scholarly journals THE MANIPULATIVE CAPACITY OF MASS MEDIA

2019 ◽  
Vol 7 (6) ◽  
pp. 491-494
Author(s):  
Olga Nikolaevna Goryacheva ◽  
Galina Sergeevna Kalinina
Keyword(s):  
Mass Media ◽  
Information Content ◽  
Empirical Data ◽  
Practical Importance ◽  
Political Activity ◽  
Political Reality ◽  
Teachers And Students ◽  
The Media ◽  
The Individual ◽  
Flow Of Information

Purpose: The relevance of work is connected with understanding that the policy turns into the media process. Problematic is an allocation in a huge flow of information of the most priority and significant: consciousness of the recipient is considerably overloaded; the individual does not manage to carry out the analysis of the obtained information, and only gives it a superficial emotional assessment Methodology: The method of comparison is used for the correlation of political media reality with reality. The method of the analysis of empirical data of political activity promotes the establishment of the truth in the registration of media materials. Result: In the article, the levers used in mass media are analyzed, their manipulative potential is defined. Special attention is paid to the fact that virtualization of political reality in mass media leads to the emergence of ideological symbols. The practical importance of research of manipulative capacity of mass media consists of the identification of peculiar features, forms, and methods of impact on the consumer of information content. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of The manipulative capacity of mass media is presented in a comprehensive and complete manner.

scholarly journals Constructing media reality with an agenda in mind

2021 ◽  
pp. 151-155
Author(s):  
О. N. Goryacheva
Keyword(s):  
Virtual Reality ◽  
Cultural Studies ◽  
Mass Media ◽  
Information Content ◽  
Social Reality ◽  
Practical Significance ◽  
The World ◽  
The Media ◽  
The Individual ◽  
Media Stream

In the world of virtual reality, it becomes quite difficult for the recipient of information to understand how much the image he uses, created in media reality, corresponds to the phenomenon of social reality, of which it is a reflection. The construction of media reality in the media is of particular interest for research in the field of sociology, cultural studies, psychology, linguistics, advertising, PR. The study of the genesis of media reality in the paradigm of mass media is the basis for identifying the main trends in the development of communication science. Of interest is the interdependence of the agenda and the means of influencing consumers of information used in the media. The relevance of the work is associated with the understanding that the construction of media reality turns into a media process. The allocation of priority information in the media stream becomes problematic: the consciousness of the recipient is significantly overloaded the individual does not have time to analyze the information received, but only gives him a superficial emotional assessment. The article analyses mass media materials that reflect the agenda and affect the construction of media reality. The practical significance of the study of the potential of mass media in the construction of media reality is to identify priority topics for the agenda of publications that affect the consumer of information content.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Political Agenda Setting and the Mass Media

2016 ◽  
Author(s):  
Stefaan Walgrave ◽  
Peter Van Aelst
Keyword(s):  
Mass Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
Political Agenda ◽  
The Political ◽  
Political Actors ◽  
Individual Level ◽  
The Media ◽  
The Mass Media ◽  
The Individual

Recently, the number of studies examining whether media coverage has an effect on the political agenda has been growing strongly. Most studies found that preceding media coverage does exert an effect on the subsequent attention for issues by political actors. These effects are contingent, though, they depend on the type of issue and the type of political actor one is dealing with. Most extant work has drawn on aggregate time-series designs, and the field is as good as fully non-comparative. To further develop our knowledge about how and why the mass media exert influence on the political agenda, three ways forward are suggested. First, we need better theory about why political actors would adopt media issues and start devoting attention to them. The core of such a theory should be the notion of the applicability of information encapsulated in the media coverage to the goals and the task at hand of the political actors. Media information has a number of features that make it very attractive for political actors to use—it is often negative, for instance. Second, we plead for a disaggregation of the level of analysis from the institutional level (e.g., parliament) or the collective actor level (e.g., party) to the individual level (e.g., members of parliament). Since individuals process media information, and since the goals and tasks of individuals that trigger the applicability mechanism are diverse, the best way to move forward is to tackle the agenda setting puzzle at the individual level. This implies surveying individual elites or, even better, implementing experimental designs to individual elite actors. Third, the field is in dire need of comparative work comparing how political actors respond to media coverage across countries or political systems.

scholarly journals Industry vs. Government: Leveraging Media Coverage in Corporate Political Activity

2020 ◽  
pp. 017084062096416
Author(s):  
John Murray ◽  
Daniel Nyberg
Keyword(s):  
Mass Media ◽  
Media Coverage ◽  
Mining Industry ◽  
Political Influence ◽  
Political Activity ◽  
Corporate Political Activity ◽  
Political Activities ◽  
Media Frames ◽  
The Media ◽  
The Public Sphere

This article investigates how an industry leveraged media coverage to publicly oppose governmental policy. Based on a frame analysis of the political contest between the mining industry and the Australian government over a proposed tax on resource corporations, we show how the industry aligned its position with mass media to (a) make the policy contest salient, (b) frame their position in the contest as legitimate and (c) construct negative representations of the policy as dominant. The analysis reveals how the industry’s corporate political activities leveraged media coverage to align disparate frames into a consistent message against the policy in the public sphere. This contributes to the literature on corporate political activity by explaining the process of alignment with mass media frames to legitimize corporate positions on salient issues. Second, we contribute to the framing literature by demonstrating the process of frame alignment between non-collaborative actors. Finally, we contribute to the broader discussion on corporations’ role in society by showing how corporate campaigns can leverage the media to facilitate the favourable settlement of contentious issues. These contributions highlight the pitfalls of corporate political influence without necessary democratic standards.

The agenda-setting function of mass media1 2

2017 ◽  
Vol 1 (2) ◽  
pp. 105-116 ◽  
Author(s):  
Maxwell E. McCombs ◽  
Donald L. Shaw
Keyword(s):  
Mass Media ◽  
Agenda Setting ◽  
News Story ◽  
Amount Of Information ◽  
Political Reality ◽  
The Media ◽  
The Mass Media

Abstract In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.

scholarly journals The (Dis)alienating Function of the Media. The Role of Mass Media in Building a Civil Society

2011 ◽  
Vol 15 (2) ◽  
pp. 175-201
Author(s):  
Agnieszka Turska-Kawa
Keyword(s):  
Civil Society ◽  
Mass Media ◽  
Political Activity ◽  
Significant Power ◽  
The Media ◽  
Fundamental Needs

The (Dis)alienating Function of the Media. The Role of Mass Media in Building a Civil Society The article discusses the relationships between a sense of alienation and the use of mass media. This discussion was triggered by the idea of the media's significant power in the lives of individuals and their ability to meet fundamental needs. Given the fact that the level of a sense of alienation implies the level of citizens' socio-political activity, defining the role of the media focuses on their importance in the process of building a civil society.

МААЛЫМАТТЫ БАШКАРУУ – МААЛЫМАТТЫК МЕЙКИНДИКТИН КООПСУЗДУГУН КАМСЫЗДООЧУ ФАКТОРЛОРДУН БИРИ КАТАРЫ

2020 ◽  
pp. 65-68
Author(s):  
А. Алимахунов
Keyword(s):  
Mass Media ◽  
Information Content ◽  
Indirect Methods ◽  
Political Processes ◽  
Public Consciousness ◽  
Training Courses ◽  
Media Outlet ◽  
The Individual ◽  
The Masses

Аннотация: Бул макалада автор тарабынан ар бир коомдук өнүгүүсүнүн транзиттик баскычтарында ММКнын ролу талдоого алынды. Автордун пикири боюнча, ММКсыз коомдун саясий аң-сезимин, баалуулук түшүнүктөрүн, максаттарын өзгөртүү жана саясий процесстерди элдик массанын колдоосуна жетишүү мүмкүн эмес. Мамлекет коомдун коопсуздугун камсыз кылуу максатында ар бир ММКнын маалымат контенттерин тескөө зарылдыгы көрсөтүлдү. Анткени, ар бир маалымат контенттеринде коомдун баалуулуктарын, кызыкчылыктарын калыптандырууда, тымызын тийгизген коркунучтар, чакырыктар камтылышы мүмкүн. Ошондуктан, маалыматтык коопсуздукту толук тескеген, мамлекеттик түзүмдөрдүн өкүлдөрү монтаждалган маалыматтардан, коомчулукту жана инсанды манипуляциялоого багытталган, коомдук аң-сезимди формалдуу жана формалдуу эмес сүрөөчүлүктөрдүн кыйыр ыкмаларынан коргоосу керек. Анткени, мамлекеттик түзүмдөр коомдун коопсуздугуна таасир тийгизген, коркунучтарды жана чакырыктарды камтыган тымызын маалыматтардын контенттерин аныктоого багытталган атайын окуу курстарынан жана тренингдерден өтүшү керек. Жекелик, демөөрчүлөр тарабынан түзүлгөн Жекелик ММКдын саясатына мамлекет таасир тийгизиши зарыл. Качан гана мамлекет маалыматтын контенттери башкара алганда коомдогу коомдун баалуулуктарына, маданиятына төп келбеген көрүнүштөр болбостугу белгиленди. Аннотация: В данной статье автором проанализирована роль СМИ на транзитных этапах развития каждого общества. По мнению автора, без СМИ невозможно изменить политическое сознание общества, ценностные понятия, цели и добиться поддержки народных масс в политических процессах. Было указано, что в целях обеспечения безопасности общества государство должно управ- лять информационным контентом каждого СМИ. Потому что каждый информационный контент может нести латентные угрозы и вызовы на формирование ценностей, интересов общества. Поэтому представители государственных структур, полностью курирующих информационную безопасность, должны защищать общество и личность от смонтированных информаций, от формального и неформального лоббирования косвенных методов направленных на манипулирование общественным сознанием.Потому что государственные структуры должны проходить специальные учебные курсы и тренинги, направленные на выявление скрытых контентов информации, содержащие угрозы и вызовы, влияющие на безопасность общества. Государство должно влиять на политику частных СМИ. Отмечено, что,только, тогда когда государство будет управлять информационным контентом, не будет явлений не соответствующих ценностям и культуре общества. Resume: In this article, the author analyzes the role of mass media in the transit stages of development of each society. According to the author, without mass media it is impossible to change the political consciousness of society, value concepts, goals and achieve the support of the masses in political processes. It was pointed out that in order to ensure the security of society, the state should manage the information content of each media outlet. Because every information content can carry latent threats and challenges to the formation of values and interests of society. Therefore, representatives of state structures that are fully responsible for information security must protect society and the individual from mounted information, from formal and informal lobbying of indirect methods aimed at manipulating public consciousness. Because state structures must pass special training courses and trainings aimed at identifying hidden content of information.

Services of mass media and personal ecology: issue history

Servis plus ◽  
2015 ◽  
Vol 9 (4) ◽  
pp. 40-46
Author(s):  
Людмила Ефимова ◽  
Lyudmila Efimova
Keyword(s):  
Mass Media ◽  
Strong Influence ◽  
Public Life ◽  
Electronic Media ◽  
The Internet ◽  
New Information ◽  
Political Orientations ◽  
The Media ◽  
The Individual ◽  
The Impact

The media have a strong influence on public life in general, as well as on moral and socio-psychological image of every member of society in particular because any new information, broadcasted by media, directs in a certain way and contains repeated stereotypes of political orientations and values, self-reinforcing in the minds of individuals. Mass media has a powerful impact on the consciousness of every member of society, and is an effective influence on emotions of the individual, means of operative delivery of the selected information in different “territorial nooks” of any regions of the planet. The most demonstrative example is electronic media. Today, the impact of the media on the individual has increased much more. The Internet and television dominate other media in terms of impact; they have become the life of almost every family.

scholarly journals SEMANTIC CLUSTERS OF SOCIO-POLITICAL VOCABULARY IN THE MEDIA

2021 ◽  
Author(s):  
Svitlana Kalenyuk ◽  
◽  
Viktoriya Zhelyazkova ◽  
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Negative Attitude ◽  
Political Activity ◽  
Election Campaign ◽  
Media Space ◽  
The Media ◽  
The Mass Media ◽  
The Military ◽  
Political Vocabulary

The detailed consideration of lexical processes, structuring of lexical units, study of neologization processes, selection of functional types of neolexes, their classification and systematization provoke the active development of modern linguistics. The purpose of the work is to identify thematic subgroups of socio-political vocabulary, to find out the structural-semantic and functional features of the neolexes of the analyzed vocabulary in the mass media of Mykolayiv region. The object of the work is the vocabulary of the mass media of Mykolayiv region. The subject of research is socio-political vocabulary, neolexes in the mass media space of Mykolayiv region.To solve the above problems used methods of linguistic research, the choice of which depends on the purpose, objectives and collected factual material: the method of observation and the method of continuous sampling (to identify tokens related to the socio-political layer, innovations in publications and broadcasting); method of comparison (to determine the neological nature of the studied units and features of the mass media of Mykolayiv region at the all-Ukrainian level); descriptive (for inventory and classification of empirical material); component analysis (from the study of word semantics), comparable (during the analysis of socio-political vocabulary of the period 2015-2018). In the article the basic modern classifications of social and political vocabulary of language of mass media are considered, the thematic subgroups of tokens of the Nikolaev mass media are analyzed, features of the offered classification are established. Having analyzed the most important thematic subgroups that have been identified in the course of working with factual material, the following thematic subgroups function in the mass media space of Mykolayiv region: nomenclature names in the language of mass media; names of departments, bodies in the structure of the state administrative apparatus; names of political parties, movements, ideological currents and their members; tokens of the military sphere; name of social processes of disorganization of public life. The active use of the names of political parties, movements, ideological currents and their members is observed during the election campaign. In our opinion, due to the negative attitude of the society to the political activity of the majority of the representatives of the People’s Deputies of Ukraine, the affiliation of specific individuals to the respective parties has been silenced lately. But, of course, this subgroup of social and political vocabulary takes place and is actively reflected in the mass media, for example: poroshenkivci, election campaign, coalition government. Words that directly describe the life of society (spiritual life, cultural values, etc.) fully fill the pages of the media of various types, for example: patriotism, national symbols, street art, independence, unemployment, subsistence level. The nature of the information space is to respond quickly to what is happening in people's lives. That is why the vocabulary of the military thematic subgroup is most widely used, as the mass media reacts to the actual news worrying the Ukrainian society in general and Mykolayiv in particular. Other lexical spheres also actively function in mass media space of Mykolayiv region. Words to denote the most important political, economic, religious and other concepts form the basis for articles in newspapers and on the Internet.

scholarly journals VIRTUAL INFORMATION CONTENT OF THE FORMATION OF THE SPIRITUAL AND MORAL VALUES OF THE INDIVIDUAL

2020 ◽  
pp. 74-81
Author(s):  
Валентина Петровна Майкова ◽  
Эдуард Михайлович Молчан ◽  
Павел Николаевич Тихвинский
Keyword(s):  
Information Content ◽  
Research Methodology ◽  
Group Communication ◽  
Moral Values ◽  
Educational Systems ◽  
Russian Society ◽  
The World ◽  
Information And Communication ◽  
The Media ◽  
The Individual

Показано влияние СМИ и виртуального интернет-пространства на формирование духовно-нравственных ценностей личности. Методологией исследования выступают междисциплинарный, информационный, аксиологический подходы и социально-философский анализ актуальных проблем СМИ и виртуального интернет-пространства. Акцентируется внимание на том, что глобальные трансформации затронули не только современные образовательные системы российского общества, но и его основные институты и подсистемы. Подчеркивается, что виртуальное интернет-пространство выводит на первый план именно межличностную и групповую коммуникацию, одновременно наделяя ее атрибутивными характеристиками массовой. Авторы приходят к выводу о том, что цифровизация мира формирует как благоприятные, так и негативные предпосылки для формирования духовно-нравственных ценностей личности, определяет информационно-коммуникационную картину мира. The article is aimed at the analysis of the influence of the media and the virtual Internet space on the formation of the spiritual and moral values of the individual. Its research methodology is based on the interdisciplinary, informational, axiological approach and a socio-philosophical analysis of topical is-sues of the media and virtual Internet space. The attention is focused on the fact that global transformations have affected not only contemporary educational systems of Russian society, but also its main institutions and subsystems. It is emphasized that the virtual Internet space brings to the forefront interpersonal and group communication, at the same time giving them attributive characteristics of the mass. The authors come to the conclusion that the digitalization of the world creates both favorable and negative prerequisites for the formation of the spiritual and moral values of the individual, deter-mines the information and communication picture of the world.

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