions drawn indicate that there is a statistically significant relationship between the number of visits to different attractions and the perceived attractiveness of the destination, as well as the interaction effect between the number of visits to different attractions and satisfaction.FindingsThe results are supported by literature in the area of commitment theory, in which various authors state that attitudes are evoked by behaviors. Further examination of the findings and conclusions drawn are described in this paper.Practical implicationsThis mechanism should strategically be applied to practical implications to provide more accessible routes to a destination and a networking system. When visitors engage in a community in various ways, they are more likely to continue to engage in a community because they do not prefer to have intangible or tangible costs associated with disengagement.Originality/valueThis paper is the first application of the concept of commitment traced from its original psychological theory to the field of tourism. The effort justification paradigm of commitment theory postulates that if individuals work or study hard toward a specific goal, they gradually perceive the goal as attractive. This study found that the aforementioned paradigm shift is expanded to various types of behaviors, including that involving travel. This paper contributes to an in-depth understanding of the original commitment theory and its application to tourism.


2016 ◽  
Vol 22 (1) ◽  
Author(s):  
Gurniwan Kamil Pasya ◽  
Gitasiswhara Gitasiswhara

Pilgrimage has become one of religious activities developed by several countries in the world. The region that once was the center of religious development has attracted people to visit. Along with the development of Islam, Middle East countries become the main destination for the pilgrims. Due to high attention given to those countries, travel agencies design various outbond tour packages and offer them to Indonesian people while on the other hand, seem to neglect the fact that Indonesia, too has numerous Islamic heritage with great potential. Religious tourist destinations in Indonesia, particularly in Java is so diverse. The  development of history and culture in Indonesia is significantly influenced by the development of Islam in Java. Most tourism promotion is aimed to introduce the outside world as a major religious tourist destination to Indonesian market, despite the fact that Indonesia also has numerous sites of religious tourism. Religious tourism associated with the religion of Islam in Indonesia, particularly in Java such as in the form of the historical development of Islamic heritage, namely: The mosque founded by leaders of Islamic missionaries on the island of Java called Wali Sanga; Islamic imperial palace such as Kesultanan Cirebon, Kraton Surakarta and Yogyakarta Sultanate; The tomb of Wali Sanga in various places on the island of Java. Islamic religious tourism developments in recent time is highly associated with architectures, mosques, Islamic teaching and others. Islamic religious tourism development should not walk alone but integrated with other attractions because whenever there are religious tourist attractions, there are also other attractions such as nature tourism or cultural tourism. Methods: Desk research and literature study. Expected Results: The study is expected to generate a model of Islamic religious tourism destination management in Indonesia. Keyword: religious traveling (pilgrimage), the Islamic pilgrimage history.


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